Category: Business and management

Introduction

In Task 1, you were provided with a scenario in which you assumed the role of a newly hired customer service manager. To help you grow as a leader, you completed the VIA Character Strengths Survey to identify your strengths and opportunities for growth. In this task, you will share your leadership vision with your new team.

Scenario

Now that you have begun your new role as the customer service manager for Corollary Marketing Inc., it will be important for you to introduce yourself as a leader to your team. The purpose of the introduction is to explain how you will use emotional intelligence to incorporate company values, unify the team, and begin to set team expectations.

Corollary Marketing Inc. Company Values:

Excellence: In character, decision-making, and service to our clients and customers, we strive for distinction and actions of which we can be proud. Each of the following values contributes to this overriding charge.

Integrity: We do the right thing, regardless of whether someone is watching. Our word is our bond; we carry a duty of care and responsibility to act ethically.

Humility: We conduct our work without our egos. Our actions embody respect, humility, authenticity, and openness and invite feedback and input. We actively seek ideas and feedback from employees and value every voice and contribution.

Trust: We extend the belief and feeling that others can be relied upon. We strive to be trustworthy by showing compassion and consistency and by communicating with care and truthfulness. We are authentic and transparent.

Growth: Our best today may not be good enough tomorrow, and we continually seek to improve. Both personally and professionally, we aim to accelerate employee learning so that we can become better able to meet customer and company needs.

Respect: We believe that each person (employee, customer, vendor, etc.) has value and rights. We act based on facts and always assume positive intent. We celebrate the differences in people and seek to utilize each persons unique knowledge, skills, abilities, and perspectives.

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A. Create a document, as the new customer service manager, to help your team understand the four domains of emotional intelligence (self-awareness, self-management, social awareness, and relationship management) by doing the following:

1. Introduce yourself as the new customer service manager to your team, focusing on one of the six company values provided in the scenario.

2. Discuss how you and your team will use one of the following elements of self-awareness in your daily interactions:

emotional awareness

accurate self-assessment

self-confidence

3. Discuss how you and your team will use one of the following elements of self-management in your daily interactions:

emotional self-control

transparency

adaptability

achievement

initiative

optimism

4. Discuss how you and your team will use social awareness to practice empathy in your daily interactions.

a. Discuss how unconscious bias may affect ethical decision-making on your team.

b. Describe two types of cognitive bias, including an example of each bias.

5. Discuss how you and your team will use one of the following elements of relationship management in your daily interactions:

influence

coaching and mentoring

conflict management

teamwork

inspirational leadership

a. Discuss how you will create a culture of care within your team.

6. Explain why you and your direct reports will use at least one of the four domains of emotional intelligence (self-awareness, self-management, social awareness, and relationship management) to be effective as a team.

B. Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized.

C. Demonstrate professional communication in the content and presentation of your submission.

NexCore Solutions is a strategic management consulting company that offers tailored services of business development, operational efficiencies, and digital transformation to small and medium enterprises. Why is this important? Completing financial projections for the first two years helps startups with planning and managing cash flow, ensuring that the business can meet its financial obligations. It also provides a roadmap for growth, helping to set realistic sales goals and allocate resources effectively. Accurate projections are essential for attracting investors and securing funding, as they demonstrate the startup’s potential for profitability and sustainability. Post a Response Provide a one sentence company description (company name and what you are selling) before each discussion response to remind everyone of your chosen startup. For this week’s discussion, you will complete the financials for your startup for the first two years in business. Complete all the worksheets in the Company Financials Excel Template Download Company Financials Excel Templatein order. Follow the steps in the Instructions worksheet on how to complete each of the worksheets. Completing all these worksheets will enable you to finalize the Income Statement, Cash-Flow Statement, and Balance Sheet in the Company Financials Excel Template. Attach the Company Financials Excel Template to the discussion submission area and click Submit. The financials must meet the For-Profit Startup Company GuidelinesLinks to an external site., and be aligned with your business plan so far (A1 and A2).

