Category: Business and management

I am preparing a research proposal for my thesis, which focuses on the development of a digital application designed to help users discover local fashion boutiques in Milan.

As part of the proposal, I am required to conduct extensive secondary research to support the academic and industry relevance of the project. For each source included, I must provide a brief annotation (13 sentences) explaining its relevance and how it contributes to the development of the thesis. All references must be formatted according to Harvard referencing guidelines and presented in alphabetical order. i already have some sources but please add

• 20 academic journal articles
• 10 conference papers
• 20 WGSN reports
• 15 Business of Fashion articles
• 15 additional high-quality sources (e.g. industry reports, reputable media, books)

and please dont use ai for this and categorize under each subject by ‘books’, ‘articles’, and ‘other quality sources’

Complete the DCF Valuation. As a hint, be sure to complete all the shaded cells.

Complete the DCF Valuation. As a hint, be sure to complete all the shaded cells.

pt 1

Learning Outcomes

By the end of this module the student should be able to:

1. Critically analyse and evaluate the approaches, principles, management and contribution of marketing communications and creative design to businesses.

2. To develop creative communicative and design led solutions for a specified marketing problem.

Client Brief: Celebrating The Joy of True Togetherness

The Heineken Company seeks an integrated digital marketing communications campaign to reinforce its brand association with The Joy of True Togetherness. Your task is to develop and pitch a campaign tied to one of Heinekens existing products and existing sustainability and responsibility initiatives: https://www.theheinekencompany.com/sustainability-and-responsibility/social

You can read more about Heineken here: Who we are | The HEINEKEN Company

What you must do:

Market and Consumer Analysis

Use one analytical tool (e.g. SWOT, PESTLE, Porters Five Forces) to assess the environment and justify your chosen target audience/segment.

Identify key trends in digital behaviour, inclusion, togetherness, and social connection.

Communications Plan

State clear campaign objectives (e.g. awareness, engagement, social well-being, brand perception).

Set out your big idea/creative concept and a campaign tagline.

Explain which digital marketing tools will be used (e.g. social media campaigns, video content, interactive platforms, AI personalisation, chat-bots, social listening).

Provide ethical and values alignment, including responsible use of AI, privacy, inclusivity, and togetherness.

Implementation Plan

Schedule the campaign: timing, messaging flow, channels, audience interactions.

Explain how success will be measured (KPIs, metrics, feedback, sentiment, social value).

Digital Artifact

Create and submit ONE digital artefact: either a social post/OOH display ad, an audio ad, or a video ad.

The artefact should reflect your creative idea and campaign theme of togetherness, and be appropriate in tone, style, and audience appeal.

Pitch Presentation

Your team (including students from all three institutions) will deliver a live 10-minute pitch (10 %) via Zoom or MS Teams.

You are encouraged to use PPT slides to present and explain your artifact.

Presentations will be recorded and will be shared with Heineken; winners/runners-up will be announced at an on-campus award ceremony with Kirkwood at Abertay University in May.

Values and Responsible AI Use

As this is an international collaborative project, you are permitted to use AI tools for this unit of assessment. However, you should first critically consider your use of AI, check all outputs for accuracy, and you must clearly state where and how you have used AI in an Appendix.

In addition to your slides and digital artefact, you should submit a peer assessment form that includes:

Details of group meetings (attendance/minutes/task allocation)

A confidential assessment of each peers contribution to the unit of assessment.

pt2

Learning Outcomes

By the end of this module the student should be able to:

1. Critically analyse and evaluate the approaches, principles, management and contribution of marketing communications and creative design to businesses.

