Category: Business and management

Overview You are required to critically reflect on the guest industry speakers presentation that will outline challenging issues in leadership. Then, you will use that knowledge to select a person whom you consider to be a successful and globally effective leader and analyse their leadership traits, behaviours, use of power, ethical practices and cross-cultural influence. The purpose of this assessment is for you to critically reflect on the guest industry speakers experience enabling you to identify leadership qualities that can be evaluated for a leader of your choice. This assessment will challenge you to research and apply leadership concepts, models and theories that are covered in this course. Learning Outcomes The targeted Course Learning Outcomes (CLOs) for this assessment are: CLO1: Critically analyse and apply leadership theories and models to various organizational situations while researching current leadership challenges in contemporary workplace settings. CLO2: Discuss and apply global leadership competencies by focusing on people, leveraging business knowledge, and developing cultural and emotional intelligence, while emphasizing ethical and socially responsible leadership practices. RMIT Capabilities The targeted RMIT capabilities for this assessment are: #AoL1a Ethical Global Citizens Employ globally inclusive perspectives and a commitment to diversity, equity, inclusion and respect. Use of AI in this Assessment Restrict all usage of AI tools students can use in completing the assessment task In this assessment task, you are not permitted to use any generative AI tools, and this includes Val. The reason we restrict the use of AI tools in this assignment (and in this course) is that to critically engage with technology and use AI responsibly in an organizational context, you must first develop the human skill of critical thought and appreciation. Accordingly, our Course Learning Outcomes focus on areas other than developing your digital adeptness; the foregoing capability is developed in many other courses within the Major and your degree. Leadership involves not just adopting tools but understanding how to use them ethically and strategically, and this begins with a solid grounding in human-centered skills. Using AI in the following ways is a breach of Academic Integrity Policy and may have serious consequences: To complete or contribute to an assessment task when it has not been specifically allowed. To produce ideas that you don’t reference and try to pass off as your own. To help prove the authenticity and originality of your work, you should keep all draft versions of your work to show how your assessments were developed. These can be requested at any time during your program. Transparency, trustworthiness, and honesty are fundamental principles of academic integrity at RMIT. We want to support you to use AI tools legitimately and in a way that maintains your integrity and that of our academic community. If you have questions or if you are ever unsure, please speak with the Dr Sehrish Shahid, Subject Coordinator Leadership (sehrish.shahid@rmit.edu.au) You should read the advice provided in the RMIT Library Generative AI for students at RMIT Course, specifically section 2. Guidelines for using generative AI for support, to ensure you understand the implications and rights relating to data you provide AI tools. Enrol in the module Links to an external site. Remember, if you use generative AI tools you must acknowledge and reference them according to the Library guidelines and in accordance with academic integrity requirements and policies. Learn more: Referencing Guides Links to an external site. Learn more: Academic Integrity Links to an external site. Marking Criteria This assessment will measure your ability to: Critically analyse your chosen leaders behaviours, traits and use of power (20%) #AoL1a Ethical Global Citizens: Demonstrate effective leadership by applying cultural sensitivity, creating equitable opportunities and engaging respectfully with diverse perspectives (20%) Linkage to the relevant leadership literature (20%) Critical Reflection: Reflect on the guest industry speakers experience (20%) Written Communication and Clarity of Argument (10%) Research and referencing: Acknowledge sources of information (format, quality and quantity of references) (10%) Assessment Details The following are the details of your assessment: Your Tasks Overview You are required to critically reflect on the guest industry speakers presentation that will outline challenging issues in leadership. Then, you will use that knowledge to select a person whom you consider to be a successful and globally effective leader and analyse their leadership traits, behaviours, use of power, ethical practices and cross-cultural influence. The purpose of this assessment is for you to critically reflect on the guest industry speakers experience enabling you to identify leadership qualities that can be evaluated for a leader of your choice. This assessment will challenge you to research and apply leadership concepts, models and theories that are covered in this course. Assessment details In this assessment, you will critically reflect on the guest industry speakers experience, synthesise your reflection, and apply it to the leadership qualities of your chosen leader. You are required to research and apply leadership theories, models and concepts that you have learnt in this course. By critically reflecting, analysing and applying leadership theories and models in this assessment, you will build your leadership knowledge and understanding. This assessment has three stages: Stage 1: Listen to the industry dialogue on global leadership practices (given below). You will need to critically reflect on the qualities needed to be an effective leader. Stage 2: Using the knowledge gained from your reflection, select a person whom you consider to be a successful and effective global leader. This person could be any of the following: Someone who is a Public Figure / OR Global Leader OR Someone you have worked with or someone you have interacted with in person Stage 3: Research and identify your chosen persons leadership traits, behaviours and styles. Then answer the following questions: Q1: How does the chosen leader demonstrate the use of power and influence to lead effectively? Q2: In what ways does the chosen leader demonstrate principles of fairness and transparency, apply cultural sensitivity, create equitable opportunities, prioritize others needs, and foster an empowering and respectful environment? Q3: How does the chosen leader’s approach impact the overall effectiveness of the firm? EUROPEAN INDUSTRY DIALOGUE: Global Industry Mindsets on Contemporary Leadership Profile of the Speaker: Mr Andrew Muirhead Andrew Muirhead is Vice President OEM & Engineering Services and Commercial Head of the Product Segment Original Equipment and Special Aircraft Services at Lufthansa Technik AG in Hamburg, Germany. He holds responsibility for all product development and manufacturing activities as well as all specialist Engineering services within the company. He has been involved in Aviation since 1990, when he was an intern at Lufthansa whilst studying Electronics Engineering at RMIT University and German at the University of Melbourne. After a three-year stint in the consulting world, he returned to Lufthansa Technik in 1996 in various engineering roles before going on to found a startup within the Lufthansa Technik Organisation to create innovative products and services for the airframe and the cabin. This startup went on to become an integral part of one of the five Product Segments in the company, which he leads today. He was instrumental in setting up the innovation ecosystem in Lufthansa Technik and the wider Lufthansa Group context and is a member of the Innovation Fund Board for the Lufthansa Group of companies. Besides various Advisory Board mandates, Andrew has been involved in external startup development and support. He has an MBA from the Technical University of Munich and holds over 20 patents in various aerospace applications.

