Category: Business and management

Prior to beginning work on this assignment, Read Chapter 8 of the course textbook, Operations and Supply Chain Management. Read Virtual Teams: Meaning, Types, Advantages & Disadvantages Links to an external site. . One of the major trends in business is the move toward virtual workplaces. In a virtual team, members are dispersed, either geographically or organizationally, with their primary communication through electronic means, as opposed to face-to-face communication. Management concepts of virtual teams can also be employed within a more traditional workplace. Research and write a paper on the advantages and disadvantages of virtual teams in today’s digital environment. In your paper, Describe the advantages and disadvantages of virtual teams in today’s digital environment. The Virtual Teams paper must be four to five double-spaced pages in length (not including title and references pages) and formatted according to APA Style Links to an external site. as outlined in the Writing Center’s APA Formatting for Microsoft Word Links to an external site. resource. must include a separate title page with the following in title case: title of paper in bold font Space should appear between the title and the rest of the information on the title page. student’s name name of institution course name and number instructor’s name Deadline must be 3 days, service must be Editing, assignment type must be Essay(any type), Assignment level must be Master’s due date must utilize academic voice, size must be 5 pages, double spacing, 4 sources APA 7th edition, Review the Academic Voice Links to an external site. resource for additional guidance. must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper. must use at least three scholarly, peer-reviewed, or credible sources in addition to the course text. https://content.wisestep.com/virtual-teams-meaning-types-advantages-disadvantages/

Context

Switch Foods is a UAE-based plant-based food brand committed to sustainability and health.

Their flagship product, the Switch Burger Patty, offers a meat-free alternative designed to

appeal to flexitarians and environmentally conscious consumers. Switch Foods aims to

increase adoption of plant-based diets in the region while respecting cultural norms and

dietary preferences.

Assignment task

Assume the role of a Marketing Communications Executive for Switch Foods. Develop a

2,000-word Integrated Marketing Communications (IMC) plan using a recognised planning

framework (e.g., SOSTAC) and PESO (Paid, Earned, Shared and Owned) channels to

achieve the following goals in a specific country in the MENA region:

Goal 1: Increase awareness of the health and environmental benefits of plant-based

eating.

Goal 2: Nudge positive attitudes toward meat alternatives and encourage trial of Switch

product line.

Target audience

Youth (1826), including university students and young professionals with growing interest in

health, sustainability and ethical consumption.

Budget

The allocated budget is AED 100,000.

Plan structure (suggested)

Background: brief profile of Switch Foods and market context for your chosen country.

Situation analysis: critically assess the external environment and audience behaviours

using tools such as PESTLE, SWOT and competitor review. Summarise key findings

and show how they shape your objectives and strategy.

Objectives: clear articulation of appropriate SMART marketing communications

objectives for awareness, attitude and engagement, linked to your situation analysis

(not general marketing objectives).

Strategy: articulation of the target audience insights, positioning, value proposition, the

core theme and big idea of the campaign and messaging; role of PESO channels;

cross-cultural localisation choices.

Tactics: detailed activity plan per channel (e.g., content formats, media, sequencing,

creative hooks, influencer/partnerships, PR angles). Avoid listing tools without detail

(e.g. influencer marketing).

Action: responsibilities, timeline/schedule ( 12 months).

Budget: itemised allocation within AED 100,000 (e.g., production, media, partnerships

measurement). Ideally, presented in the form of a table in the main body of the plan.

Control: KPIs, tracking, testing (e.g., A/B); risks and mitigations, including ethical risks.

Show how measures link to SMART objectives.

Originality and creativity in thought

Avoid simply replicating safe, widely used strategies and tactics or copying existing

campaigns of existing brands. This does not demonstrate originality in your work. Push

the boundaries of creativity to develop fresh approaches that are dynamic, culturally

relevant and clearly aligned with your SMART objectives. Show us how your work

delivers unique value to the targeted audience.

A supporting task: Industry Consultation (Appendix – last section of the report after

References)

You are required to discuss specific aspects of your campaign with a business or marketing

professional (e.g., a manager, mentor, or network connection) for a minimum of 10 minutes.

The Goal: you do not need to pitch the entire IMC whole plan. Instead, select one or two

specific areas where you are uncertain or need a sanity check (e.g., your creative concept,

your choice of media channels, or your ethical stance). Use this consultation to test the

viability of your thinking.

The Output (Appendix): write a reflective summary (max 200 words) surrounding what

emerged from the conversation located in the Appendix. You are encouraged to use the

first person (“I”). To demonstrate authenticity, avoid generic statements like

“The feedback

was helpful.” Instead, you must document a critical before and after evolution of your work.

This reflective summary should move beyond saying who said what. It must provide an

account of

i. A Friction Point: what specific part(s) of your plan and thought process did on they

question, challenge or ask you to clarify?

ii. The Pivot Point: exactly what did you change, remove, or refine in your IMC plan as

a direct result of this conversation? (e.g.,

“I originally planned to use TikTok, but the

feedback highlighted that my target audience is older, so I shifted the budget to

LinkedIn.”)

Important Requirements

No Transcripts: you are NOT required to audio record this conversation or produce

or submit a written transcript.

Anonymity: to maintain privacy, do NOT include the individuals name (refer to them

by role, e.g., a Senior Retail Manager. Include date, time and place of the

conversation (e.g. 14-Nov-2026 16:00 at Spur Caf Dubai. Please note that this can

be online (video or voice only).