In today’s fast-paced and global community, most organizations are faced with constant change. Using the contemporary organization, from the Change Management Simulation in Class Resources, that is responding to a significant change within the industry, capture the critical mass of stakeholders necessary to support and implement the change within the specified time frame. Assume the role of a stakeholder with high authority and low urgency. Evaluate the simulation to answer the following questions in a paper (1,250-1,500 words) discussing how well the organization is responding to the change dynamics. Include the following: Describe the organization and the change to which it is responding. Identify the major stakeholders of the organization and provide insight to the organization’s viability. Analyze the degree to which the change has been disruptive and how the organization has responded to the dynamics created by this change. Evaluate the strategies the organization used in its change plan, and determine the level of success the organization experienced with the strategies. Determine the effect the change had on stakeholders. Evaluate to what degree stakeholders resisted and how well stakeholder resistance was addressed. Include a screenshot from the simulation to show the critical mass captured and the time frame it took to accomplish. Analyze the overall implications the change had on interdepartmental collaboration. In your opinion, how well did the various leaders of the organization respond and prepare for the change? Analyze the effectiveness of what worked and what did not work with the strategies they implemented. What modifications or additional strategies would you suggest the selected leaders of the organization make in order to better address the change dynamics?

Section I: Company Profile (Use FORMAT below)

• Your Company’s name:
• Product or Service; Choose ONE (1) product or service you will be promoting in this Marketing Plan
• Target Market: Consumers (B2C) or Industry (B2B)
• Industry code from North American Industry Classification System (NAICS): NOTE: If available.
• Company Headquarters(city, state, country):
• Year founded:
• Number of employees:
• Annual revenue(estimate):
• Link to the company website: Include company’s URL.

Go to: Yahoo.com/finance

Finance information page (for public companies).

NOTE: Use “SEARCH.” Type in name of your company. It will take you to your company’s financial page.

Also go to Google.com. Google your company’s home page for additional data.

Locate: “Investor Relations.”

NOTE:

1) *** Content from a 3rd party source MUST include a CITATION and REFERENCE. ***

2) Place citation AFTER 3rd Party content.

3) Place reference(s) AT THE END of the Section.

4) PARAPHRASE third-party content to avoid plagiarism.

INCLUDE: Entire Marketing Plan with EVERY Submission!

Section II: Executive Summary

Note: Delete these highlighted instructions before submitting this portion of your Marketing Plan Template.

The Executive Summary is a two or three paragraph synopsis of your marketing plan. It gives the reader a relatively brief overview of the plans main points. It should be written in PARAGRAPH FORM (Complete sentences.) Think of it as a five-minute elevator speech in which you introduce your marketing plan to readers who dont have the time (or inclination) to read the entire plan but want an understanding of its contents.

For inspiration, click below:

1) Click on “Link Options.”

2) Under TEXT: Copy the Link URL.

3) Paste URL into your browser.

NOTE:

1) *** Content from a 3rd party source MUST include a CITATION and REFERENCE. ***

2) Place citation AFTER 3rd Party content.

3) Place reference(s) AT THE END of the Section.

4) PARAPHRASE third-party content to avoid plagiarism.

INCLUDE: Entire Marketing Plan with EVERY Submission!

Section III: Mission Statement

Note: Delete these highlighted instructions before submitting this portion of your Marketing Plan Template.

NOTE: This may be a COPY AND PASTE task if the company is publicly owned and

the mission statement is available online.

If it is your “own company,” you will have to create a mission statement.

The Mission Statement sums up in one to three sentences what the company does, who it serves, and what differentiates it from its competitors. If you have selected a public company, you can likely find its mission statement on its website. There is no need to reinvent the wheel.

If, however, you have selected a company that does not have a published mission statement, you will need to write one for your marketing plan.

Go to: Google.com.

Type in: “Examples of good mission statements.”

NOTE:

1) *** Content from a 3rd party source MUST include

a CITATION and REFERENCE. ***

2) Place citation AFTER 3rd Party content.

3) Place reference(s) AT THE END of the Section.

4) PARAPHRASE third-party content to avoid plagiarism.

INCLUDE: Entire Marketing Plan with EVERY Submission!

Section IV: SWOT Analysis

Note: Delete these highlighted instructions before submitting this portion of your Marketing Plan Template.

Complete the Table below with descriptive responses and explanations. Add rows to the table as needed. No need for complete sentences. Use short phrases.

List Minimum of Four (4) items per SWOT category.

Strengths are internal assets or resources (tangible or intangible) that are within a companys control. These may be patents or trademarks that provide a competitive edge for participating in the marketplace; a better cost structure than competitors; a talented and innovative staff, or strong brand recognition.

