Category: Business and management

Discussion: Global Marketing Strategies Purpose This assignment is intended to help you learn to do the following: * Discuss strategies and tactics that are being used to market a product in both your home country and other countries. * Conduct a comparative marketing analysis applying global marketing principles. Overview When you understand the term “marketing” in its most accurate and comprehensive sense, you will become aware of marketing principles in action all around you. One of the common drinks at meals in some parts of Europe is made by pouring a small amount of flavored syrup in a glass and adding water. Many flavors are popular, but one of the most enjoyed varieties is mint. Another is anise. Have you ever sat down to dinner and had a nice glass of mint syrup or anise? If you are from North America, you probably haven’t. It is not common here. Given their popularity in some parts of Europe, why haven’t these drinks made headway in the U.S.? It is most likely because the mint syrup looks and tastes like mouthwash to Americans, and the anise is like drinking liquid black licorice. Similarly, while many Americans guzzle root beer, this soda is not consumed very much by Europeans. To them, it may taste similar to a medicine they have, and they thus typically abhor root beer when they try it. Could European companies market syrup drinks in the U.S.? They could try, and perhaps have, but they would need to offer flavors that Americans like in a beverage. This would be just one consideration in such a marketing venture. With globalization of markets now a norm, and the growing significance of market segments based on cultures within countries, it is critical for companies to address culture in their marketing strategies and tactics. In this assignment, you will get to apply the marketing mix globally/multiculturally. You will assume the role of a new marketing manager. In preparation for offering a new product, you have been assigned to analyze and evaluate the marketing strategies of your company for a product it currently offers in both your home country and other countries. The company executives will review your analysis and evaluation of the marketing strategies and tactics in order to understand the differences between marketing this product in your home country and another nation (you get to choose the other country for purposes of this assignment). They will want to gauge, based on your cultural and environmental scanning, whether they are on the right track with their marketing of this product in the country in question. This will help them prepare their strategies and tactics for the design and launch of new products in both your home country and in the other country. Action Items 1. In this assignment, you will create a posting for your boss to share with the executive team. To create this posting, do the following: * Review the principles of global marketing in Chapter 15 of the textbook. * Choose a product that originates from your home country (or another country) that is marketed in other countries around the globe. * Choose one other country where this product is available. * Search online to find advertising samples for the product in both your home country and the other country. Compare print, TV (many ads can likely be found on YouTube), and web samples (for example, corporate websites for both countries). It is from these samples that you will determine the marketing strategies and tactics that you believe are being used. * Conduct research to find 3 to 5 critical cultural considerations for marketing products in the country you selected. Only cite credible sources. Googling should provide more than enough leads for you. 2. By the due date indicated, prepare a succinct but thorough posting for your boss and the executive team about the strategies and tactics that are being used to market this product in your home country and the other country you have identified. Your posting should include: * The product name and description (e.g., McDonald’s fun meal or McDonald’s Quarter Pounder). * The message of the commercial (e.g., healthy skin is good, invest in gold, eat here during our happy hour, etc.). * A description of who you believe to be the commercial’s target market (e.g., married males, in their 30s or 40s, middle-class, some college, homeowner, athletic, are do-it-yourself type of people). * Relevant cultural characteristics. * Include relevant cultural characteristics of both your home country and the other country. * Macroenvironmental Factors * List and describe the relevant environmental elements legal/regulatory, economic, competitive, technology * Comparative Marketing Analysis – Describe the key marketing elements on the basis of product and customer type: * Compare and contrast marketing strategies of the company you chose for the specific product you identified in the U.S. and another country of your choice. * Analyze the marketing of the product and evaluate whether the marketing is a match for the culture based on what you found in your research and what you have read in the textbook. * Evaluation and Recommendations * Include a link to the images of advertising samples from both countries.

Prepare a 7-page demand management plan, including a forecasting, inventory management, and scheduling analysis, as well as recommendations, for the provided scenario..

introduction

This portfolio work project, a demand management plan, will help you demonstrate competency in forecasting, inventory management, and scheduling.

Scenario

For this assessment, You will apply one of these scenarios in the Requirements below.

Wild Dog Coffee Company, a locally owned company with a single coffee shop location, serves a wide selection of espresso beverages, small breakfast and lunch menu items, and a limited evening menu. The company is planning to expand the business by adding an additional location. While different menu items may be tested at the new location, their core processes will remain the same. You have been working on a process improvement in preparation for the expansion and are now turning your attention to demand management.

Your Role

As an owner of Wild Dog Coffee Company, you and your business partners are planning the opening of a second location. You need to prepare an analysis and recommendations for demand management, including forecasting, inventory, and scheduling, for your current location, so you can refine the model before opening the second location.

