Category: Business and management

Context

In your assignment this week, you will be asked to create a mini podcast to promote your product or service. For this discussion, you will explore how businesses use podcasts as part of their marketing strategy.

Read the

provided by your professor to help you get started.

Post a Response

Please respond to the following:

You may think of podcasts as being only for entertainment, current events, or news. Businesses often use podcasts to reach their target audience in various ways. For example, the meal delivery company Blue Apron produced an educational podcast titled: “

,” where they could connect with their target audience through the common topic of food. In the “Find a Fashion Truck” podcast titled

hosts Nache and Astral discuss topics like Google and how Google can help improve your business. ideal customers. In addition to these two strategies, many businesses also reach new customers by making guest appearances on podcasts relevant to their industry or using podcasts to update customers about their product development. The exposure businesses receive from podcasts often drives sales rather than direct advertising or marketing.

1. Find a podcast published in the last two years that fits one of these strategies. (Note: There are many free podcasts on platforms such as Apple Podcast, Spotify, Google Podcasts, and on your smartphone through apps like Stitcher or Podcasts.)
2. Answer the following questions:
3. What is the podcast’s overall content/message?
4. What is the tone of the podcast?
5. Is the podcast engaging? How so? If not, how could it be improved?
6. Based on the podcast title and topics, who would you say is the business’s target audience?
7. What do you consider to be the main advantages of podcast marketing? (Note: Consider where and when most people listen to podcasts.)

Source:

Steve Olsher. 2019.

.

.

Response Instructions

• Respond to the discussion with at least four good sentences per discussion question. Make sure you address all points of each bullet, (this includes text, audio, and video responses.)
• Respond in audio and video using complete and coherent statements.
• Remember to post early, so you have an opportunity to engage with peers and faculty to share ideas and create meaningful dialogue.
• Do not copy and paste content from the web. This is a violation of Strayer’s Academic Integrity policy.
• Include academic sources that are credible, relevant, and appropriate at the end of the post. Cite each source listed in the body of the post. For help with research, writing, and citation, access the or review. For citing social media resources refer to
• This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the for all support. Check with your professor for any additional instructions.
• Video: How to View the
• .

Respond to a Peer

Be sure to respond to at least one of your classmates posts.

1. Read a post by one of your peers and provide a substantive response, making sure to extend the conversation by asking questions, offering rich ideas, or sharing personal connections.

All discussion responses can be video or text submissions, offering you an opportunity to practice and improve your communication skills. Refer to the following resource for instructions to submit a response video:

• (Video)
• (PDF)

Context

This week you learned about Search Engine Optimization (SEO) and its importance in directing customers to your businesses. You also read and watched videos about the power of blogs in marketing. For this discussion, you will use this knowledge to promote your hypothetical companys product or service.

Read the

provided by your professor to help you get started.

Post a Response

Please respond to the following:

1. What are five keywords that could improve SEO in promoting your hypothetical company?
2. Write a 300400-word blog or create a 15-45 second vlog (video blog) for your company/product/service using your five keywords to drive SEO.

• If you choose to do a Vlog, refer to these instructions (using your microphone only):
• (Video)
• (PDF)

1. How does the format you chose (blog or vlog) best promote your brand?

• Support your response.

Response Instructions

• Respond to the discussion with at least four good sentences per discussion question. Make sure you address all points of each bullet, (this includes text, audio, and video responses.
• Respond in audio and video using complete and coherent statements.
• Remember to post early, so you have an opportunity to engage with peers and faculty to share ideas and create meaningful dialogue.
• Do not copy and paste content from the web. This is a violation of Strayer’s Academic Integrity policy.
• Include academic sources that are credible, relevant, and appropriate at the end of the post. Cite each source listed in the body of the post. For help with research, writing, and citation, access the or review. For citing social media resources refer to
• This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the for all support. Check with your professor for any additional instructions.
• Video: How to View the
• .

Respond to a Peer

Be sure to respond to at least one of your classmates posts.

1. Read a post by one of your peers and provide a substantive response, making sure to extend the conversation by asking questions, offering rich ideas, or sharing personal connections.

All discussion responses can be video or text submissions, offering you an opportunity to practice and improve your communication skills. Refer to the following resource for instructions to submit a response video:

• (Video)
• (PDF)

Context

Watch this video:

. (3:28) before completing the discussion.

Choose one or more of the major social media platforms and find an example of BOTH a traditional advertisement and influencer marketing. TWO EXAMPLES ARE NEEDED. (Note: you can refer to your social media activity this week to review the platforms and their marketing reach.)

Read the

provided by your professor to help you get started.

Post a Response

Please respond to the following:

1. Describe BOTH selections, including the name of the platform.

• Respond in audio and video using complete and coherent statements.