Weaknesses are also factors within the companys internal environment. These are hindrances to success. For example, these may include: difficulty in accessing capital (funding); outdated technology or facilities; high employee turnover; high levels of debt, or weak brand recognition.

Threats are external factors (i.e., not within the companys control) that can negatively impact the business. These may include supply chain problems, new competitors, imposition of tariffs, or impending legislation that may hamper ongoing operations.

Opportunities are attractiveexternal factors that can be exploited to achieve your company’s objectives. Opportunities can be moving into a new market segment that offers improved profits, competitors who are experiencing quality or delivery problems, or impending legislation that would favorably affect the business.

1) Click on:

Links to an external site.

2) Click on “Link Options.”

3) COPY the Link URL for more information on conducting a SWOT analysis,

4) Paste URL into your browser.

NOTE:

1) *** Content from a 3rd party source MUST include

a CITATION and REFERENCE. ***

2) Place citation AFTER 3rd Party content.

3) Place reference(s) AT THE END of the Section.

4) PARAPHRASE third-party content to avoid plagiarism.

Create SWOT analysis: Fill in the blanks with your company’s data. No complete sentences. Paraphrase!

Strengths:

Weaknesses:

1.

1.

2.

2.

3.

3.

4.

4.

Opportunities:

Threats:

1.

1.

2.

2.

3.

3.

4.

4.

INCLUDE: Entire Marketing Plan with EVERY Submission!

Section V: Marketing Goals and Objectives

Note: Delete these highlighted instructions before submitting this portion of your Marketing Plan Template.

This section is about setting ambitious, but achievable goals and objectives.

Goals and objectives are related, but different. Consider a road trip analogy: Goals are your destination. Objectives are how you intend to get there.

Examples of SMART goals:

• Increase revenues by 10% annually
• Boost profits by 7% over next three years.
• Become industry leader within 5 years,
• Reduce carbon footprint to zero (0%) in five years, etc.

Describe Objectives specifically: What needs to be done to achieve the goals and Who or what department is responsible for each activity.

Make sure that you have SMART goals (i.e., Specific, Measurable, Achievable, Realistic, and Timeframe, when each goal will be completed.

NOTE: You must have a minimum of three (3) goals and three (3) objectives per goal. Use short phrases.

1) Click on:

may be helpful for you in

developing this section.

2) Click on “Link Options.” Go to LINK.

3) Copy the Link URL.

4) Paste URL into your browser.

NOTE:

1) *** Content from a 3rd party source MUST include:

a CITATION and REFERENCE. ***

2) Place citation AFTER 3rd Party content.

3) Place reference(s) AT THE END of the Section.

4) PARAPHRASE third-party content to avoid plagiarism.

NOTE: Objectives must have a completion date.

Provide at a minimum, three (3) objectives per goal.

USE PHRASES, not sentences for BOTH GOALS AND OBJECTIVES.

USE THIS FORMAT!

Marketing Goal #1: Objectives: Include completion dates.

• Objective #1:
• Objective #2:
• Objective #3:

Marketing Goal #2: Objectives: Include completion dates.

• Objective #1:
• Objective #2:
• Objective #3:

Marketing Goal #3: Objectives: Include completion dates.

• Objective #1
• Objective #2:
• Objective #3:

INCLUDE: Entire Marketing Plan with EVERY Submission!

Section VI: Market Segmentation

Note: Delete these highlighted instructions before submitting this portion of your Marketing Plan Template.

Market segmentation is the process of dividing a target market into smaller, more precisely defined categories of people or organizations who are likely to respond similarly to a marketing action. This section should address the following in Narrative form (complete sentences):

The purpose of this section is to divide the marketplace into logical groupings based on demographic characteristics:

What are the characteristics of your product’s marketplace? Use at least three (3) demographic categories for your product/service.

• Age, gender
• income level
• education level
• geographical location etc.

NOTE: USE THE FOLLOWING PARAGRAPH HEADERS and insert your responses. For this section, write complete sentences.

• Who are your potential customers? NOTE: Specify characteristics above.
• What specific customer problems or issues do your product or service solve?
• Identify and describe three (3) market segments that your product or service may serve.
• Of the three, Identify the one KEY market segment on which your marketing plan will focus. State your reasons for selecting this segment.
• Why do you believe this market segment offers the most growth and profit opportunities for the business.