Include the following in your demand management plan:

• Assess the impact of advertising on product demand.
• If using Wild Dog Coffee Company, the following basic assumptions will help you prepare a demand forecast:

The other owners of Wild Dog Coffee Company handle the business’s marketing and sales functions, and they believe that advertising expenditures impact the sale of coffee beverages. They want you to confirm whether or not their advertising dollars are driving sales. Here is what was agreed upon by all the owners:

table included on word document uploaded

To complete this assessment:

• Interpret the forecasting model for the selected product.
• Use a simple linear regression model to show your forecast.
• If using Wild Dog Coffee Company, forecast the pounds of espresso beans needed for month 7 if the advertising budget for month 7 is $1,350. Interpret the model and respond to the following questions for Wild Dog Coffee Company:
• How many espresso beverages will the company need to prepare, on average, each day?
• How many pounds of espresso beans will the company need, on average, each day?
• To what extent do advertising dollars predict the need for espresso beans?
• Prepare an inventory management analysis for the selected product.
• In your analysis, include two different approaches to inventory management. What are the pros and cons of each system you analyzed?
• If using Wild Dog Coffee Company, the following provides additional information you have gathered from the inventory management analysis:
• Since Wild Dog Coffee Company is small, the company must manage inventory very carefully. While larger companies can have lots of inventory on the shelf, Wild Dog simply does not have the cash to do that. As such, you have a number of pressures for small inventories. Wild Dog does not have the ability to store a lot of beans, to cover the cost of capital, or to withstand unnecessary expenditures for taxes, insurance, and shrinkage. Shrinkage is important because roasted espresso beans only maintain their optimal freshness for two weeks.
• Demand is approaching 1,400 pounds of espresso beans per month.
• Only one type of espresso bean is stocked.
• Demand is not constant on a daily or weekly basis.
• If you run out of espresso beans at any point, you will have to close the business until the next shipment of beans arrives.
• Espresso beans are shipped in 25-pound packages. (This is your base inventory unit.)
• The cost per pound of beans averages $9.00.
• Espresso beans are delivered seven (7) days after placing the order and on any day of the week.
• Shipping is free on orders over $250. Otherwise, shipping is $19.95 per order, regardless of weight. (This is the only ordering cost you incur.)
• Holding costs are 10 percent/year/unit.
• Standard deviation for daily demand is 1.84 pounds.
• Analyze the business scheduling management.
• In your analysis, detail two different staffing scenarios for Wild Dog Coffee Company or your selected business. What are the pros and cons of each staffing scenario?
• Use a Word table or Excel spreadsheet to show both staffing scenarios for each day of the week. Include the daily and weekly total staffing costs and number of hours worked for each employee.
• If using Wild Dog Coffee Company, the following provides additional information you have gathered from the staffing analysis:
• Shifts have been scheduled according to who wants to work which shift. This has generally worked out well, but you realize you need to tighten up the scheduling process in order to optimize a staffing model. Two employees are required to make a coffee beverage. One employee takes the orders, and a barista makes the coffee drink and hands it to the customer.
• Baristas are paid $14/hour, regardless of whether they are full-time or part-time.
• Full-time employees (up to 40 hours/week), other than baristas, are paid $12/hour.
• Part-time employees (up to 20 hours/week), other than baristas, are paid $9/hour.
• All full-time employees receive company benefits that equate to 15 percent of their hourly rate. (This is known as a benefits load.)
• All full-time employees are paid at 150 percent of their regular rate for all hours worked over 40 hours per week. Full-time employees can only work a maximum of 50 hours per week. The benefits load is not applied to overtime hours.
• All part-time employees are paid at 150 percent of their regular rate for all hours worked over 20 hours per week. Part-time employees can only work a maximum of 26 hours per week.
• It costs $500 to hire each additional employee, and it costs $250 to terminate an employee.
• Full-time employees are likely to resign if moved to part-time status.
• The coffee shop is open 84 hours per week. There are two additional hours allocated each day for one employee to perform opening and closing activities. (That is, one hour is allocated for opening duties and one hour is allocated for closing duties.)
• Your current level of staffing for coffee beverages is as follows:

1. Baristas 1 full-time; 3 part-time.
2. Non-barista 1 full-time; 2 part-time.

• Recommend an inventory management system and staffing plan for a selected business and product.
• Detail the results of your analysis for Wild Dog Coffee Company or your selected business’ product to substantiate your recommendations.