1. FOR BOTH ADS, are the creative elements (words, visuals) of the ad(s) working together to deliver the intended message?

• Why or why not?

1. How credible is the influencer in marketing this product?

• Support your response.

1. Discuss a positive and negative aspect for a business when using a social media influencer to market their product or service.

Response Instructions

• Respond to the discussion with at least four good sentences per discussion question. Make sure you address all points of each bullet, (this includes text, audio, and video responses.)
• Respond in audio and video using complete and coherent statements.
• Remember to post early, so you have an opportunity to engage with peers and faculty to share ideas and create meaningful dialogue.
• Do not copy and paste content from the web. This is a violation of Strayer’s Academic Integrity policy.
• Include academic sources that are credible, relevant, and appropriate at the end of the post. Cite each source listed in the body of the post. For help with research, writing, and citation, access the or review. For citing social media resources refer to
• This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the for all support. Check with your professor for any additional instructions.
• Video: How to View the
• .

Respond to a Peer

Be sure to respond to at least one of your classmates posts.

1. Read a post by one of your peers and provide a substantive response, making sure to extend the conversation by asking questions, offering rich ideas, or sharing personal connections.

All discussion responses can be video or text submissions, offering you an opportunity to practice and improve your communication skills. Refer to the following resource for instructions to submit a response video:

• (Video)
• (PDF)

Overview

In this assignment, you will use the same hypothetical company from Part A to develop the company’s branding strategy, primary target market, a podcast, a perceptual map, and a positioning statement.

Note: You should make all assumptions needed for the completion of this assignment.

Expand AllInstructions

Complete this assignment using the

[DOCX].

Step 1: Use the Marketing Plan Template Part B to complete Part B by developing 3 to 4 double-spaced pages, excluding the title page and sources page. Save it as Lastname_Firstname_MKT500_MarketingPlan_PartB_Assignment.

Step 2: Follow the instructions carefully as you complete each assignment, updating and improving the content based on instructor feedback.

Step 3: Review the assignment rubric to ensure you have met all requirements and submit the completed template using the assignment link in your course.

Section InstructionsMarketing Plan B Summary

1. Develop an introduction for Part B of the Marketing Plan that includes key components.

• Include the company name, type of business, the product it makes or the service it provides, and location.

Your answer in this section should be 1-2 paragraphs.

Branding Strategy

2. Develop a branding strategy for your product or service that includes the brand name, logo, slogan, and at least one brand extension.

• Include a detailed rationale that supports each selection for your branding strategy.
• Note: You can include photos or other visuals for your logo, but they must be original.

Your response in this section should be 2-3 paragraphs. Use complete sentences.

Primary Target Market

3. Analyze your primary target market (audience) for your product or service.

• Include the following in your analysis.
• The demographic profile (age, gender, ethnicity, etc.), psychographic, behavioral, and geographic profiles. (Note: refer to the Week 4 discussion and the exercise on buyer persona)
• The relevance of the branding materials.
• Target market and segmentation choices are perfect topics for scholarly references to substantiate your position. Search in the library for peer-reviewed journals.

Mini Podcast Promoting Your Product or Service

This week, you learned about companies that use audio (and podcasts specifically) to deliver their message to their target audience. In this part of your assignment, you will create a mini podcast episode to promote your product or service to your target market.

4. Develop a script for a 60-90 second podcast that promotes your product or service. Enter your script into the template.

• A target market promotion (3-4 paragraphs).

5. Create a 60-90 second podcast (audio file) that promotes your product or service. The goal of the podcast is to reach your primary market (audience).

• Follow your written script when recording your podcast.
• Refer to the instructions
• (PDF) to help you record your audio podcast. Dont worry! You can record the audio more than once before you submit it.
• Follow the instructions in the PDF to copy and paste a link to your My Media (Kaltura) audio file below your podcast script, in the template.

Perceptual Map

6. Create a perceptual map that shows your companys position against its competitors.

• You may use a
• , Microsoft Word, PowerPoint, or other equivalent software to create your perceptual map.
• Copy and paste the perceptual map into the template to include it with the rest of your response.

Positioning Statement

7. Develop a positioning statement based on the perceptual map that shows the company’s position against its competitors.

• Include the following required components in your statement.
• Explain your target audience
• Explain one company that is your closest competitor
• Explain why your hypothetical brand is better than the closest competitor.

Your response in this section should be 3-5 paragraphs. Refer to the perceptual map maker link in the required resources for the assignment.

Provide at least two current (within 5 years) academic resources from the Strayer Library and/or outside sources. Note: Wikipedia and Web-based blogs do not qualify as credible resources. In-text citations are required when paraphrasing or quoting another source. Cite each source listed on your source page at least one time within your assignment.

