Category: Business and management

Instructions

Assignment Breakdown: Evaluate Marketing Website

Objective: You are tasked with evaluating the website used by Kraft Foods as part of their marketing strategy. After reviewing the website, you will write a 2-page paper discussing how effective the site is as a marketing tool.

Step-by-Step Instructions:

1. Visit the Website:

• Go to
• Take your time to explore the site thoroughly. Look at the different sections (recipes, product information, promotions, etc.) and pay attention to how the site is designed and how it presents information to the visitor.

1. Evaluate the Website:

• Is the website hard to use or confusing in any way?
• Are there any sections that feel outdated or unnecessary?
• Could the website be more engaging or user-friendly?
• Does the website load quickly and work well on mobile devices?
• Use known criteria in your evaluation as you begin evaluating what is working well
• What could be better?

1. Write Your Paper:

• Discuss both what you think works well on the site and what could be improved.
• Back up your opinions with specific examples from the website (e.g., “The recipe section is easy to navigate because it includes a search feature for ingredients”).
• Be specific in your evaluation. Instead of just saying something is “good” or “bad,” explain why you think it is effective or not effective.
• Length: Your paper should be 2 pages long.
• Content: In your paper, make sure to: Support your evaluation with specific examples from the website, using recognized criteria .

Important Reminder: Use Scholarly Research

To strengthen your analysis, its important to support your evaluation with scholarly research. Incorporate at least two academic sources that discuss digital marketing strategies, website design, or user experience. Scholarly research will provide a theoretical foundation for your assessment and demonstrate a deeper understanding of best practices in web design and marketing. Be sure to properly cite any sources using APA format.

Important Notes:

• Grading Criteria: Youll be graded on the clarity of your analysis, the quality of your writing, and how well you back up your opinions with examples from the website.

LEARNING RESOURCES: 1. Family and Medical Leave Act US Department of Labor A great resource for exploring questions concerning FMLA; how is the law applied and what are the common questions that arise? Link: 2. FMLA Applicable Laws and Regulations This resource will provide updated rules and regulations. Link: 3. Leave Policies in the Workplace FAQ This link answers one of the most commonly asked questions about paid sick leave and paid time off. Link: 4. Sample Layoff Termination Letter In drafting a layoff or termination letter, both the tone and content of the letter are vitally important Link: 5. What is Wrongful Termination? Employment at will and Wrongful termination can take several different forms. This link helps to better define the term. Link:

Review the following Case Study taken from your text and answer the critical thinking questions that follow:

Data Protection

Biometric Databases Catch Criminals By the year 2021, the European Union will have a database of fingerprints, photographs for facial recognition, passport numbers and birth dates of all its 350 million citizens. Data that are measurements of a persons body, such as a photograph of their face, are known as biometric data. In the EU, the biometric database will be called CIR, for Common Identity Repository. The database will also allow searches of other databases to match citizens posing with multiple identities, which will aid border control and security agencies. Critics are concerned that with so much information in one database, it will be a target for security breaches.

With many agencies having shared access to the biometric database, there could be more exposure and risk to cybercrime and no entity, be it private or government, is invulnerable to security breaches. Although the United States does not have a country-wide biometric database such as the EUs CIR, law enforcement agencies around the country have access to various databases containing biometric data such as photographs. Many of these agencies are now using facial recognition software to search the database for a specific criminal. This searching is controversial because the US lacks most laws governing the use of searching databases for a facial match. For example, in the states of Maryland and Indiana, the police are allowed to search a database of drivers license photos to recognize a potential criminal, whereas in Oregon, only the database of mug shots is allowably searchable. Legally, drivers licenses photographs are not considered public record, which presents a dilemma to law enforcement.

In the spring of 2019, San Francisco banned the use of facial recognition by police and city agencies. Lawyers are beginning to weigh into the discussion. At the Georgetown Law Center of Privacy and Technology, a spokesperson, Ms. Garvie said There is a fundamental absence of transparency around when and how police use face recognition technology. The risks of misidentification are substantial. (Bosman & Kovaleski, 2019) US citizens and lawyers are not the only groups to be concerned about the governments use of biometric databases. In 2019, the House of Representatives House Oversight Committee has support from bipartisan groups to control the use of biometrics in government agencies.

Although the US might not have a domestic biometric database for law enforcement, other agencies are currently searching biometric databases to catch criminals. The US Department of Homeland Security has created a large bio-metric database called HART, short for Homeland Advanced Technical System. The biometrics in this database include facial photos, fingerprints, irises and other distinguishing features like tattoos. In addition, HART can share data from other agencies such as the FBI and the State Department.

The HART database is stored on Amazons Web Ser-vices, AWS. Amazon serves the governments data storage needs through GovCloud. Other government agencies use GovCloud such as NASA, the CIA, and the Defense Department. GovCloud complies with all government regulation requirements and also commercial security and privacy standards. The physical databases are stored in different zones in the United States to ensure continuous data avail-ability and low latency. (Latency is the time it takes for data to travel from the data center to the user.) Each site has its own power supply including air-conditioning in a secured setting. Multiple copies of data are stored (redundancy). The use of technology and data is becoming increasingly important to law enforcement, said Major Mike White, Assistant Chief of Staff with the Indiana State Police Department. With advancements, come the need for secure connectivity and storage without draining the budget. Storage for databases, reports, and video are part of todays challenges for law enforcement technology managers. AWS is quickly becoming a go-to solution for technology needs that wont break the bank.(Business Wire, 2018).

Critical Thinking Questions:

1. Distinguish between the terms data management and data governance. How are biometric databases being managed and how are they being governed? What are the concerns in each segment?

2. Describe the ethical dilemma of using facial recognition by law enforcement agencies. If in the classroom, hold a debate of the pros and cons.