2. To develop creative communicative and design led solutions for a specified marketing problem.

Instructions

Develop a creative package for one of the following clients:

The school that you are part of at Abertay University

The programme/course you are studying at Abertay University

Abertay University as a whole

Abertay SA/Abertay Sports

Your creative package should comprise of ONE artefact (this can be either a storyboard for a 30-second video advert OR a poster) that differentiates, reinforces, informs and/or persuades your clients target customers to engage more productively with your client. Along with the creative package, you should also submit a 1000-word (+/- 10%) explanation and justification of your creative strategy, drawing on reliable sources. You should provide a clear explanation of why the message appeal utilised would be effective for your target audience.

This coursework is individual you will need to develop the creative package and explanation individually.

Your storyboard and 1000-word submission should be uploaded on MyLearningSpace. Submission date TBC.

AI Use

You are permitted to use AI tools in the development of the creative package. However, you should critically consider your use of AI, check all outputs for accuracy, and clearly state where and how you have used AI in an Appendix.

Per the Universitys Code of Student Discipline, you must not use AI tools to generate your 1000-word report.

USN624 I001 Winter 2026

Complete the following for this assignment:

Disruptive innovations make products/services accessible and affordable. What are three products or services you use (other than computers or cell phones) that could be considered or based on disruptive innovations, and why? Please explain in detail.

Reading: Building a business strategy in the digital world

Instructions

• Follow rubric guidelines

SCENARIO: Your workplace has experienced significant change recently, and your department is expected to respond to change with innovation. Your immediate manager has asked you to determine one specific innovation for your department; you will be responsible for the implementation of this innovation.

You have already presented your manager with an informative report in which you explored two options for how this innovation might be implemented. Now they would like you to create a recommendation report for the department manager.

ASSIGNMENT: In Unit 3, you revised the informative report in which you researched several methods for implementing your chosen innovation and compared and contrasted two of them based on factors that you chose. In this assignment, you will choose one of these methods and write a persuasive composition in which you aim to persuade your audience that this is the best course of action to take in order to implement your innovation.

To write a detailed recommendation, you will need to consider 2-3 criteria that are influencing your recommendation. These should be the same criteria that you evaluated objectively in your comparison/contrast assignment; however, you should look at them through a new lens as you are now aiming to persuade your audience that one method is better suited than the others rather than to inform them about the similarities and differences between the methods.

In addition to advocating for the method you have chosen, you should spend at least one body paragraph acknowledging and responding to any counterarguments you anticipate regarding this method. Think about the method you did not choose and why someone might advocate for that method instead. Address those concerns by demonstrating why the method you have chosen is still the best option. Refer to the Unit 4 lesson called for further instruction on addressing these types of arguments in a persuasive composition.

NOTE: If your source or direct quotations are not verifiable for authenticity (working link, author/title/publication information match, locatable quotations) by a grader, your Touchstone score will be negatively impacted (see “Argument and Support” and “Research” components in the rubric).

Helpful Links:

A. Assignment Guidelines

DIRECTIONS: Write a double-spaced 4-6 page (1000-1500 words) persuasive essay in which you:

1. Use the information you have learned from your informative comparison/contrast report to write a recommendation in which you advocate for one of the methods of implementation that you investigated for your innovation.
2. The essay must contain a persuasive thesis statement that clearly states the method you think is best and why (the 2-3 criteria that influenced your recommendation).
3. For example, if you compared and contrasted various instant messaging tools for creating more rapid communication between teams, you could argue in favor of implementing a particular tool due to the fact that it is less expensive and more user-friendly than the other options.
4. State your persuasive thesis in an introductory paragraph.
5. Include 5-7 body paragraphs that explore the criteria that led you to advocate for this particular method of implementation, applying and analyzing researched evidence.
6. Make sure to explain your reasoning and interpretation of your researched evidence, using the techniques of context, translation, and analysis where appropriate.
7. Address potential counterarguments using logic and evidence.
8. Cite and reference 2-4 verifiable and reliable primary or secondary sources that you used to support your argument for this particular method of implementation.
9. Make sure to integrate your source material effectively, using the techniques of summarizing, paraphrasing, and verifiable quoting where appropriate.
10. Referencing more than four sources will result in a delay in grading.
11. End with a concluding paragraph that restates your thesis in different words and provides a concluding thought.
12. Include at least two specific, verifiable quotations (cited with accurate page/paragraph numbers).
13. Write in the persuasive mode throughout the composition, using rhetorical appeals.
14. Minimize mechanical and stylistic errors.
15. Answer the reflection questions listed below.