NOTE: Go to URL for examples of Market Segmentation:

1) Click on “Link Options.”

2) Go to LINK

3) Copy the Link URL.

4) Paste URL into your browser.

NOTE:

1) *** Content from a 3rd party source MUST include a CITATION and REFERENCE. ***

2) Place citation AFTER 3rd Party content.

3) Place reference(s) AT THE END of the section.

4) PARAPHRASE third-party content to avoid plagiarism.

INCLUDE: Entire Marketing Plan with EVERY Submission!

Section VII: Target Market

Note:Delete these highlighted instructions before submitting this portion of your Marketing Plan Template.

Choose: EITHER Ch. 3 Consumer Market (B2C) orCh. 4 Business Market (B2B) depending on

the company and product you chose in Section #1- Company Profile. Choose either:

• Ch 3: Consumer Markets and Purchasing Behavior(B2C) OR
• Ch 4: Business Markets and Purchasing Behavior (B2B)

NOTE: There is a QUIZ on BOTH chapters.

Your target market is that group of customers that has similar:

• Needs for your product or service.
• Money to purchase it, and
• Willingness to purchase.

NOTE: Write in narrative format- Complete Sentences (not phrases.)

NOTE: Use these paragraph headers. Insert content in narrative format.

Segment your target market along FOUR (4) key characteristics.

In this section:

• Identify the target market (Consumer or Business) for your product or service.
• DESCRIBE why you have selected this target market. (Use Complete Sentences)
• NOTE: List relevant demographic data, such as geographic, lifestyle and behavior information. Chooseat least three (3) Characteristics.

Characteristics:

• Demographics(e.g., age, gender, family size, income, ethnicity, etc.),
• Geography(e.g., region, country, climate, city, and population density),
• Psychographics(e.g., social class, lifestyle, personality, etc.), and/or
• Behavior(e.g., purchase occasion, benefits sought, usage frequency, etc.).

You may find

helpful in developing your target market.

1) Click on “Link Options.”

2) Go to LINK.

3) Copy the Link URL.

4) Paste URL into your browser.

NOTE:

1) *** Content from a 3rd party source MUST include a CITATION and REFERENCE. ***

2) Place Citation AFTER 3rd Party content.

3) Place reference(s) AT THE END of the Section.

4) PARAPHRASE third-party content to avoid plagiarism.

INCLUDE: Entire Marketing Plan with EVERY Submission!

Section VIII: Buyer Personas

Note:Delete these highlighted instructions before submitting this portion of your Marketing Plan Template.

Now that you have defined your target market, describe typical buyer who will likely purchase your product or service. They are known as Buyer Personas. A buyer persona is a semi-fictional representation of your ideal customer. It helps you understand and relate to the audience to which you want to market your product and/or services.

Describe Three (3) typical customers. Create three buyer personas for your product or service. Describe in narrative form, complete sentences. Each persona should be given a name, job or other background details, personality traits, and interests. Use complete sentences.

For example: if your target market is women in their 20s who live in big cities, like photography, and follow a vegan lifestyle, that persona could look like this: Arielle is a female in her mid-20s. She lives in Manhattan and spends her weekends exploring the city, taking photographs, and discovering new vegan restaurants to try out with her friends. She has a job at a tech company, is very active on social media, and owns no pets.

PERSONA DESCRIPTION:

• Ch 2: Buying Persona p. 68
• Ch 5: Buying Persona P. 177
• Ch 7: Marketing in a Global Environment (MLO 2.4)
• Ch 8: Marketing in a Diverse Marketplace(MLO 2.4)
• NOTE: Is your product being sold to a diverse market? Include this in your Market

You may find it helpful to review

to help you craft yours.

You can also use

to create personas.

1) Click on “Link Options.”

2) Go to Link

3) Copy the Link URL.

4) Paste URL into your browser.

NOTE: I Googled “Examples of Buyer Personas”. Thought it was a better source.

Create Three (3) buyer personas for your product or service.

Describe each in Complete Sentences.

NOTE:

1) *** Content from a 3rd party source MUST include a CITATION and REFERENCE. ***

2) Place citation AFTER 3rd Party content.

3) Place reference(s) AT THE END of the Section..

4) PARAPHRASE third-party content to avoid plagiarism.

INCLUDE: Entire Marketing Plan with EVERY Submission!