Assessment 1: Innovation Management Video Presentation (Individual) Rationale This task simulates a real-world job scenario while assessing your ability to demonstrate key learning outcomes related to creativity tools and innovation models introduced in Weeks 14. The assessment puts you directly in the shoes of a professional applying for an Innovation Specialist role. Youll get practical experience communicating your knowledge and skills in innovation management within a realistic job scenario. Specifically, you will demonstrate how well you can apply concepts and tools from the first four weeks of the course to real-world innovation projects. This will help you strengthen key professional skills such as clear communication, persuasive presentation, and practical problem-solving. Learning Outcomes Assessed: CLO 1. Explain the relationship between creativity, innovation, and entrepreneurship, and their impact on business growth, sustainability, and value creation. CLO 2. Investigate the factors that inhibit creativity in individuals and teams, as well as innovation within organisations, and recommend strategies to foster entrepreneurial behaviour. CLO 3. Critique strategies and frameworks for innovation management and assess their effectiveness in achieving business goals. Scenario Introduction: You recently applied for an Innovation Specialist role at TITANIX Entertainment, a renowned film production and distribution company known for creative storytelling and groundbreaking projects. You attended an initial interview with their HR department, where they specifically mentioned they are looking for someone to contribute effectively to their new superhero project. Shortly after your interview, you received the following email from their recruitment team: From: recruitment@titanixentertainment.com Subject: Next Step in Recruitment Process Congratulations! We were impressed by your initial application and performance in your first interview. As the next step in our recruitment process, we invite you to submit a short video presentation. We are particularly interested in seeing your ability to support senior managers in enhancing creativity and innovation in the TITANIX Entertainment superhero project. Please use this video presentation as an opportunity to demonstrate your innovative thinking, professional expertise, and your practical approach to fostering creativity and innovation. We look forward to your submission! Warm regards, TITANIX Entertainment Recruitment Team Background about the Superhero Project: During your first-round interview, you noted that the HR specialist at TITANIX Entertainment shared an overview of the companys latest creative initiative, an original superhero project currently in development. She explained that the aim is to create a completely new superhero character, brought to life through compelling storytelling, a distinctive visual style, and strong commercial potential across multiple platforms. Writers are developing early story concepts, designers are working on visual identity and costume design, and animators are exploring how the character will move and appear on screen. Meanwhile, the marketing team is beginning to map out strategies for film, television, merchandise, and digital experiences. She also mentioned that the company is looking for someone to collaborate with and support senior managers in both the creative and operational delivery of this innovative project. They want someone with practical innovation expertise, creative contributions, and the ability to collaborate across teams to help shape this ambitious new franchise. Your Decision:You think the best way to showcase your suitability for this role is to select three specific innovation management concepts, tools, frameworks, methods, or theories from the first four weeks of your Innovation Management course. You decide to prepare a short, persuasive video presentation, believing this will effectively demonstrate how your knowledge and practical expertise can directly contribute to enhancing creativity and innovation in the TITANIX Entertainment superhero project. Task Prepare and submit a persuasive, professional video presentation (68 minutes) that clearly: Demonstrates your practical knowledge and expertise in creativity and innovation management. Explains three specific innovation management concepts, frameworks, tools, methods, or theories from the first four weeks of your Innovation Management course. Uses brief, hypothetical but realistic examples to demonstrate how each tool or framework could support a particular stage of the superhero project. Briefly identifies potential limitations or challenges associated with each chosen approach. Your presentation must feel authentic and professional. Avoid referring to this as a university assignment in your video; speak directly to the company as though this is a real job application. Also, we are not asking you to create a superhero character; rather, we want to see how you would apply your learning to support and advance the project. Guidelines: Professionalism: Address your audience professionally and confidently. Video Quality: Ensure clear audio and visuals. You are encouraged to use effective visual aids (slides, graphics, etc.). Persuasive Communication: Clearly demonstrate how each selected approach practically adds value to the superhero project. Duration: Your video must be between 6 and 8 minutes, with a grace period of up to 20 seconds over the 8-minute limit (i.e., maximum acceptable length is 8 minutes and 20 seconds). Videos exceeding 8 minutes 20 seconds will incur a 2-mark deduction (out of 30 total marks for this assessment). On-Camera Presence: Throughout the presentation, you must be visibly present on camera, in the corner of the screen. This requirement is to enable assessors to connect with you as the presenter. It also adds an element of authenticity and engagement to your submission. Submission: Submit your video via Canvas by copying and pasting your YouTube link into the Text Entry section of the assignment submission page. If you need instruction to create a YouTube link of your video, see: Links to an external site. Name your YouTube video clearly as FirstNameLastName_Assessment1 (e.g., JohnSmith_Assessment1). Do not wait until the last minute to upload. While uploading the video in YouTube, mark it as unlisted so it is not publicly visible to the whole world. After the completion of the course, you can change that setting. Late submissions incur a penalty of 10% per day, automatically generated by Canvas. Penalties will not be overturned. Ensure you track assessment deadlines and allow time for unexpected issuessubmit early. In exceptional circumstances (e.g., medical emergencies), you may request an extension following standard university processes outlined on Canvas. Assessment Feedback: You will receive your feedback and marks within 14 days of the assessment deadline. This feedback will provide you with valuable insights into your performance on the task, highlighting strengths and areas for improvement. It is designed to support your learning and development throughout the course. Please ensure you review your feedback carefully to inform your future work and academic progress. Academic Integrity and Authenticity Requirements (Addendum) To ensure authenticity, professionalism, and academic integrity in Assessment 1: Innovation Management Video Presentation, all students are required to comply with the following guidelines. Please read these conditions carefully and ensure full compliance to avoid penalties or misconduct investigation. If you require clarification, contact your course coordinator well in advance of the due date. 1. On-Camera Visibility (Mandatory) You must be clearly visible on camera for the entire duration of your presentation (68 minutes). Your face must be unobstructed at all timesfilters, masks, avatars, or obscuring effects are not permitted. Lip movements, facial expressions, and eye contact must visibly align with your spoken content to confirm that you are the speaker. 2. Prohibited Practices The following actions are strictly prohibited and may result in academic misconduct penalties: Having another person present or narrate on your behalf. Using AI-generated avatars, deepfake tools, or text-to-speech voiceovers. Replacing your voice with a dub, narrator, or synthetic voice tool. Using off-camera narration or reading lines provided by someone else. 3. Backup Documentation You must ensure the following submission protocols are followed: YouTube Link: Upload your video as an unlisted YouTube video and name it using the format: FirstNameLastName_Assessment1 Original File Retention: Retain a copy of your original video file. The files metadata (e.g., creation date/time) may be used for verification in case of technical or integrity issues. 4. Optional Verification Measures You may be randomly selected for a brief, live Q&A session with course coordinator to: Discuss key ideas from your submission. Confirm understanding of the innovation concepts presented. This helps ensure fairness and maintain academic integrity standards.

