Category: Business and management

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OVERVIEW & PURPOSE You will work in small groups to complete a project analyzing a company’s strategies for globalization and sustainability. You will complete a team report at the end. There are several milestones to guide you through the process. Timeline Project Timeline and Instructor Feedback Week 1: Company Approval Each team must submit its company name to the instructor for approval no later than the end of Week 1. Week 5: Instructor Feedback (Midway Check) By the end of Week 5, each team must meet with the instructor online at least once for feedback on the project (at least with Part 1 completion). The instructor will provide feedback during weekly office hours or by appointment to help improve your project midway. Week 8: Final Submission Each team will submit the final paper (including both Part 1 and Part 2) by Tuesday of Week 8. No presentation or Power Point Slides are required. INSTRUCTIONS Step 1: Group and Topic The instructor will assign you to a group on the first day of class (Monday of Week 1). Please go to the “Groups” tab at the top navigation to find your group membership. Please contact the instructor immediately if you do not know your group membership on Tuesday of Week 1. Meet or discuss as a group to submit a company/firm that your group chooses with a second choice as a backup for the instructor’s approval by the end of Week 1. See the firm requirements below. The company choice is on a first-come, first-served basis. If the company is already chosen by another group, you will move on to the 2nd choice. The instructor will approve and confirm your choice at the end of Week 1. Requirement for Firms: Be in the Automotive & Mobility or Hospitality industry (Food & Beverage, Hotel) Be a member of the United Nations Global Compact or Global Reporting Initiative Be a publicly owned enterprise with information available in English Have a publicly stated and accessible sustainability plan Each team must incorporate course learning from this class and other classes, as well as your own work/life experiences. Group Work Resources: For group meetings & discussions, use Microsoft Teams or use CMU WebEx. CMU login is required. A member will volunteer to coordinate the virtual meeting link/room. For collaborative writing (Word, Excel, & PowerPoint), use Microsoft Office 365 & OneDrive (with CMU login). See the tutorials at CMU Microsoft OneDrive Overview and Sharing Web Folders & Documents Contact CMU Helpdesk for technical assistance with WebEx and Office 365. Step 2: Work on the Group Report Collaborate as a group and work on the group report that consists of two parts, as shown below. Each group must meet the instructor to obtain feedback on the on-going project by Week 5 and submit the final report by the end of Week 8. Peer evaluation is completed in Week 8. Part 1: Internationalization Trajectory of a Multinational It must include: 1. The firms basic information (at least one page including history, product, competition, general strategies, and competitive advantages, etc.) 2. Internationalization logic o Where and when the firm expanded business abroad o Major entry modes the firm used and the rationales o Refer to Chapters 14 and 15 3. External environment o The external environment (e.g., geopolitical factors) that shapes the firm’s internationalization strategy 4. Global strategies o Use cost pressures and pressures for local responsiveness from Chapter 13 o The starting question is: Is its production more localized or more centralized? Teams should try to infer the rationale behind decisions on locations and entry methods. For example: Firm A chose country B with the entry mode of export in their early stage of internationalization because country B is culturally close to Firm As home country (more chances of success in product customization), and export has lower risks and requires low levels of investment, particularly in their early stage of internationalization. Part 2: Sustainability Practices in an International Business Context Part 2 examines the firms environmental and social sustainability practices across years, as well as the opportunities and challenges within the international business environment. It must include: 1. Environmental initiatives (e.g., new product design, new energy, equipment treatment, technology innovation, environmental protection organization participation, etc.) 2. Social performance o Engagement with external stakeholders (consumers, suppliers, government, local communities, etc.) o Engagement with internal stakeholders, including employees (e.g., employee program initiatives) 3. Regulatory impact on global strategy o How have sustainability regulations in key host markets reshaped the firms global strategy (e.g., market entry, localization, value chain configuration)? 4. Strategic trade-offs o What trade-offs between cost, speed, and sustainability has the firm faced over time, and how has it resolved them in its international expansion? 5. Future sustainability strategy o Based on your analysis, what should the firms future sustainability strategy be, and what risks or trade-offs does it face in executing it globally? Paper Length Minimum: 20 pages (double space); Maximum: 40 pages (double space). Paper Format APA style must include: o Abstract o Table of contents o References Please list references at the end of the paper. Click the CMU Library Writing Resources: CMU Library Writing Resources: APA Style for details. Be sure to include class readings in the report as appropriate. Step 3: Instructor’s Feedback Before Submission By Week 5, every team should meet the instructor at least once for feedback on the project (at least with Part 1 completion). The instructor provides feedback during weekly office hours or by appointment. Step 4: Final Submission Instruction Save your group report as a Microsoft Word document. Post your group report to two locations by Tuesday of Week 8: 1. Bb AssigOVERVIEW & PURPOSE You will work in small groups to complete a project analyzing a company’s strategies for globalization and sustainability. You will complete a team report at the end. There are several milestones to guide you through the process. Timeline Project Timeline and Instructor Feedback Week 1: Company Approval Each team must submit its company name to the instructor for approval no later than the end of Week 1. Week 5: Instructor Feedback (Midway Check) By the end of Week 5, each team must meet with the instructor online at least once for feedback on the project (at least with Part 1 completion). The instructor will provide feedback during