Category: Advertising

Directions

For this assignment, you are to identify your favorite brand as a consumer and develop a detailed analysis that will discuss your loyalty to the brand and why other consumers would also identify with this brand.

You will also identify at least two competitors to your brand and define what you believe to be the competitive advantages of your brand as compared to the competition.

Be sure to provide a copy of the logo and any tag lines that support your brand. You can use the following thoughts to direct your analysis:

• What is a brand?
• Why is a brand important?
• What is your favorite brand?
• Why do people support your brand?

Write a 3-5 page paper addressing these questions. You will submit a copy in the drop box.

You are expected to appropriately cite all references and to use APA writing style guidelines. The body of your paper (not including title page, reference list, tables or illustrations) will be 3-5 pages in length, double-spaced in 12-point Times New Roman font. Header, footer and margins will be 1 inch, left justified.

Please be sure to cite others ideas and not to claim others work as your own through lack of citation.

Please ensure that your essay is free of misspellings, typographical and major grammatical errors. You will lose points for these mistakes.

Blog #1 Prompt is under Files/Blogs.

Develop a distinctive and individual opinion on these identified themes and issues relevant to advertising and brand communications. You must adopt a relevant tone-of-voice. Blogs should not be overly academic and should reflect your personality as well. However, be aware that these blogs will be assessed and contribute 15% to your overall grade. Your entries should be as long as you need to make your point succinctly. All blogs must be a minimum of 300 words. Make sure to include the link to the blog to your essay. Be sure to address the items in the prompt under files.

About the State Farm commercial

Advertisement Evaluation Bullet Outline Find instructions here. Use your journal from last week to help you develop your main points. Once your outline is complete, submit it as a PDF or Microsoft Word Document. Make sure the assignment is MLA formatted.

problem solving

*Note: After further consideration, everyone will be awarded 1 point for the cancelled Tuesday class. Completing the Week 3 tasks below will now count as extra credit. Please read the entire assignment explanation below. Thanks!

Tuesday Engagement Activity Full Class Week 3 –

Thank you for your flexibility with the weather-related course changes this week. As I mentioned in my last announcement, we recorded the Thursday, Jan 29th COM 301E section with Interim Dean Anita Vangelisti and Journalism Prof. Robert Quigley as guest speakers.

In lieu of attending class on Tues, Jan 27, and to prevent our Tuesday section from falling behind, please complete the following for extra credit .

• Please watch the recording of class:
• Answer the questions below and SUBMIT !

Week 3

Journalism Week Engagement Questions:

1. What is one thing you like or one thing you would change about the modern news environment?

2. Make the connection: How does what you heard in the video bring value to your life, be it personal, academic, or professional? Or, if it doesnt, why do you think that might be?

3. If you have any comments for our speakers (either Dean Vangelisti or Robert Quigley), please include them here, and the teaching team will forward along as a Thank You!