Deliverable Format

• Requirements:
• The demand management plan is to be a minimum of 7 pages, not including the title, reference, and appendix pages.
• Use a demand management plan template of your choice.
• Related company standards:
• The demand management plan is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines (available in the MBA Program Resources), including single-spaced paragraphs.
• In addition to the title and reference pages, include the following in the appendix:
• Linear regression model for product forecasting.
• Word table or Excel spreadsheet for staffing scenarios.
• Use 4 scholarly or academic sources, where applicable, one of which must come from the Wall Street Journal, Forbes, or MIT Sloan Management Review. See the guide for help searching a journal within the Capella Library.
• Use APA formatting for citations and references.

Competencies Measured

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria:

• Competency 1: Analyze how operations management theories and models affect the development and delivery of products or services to the marketplace.
• Interpret the forecasting model for the selected product.
• Competency 2: Use logistics and supply chain management tools to manage the distribution of products and services.
• Prepare an inventory management analysis for the selected product.
• Competency 3: Use data to evaluate the effect of operations management decisions on organizational goals.
• Assess the impact of advertising on product demand.
• Analyze the businesss scheduling management.
• Competency 4: Evaluate the effectiveness of operations management strategies to achieve quality and customer service goals.
• Recommend an inventory management system and staffing plan for a selected business and product.
• Competency 5: Communicate business needs, opportunities, and strategies with multiple stakeholders.
• Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.

Faculty will provide feedback as if they were the recipient of your deliverable in the workplace, using the scoring guide. Refer to the scoring guide to ensure that you meet the grading criteria for this assessment before submission.

ePortfolio

This work project demonstrates your competency in applying knowledge and skills required of an MBA learner in the workplace.

Scoring Guide

Use the scoring guide to understand how your assessment will be evaluated.

Criterion 1

Assess the impact of advertising on product demand.

Distinguished

Analyzes the impact of advertising on product demand, including supporting data to support business decisions.

Proficient

Assesses the impact of advertising on product demand.

Basic

Identifies but does not assess the impact of advertising on product demand.

Non Performance

Does not identify the impact of advertising on product demand.

Criterion 2

Interpret the forecasting model for the selected product.

Distinguished

Interprets the forecasting model for the selected product and utilizes a detailed linear regression model to support forecasting interpretation.

Proficient

Interprets the forecasting model for the selected product.

Basic

Describes but does not interpret the forecasting model for the selected product.

Non Performance

Does not describe the forecasting model for the selected product.

Criterion 3

Prepare an inventory management analysis for the selected product.

Distinguished

Prepares an inventory management analysis for the selected product and summarizes the pros and cons of each inventory management system.

Proficient

Prepares an inventory management analysis for the selected product.

Basic

Identifies but does not prepare an inventory management analysis for the selected product.

Non Performance

Does not identify an inventory management analysis for the selected product.

Criterion 4

Analyze the businesss scheduling management.

Distinguished

Evaluates the business’s scheduling management, including sources to support rationale.

Proficient

Analyzes the businesss scheduling management.

Basic

Describes but does not analyze the businesss scheduling management.

Non Performance

Does not describe the businesss scheduling management.

Criterion 5

Recommend an inventory management system and staffing plan for a selected business and product.

Distinguished

Recommends an inventory management system and staffing plan for a selected business and product and summarizes key points to support recommendations that meet the business’s goals.

Proficient

Recommends an inventory management system and staffing plan for a selected business and product.

Basic

Identifies but does not recommend an inventory management system and staffing plan for a selected business and product.

Non Performance

Does not identify an inventory management system and staffing plan for a selected business and product.

Criterion 6

Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.

Distinguished

Writing is coherent and consistently appropriate, using evidence to support a central idea and with correct grammar, usage, and mechanics as expected of a business professional.

Proficient

Writes coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.

Basic

Writing supports an idea but is inconsistent and contains major errors of grammar, usage, and mechanics.

Non Performance

Writing does not support a central idea. Does not use correct grammar, usage, and mechanics as expected of a business professional.

Kellers big-picture thinking relative to work in Gods world (Chapters 14) can be interpreted as follows: Design God designed humans to work; Dignity work gives humans dignity; Cultivation God continues to create through the work of humans; Service humans love God and neighbor through work. What is your response to Kellers big-picture thinking? How does this resonate with Hardys introductory thoughts? What are 3 related implications for the role of human resources (HR) as a strategic function in any business (Valentine Chapters 12)? include a references section, and be sure to have in-text citations for the following sources: At least 2 citations from Valentine: Human Resource Management. At least 1 citation from Hardy: The Fabric of this World: Inquiries into Calling, Career Choice, and the Design of Human Work. At least 1 citation from Keller: Every Good Endeavor: Connecting Your Work to Gods Work. At least 2 citations from related scholarly journals (e.g.Human Resource Management Journal, Journal of Applied Psychology, Journal of Strategic Human Resource Management, Journal of Biblical Integration in Business, Christian Scholars Review).