Assignment details For this assignment, you will conduct a critical analysis of the socially responsible management actions of the Industry Partner (SINGAPORE AIRLINES) and present your findings in a structured business report format. Your analysis will involve the following key components: Evaluation of Socially Responsible Business Practices: Examine the Industry Partners annual report Links to an external site., sustainability report Links to an external site., social responsibility policies to assess their socially responsible business practices. Critically reflect on their commitments and actions in these areas. Comparison with Global Standards and Regulations: Compare the Industry Partners actions with broader frameworks such as the United Nations Sustainable Development Goals (UN SDGs) and local legal frameworks that protect social responsibilities. Evaluate the extent to which their practices align with these global and national policies. Analysis of Costs, Benefits, and Strategic Advantages: Assess the financial and social costs and benefits of the Industry Partners socially responsible actions. Use concrete examples and statistical evidence from the annual reports to support your analysis. Discuss the strategic advantages gained by the Industry Partner, applying the Triple Bottom Line (People, Planet, Profit) framework (In assignment 1, you only need to focus on People and Profit; in A2, you only need to focus on Planet and Profit ). Your report should be well-structured, evidence-based, and analytical, providing a clear assessment of the Industry Partners socially responsible business practices and their broader implications. Resources Industry partner will be announced before the beginning of the semester. Please head over to their website where you can find information about the company and see their reports and documents. Please kindly note that you must engage with the course content and reading list for your assignments. Incorporating references from the readings is essential, especially for higher grades (D or HD). You must use these materials to support your analysis and arguments. Social Responsibility Frameworks Global framework: UN SDGs Local frameworks These frameworks focus on human rights protection, fair labour practices, and the promotion of equity and social welfare in Singapore: 1. Prevention of Human Trafficking Act (PHTA) 2015 Criminalises trafficking in persons for sexual exploitation, forced labour, and organ trading. Enforces strict penalties including imprisonment, fines, and caning. Provides victim support such as shelter, counselling, and repatriation. Administered by the Inter-Agency Taskforce on Trafficking in Persons. 2. Employment of Foreign Manpower Act (EFMA) Regulates employment and welfare conditions for foreign workers. Requires employers to ensure proper accommodation, fair wages, and safe working environments. Targets sectors with high risk of labour exploitation, such as construction and domestic work. 3. Womens Charter Provides legal protections for women and girls from exploitation and abuse. Includes measures against sex trafficking, forced marriage, and domestic violence. Supports gender equality and social justice within Singaporean society. 4. Tripartite Guidelines on Fair Employment Practices Jointly developed by the Ministry of Manpower (MOM), NTUC, and employer federations. Encourages fair hiring, non-discrimination, and inclusive workplace practices. Though not legally binding, widely adopted and monitored to promote ethical employment standards. 5. ASEAN CSR Network (Singapore-Based) Regional platform advocating responsible business conduct, headquartered in Singapore. Promotes business practices aligned with human rights, labour rights, and ethical governance. Supports initiatives combating labour exploitation and strengthening ethical supply chains. Learning Outcomes The targeted Course Learning Outcomes for this assessment are: CLO 1. Develop Broad Theoretical and Practical Management Knowledge Develop broad theoretical and practical management knowledge to analyse and solve real business challenges. CLO 2. Critically Evaluate Management Approaches Compare, contrast, and critically assess different management approaches to determine their effectiveness in various organisational contexts. CLO 3. Conduct Research and Develop Solutions Synthesise industry and company research to critically analyse business information and generate innovative solutions to business problems ethically and responsibly. CLO 4. Communicate Business Insights Effectively Communicate and articulate business insights effectively through research, reports, and presentations. Assessment Criteria You will be graded in accordance with the rubric provided below. Questions? If you have any questions, check the discussion board to see if they have already been answered. If not post your question or alternatively ask your tutor in your workshops. Other useful information: You must prioritise using material available on Reading List and Industry Partner data. You have to include in-text citations and compose a reference list Please follow RMIT Harvard referencing style conventions: (Links to an external site.) You may submit your assignment multiple times on Canvas up until the due date/time. Please refer to this RMIT guide (reports/learning lab) for a report template. Referencing guidelines Use RMIT Harvard Links to an external site. referencing style for this assessment. You have to include in-text citations and compose a reference list. You must acknowledge all the courses of information you have used in your assessments. Refer to the RMIT Easy Cite Links to an external site. referencing tool to see examples and tips on how to reference in the appropriated style. You can also refer to the library referencing page for more tools such as EndNote, referencing tutorials and referencing guides for printing. Academic integrity and plagiarism Academic integrity is a fundamental expectation in this course, and all students must adhere to RMIT Universitys academic integrity Links to an external site. policies when completing their assignments. You are permitted to use AI tools to support your work; however, you must follow the universitys general policies on AI usage. The specific AI policy for this course requires that you: Acknowledge your use of AI in your assignment. Provide a complete record of all your AI interactions in the appendix, including: All prompts you used. All AI-generated responses received. Failure to provide this information will be considered a breach of academic integrity and will be treated accordingly. Ensure that your work remains your own, critically analysed, and properly cited to meet academic standards. Links to an external site. For further information on our policies and procedures, please refer to the University website Links to an external site Assessment declaration When you submit work electronically, you agree to the assessment declaration