Section IX: Product Positioning

Note: Delete these highlighted instructions before submitting this portion of your Marketing Plan Template.

Your positioning strategy defines how you would like your customers to think about your company/product/service vs. your major competitors.

For example, do you want to be perceived as the guaranteed low-cost provider, most reliable, premier brand, etc.?

In this section, prepare a Position Map (sometimes called a perceptual map) for your company/brand. This position map is a DIAGRAM that compares your product to rival goods.

The map is organized on two axes plotting two key product benefits,

This aids marketers in identifying market opportunities.

State the benefits along the two axes.

Here are a few examples to help guide you in developing your map:

Examples include:

• quality vs. price
• functionality vs. price
• healthiness vs. taste
• price vs. performance
• price vs. safety and reliability

If you were using quality vs. price as the determinant attributes, your Position Map should look like this: Insert in your diagram your major competing products.

NOTE: Include a minimum of three (3) competitors plus yourself

(Insert Title Here)

You may find

about perceptual maps helpful in developing your position/perceptual map .

Links to an external site.

NOTE: URL will actually take you to competing chocolate candies, comparing Price vs. Quality.

1) Click on “Link Options.”

2) Go to LINK.

3) Copy the Link URL.

4) Paste URL into your browser.

NOTE: I also Googled “marketing perceptual map examples.”

NOTE:

1) *** Content from a 3rd party source MUST include a CITATION and REFERENCE. ***

2) Place citation AFTER 3rd Party content.

3) Place reference(s) AT THE END of the Section.

4) PARAPHRASE third-party content to avoid plagiarism.

INCLUDE: Entire Marketing Plan with EVERY Submission!

Section X: Current Market Situation/Situation Analysis

Note: Delete these highlighted instructions before submitting this portion of your Marketing Plan Template.

This section of your marketing plan provides reader with a clear description of the current state of the marketplace. Include your target market and the competitive environment. It should include a synopsis of the research you performed.

Complete the following information about the company and products/services you chose to focus

on for this exercise. Conduct research to gather necessary information. Write complete sentences.

Instructions: Use the Marketing Plan Template and expand on it:

• 2:
• 5:
• ,
• 6: Marketing Research and Intelligence

Complete the following section of your plan: Section X: Current Market Situation/Situation Analysis.

Define the characteristics of your ideal marketplace.

NOTE: Use the following paragraph headers. Use complete sentences (not phrases.)

MARKET DESCRIPTION:

• What is the current business (economic) environment?
• What are the market trends? Are consumers/businesses buying or holding back on purchasing? If so, why?
• What is the total size of the market (for your product)? Answer in terms of number of possible customers and/or dollar volume
• What appears to be demand for YOUR product?
• What is the growth potential for YOUR product?

NOTE: Use the following paragraph headers. Fill in the answers using complete sentences.

PRODUCT REVIEW:

• Describe the features of your product or service characteristics; (size, color etc.)
• Current pricing of your product?
• Who will likely buy your product? Why? (NOTE: Repeat of your target market)
• What benefits will accrue to your customer if they buy your product e.g., improved productivity; decreased expenses; improved competitive positioning?

COMPETITIVE ANALYSIS:

NOTE: Name at least three (3) competitors of your product Reference competitors used in Section IX- Product Positioning.

Position each one separately.

• What products compete against your product? (Name at least three. Reference the competitors you cited in Section IX- Product Positioning.)
• What are their strengths, their weaknesses?
• How are their products priced?
• How does your product compare to them on features and pricing?
• What are your weaknesses, strengths versus each named competitor?
• How is your product superior to your competition?

MARKET RESEARCH:

• What research methods will you use to obtain this information?
• How will you use Google or other means to conduct your research?

Once completed, submit the entire marketing plan to instructor for grading and feedback.

NOTE:

1) *** Content from a 3rd party source MUST include a CITATION and REFERENCE. ***

2) Place citation AFTER 3rd Party content.

3) Place reference(s) AT THE END of the Section.

4) PARAPHRASE third-party content to avoid plagiarism.

