Category: Business and management

Write a brief 5001000-word essay (APA style) giving your

thoughts on how and what affect Tariffs could have on the current corporate climate and

consumers. Draw on your previous courses, Accounting, Finance and Economics and

class discussions, and market news, Remember, please cite your references.

This dissertation is a Theme 2 (Entrepreneurship and Innovation) applied, single-case study focusing on Oasis Bradford, an independent car rental SME operating in a competitive, digitally driven market. The core aim is to investigate how Oasis Bradford can improve its marketing communications strategy, with particular emphasis on social media marketing, to support customer acquisition and revenue growth. The main research question is: How can Oasis Bradford improve its marketing communications strategy, particularly social media marketing, to increase customer acquisition and revenue growth? My dissertation focuses on Oasis Bradford, an independent car rental business, and investigates how the company can improve its marketing communications strategy, with a particular emphasis on social media marketing, to increase customer acquisition and revenue growth. The project is positioned under Theme 2 (Entrepreneurship and Innovation) and takes an applied, real-world approach. I am essentially stepping into the role of a marketing consultant for Oasis Bradford, analysing how they currently market themselves, how customers engage with their marketing, and where opportunities exist to improve performance. The study begins with a structured marketing audit to evaluate Oasis Bradfords existing marketing activities, tools, and strategic orientation, drawing on established marketing and entrepreneurship literature to ensure the analysis is academically grounded rather than opinion-based.

Methodologically, the research uses a qualitative single-case study approach, collecting data through semi-structured interviews with both internal stakeholders (owners/staff) and customers. This allows me to examine marketing communications from both the business and consumer perspectives, particularly how social media and digital communication influence customer awareness, trust, and rental decisions. The findings are analysed using thematic analysis and interpreted through marketing communications theory, consumer decision-making models, and market-driven thinking. Based on this analysis, the dissertation provides realistic, theory-informed recommendations on how Oasis Bradford can improve its social media marketing and overall marketing communications to better convert customer attention into bookings and sustainable revenue growth. So overall this is a 7500 word disertation in harvard refrence style, i will provide format, more infomation, ethics checklist with more infomation on my topic, and also an example of another diseration, Basically the disertation is on a car rental company in bradfrord the dissertation is about acting as a marketing consultant for Oasis Bradford and analysing how the business can grow by improving its marketing communications, especially social media marketing. You investigate how Oasis currently markets itself, how customers respond to that marketing, and how those marketing activities influence customer decisions to rent vehicles. Using a structured marketing audit and insights from both managers and customers, you identify weaknesses and opportunities in Oasis Bradfords marketing approach and then propose practical, theory-based ways the business can use marketing communications more effectively to convert attention into bookings and revenue growth. If there is any other infomation you need please let me know.

This dissertation is a Theme 2 (Entrepreneurship and Innovation) applied, single-case study focusing on Oasis Bradford, an independent car rental SME operating in a competitive, digitally driven market. The core aim is to investigate how Oasis Bradford can improve its marketing communications strategy, with particular emphasis on social media marketing, to support customer acquisition and revenue growth. The main research question is: How can Oasis Bradford improve its marketing communications strategy, particularly social media marketing, to increase customer acquisition and revenue growth? My dissertation focuses on Oasis Bradford, an independent car rental business, and investigates how the company can improve its marketing communications strategy, with a particular emphasis on social media marketing, to increase customer acquisition and revenue growth. The project is positioned under Theme 2 (Entrepreneurship and Innovation) and takes an applied, real-world approach. I am essentially stepping into the role of a marketing consultant for Oasis Bradford, analysing how they currently market themselves, how customers engage with their marketing, and where opportunities exist to improve performance. The study begins with a structured marketing audit to evaluate Oasis Bradfords existing marketing activities, tools, and strategic orientation, drawing on established marketing and entrepreneurship literature to ensure the analysis is academically grounded rather than opinion-based.