PROMPT This assignment requires you to reflect on your undergraduate journey and personality traits drawing on your unique strengths and interests. The goal is to deepen your appreciation of what you have accomplished and the skills you have demonstrated and developed along the way. The assignment also includes a little assessment of AI. TASK Create a reflection comprising: Skills Focus: Adaptability and the Future Prompt an AI bot (i.e., ChatGPT, Perplexity or Gemini) for the 3 most important elements of adaptability and its significance in todays workforce. Provide AIs answer together with the prompt used. Hint: A possible prompt is Provide, in 50 words, three core elements of adaptability in todays workforce [50 words] Contrast the answer with the answer to the same question/prompt using a second AI bot. Which one do you think is better and why? Provide the second AI bots response [50 words] and your answer to the second question [100 words] Critically reflect on how AI will most likely challenge your chosen career path. How might AI effect your opportunity to secure well paid roles? (Hint: Start by reviewing material from modules 2 and 3) [400 words] Self-Assessment: Strengths and Interests Explain what challenge has characterised your subject choice during your undergraduate journey? Remember, be specific! (Hint: Module 1) [100 words] Provide three separate examples of how you have demonstrated up to 5 of your VIA Top character strengths in your undergraduate (BBus) journey. Remember to provide the circumstances (subject). (Module 2) [300 words] Choose one of the examples in 2) and explain how it demonstrated at least 2 of the important future skills identified in (Module 2) [200 words] Hint: Consider reflecting on subject descriptions as well as any major(s) and minor(s) you intend to graduate with. How does your subject selection reflect your character strengths? Note, you should include a paragraph discussing to what extent your character strengths overlap with your BBus curriculum journey. SUBMISSION FORM A report (pdf) clearly articulating the response to each task (and its parts). Word counts need to be explicitly stated. Note, marks are allocated for presentation/formatting. Students are encouraged to be creative, personalising their presentation (this might include personalised watermarks, headers and footers).