INCLUDE: Entire Marketing Plan with EVERY Submission

If you are pursuing a degree in Business Management, there are several career opportunities available that offer strong salaries and advancement potential. One career option is a Business Manager. A business manager oversees the daily operations of a company or department and is responsible for supervising employees, managing budgets, and ensuring that company goals are met. In the United States, the average salary for a business manager ranges from approximately $70,000 to $110,000 per year, depending on experience and the size of the company. The typical education requirement is a bachelors degree in Business Management, Business Administration, or a related field. Some employers prefer candidates who also hold a Master of Business Administration (MBA). Additional training in leadership and certifications such as Project Management Professional (PMP) can improve job prospects and advancement opportunities.

Another career related to Business Management is a Human Resources Manager. Human resources managers are responsible for recruiting, hiring, and training employees, as well as handling workplace policies, benefits, and employee relations. The average salary for this position is between $75,000 and $130,000 per year. A bachelors degree in business management or human resources is generally required, while some higher-level positions may require a masters degree. Professional certifications such as SHRM-CP, SHRM-SCP, or PHR can strengthen a candidates qualifications and demonstrate expertise in the field.

A third career option is an Operations Manager. Operations managers focus on improving efficiency within a company by overseeing production processes, managing staff, and ensuring quality standards are met. Salaries typically range from $80,000 to $120,000 per year. Most employers require a bachelors degree in business management or operations management, and some prefer candidates with an MBA for senior roles. Certifications such as Six Sigma, Lean Management, or PMP are valuable because they show advanced knowledge in process improvement and project management.

Overall, a degree in Business Management prepares graduates for leadership roles across many industries. With the right education, experience, and certifications, these careers offer strong earning potential and opportunities for growth.

Technology has quickly become a strategic differentiator for many companies. Research a company of your choice to analyze their use of technology.

Then, create a company profile in the form of an infographic that visually depicts how technology is internalized in the company and used as a strategic differentiator in the marketplace.

You may use one of these sites to create a free infographic:

Submission Guidelines

The infographic should be well-designed and meet the following requirements:

Your infographic should be 1 page in length. (You should insert it into a Word document or save it in a format such as PDF, .jpg, or .png.) You must include a reference page that conforms to APA guidelines . Include at least two current (within the past 5 years) credible sources

Old Spice Repositioning: Strategic Evaluation Old Spice was historically positioned as a legacy grooming brand associated with older men. Facing declining relevance among younger consumers, the brand launched a bold repositioning campaign (The Man Your Man Could Smell Like) that dramatically shifted its identity. Your task is to analyze this shift using the STP framework. Memo Requirements Maximum 3 pages Single-spaced Clear argument, not bullet dumping Required Structure 1. Strategic Diagnosis What was Old Spices original position? What problem was it facing? Was the issue demographic, perceptual, competitive, or structural? Do not narrate the ad campaign. Diagnose the strategic issue. 2. Segmentation Analysis What segmentation logic was Old Spice implicitly using before? What changed after repositioning? Was the shift demographic, psychographic, benefit-based, or identity-driven? Most importantly: Did the new segmentation logic create meaningful economic separation? 3. Targeting Evaluation Was shifting to younger consumers strategically rational? Did incremental profit likely exceed incremental complexity? What risks were introduced (brand dilution, alienation, competitive response)? This section must demonstrate economic reasoning, not just marketing language. 4. Positioning & Meaning Reconstruction How did Old Spice change symbolic meaning? Did it alter product attributes or only perception? Was this repositioning cosmetic, cultural, or structural? 5. Executive Judgment Answer clearly: Was Old Spices repositioning a sustainable strategic move? Support with logic grounded in STP and competitive dynamics.

Competency

In this project, you will demonstrate your mastery of the following competency:

• Identify yourself as a leader and follower to be effective as an individual and team contributor

Overview

Many well-known leaders wrote and continue to write in journals, reflecting on their actions and decisions in their leadership roles. These reflections allow leaders to revisit their choices and learn how to improve their actions and decisions to become more effective leaders in the future.

Directions

Write a reflective paper describing your leadership style and skills. Reflect on what you have learned throughout the course, and think about how you can use this knowledge to further your career. Use the results of your self-assessments, leadership map, and other course materials to guide your reflection. Begin your reflection with a single statement that concisely summarizes your leadership style and approach. The statement should be one that you could later share on LinkedIn or your resume. You could also use it to guide your professional development.