Interest Letter business format and should not exceed one page Letter must contain a date, legal name, current address, email address, and signature. Your letter should express the purpose of Alpha Kappa Alpha Sorority, Inc., in your own words, and your community involvement. Also, highlight any talents that you can contribute to ensure Alpha Kappa Alpha maintains its status as a premier Greek-lettered organization for college-trained women, and why the chapter should consider you for membership.

The specific letter is to the Gamma Phi Chapter

Here’s some things about me

I created a nonprofit dance team at the age of 15, to create a positive outlet for the youth in my community! As a youth myself I still decided to lead a group of young girls in the right path while still growing! And I created a family instead of just a dance team! Mentored my dancers for over 3 years and still play a role in their life today! One of them messaged me a few days ago thanking me for saving them from going down the wrong path of stealing cars, chasing boys, running away from home! She is now graduating at the age of 16 from high school and says I played a role into her change in life and stated that she dont know where she would be without me! And there are so many more that still look up to me until this day I was more than a leader or coach to them! I made everyone feel involved, loved! I was there for emotional support, I was there to tell them right from wrong, there to hear them vent! Etc. I feel this played an important role in shaping who I am today , it shows my character , the person I am! I did it out of love Ive never made money off of it because its a passion to give back to people! Ive always been a giver without expecting anything in return! Ive always been the friend to go above and beyond for the people around me ! Loyalty runs deep within me & I am dedicated to anything I put my mind to! Ive always been a leader! Ive donated clothes to young girls! I did fundraisers to help raise for my team fundings to travel & etc!

I need the interest letter to be correctly formatted, I need it based on information upon the Alpha Kappa Alpha Sorority. It should be written heartfelt, convincing, and sound like it’s particularly coming from me.

I need this interest letter eye catching, and attention grabbing to make me stand out from others.

If you need to know more about me just let me know!

For this assignment, each student will analyze an organization with which he or she is familiar or any organization of his or her choosing. There are plenty of other organizations to analyze other than Amazon and Wal-Mart! In addition, choose an organization for which ample information and data are available. For your chosen organization,analyze the organization according to the statements listed below:

1. Examine The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis.

2. Examine The Internal Organization: Resources, Capabilities, Core Competencies, and Competitive Advantages.

Write a 1200 to 1300 word paper where you analyze your chosen organizations external and internal capabilities. These will be based on what are your organizations external opportunities and do they have the internal human and non-human resources to take advantage of external opportunities? Be sure to point out any issues that you believe need to be addressed. Suggest possible solutions to address any issues. Your paper should be in proper APA format and should follow the Formatting & Writing Styles guide. Submit your paper to the Assignments # 2 tab on Canvas after submitting to the appropriate TurnitIn portal by the due date.

The assignment should be in an MS Word document in a formal format and should include the following:

1. Title page (It is assumed that the assignment will be in APA format).

2. New Times Roman font face type, this includes the page numbers and headers.

3. Page numbers should be in the upper right hand corner of your paper.

4. 12 pt font type size, including page numbers and headers.

5. An APA formatted reference page. If you use a website link, you should be able to find the author and a publication date.

6. Your title page should include the Assignment title, your name, the date, the class and the instructor, which is; Dr. Jimmie S. Warren, Sr. (All should be in proper APA format). Your papers should be double-spaced (See the Formatting & Writing Styles guide for properly setting the parameters in Microsoft Word for your papers).

7. (Do not use first person pronouns (I), second person (you), or some third person pronouns (we and our) when writing this assignment. See the Formatting & Writing Styles Guide document.

This assignment will be due January 25, 2026 in Week 2, by 11:59pm. Please posts to the Assignments # 2 tab on Canvas after you have submitted your final submission to the appropriate TurnitIn portal for this assignment (to check for plagiarism). Label the assignment as Supplemental Assignment # 2-BA 655-E01 when posting to TurnitIn and to the Canvas Tab. I will retrieve your Supplemental Assignment # 2 from TurnitIn.

apa

This case study required 4 scholarly journals, biblical integration and textbook reference. We are using the textbook “Cascio, W. F. (2019). Managing human resources: Productivity, quality of work life, profits (11th ed.). McGraw Hill.” I have included intructions as well.

need help fill the information

follow instructions two attachments

Instructions on uploaded files. Meta Facebook website: