Attached Files (PDF/DOCX): D265 Task 1 Template.docx, Case_Studies.docx
Note: Content extraction from these files is restricted, please review them manually.
Attached Files (PDF/DOCX): D265 Task 1 Template.docx, Case_Studies.docx
Note: Content extraction from these files is restricted, please review them manually.
This section supports the SWOT analysis.
This section must align with the airlines competitive strategy (discount, normal, or luxury).
Your project must be submitted as a Word document (.docx, .doc)*. Your project will be individually graded by your instructor and therefore may take up to five to seven days to grade.
Be sure that each of your files contains the following information:
To submit your graded project, follow these steps:
Be sure to keep a backup copy of any files you submit to the school!
The goal of this research project is to help you apply what you’ve learned about adult learning theory from your lessons. This assignment will provide you with an opportunity to explain the concept of adult learning theory and how it influences employee training.
Write a two- to three-page research report (minimum of five paragraphs, 80150 words each) that demonstrates your understanding of the following topic. Include relevant resource links, and explain your point of view thoroughly.
Explain the concept of Malcolm Knowles’ theory of adult learning and discuss its implications for a real-world employee training program.
Choose from one of the following corporate employee training programs, and use your own research skills. Briefly describe the organization’s training program and evaluate whether you believe the training program is successful based on adult learning theory parameters. Share evidence-based ideas for improving the training program.
In your research paper, address the following factors:
Type your submission, double-spaced, using either Times New Roman or another plain font, size 12. Use a standard document format with 1-inch margins. Your paper should be written in Microsoft Word or a Word-compatible program.
Your research paper should include a cover sheet and works cited list using APA formatting. You should also follow APA citation guidelines for citing sources within your paper.
Your project will be graded according to the following rubric.
CategoryExcellent
2016 pointsGood
1511 pointsAverage
106 pointsNeeds Improvement
50 pointsAbstractClearly states problem and question to be resolved; clearly summarizes method, results, and conclusions.Summarizes the problem, method, results, and conclusions, but lacks some details.Is vague about the problem; doesnt provide a summary of the whole project.Little to no information is provided about the problem or question.IntroductionProvides background research into the topic and summarizes important findings; describes the problem to be solved; justifies the study; explains the significance of the problem to an audience of non-specialists.Provides background research into the topic and describes the problem to be solved.Provides background research into the topic but doesnt describe the problem to be solved; insufficient or nonexistent explanation of details to non-specialists.Little to no background information is provided.Discussion FactorsAddresses the five factors in the topic guidelines with clarity; organizes and synthesizes information; draws conclusions.Addresses some of the five factors of the topic; lacks substantive conclusions.Presents limited clarity in formulating conclusions or organization about the five factors in the guidelines.Presents little to no clarity in formulating conclusions or organization about the five factors in the guidelines.SummaryPresents a logical explanation for findings; presents clear recommendations or implications for future research.Presents a logical explanation for findings.Doesnt adequately explain findings.Doesnt address or explain findings.Mechanics and DocumentationIs free or almost free of errors of grammar, spelling, and writing mechanics; documents sources appropriately.Has errors but they dont represent a major distraction; documents sources.Has errors that obscure the meaning of the content or add confusion; neglects important sources or documents few to no resources.Document is filled with errors.
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Your initial post should be at least 300 words in length.
Your initial post should include at least one APA-formatted scholarly, professional, or textbook reference with accompanying in-text citation to support any paraphrased, summarized, or quoted material.
Companies need to understand their ability to compete and the environment in which they must compete. Of the strategy planning tools they have available, the PEST (political, economic, sociocultural, and technology) analysis has been shown to be very effective. Do you believe that companies who have a planning culture and use planning tools, such as the PEST analysis, can perform better in the long run than their industry competitors, who may not use similar planning tools? Why, or why not?
For this unit, review the Marketing Spotlight: LEGO case study in Chapter 5 of your textbook. This assignment will be comprised of two parts; one part will ask you to respond to questions, and the other will require you to complete a case analysis.
Part 1
Evaluate this case and respond to each of the following questions using both theory and practical managerial thinking.
Your Part 1 response must be at least two pages in length. Follow APA Style when creating citations and references for this assignment. Note that you will submit Part 1 and Part 2 in one document.
Part 2
Complete a case analysis of LEGO. This requires that you conduct research on LEGO beyond the case study material in the textbook. In the case analysis, you will look at the situational analysis, problem, and alternatives, and you will provide a recommendation. Refer to the instructions below as you construct your analysis.
Situational Analysis
Problem
Alternatives
Recommendation (Marketing Strategy)