Methodologically, the research uses a qualitative single-case study approach, collecting data through semi-structured interviews with both internal stakeholders (owners/staff) and customers. This allows me to examine marketing communications from both the business and consumer perspectives, particularly how social media and digital communication influence customer awareness, trust, and rental decisions. The findings are analysed using thematic analysis and interpreted through marketing communications theory, consumer decision-making models, and market-driven thinking. Based on this analysis, the dissertation provides realistic, theory-informed recommendations on how Oasis Bradford can improve its social media marketing and overall marketing communications to better convert customer attention into bookings and sustainable revenue growth. So overall this is a 7500 word disertation in harvard refrence style, i will provide format, more infomation, ethics checklist with more infomation on my topic, and also an example of another diseration, Basically the disertation is on a car rental company in bradfrord the dissertation is about acting as a marketing consultant for Oasis Bradford and analysing how the business can grow by improving its marketing communications, especially social media marketing. You investigate how Oasis currently markets itself, how customers respond to that marketing, and how those marketing activities influence customer decisions to rent vehicles. Using a structured marketing audit and insights from both managers and customers, you identify weaknesses and opportunities in Oasis Bradfords marketing approach and then propose practical, theory-based ways the business can use marketing communications more effectively to convert attention into bookings and revenue growth. If there is any other infomation you need please let me know.

This dissertation is a Theme 2 (Entrepreneurship and Innovation) applied, single-case study focusing on Oasis Bradford, an independent car rental SME operating in a competitive, digitally driven market. The core aim is to investigate how Oasis Bradford can improve its marketing communications strategy, with particular emphasis on social media marketing, to support customer acquisition and revenue growth. The main research question is: How can Oasis Bradford improve its marketing communications strategy, particularly social media marketing, to increase customer acquisition and revenue growth? My dissertation focuses on Oasis Bradford, an independent car rental business, and investigates how the company can improve its marketing communications strategy, with a particular emphasis on social media marketing, to increase customer acquisition and revenue growth. The project is positioned under Theme 2 (Entrepreneurship and Innovation) and takes an applied, real-world approach. I am essentially stepping into the role of a marketing consultant for Oasis Bradford, analysing how they currently market themselves, how customers engage with their marketing, and where opportunities exist to improve performance. The study begins with a structured marketing audit to evaluate Oasis Bradfords existing marketing activities, tools, and strategic orientation, drawing on established marketing and entrepreneurship literature to ensure the analysis is academically grounded rather than opinion-based.

Methodologically, the research uses a qualitative single-case study approach, collecting data through semi-structured interviews with both internal stakeholders (owners/staff) and customers. This allows me to examine marketing communications from both the business and consumer perspectives, particularly how social media and digital communication influence customer awareness, trust, and rental decisions. The findings are analysed using thematic analysis and interpreted through marketing communications theory, consumer decision-making models, and market-driven thinking. Based on this analysis, the dissertation provides realistic, theory-informed recommendations on how Oasis Bradford can improve its social media marketing and overall marketing communications to better convert customer attention into bookings and sustainable revenue growth. So overall this is a 7500 word disertation in harvard refrence style, i will provide format, more infomation, ethics checklist with more infomation on my topic, and also an example of another diseration, Basically the disertation is on a car rental company in bradfrord the dissertation is about acting as a marketing consultant for Oasis Bradford and analysing how the business can grow by improving its marketing communications, especially social media marketing. You investigate how Oasis currently markets itself, how customers respond to that marketing, and how those marketing activities influence customer decisions to rent vehicles. Using a structured marketing audit and insights from both managers and customers, you identify weaknesses and opportunities in Oasis Bradfords marketing approach and then propose practical, theory-based ways the business can use marketing communications more effectively to convert attention into bookings and revenue growth. If there is any other infomation you need please let me know.

Go to this link and use this article for the basis of this week’s assignment.

Title:

International Marketing Environment Challenges

and Opportunities

Authors:

Leela Krishna Ganapavarapu

S. Rama Krishna Chary

Requirements

Read the article, and write a short 2 or 3-page paper.

Explain why International Marketing has become so important.

• What special skills are required?
• What opportunities can it provide for small businesses?

Support your work with at least 2 other reliable sources. Do these sources provide any ideas beyond the ones suggested in the van Maanen article?

APA format please, properly cited and referenced.