weekly office hours or by appointment to help improve your project midway. Week 8: Final Submission Each team will submit the final paper (including both Part 1 and Part 2) by Tuesday of Week 8. No presentation or Power Point Slides are required. INSTRUCTIONS Step 1: Group and Topic The instructor will assign you to a group on the first day of class (Monday of Week 1). Please go to the “Groups” tab at the top navigation to find your group membership. Please contact the instructor immediately if you do not know your group membership on Tuesday of Week 1. Meet or discuss as a group to submit a company/firm that your group chooses with a second choice as a backup for the instructor’s approval by the end of Week 1. See the firm requirements below. The company choice is on a first-come, first-served basis. If the company is already chosen by another group, you will move on to the 2nd choice. The instructor will approve and confirm your choice at the end of Week 1. Requirement for Firms: Be in the Automotive & Mobility or Hospitality industry (Food & Beverage, Hotel) Be a member of the United Nations Global Compact or Global Reporting Initiative Be a publicly owned enterprise with information available in English Have a publicly stated and accessible sustainability plan Each team must incorporate course learning from this class and other classes, as well as your own work/life experiences. Group Work Resources: For group meetings & discussions, use Microsoft Teams or use CMU WebEx. CMU login is required. A member will volunteer to coordinate the virtual meeting link/room. For collaborative writing (Word, Excel, & PowerPoint), use Microsoft Office 365 & OneDrive (with CMU login). See the tutorials at CMU Microsoft OneDrive Overview and Sharing Web Folders & Documents Contact CMU Helpdesk for technical assistance with WebEx and Office 365. Step 2: Work on the Group Report Collaborate as a group and work on the group report that consists of two parts, as shown below. Each group must meet the instructor to obtain feedback on the on-going project by Week 5 and submit the final report by the end of Week 8. Peer evaluation is completed in Week 8. Part 1: Internationalization Trajectory of a Multinational It must include: 1. The firms basic information (at least one page including history, product, competition, general strategies, and competitive advantages, etc.) 2. Internationalization logic o Where and when the firm expanded business abroad o Major entry modes the firm used and the rationales o Refer to Chapters 14 and 15 3. External environment o The external environment (e.g., geopolitical factors) that shapes the firm’s internationalization strategy 4. Global strategies o Use cost pressures and pressures for local responsiveness from Chapter 13 o The starting question is: Is its production more localized or more centralized? Teams should try to infer the rationale behind decisions on locations and entry methods. For example: Firm A chose country B with the entry mode of export in their early stage of internationalization because country B is culturally close to Firm As home country (more chances of success in product customization), and export has lower risks and requires low levels of investment, particularly in their early stage of internationalization. Part 2: Sustainability Practices in an International Business Context Part 2 examines the firms environmental and social sustainability practices across years, as well as the opportunities and challenges within the international business environment. It must include: 1. Environmental initiatives (e.g., new product design, new energy, equipment treatment, technology innovation, environmental protection organization participation, etc.) 2. Social performance o Engagement with external stakeholders (consumers, suppliers, government, local communities, etc.) o Engagement with internal stakeholders, including employees (e.g., employee program initiatives) 3. Regulatory impact on global strategy o How have sustainability regulations in key host markets reshaped the firms global strategy (e.g., market entry, localization, value chain configuration)? 4. Strategic trade-offs o What trade-offs between cost, speed, and sustainability has the firm faced over time, and how has it resolved them in its international expansion? 5. Future sustainability strategy o Based on your analysis, what should the firms future sustainability strategy be, and what risks or trade-offs does it face in executing it globally? Paper Length Minimum: 20 pages (double space); Maximum: 40 pages (double space). Paper Format APA style must include: o Abstract o Table of contents o References Please list references at the end of the paper. Click the CMU Library Writing Resources: CMU Library Writing Resources: APA Style for details. Be sure to include class readings in the report as appropriate. Step 3: Instructor’s Feedback Before Submission By Week 5, every team should meet the instructor at least once for feedback on the project (at least with Part 1 completion). The instructor provides feedback during weekly office hours or by appointment. Step 4: Final Submission Instruction Save your group report as a Microsoft Word document. Post your group report to two locations by Tuesday of Week 8: 1. Bb Assignment link (for instructor grading) 2. Bb Discussion (for Peer Review activity)nment link (for instructor grading) 2. Bb Discussion (for Peer Review activity)Rubric Details The firms basic information 8% of total grade Internationalization path (where and when the firm expanded business abroad) 10% of total grade Major entry modes the firm used for major entries and the rational of the entry mode choices 10% of total grade External environment shaping its internationalization strategy 8% of total grade Global strategies 9% of total grade Usage of library databases, Structure, format (APA style), references, grammar, length, and punctuality of submissions 8% of total grade Environmental initiatives (e.g., new product design, new energy, equipment treatment, technology innovation, environmental protection organization participation, etc.) 10% of total grade Social performance including crisis or occurrences that have negative consequences related to sustainability or business ethics; 10% of total grade Measures the firm takes to implement sustainability practices throughout the organization OR how the firm measures its sustainability performance. 10% of total grade The influence of sustainability practices on the firms financial performances; the firm’ financial value the firm brings while implementing sustainability practices. 8% of total grade Responsible AI usage 9% of total grade