Specifically, you must address the following rubric criteria:

1. Leadership Approach:
2. Leadership Skills: Describe your primary leadership skills and describe how these skills will help you effectively lead a team. Additionally, describe skills or attributes you would like to develop and improve upon in order to become a better leader.
3. Leading and Following: Explain the importance of being able to both lead and follow when working as part of a team, along with how well you are able to lead and follow on a team while in a leadership role.
4. Leadership Style: Describe your personal leadership style and explain how you intend to use that style when working with a diverse, dynamic team.

What to Submit

To complete this project, you must submit the following:

Your submission should be a 1- to 2-page Word document with 12-point Times New Roman font, double spacing, and one-inch margins.

Competency

In this project, you will demonstrate your mastery of the following competencies:

• Demonstrate effective management skills and practices in diverse, distributed, and collaborative work environments
• Explain the interrelatedness of the functions and forms of organizations

Scenario

Imagine you are a new manager at the SNHU Pet Supply Company. The company has grown from a small, local pet-supply company into a large organization with locations in Manchester, New Hampshire and Denver, Colorado. It also employs remote staff. The manager you are replacing was with the team for two years and left on negative terms, which exacerbated an already concerning team culture.

You have been asked to present a management plan that addresses identified areas of concern, rebuilds the teams culture, and aligns organizational practices to leadership.

Leadership has provided you with a management brief that outlines the key pieces of information you will need in order to make informed recommendations.

Directions

Use course resources and the information provided in the Project One Management Brief (located in the Supporting Materials section) to develop recommendations that will meet the needs of your new team and align with your organizations mission, vision, culture statement, and goals.

Use the Presentation Template to create presentation slides that highlight key pieces of information, and use the Speaker Notes Template to outline what you would say when presenting your recommendations in a future meeting with leadership. Both templates are located in the What to Submit section.

Specifically, you must address the following rubric criteria:

1. Team Management
2. Leadership and Management: Describe leadership and management practices that you feel would be best suited to manage the team. Explain why you believe these practices are in alignment with the organizations mission, culture, and goals, as well as how they would be effective in improving the teams culture.
3. Followership: Explain how you would leverage your strengths as a leader to strengthen the teams effectiveness and culture. Also explain how your strengths could be used to develop followership within your team.
4. Decision-Making Models: Describe decision-making models that you believe will be the most effective for the team and management approach and their alignment with the organization, as well as how they would be effective in improving the teams culture.
5. Emotional Intelligence: Describe considerations for ensuring your management practices are emotionally intelligent and inclusive of diverse perspectives, needs, and roles within your team. Explain why you believe they are in alignment with the organization and how they would be effective in improving the teams culture.
6. Communication and Collaboration Across Functions
7. Forms and Functions: Explain how the various forms and functions of the organization impact the team; also explain how the team impacts the various forms and functions across the organization.
8. Communication Practices: Describe the strengths and weaknesses of the current communication practices being used across functions, and recommend better ways to communicate that meet the organizations needs.
9. Organizational Mission, Vision, and Goals: Explain the general purpose of organizational missions, culture statements, and goals and what these three things say about the way an organization should operate. Take organizational structure, leadership and management approaches, and diversity and inclusion practices into account when considering an operation.

What to Submit

To complete this project, you must submit the following:

Template: Presentation Template PPT

Your presentation should be between 7 to 10 slides in length, not including the title and references slides. Sources should be cited according to APA style.

Template: Speaker Notes Template Word Document

Use complete sentences to outline what you would say in a verbal presentation. Sources should be cited according to APA style.

Supporting Materials

The following resource supports your work on the project:

Reading: Project One Management Brief PDF

This document provides an overview of the teams current management and leadership practices and its existing team culture. Review this information to complete your project.

06d1] Week 6 Discussion: Investigate a Business Problem

Select a business problem to investigate. It may be your experienced problem, or another one that you found using your own research.

Go to the Capella library or use Google Scholar to find one practitioner or scholarly article or literature from the past three years that describes, explores, examines, or studies a business problem similar to the one you selected.

Write a post that includes the following:

• A statement of the problem you researched (if it was your experienced problem, state that; if it was one you found in your own research, state that).
• A paragraph summarizing the article you found, citing it in-text and with a reference, which provides evidence that this problem is more than just a one-off (only your experience) problem.
• If the article you read provided a solution to the problem, explain that. If it did not, explain what the article did find or provide about the problem.

Your post should be about 23 paragraphs. It must cite the article you found. Do not write more than four paragraphs