My tutor comments as below:

You need to take your PhD study seriously. Quite a number of times I have provided feedback to improve your chapters but I find there is still much work to be done. Many of your claims are not validated. Refer to the chapter one feedback. If you have used AI tools to write the chapters, validation on your part is required as in many instances, AI output including references tend to be spurious. For example, the cited Statista (2024) did not discuss or present data about ESG. It merely mentioned the Number of listed companies at the Hong Kong Stock Exchange (HKEX) from 2015 to 2024; Claim of 2% could not be found in the Low et al; (2015) article. Furthermore, it is an outdated article. There are several more issues. So, I want to meet you online to quickly validate these and other claims and as well as the gaps discussion. This is important for your PhD progress. Prepare the sources you have included in the chapters to validate the claims.

Thoroughly read Getting Boeing Back in the Air, Exercise 10.2 on pages 342-343. Fully answer questions 2 and 4 located on page 342. Your report for solving the case must include the following headings: OverviewSummarizing the case scenario and identifying all the problems, issues, constraints, related to the case. Discussion QuestionsAnswering all the questions. DebriefingReflecting your thoughts, opinions, and solutions based on the case. Written assignments must adhere to APA style guidelines. Writing style resources are available on the Student Resources page. Submit your response to the questions in an MS Word document. Use the following assignment title format: Getting Boeing Back in the Air LO 10.2-10.5 As you read this case, consider the following questions: 1. Can organizational culture be blamed for plane crashes? Will those crashes prompt Boeing to change its culture, or could they be a barrier to culture change? 2. With hindsight, moving the top-management team to Chicago looks like a mistake. But how do you assess the reasoning behind that move? Was the explanation a good one? 3. To get Boeing back in the air, what will be the priorities of David Calhoun, the new chief executive? What steps do you think he will need to take to implement deep culture redesign? 4. Check your online news sources and bring this case history up to date. Has David Calhoun been able to change the culture at Boeing? Have there been any more accidents? What is your assessment of David Calhouns change leadership? The American company Boeing makes airplanes, rockets, satellites, telecommunications equipment, and missiles. Defense production is based in St. Louis, Missouri, and the aerospace business is in Long Beach, California. Passenger jets are made in Seattle, Washington, on the northwest coast, where the companys 40,000 engineers are based. Boeing is one of Americas biggest exporters. A million people work either for Boeing or for one of its suppliers, and it has been described as too important to fail (McNulty and Marcus, 2019, p. 2). Boeings main competitor in the passenger jet market is Airbus; other competitors include Lockheed Martin, Northrop Grumman, Raytheon, General Dynamics, SpaceX, BAE Systems, Bombardier, Embraer, and Loral Space & Communications. Boeings new 737 Max aircraft was introduced in 2017. In October 2018, a Lion Air Boeing 737 Max crashed, killing 189 people. Five months later, in March 2019, an Ethiopian Airlines 737 Max crashed, killing 157 people. Investigators found that the planes new Maneuvering Characteristics Augmentation System (MCAS) automatically forced the aircraft to stall and nosedive. This system had been omitted from flight manuals and crew training. The U.S. Federal Aviation Authority (FAA) grounded the 737 Max. Boeings reputation was damaged. But chief executive Dennis Muilenburg decided to keep making the 737 Max, to demonstrate confidence in the plane, even though they could not be sold. Boeing fired Muilenburg at the end of 2019, and David Calhoun took over as CEO. To understand how this could have happened, we have to go back to 1997, when Boeing acquired McDonnell Douglas, a competitor with a finance first ethos. Boeing took on many McDonnell Douglas executives including their chief executive, Harry Stonecipher, who was known for his aggressive cost cutting. In 2001, Boeings chief executive and then president, Phil Condit and Harry Stonecipher, decided to put some distance between the companys 500 senior management and staff and the plane-makers and moved the headquarters to Chicago2,000 miles from Seattle. They explained that senior management was being drawn into day-to-day operational decisions when they were so close to the manufacturing base. In a large, modern, multinational company, they felt that senior executives should not have such contact with engineers. Stonecipher said, When people say I changed the culture of Boeing, that was the intent, so that its run like a business rather than a great engineering firm. It is a great engineering firm, but people invest in a company because they want to make money (Useem, 2019). Stonecipher became chief executive of Boeing in 2003 (but was forced to resign in 2005 following an improper relationship with a female executive). The previous close proximity of managers and engineers meant, however, that senior executives had a good understanding of engineering issues. They spoke the language of engineering and safety as a