inductions are in the files attached, this is a made up company

• Describe an example of a contract that you or someone you know entered into (e.g., rental agreement, cell phone agreement, property purchase or lease [e.g., car, home, furniture, etc.], home or car repair, or student loan agreement).
• In your description, be sure to provide specific contractual details including parties and subject matter involved.
• Define the five essential elements of an enforceable contract.
• Describe how each essential element applies to your example.
• Explain the circumstances of a breach of contract in your example.
• Discuss possible remedies.

Guidelines:

Complete the case analysis report without copying from external sources. Avoid using AI generated text without paraphrasing.

Follow the word limit of the text 3000 words (at least).

Mention about the references.

Upload the word version of the file on MOODLE.

Follow the standard fomat of font, size, line spacing etc.

Use this form to complete the assignment, do not upload another word document.

Similarity should be less than 10%. If the text similarity from web soures/AI is above 10% there will be ZERO mark for the assessment. Resubmission is allowed if the similarity is below 10%.

15 Resrences APA 7TH from 2020 to 2026 must be In text citiation using the Microsoft Word

TM. Instructions Write a 3-page reflection paper on Case 16: Uber Collides with Controversies Remember the University’s guidelines on academic honesty and APA format guidelines.

Discussion Question Evaluating Venture Capital and Startup Funding Strategies You are a business consultant who advises new entrepreneurs on financing strategies. One of your new clients, an aspiring small business owner, plans to open an artisan bakery that specializes in locally sourced, organic baked goods. The client is passionate about product quality and sustainability but has limited personal capital. They are considering seeking venture capital (VC) funding to accelerate startup growth and brand visibility, and they want your professional guidance before making a decision. Drawing from this weeks readings on entrepreneurial finance, funding stages, and investor relations, evaluate the following: Advantages of Venture Capital Funding What potential benefits could venture capital provide to a small startup like a bakery (e.g., rapid scaling, access to mentorship, professional management expertise, or early market visibility)? How could VC support differ from traditional funding methods such as bank loans, SBA microloans, or crowdfunding? Disadvantages or Risks of Venture Capital Funding What trade-offs would the owner face (e.g., equity dilution, loss of control, or performance pressure)? How might the bakerys size, revenue potential, and market scope affect its attractiveness to VC investors? Recommendation and Rationale Based on your analysis, would you recommend the client pursue venture capital or a different financing strategy (such as angel investors, bootstrapping, or partnership financing)? Support your recommendation using at least one scholarly or practitioner source (APA 7th edition citation required). Consider the bakerys financial capacity, growth timeline, and local business model when forming your conclusion.