Professional Etiquette thru Non-verbal Communicatios

View the snap shots of people in the photos below and list how “you” have interpreted the non-verbal message these people are send with their bodies, faces, dress, etc.

Nonverbal Communications – discussing nonverbal communications is not easy without looking at someone while they are speaking or making a presentation, but with this online course we’ll try.

Example: Clearly number your comment bt photo number.

Photo 1 – “Mad” because he is turning red faced

Photo 2 – “very happy” based on

https://dcc.instructure.com/courses/439243/files/153989567/download?wrap=1

https://dcc.instructure.com/courses/439243/files/153989560/download?wrap=1

hoose one (1) of the following health operational issues (do not use both):

Untimely Discharge of Patients from a Hospital OR Slow Laboratory Test Turnaround Times

Write a paper from a process improvement perspective that:

Examines and analyzes the selected operational issue (i.e., Untimely Discharge of Patients, or Slow Laboratory Test Turnaround Times).

Discusses possible root causes of the operational issue.

Identifies and explains 3-4-tools, techniques, and/or strategies covered during the course (textbook, lecture, or reading materials) that could be used to address the operational issue.

Proposes 3 – 4-well-researched solutions to address the selected operational issue.

Explains possible second and third-order effects associated with the solutions and directly links solutions to possible root causes.

Explains how at least one (1) supply chain, or inventory management concept covered in Module 7 (textbook, lecture, or reading), might be useful in addressing the issue and/or improving the quality of care.

Submission Requirements

Your paper must:

Be 6-8-pages in length, not including the required cover and reference pages.

Conform to APA guidelines in the CSU Global Writing Center [link in the navigation panel to the left].

Include an introduction, a body with at least two (2) fully developed paragraphs, and a conclusion.