mother tongue, and they could see for themselves what was happening. As Useem (2019) points out, The present 737 Max disaster can be traced back two decadesto the moment Boeings leadership decided to divorce itself from the firms own culture. With Stonecipher as president, the new slogans became a passion for affordability and less family, more team. One aerospace analyst said that You had this weird combination of a distant building with a few hundred people in it and a non-engineer with no technical skills whatsoever at the helm. In other words, a company once driven by engineers became driven by finance (Useem, 2019). Signalling the shift to a shareholder-first culture, between 2014 and 2019, Boeing spent $43.4 billion on stock buybacks, and only $15.7 billion on research andPage 345 development for commercial airplanes (Catchpole, 2020, p. 56). This culture placed short-term rewards to shareholders ahead of engineering decisions and longer-term strategy. Boeings board even approved a further $20 billion buyback in December 2018, two months after the first 737 Max crash (but that decision was later reversed). The immediate causes of the 737 Max crashes were technicalfaulty software. But other factors had played a role. In the interests of cost and time to market, Boeing had decided to modify the 737 rather than design a new aircraft from scratch. To avoid regulatory delays, Boeing maintained that no additional pilot training was required for the 737 Max. Boeing engineers were surprised when some software development tasks (not specific to MCAS) were outsourced to college graduates employed by an Indian subcontractor in Seattle earning $9 an hour. Ed Pierson, a former Boeing manager, claimed that, before the fatal crashes, the 737 Max had experienced more than a dozen other safety incidents. Pierson said, Something happened in the translation from, lets build a high-quality safe product to lets get it done on time (Diss, 2020). There was pressure on 737 engineers and test pilots and also a lot of pressure on production employees. Pierson saw tired workers doing jobs for which they were not trained, and making mistakes. He asked management to shut down the 737 factory, but they refused. The software failures were thus symptoms of a wider management problem. In March 2020, the House Transportation Committee, of the U.S. Congress, released its preliminary findings following a year of investigation into the 737 Max crashes. Concluding that these tragic accidents were due to multiple factors, the Committees report focused on five issues: The implementation of aggressive cost cutting and excessive pressure on employees to maintain the production pressure, due to competition from Airbus. Boeings faulty assumptions about critical technologies, and the MCAS system in particular, which relied on a single sensor and was not classed as a safety-critical system. Boeings culture of concealment, withholding critical information from the FAA, customers, and pilots. Conflicts of interest among Boeing employees who were authorized to carry out aviation safety certification work on behalf of the FAA. Boeings influence on the FAAs oversight; FAA management rejected safety concerns raised by their own experts. The House Transportation Committee (2020, p. 13) concluded, These preliminary investigative findings make clear that Boeing must create and maintain an effective and vigorous safety culture and the FAA must develop a more aggressive certification and oversight structure to ensure safe aircraft designs and to regain the confidence of the flying public. The focus on finance had changed the relationships between Boeing management and engineers: It was the ability to comfortably interact with an engineer who in turn feels comfortable telling you their reservations, versus calling a manager 2,000 miles away who you know has a reputation for wanting to take your pension away. Its a very different dynamic. As a recipe for disempowering engineers in particular, you couldnt come up with a better format (Useem, 2019). Boeings moral compass was broken, and the focus on making the numbers put quality and safety at risk. McNulty and Marcus (2019, p. 4) claim that Boeing should engage in a deep culture redesign process. Edmondson (2019) argues, Whats required is more than operational fixes. It is nothing less than a full organizational culture change. Page 346 Find on YouTube, New Boeing CEO David Calhoun takes the reins by developing fresh strategy (2020, 3:21 minutes). Case Sources Catchpole, D. 2020. Boeings long descent. Fortune 181(2):5658. Diss, K. 2020. Troubled 737 Max Boeing airplane had at least 13 other safety incidents, ex-employee says. ABC News, February 14, . Edmondson, A. C. 2019. Boeing and the importance of encouraging employees to speak up. Harvard Business Review, May 4, . McNulty, E. J., and Marcus, L. J. 2019. Flying safe: Boeings values and culture need to change. EHS Today, October 7, . Stacey, K. 2019. Senators castigate Boeing over anti-stall system. Financial Times (October 30):12 (U.S. edition). The Economist. 2019. Boeings misplaced strategy on the 737 MAX. The Economist, December 18, . The House Committee on Transportation and Infrastructure. 2020. The Boeing 737 MAX aircraft: Costs, consequences, and lessons from its design, development, and certification. Washington. Useem, J. 2019. The long-forgotten flight that sent Boeing off course. Ideas, November 20, .