Word Count: this reflective summary of max 200 words is excluded from the main

report’s word count.

Cross-cultural & ethical awareness

Be sure to address the appropriateness of language, visuals, norms and channel choices for

your selected country. Show how your plan avoids harmful stereotyping and promotes

inclusivity. Your work should feel authentic to MENA audiences – avoiding clichs and overly

Westerncentric narratives. Celebrate the regions diversity, pride and richness while keeping

the message accessible.

Please note: the allocated word count excludes words used in tables, images, figures,

appendices and the Reference Section. Referencing must be formatted in accordance to

Harvards Reference style.

brief to be uploaded. I have submitted a related assignment last year, with a SWOT analysis etc, which can be shared with the writer if needed

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Follow the below steps & actions to complete this homework assignment:

1 – Find your own dataset to analyze. Here is a useful link to many datasets online: https://www.databasestar.com/free-data-sets…I have used Kaggle, Census,gov, and FiveThirtyEight in the past (those are linked within the website I shared), but I like the way the DatabaseStar is organized by topic. OR you can use google to find data on topics of your choosing (try searching the topic with a .xls or .csv in the search to focus your search).

2 – Explain (1) why you chose this dataset, what information/data is in your dataset, and (3) a couple of things you wanted to explore or find out about the data in your analysis (this does not need to be what your final analysis was…but your first thoughts as you were exploring the data for the first time).

3 Create dashboards of the data that you find illustrate something interesting/insightful about the data. For each dashboard you create, provide a (1) brief explanation of what you are trying to illustrate and (2) what type(s) of insights you found in these dashboards.

Read and provide response to the questions in the word file. Please write from a perspective of an accountant in Real Estate if needed to make it seems like it’s coming from me.

Length: 2 pages (double-spaced, 12-point Times New Roman font). Sources: Use at least 2 credible sources (articles, books, interviews, etc.). Citations: Use MLA format for any citations. Rubric: Rubric attached in Blackboard. please follow instructions from the attached files

SCENARIO: Imagine that your workplace has experienced significant change recently, and your department is expected to respond to change with innovation. Your immediate manager has asked you to determine one specific innovation for your department; you will be responsible for the implementation of this innovation. This report should not include a recommendation, but instead should be strictly informative, offering a detailed comparison.

ASSIGNMENT: In Unit 2, you drafted an informative report in which you researched several methods for implementing your chosen innovation and compared and contrasted two of them based on factors that you chose. In this assignment, you will revise your Touchstone 2.2 submission using the revision strategies you learned in Unit 3. This revision should reflect significant changes from your first draft and should incorporate the feedback you received on Touchstone 2.2. Review the rubric comments and summary feedback you received on your Touchstone 2.2 draft to deepen and extend your analysis of your topic. Submit a revision of your Touchstone 2 draft that reflects this feedback.

Helpful Links:

A. Assignment Guidelines

DIRECTIONS: All writers revise and edit their work as part of the writing process. For Touchstone 3, submit a revised version of your Touchstone 2.2 composition. The process of revising involves re-thinking your essay, while editing focuses on changes at the sentence level. Your revision should reflect your attention on the following:

• Focus
• Structure
• Flow
• Clarity
• Style
• Word Choice
• Sentence Variety

As you consider possible revisions and edits, evaluate how your essay can be improved in each of the areas above. Focus your attention on the areas that would benefit most from revising and editing. You can add, delete, or move text as you revise your essay.

Note the following revising and editing guidelines:

• Do not draft a new essay. You must revise and edit your Touchstone 2.2 draft. Depending upon the effectiveness of the 2.2 draft, however, major changes such as refocusing or restructuring may be required.
• Allow time between drafts so that you can see your original work from a new perspective.
• Revising and editing are different from proofreading; however, be sure to proofread your revised essay before you submit it.

Remember to also answer the reflection questions listed below.

B. Reflection Questions

DIRECTIONS: Below your assignment, include answers to all of the following reflection questions.

1. How much time did you spend revising and editing your draft? Which revision strategies did you use, and which of them worked best for you? (2-3 sentences)
2. Compare your draft to your revision. How did your essay improve? Provide specific examples of the different revision areas (e.g., structure, focus, clarity, etc.) that you focused on. (3-4 sentences)
3. Think about the entire process of drafting and revising this informative composition. What did you learn about your writing process or yourself as a writer? For example, did any part of the process surprise you or reveal something unexpected? (2-3 sentences)

Please edit and format this document according to APA 7th edition and align the structure with the attached assignment instructions for a High-Performance Team Playbook. This should be formatted as a professional handbook using headings, bullet points, tables, and placeholders for required diagrams (Escalation Flow, Task Interdependence, IMOI Model). Ensure each required section from the instructions is clearly labeled and reorganize content as needed to match the rubric exactly. Add placeholders where peer-reviewed citations are required for Communication Systems and Risk Mitigation sections.Additionally, please ensure that the remaining required items including diagram placeholders for the Escalation Flow Process, Task Interdependence Types, and the IMOI Model with feedback loop are appropriately inserted within the playbook in their corresponding sections.

This document should be reviewed as a professional implementation guide using APA 7th edition headings, bullet points, tables where applicable, and clear section labeling consistent with the assignment instructions.