For help with research, writing, and citation, access the or review . For citing social media resources, refer to

This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the for all support. Check with your professor for any additional instructions.

The specific course learning outcome associated with this assignment is:

• Develop a branding strategy for a target market based on relevant consumer behavior.

For your final assignment, you will continue to use the

case study to complete the assignment, you will need to read the case study and the article, to develop the Board of Directors presentation. You will access the case study via the link provided and follow the instructions below.

Instructions

Based on the case study

, develop a presentation for the CEO and Board of Directors to recommend your strategy for correcting your identified deficiency (declining quality, delivery delays, or poor customer service) that includes the following.

1. Develop an implementation plan for your specific identified deficiency that includes the following:
2. Timelines and milestones.
3. Leading (upstream) and Lagging (downstream) indicators/metrics that will assist in the implementation and measure the success of the deployment.
4. The potential risks of implementation and your plan for mitigation.
5. Develop a 6 – 8 slide PowerPoint presentation for the CEO and Board of Directors to recommend your intended solution, implementation plan, and benefits.
6. Remember to use the elements of edge and execute to grab your audience’s attention and display your passion for the project.
7. Include speaking points for the presentation.
8. Click on View and select Notes in the Toolbar, the add notes section will appear at the bottom of each slide.

This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the for all support. Check with your professor for any additional instructions.

The specific learning outcomes associated with this assignment are:

• Develop a leadership style incorporating elements of execution and edge to make challenging decisions essential to an organization’s sustainability and growth.
• Determine the communication methods that will inform, excite, and drive an organization to embrace and deploy decisions.

Help Resources

• (PDF)
• Check out this interactive tutorial:
• .

Refer to Chapter 19 in your course textbook for this discussion.

Respond to the following:

• Pursuant to the chapter reading, what wage and work protections exist for employees today?
• Provide at least three examples and explain which one you believe is most important and why.
• Health and safety protection in the workplace is regulated by the Occupational Safety and Health Administration (OSHA).
• Imagine an employee is hurt on the job in your home state. Discuss the key elements of worker’s compensation laws in your home state.
• Use the OSHA link provided below to research a state health and safety violation in the workplace and explain the key elements.

Resources:

Be sure to respond to one of your classmates’ posts. Please provide answers to the discussion questions that are researched, informed, and substantiated by citing sources following Strayer Writing Standards.

Jennings, Marianne M. Business: Its Legal, Ethical, and Global Environment. Available from: Strayer University Bookshelf, (12th Edition). Cengage Learning US, 2021.

Refer to Chapter 19 in your course textbook for this discussion.

Respond to the following:

• Pursuant to the chapter reading, what wage and work protections exist for employees today?
• Provide at least three examples and explain which one you believe is most important and why.
• Health and safety protection in the workplace is regulated by the Occupational Safety and Health Administration (OSHA).
• Imagine an employee is hurt on the job in your home state. Discuss the key elements of worker’s compensation laws in your home state.
• Use the OSHA link provided below to research a state health and safety violation in the workplace and explain the key elements.

Resources:

Be sure to respond to one of your classmates’ posts. Please provide answers to the discussion questions that are researched, informed, and substantiated by citing sources following Strayer Writing Standards.

Jennings, Marianne M. Business: Its Legal, Ethical, and Global Environment. Available from: Strayer University Bookshelf, (12th Edition). Cengage Learning US, 2021.

Context

The Chapter 9 reading covers seven strategies for making effective decisions when working on a team, managing cross-functional teams, making different types of decisions, and working with many types of data. When making data-driven decisions, we need to determine what data matters most, and then apply the strategy that is best suited for the situation and your leadership style.

Post a Response

Please respond to the following:

1. Summarize the underlying principles of the seven strategies for decision making.
2. Discuss the two strategies you think would be the most effective for your leadership style.

Respond to a Peer

Be sure to respond to at least one of your classmates’ posts.

• Read a post by one of your peers and provide a substantive response, making sure to extend the conversation by asking questions, offering rich ideas, or sharing personal connections.

All discussion responses can be video or text submissions, this will offer you an opportunity to practice and improve your communication skills. Refer to the following resource for instructions to submit a response video:

• (Video)
• (PDF)

Frank, Christopher. Decisions Over Decimals. Available from: Strayer University Bookshelf, Wiley Professional Development (P&T), 2022.

This is a discussion post. I believe they want to define Capitalism and what the government part in it is. I know capitalism is a kind of private ownership of business or land. The government doesn’t set up the prices for these businesses but does regulate the operations for the businesses. The capitalism main goal is profit which encourages entrepreneurship capitalist systems.

write research on main 5 chapters and provide apa references , appendices also