This assignment measures your mastery of ULOs 1.1, 1.2, 2.1, 2.2, and 3.1.

Emergency Medical Treatment & Labor Act (EMTALA)

Review this document in preparation for your journal assignment:

Article:

EMTALA was designed to protect patients from being turned away when searching for emergency medical care.

For this assignment, address the following questions.

• What unanticipated consequences have occurred from this legislation?
• What were some of the unanticipated benefits?
• As chief executive officer (CEO) of a health system, what measures would you implement in your organization to stop these issues from negatively impacting your organizations productivity?

Your assignment should be a minimum of two pages in length and should include a title page and reference page (title and reference pages do not count toward the minimum word requirement).

To support your discussion, you should include at least two sources. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. References and citations must be provided using APA Style.

Resources

The following resource(s) may help you with this assignment.

By submitting this assignment, I verify that I am submitting an original work in accordance with the Academic Integrity Policy in the .

Introduction

In a complex, multicultural business environment, business professionals must adhere to ethical standards throughout their daily activities. In order to assess your understanding of the material and your ability to apply the required concepts, you will be asked to evaluate three different common ethical dilemmas and analyze the consequences of the dilemmas. You will also be tasked with examining the dilemma in the context of different ethical theories and describing a resolution based on those theoretical perspectives.

Requirements

Ethical Dilemma: Conflict of Interest

A. A procurement manager must choose between several vendors, one of whom is a close friend. Accepting their bid might appear biased, even if it is legitimate. Evaluate this ethical dilemma by doing the following:

1. Without discussing how the manager is affected personally, explain one potential impact on the organization if the manager accepts the bid from the friend’s company.

2. Without discussing how the manager is affected personally, explain one potential impact on the organization if the manager rejects the bid from the friend’s company.

3. Analyze the ethical dilemma from a utilitarian perspective by doing the following:

a. Explain utilitarian ethics, including two key features or characteristics.

b. Describe how a person using utilitarian ethics would resolve the ethical dilemma from part A.

Ethical Dilemma: Whistleblowing

B. An accountant uncovers evidence of financial fraud by their supervisor and is concerned about possible retaliation if they report it. Evaluate this ethical dilemma by doing the following:

1. Without discussing how the accountant is affected personally, explain one potential impact on the organization of reporting the fraud.

2. Without discussing how the accountant is affected personally, explain one potential impact on the organization of not reporting the fraud.

3. Analyze the ethical dilemma from a virtue ethics perspective by doing the following:

a. Explain virtue ethics, including two key features or characteristics.

b. Describe how a person using virtue ethics would resolve the ethical dilemma from part B.

International Ethical Dilemma: Accepting Gifts or Favors

C. A U.S.-based company with a strict policy against accepting gifts or favors sends a salesperson on a visit to an important supplier in Spain, a country that presents gifts as a sign of respect and relationship building. The salesperson is offered tickets to a World Cup match by the supplier. Evaluate this ethical dilemma by doing the following:

1. Without discussing how the salesperson is affected personally, explain one potential impact on the organization of accepting the tickets.

2. Without discussing how the salesperson is affected personally, explain one potential impact on the organization of declining the tickets.

3. Analyze the ethical dilemma from a principle-based perspective by doing the following:

a. Explain principle-based ethics, including two key features or characteristics.

b. Describe how a person using principle-based ethics would resolve the ethical dilemma from part C.

The Affordable Care Act

Please review the following article by Kip Piper and address the following questions.

Article:

• What was the authors primary argument with regard to the Affordable Care Act?
• What were the strengths and weaknesses (if any) in his argument?
• As a policymaker, what approaches would you take to address concerns brought up in this article?

Your assignment should be a minimum of two pages in length and should include a title page and reference page (title and reference pages do not count toward the page requirement).

References and citations must be provided using APA Style. All sources used must be referenced; paraphrased and quoted material must have accompanying citations.

Resources

The following resource(s) may help you with this assignment.

By submitting this assignment, I verify that I am submitting an original work in accordance with the Academic Integrity Policy in the .