3. Research how criminals are discovered and arrested using a biometric database. Find one example and report on that. Cite your source. Research the ban on use of biometric databases in San Francisco in 2019, to include in your report.

Prior to beginning work on this assignment, Read Chapter 8 of the course textbook, Operations and Supply Chain Management. Read Virtual Teams: Meaning, Types, Advantages & Disadvantages Links to an external site. . One of the major trends in business is the move toward virtual workplaces. In a virtual team, members are dispersed, either geographically or organizationally, with their primary communication through electronic means, as opposed to face-to-face communication. Management concepts of virtual teams can also be employed within a more traditional workplace. Research and write a paper on the advantages and disadvantages of virtual teams in today’s digital environment. In your paper, Describe the advantages and disadvantages of virtual teams in today’s digital environment. The Virtual Teams paper must be four to five double-spaced pages in length (not including title and references pages) and formatted according to APA Style Links to an external site. as outlined in the Writing Center’s APA Formatting for Microsoft Word Links to an external site. resource. must include a separate title page with the following in title case: title of paper in bold font Space should appear between the title and the rest of the information on the title page. student’s name name of institution course name and number instructor’s name Deadline must be 3 days, service must be Editing, assignment type must be Essay(any type), Assignment level must be Master’s due date must utilize academic voice, size must be 5 pages, double spacing, 4 sources APA 7th edition, Review the Academic Voice Links to an external site. resource for additional guidance. must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper. must use at least three scholarly, peer-reviewed, or credible sources in addition to the course text. https://content.wisestep.com/virtual-teams-meaning-types-advantages-disadvantages/

Prior to beginning work on this assignment, Read Chapter 8 of the course textbook, Operations and Supply Chain Management. Read Virtual Teams: Meaning, Types, Advantages & Disadvantages Links to an external site. . One of the major trends in business is the move toward virtual workplaces. In a virtual team, members are dispersed, either geographically or organizationally, with their primary communication through electronic means, as opposed to face-to-face communication. Management concepts of virtual teams can also be employed within a more traditional workplace. Research and write a paper on the advantages and disadvantages of virtual teams in today’s digital environment. In your paper, Describe the advantages and disadvantages of virtual teams in today’s digital environment. The Virtual Teams paper must be four to five double-spaced pages in length (not including title and references pages) and formatted according to APA Style Links to an external site. as outlined in the Writing Center’s APA Formatting for Microsoft Word Links to an external site. resource. must include a separate title page with the following in title case: title of paper in bold font Space should appear between the title and the rest of the information on the title page. student’s name name of institution course name and number instructor’s name Deadline must be 3 days, service must be Editing, assignment type must be Essay(any type), Assignment level must be Master’s due date must utilize academic voice, size must be 5 pages, double spacing, 4 sources APA 7th edition, Review the Academic Voice Links to an external site. resource for additional guidance. must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper. must use at least three scholarly, peer-reviewed, or credible sources in addition to the course text. https://content.wisestep.com/virtual-teams-meaning-types-advantages-disadvantages/

From Michelin Tires creating the Michelin Guide, to the audio equipment company Audio-Technica becoming one of the worlds largest manufacturers of sushi robots, brand identity can turn out to be a lot more flexible than we think. Choose an existing brand, company, or institution and propose an unexpected but strangely logical new product or service for them to launch. Why is this unlikely extension exactly what the world (or the brand) needs right now?

Instructions

You will refer to the same business you described in your first assignment, Creating a Small Business. To complete this assignment, you will need to download the

and respond to the following items:

1. Industry and Market Feasibility: Identify industry trends, target market demand, and competitive landscape. Assess the feasibility of each element.
2. Product or Service Feasibility: Assess the viability, uniqueness, and problem-solving potential of your product or service. Determine the business’s feasibility based on your assessment of each of these three elements.
3. Financial Feasibility: Outline the business’s startup costs, potential funding sources, and revenue projections. Determine the business’s feasibility based on your assessment of each of these three elements.
4. Entrepreneurial Readiness: Evaluate your skills, experience, and available resources for launching and managing the business. Determine the business’s feasibility based on your assessment of each of these three elements.
5. Conclusion: Determine whether the business idea needs to be modified, changed significantly, or abandoned based on your feasibility analysis. Identify two next steps you would need to take to move your idea forward.

• Note: If you abandon the business idea, then you will need to select and analyze a new business that has profit potential.

1. Include at least two references outside the textbook.

Describe both the significance and difficulties that social media brings to the marketing of a start-up business. How have technology and social media altered the landscape for a startup attempting to communicate its message to customers?

Outline a plan and preferred social media platform for your projected business. Justify your selection by explaining how the social media platform would directly affect the businesss revenue and social impact. What are the disadvantages of using the chosen platform?

Short papers should use double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to a discipline-appropriate citation method. Page-length requirements: 12 pages (undergraduate courses) or 24 pages (graduate courses).

For this peer review, you have two tasks: First, post a 3-slide presentation, then peer-review two other classmates presentations.

In your professional career, you will often have to give or receive feedback from colleagues. It is important to practice giving and receiving feedback so you can continue to grow professionally and personally.

Directions

1. Begin by posting a draft of the first three slides of your Final Project II presentation for peer review. For this assignment, you are required to share slides representing items A, B, and D of Final Project II, as noted below:
2. Develop a slide that presents an overview of your brand and marketing campaign. Support your slide with speaker notes or audio.
3. Develop a slide that presents an overview of the evaluation you conducted of the brands digital strategies. Support your slide with speaker notes or audio.
4. Develop a slide that presents an overview of the marketing research used to inform your proposed digital campaigns. Support your slide with speaker notes or audio.