Be clear and well-written. Use excellent grammar and style techniques. Be concise. Be logical. You are being graded in part on the quality of your writing. If you need assistance with your writing style, visit the CSU Global Writing Center [link in the navigation panel to the left].

Be supported using a minimum of six credible sources, of which at least three must be from peer-reviewed research studies.

Due day, Submission method, and grade weight table Submit: Each case study is submitted as a full written analysis in a Word document. Length of the full written analysis should be around 57 pages, double-spaced, 12-point font. You may certainly go over 7 pages if you wish. Grading: Each case study is worth up to 100 points. See Rubrics in Course Home for more information. We will be analyzing and discussing two cases. The primary purpose of cases is to create a forum for discussing marketing concepts and strategies. Typically, there is not one right answer to a case, but there are stronger and weaker marketing recommendations based on stronger or weaker analyses. It is important to remember that this is not a report. Im not looking to see if you read the case or not. You need to take the key issues and think about them within the context of whats given in the case. The key here is to think about what you would do if you were in this situation. I am looking for your thoughtswith justification. Integrate and synthesize theory and terminology from class and the readings into your case analysis. This is key to producing a superior analysis. Use headings and subheadings when writing your case analysis. How to Prepare the Written Case Studies Use the following instructions for each part to structure your analysis. Part I. Identify the Key Issues in an Executive Summary In this section you should read the case and ask yourself, Whats happening here right now? What are the issues that the firm faces within the context of the case? In many cases there are issues that involve more than one business function. For example, are there marketing issues, management issues, organizational issues, competitive issues, financial issues, etc.? Your executive summary should briefly identify the key issue(s) at hand and describe how you will come up with your solution. Briefly, but specifically, mention your key strategies at the end of this section. This section should be one page maximumpreferably half a page. It might help to write this as your last section. For Parts II and beyond, remember: You are not writing a report. You are writing an analysis. You should take the information in the case, think about it, and then report your thoughts. You should be comfortable saying I think…. and be comfortable making bold statements. Think of yourself as a consultant hired by the firm to give them strategic advice. They already know what its in the casethey want your take on the situation. The use of outside information may be appropriate to support your claims, thoughts, and ideas. Part II. Identify Internal Strengths What is the firm doing well internally? Why is it doing these things well? And, more importantly, how do the strengths of the firm tie to marketing theory and concepts? What lead to the success of the firm in the past (or present)? What strengths of the firm will lead to future value? Part III. Identify Internal Weaknesses What is the firm doing poorly internally? Why is it doing these things poorly? What lead to these poor tactics? How do the weaknesses contradict good marketing theory and concepts? Part IV. Identify External Opportunities What is going on the firms external environment that the firm can use to its advantage? For example, if you are analyzing a case on McDonalds, an external opportunity might be the fact that the Atkins Diet has run its course and people are eating carbs again. These are not strategies herethose will come later (Part VII). In this section, focus on the external variables the firm can take advantage of. Part V. Identify External Threats What is going on in the firms external environment that the firm needs to defend against? Analyze competitorscompetition is certainly one external threat. Maybe government regulation is another. Possibly the taste of the target market is another. For example, if you are analyzing a case on Amtrak, one major threat is the growth of Southwest airlines and cheap, national air travel. Part VI. Other Issues / Metrics What other issues are going on in the case? How does the firms financial situation look? If financial data is given, what are the trends you see? Does anything you see jump out at you? Is there a lot of debt? Any expenses seem odd? Are there any other issues out there that didnt quite fit in Parts IIV? Discuss them here. Part VII. Strategies Based on all the issues that you identified in Parts IIVI, what do you recommend that the firm do now? Be specific as possible. General strategies like sell more products are a gimme and add little to your analysis. You have to think deep here. How can the firm use its strengths to take advantage of external issues? How might the firm have to defend itself against threats? How can the firm shore up weaknesses? Again, think of yourself as someone hired to help this firm. What do you tell them and why? What are the risks and short/long term implications of what you suggest? (Please note that this should be your longest section.)