instruction and reading materials are attached

Instructions:

1. Select a Brand: Choose a brand that interests you. This can be a well-known company or a brand you are familiar with.

2. Review the Brands IMC Program: Your analysis should cover the following areas:

• Social Media Platforms:
• Review the brands social media accounts (e.g., Facebook, Instagram, YouTube).
• Are the messaging and ads consistent across these platforms?
• Does the brand use any influencers? If so, how are they integrated into the brands messaging?
• Website Review:
• Visit the brands official website.
• Evaluate how the websites design, content, and messaging align with what you observed on their social media platforms.
• Traditional Marketing:
• Check if the brand uses traditional marketing methods such as billboards, TV commercials, or print ads.
• Analyze whether these traditional marketing efforts are consistent with their online presence.

3. Evaluate Consistency Across Platforms:

• Consistency: Assess how well the brand maintains a consistent look, tone, and key message across all marketing platforms (social media, website, traditional marketing).
• Effectiveness: Consider how this consistency impacts the brands overall image and customer perception.

Guidelines to help you write your paper:

• Introduction: Introduce the brand you have selected and briefly describe its IMC approach.
• Analysis: Address each of the areas mentioned above. Use specific examples to illustrate your observations. Use clear headings for each section.
• Conclusion: Summarize how effectively the brand integrates its marketing messages across different platforms and the benefits of this approach.

PLEASE SEE ATTACHED FILES BELOW

I have attached the course project essay as well as the instructions for the presentation.

Instructions

This week you’ll transform your Week 7 Recommendations Report into a narrated presentation with the assistance of artificial intelligence. Here’s what you’ll need to do.

• Choose an AI service, such as ChatGPT, Gemini, or Copilot.
• Attach or copy your Recommendations Report to the AI service, and prompt it to create a presentation, or an outline for a presentation. If the AI service has a character limit and your report exceeds that length, you’ll need to cut down the length of what you submit while maintaining the main ideas.
• Use the AI output to create a basic version of the the presentation. Save this AI-generated version of the presentation without altering any of the AI output. Name it AI-Generated Presentation.
• Next, revise the AI-generated presentation by editing the text and adding appropriate images to personalize and humanize the presentation. If you use an image-generator for any images, be sure to label the images as AI generated.
• Then, explain the process you followed to create the presentation, including which form of AI you used and what prompts you used. Note what types of changes you made and state how long it took you to create the finished product. If you used AI-generated images, tell us what you used to create them.
• Finally, reflect on the professional skills you have honed as a result of successfully completing this project. As a reminder, the General Education Common Learning Outcomes are Critical Thinking, Communication, Information Literacy, Digital Fluency, Cultural Competence, and Global Awareness and Civic Engagement. Which skills do you feel you’ve improved upon most?
• Save this version and name it AI-Supported Presentation.
• Record the audio accompaniment, using your own voice, for the AI-Supported Presentation. The easiest way to do this is with the audio recording feature in PowerPoint. See this week’s “Assignment Connection” in the Week 8 lesson for more tips.
• Submit both the AI-Generated Presentation and the AI-Supported Presentation with the audio accompaniment. The assignment will not be graded unless both files are submitted. Note that the audio accompaniment counts for half the grade.

Assignment Requirements:

• Visually appealing presentation slide deck with about 8-10 slides
• Title Slide
• Introduction
• Body (2-3 slides)
• Conclusion
• Summary of AI Support
• Professional Skills Reflection
• References
• Engaging recorded narration about 6-8 minutes long in your own voice.
• Citations of any sources used in the presentation.