Due day, Submission method, and grade weight table Submit: Each case study is submitted as a full written analysis in a Word document. Length of the full written analysis should be around 57 pages, double-spaced, 12-point font. You may certainly go over 7 pages if you wish. Grading: Each case study is worth up to 100 points. See Rubrics in Course Home for more information. We will be analyzing and discussing two cases. The primary purpose of cases is to create a forum for discussing marketing concepts and strategies. Typically, there is not one right answer to a case, but there are stronger and weaker marketing recommendations based on stronger or weaker analyses. It is important to remember that this is not a report. Im not looking to see if you read the case or not. You need to take the key issues and think about them within the context of whats given in the case. The key here is to think about what you would do if you were in this situation. I am looking for your thoughtswith justification. Integrate and synthesize theory and terminology from class and the readings into your case analysis. This is key to producing a superior analysis. Use headings and subheadings when writing your case analysis. How to Prepare the Written Case Studies Use the following instructions for each part to structure your analysis. Part I. Identify the Key Issues in an Executive Summary In this section you should read the case and ask yourself, Whats happening here right now? What are the issues that the firm faces within the context of the case? In many cases there are issues that involve more than one business function. For example, are there marketing issues, management issues, organizational issues, competitive issues, financial issues, etc.? Your executive summary should briefly identify the key issue(s) at hand and describe how you will come up with your solution. Briefly, but specifically, mention your key strategies at the end of this section. This section should be one page maximumpreferably half a page. It might help to write this as your last section. For Parts II and beyond, remember: You are not writing a report. You are writing an analysis. You should take the information in the case, think about it, and then report your thoughts. You should be comfortable saying I think…. and be comfortable making bold statements. Think of yourself as a consultant hired by the firm to give them strategic advice. They already know what its in the casethey want your take on the situation. The use of outside information may be appropriate to support your claims, thoughts, and ideas. Part II. Identify Internal Strengths What is the firm doing well internally? Why is it doing these things well? And, more importantly, how do the strengths of the firm tie to marketing theory and concepts? What lead to the success of the firm in the past (or present)? What strengths of the firm will lead to future value? Part III. Identify Internal Weaknesses What is the firm doing poorly internally? Why is it doing these things poorly? What lead to these poor tactics? How do the weaknesses contradict good marketing theory and concepts? Part IV. Identify External Opportunities What is going on the firms external environment that the firm can use to its advantage? For example, if you are analyzing a case on McDonalds, an external opportunity might be the fact that the Atkins Diet has run its course and people are eating carbs again. These are not strategies herethose will come later (Part VII). In this section, focus on the external variables the firm can take advantage of. Part V. Identify External Threats What is going on in the firms external environment that the firm needs to defend against? Analyze competitorscompetition is certainly one external threat. Maybe government regulation is another. Possibly the taste of the target market is another. For example, if you are analyzing a case on Amtrak, one major threat is the growth of Southwest airlines and cheap, national air travel. Part VI. Other Issues / Metrics What other issues are going on in the case? How does the firms financial situation look? If financial data is given, what are the trends you see? Does anything you see jump out at you? Is there a lot of debt? Any expenses seem odd? Are there any other issues out there that didnt quite fit in Parts IIV? Discuss them here. Part VII. Strategies Based on all the issues that you identified in Parts IIVI, what do you recommend that the firm do now? Be specific as possible. General strategies like sell more products are a gimme and add little to your analysis. You have to think deep here. How can the firm use its strengths to take advantage of external issues? How might the firm have to defend itself against threats? How can the firm shore up weaknesses? Again, think of yourself as someone hired to help this firm. What do you tell them and why? What are the risks and short/long term implications of what you suggest? (Please note that this should be your longest section.)

As an individual assignment, you will write and upload a minimum 4-page paper (defined below) that answers Case Study 6.1: Melissa Reiff, Servant Leader of The Container Store, pp.151-152 of the textbook (chapter 6: Leadership). In addition, you will incorporate two generative AI platforms to analyze the same case and compare and contrast their outputs through a leadership lens. This assignment is worth up to 10% of your final course grade. Learning Objectives – By completing this assignment, you will: Apply leadership theory to a selected real-world case Develop critical judgment about AI-generated business insights Strengthen ethical and analytical decision-making skills Explore the role of AI as a leadership support tool, not as a substitute Required Structure Your paper should include the following clearly labeled sections in each of the 4 pages: PAGE ONE – Case Analysis (Course-Based) Answer Case Study 6.1 noted above, Question #1, using critical thinking and course concepts Apply leadership theories covered in class Support your analysis with one or more scholarly sources PAGE TWO – AI-Supported Analysis Select two different AI platforms (i.e.: ChatGPT, Microsoft Copilot, Google Gemini, Claude) Use the same prompt for both platforms related to Case Study 6.1, Question #1, to further analyze the selected case study regarding Reiffs leadership style Briefly describe: 1) The prompt you used, 2) The two AI platforms selected, 3) The general nature of each response (do not paste full AI outputs) PAGE THREE – Compare and Contrast AI Outputs Compare how each AI platform: 1) Interprets Reiffs leadership style, 2) Applies (or fails to apply) servant leadership principles, 3) Demonstrates depth, nuance, or limitations in leadership analysis, 4) Identify strengths, weaknesses, and biases in each AI-generated response PAGE FOUR – Critical Reflection Evaluate how effective AI tools can be for leadership analysis. Discuss: 1) What insights AI provided that were useful, 2) Where AI fell short compared to your own critical thinking, 3) What are some ethical considerations of using AI in academic and professional leadership contexts Formatting & Submission Requirements AI should be used as a supporting analytical tool, not as a replacement for your own thinking (see Rutgers Academic Integrity policy) Minimum 4 full pages 12-point font, double-spaced, 1 margins Consistent formatting of citations and references are required for course materials, external sources, and all AI tools used Submit via Canvas by the posted deadline Rubric provided for more clarity

With this final paper, you will complete Part 2 of the global marketing plan for your mentor company that you began working on in Week 2 of this course. When submitting this assignment, include the portions you completed during Week 2 through Week 6 in weekly assignments and discussion forums, and make any adjustments to the work using any recommendations from your instructor.

This assignment will incorporate all the properly cited visuals from your previous papers and discussion forums related to your mentor company and country.

For this final paper, you are encouraged to upload your work to your ePortfolio in addition to Waypoint. You can learn more about Folio, the ePortfolio tool used by the University of Arizona Global Campus, by reviewing the

. When you submit your assignment to Waypoint, you will paste the link to your Folio page as a comment in Waypoint so your instructor can access your ePortfolio. Refer to the

resource for more details.

Incorporate your points in your paper under the boldfaced headings listed in your directives here, with the first heading placed at the top of page three.

For assistance with level headings, review the

resource. Review the

resource for tips to help with your assignment.

In your paper,

Executive Summary

• Summarize the rationale of your plan.
• Remember that this is the marketing team’s sales pitch for the company entering the new country.

Environmental Analysis

• Analyze the environmental situation of your mentor company in the global arena.
• Base your analysis on economic, environmental, trade, social and cultural, political, legal, and regulatory factors.

Under a General Strategy

• Explain your segmentation, targeting, and positioning strategy for that line of product in the new region.
• Discuss your market entry strategy, including export selling and sourcing activities, if any.
• Explain the environmental/sustainability factors.

Specific Plans and Strategies

• Explain your competitive advantages strategies to compete against five industry forces.
• Formulate the 4Ps:
• product and brands
• Hint: Refer to your Week 4 Product Branding discussion forum.
• price
• place
• promotion with a special focus on digital media and integrated marketing communication (IMC)
• Include the SWOT for your company in a grid with color and include sustainability.
• Hint: Refer to your Week 5 Integrated Marketing Communications assignment.
• Discuss the companys CSR and social responsiveness strategies, particularly in the selected region. Refer to your post in the Corporate Social Responsibility (CSR) discussion forum this week.

The Global Marketing Plan Part 2 final paper

• must be 10 to 13 double-spaced pages in length (not including title and references) and formatted according to
• as outlined in the Writing Centers
• resource.
• must include a separate title page with the following in title case:
• title of paper in bold font
• Space should appear between the title and the rest of the information on the title page.
• students name
• name of institution (The University of Arizona Global Campus)
• course name and number
• instructors name
• due date
• must utilize academic voice.
• Review the
• resource for additional guidance.
• must include an introduction and conclusion paragraph.
• Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
• For assistance in writing
• and
• , refer to the Writing Center resources.
• must use at least 3 scholarly sources in addition to the course text.
• The
• table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source.
• To assist you in completing the research required for this assignment, refer to the
• video, which shows advanced techniques to find scholarly and credible sources in the University of Arizona Global Campus Library.
• must document any information used from sources in APA Style as outlined in the Writing Centers
• guide.
• must include a separate references page that is formatted according to APA Style as outlined in the Writing Center.
• Refer to the
• resource in the Writing Center for specifications.

| Competencies Learned

This activity will help you practice the following skills:

• creating global marketing plan
• managing ePortfolio
• environmental scanning
• marketing strategy
• export selling and sourcing
• analyzing environmental factors
• analyzing sustainability factors
• analyzing four P’s of marketing
• SWOT analysis

Carefully review the

for the criteria that will be used to evaluate your final paper.