B. Reflection Questions

DIRECTIONS: Below your assignment, include answers to all of the following reflection questions.

1. Think about the specific skills and techniques that you used while developing and writing this final assignment. What have you learned about how to present a strong argument using persuasive writing techniques? How can you apply this knowledge in your professional or everyday life? (4-5 sentences)
2. Consider this course as a whole. What have you learned about yourself as a writer? Is there anything you have struggled with in the past that you now feel more confident about as a result of taking this course? (5-6 sentences)

This is a written assignment in which I allow you the opportunity to write a paper (5-7 pages) over a chapter or theory of your choice. This is your opportunity to show what you have learned.

-Format and cite using the correct APA style.

-Title and references pages do not count toward required page length.

I have attached a copied and pasted version of my textbook regarding Ch. 11, it includes a bunch of motivation theories. To reference the Textbook here is the citation:

Lussier, Robert N. Management Fundamentals. Available from: eCampus, (10th Edition). SAGE Publications, Inc. (US), 2023.

Here are some of the theories listed in this chapter:

acquired needs theory

content motivation theories

equity theory

ERG theory

expectancy theory

goal-setting theory

hierarchy of needs theory

process motivation theories

reinforcement theory

two-factor theory

Let me know if you have any questions.

Research 2-3 different methods of evaluating operations performance. Describe each of the selected methods for measuring performance and determine under which conditions each performance method would be ideal. Support your rationale with examples and citations as appropriate.

Submission Guidelines

You may submit your work as either a well-written paper

• Papers should be 4-6 pages in length

All submissions should conform to APA guidelines . Include at least 3 credible sources (this can include business sources).

2. ASSESSMENT CONTENTS 2.1 ASSESSMENT AIM AND OVERVIEW The assessment is to be completed in two sections: In section 1 (Data Government and Management), students will set out the key characteristics a Data Governance Strategy for a fictional organisation outlining the most important considerations such as the programme rationale, outline organizational structure, roles and responsibilities to be assigned. In section 2 (Privacy and Data Protection), students will address issues related to privacy and data protection in the fictional organisation addressing such issues as personal data collection, storage and processing and the transfer data outside the EU such as to the US/UK, etc. 2.2 DETAILED DESCRIPTION OF REQUIREMENTS Students shall prepare and submit an essay/report using the following scenario. Section 1 (Data Governance and Management) (max 1200 words) You have just been recruited by a rapidly growing fintech company as a Data Governance and Management specialist. The business plan to double its market share over the next three years through growth in the number of customers, through new products and through increasing the value-added in its services. Your first job is to outline why the business needs design and implement a data governance program to ensure that all its business and compliance needs are met. You can illustrate your response with diagrams as appropriate. In your response, you should include the following: Three key reasons why a data governance program is needed in order for the organisation to develop in line with its business plan. What artefacts should be prepared to enable implementation of a programme including an identification of the key features of a data governance operating model that will facilitate alignment of business and technical needs. An overview of any organisational change required including what roles and responsibilities should be assigned and/or allocated, An identification of specific projects/actions that could be implemented as part of a data governance program implementation. Address the concerns of organisational stakeholders about the steps necessary to implement a data governance program. Section 2 (Privacy and Data protection) (max 1200 words) Your next major challenge is to provided briefing in relation to Privacy and Data protection for the organisation which is headquartered in Dublin, Ireland and therefore subject to Irish and European Union (EU) legislation. You have been asked by management to write a report about the legal, ethical and practical requirements related to data protection in Ireland and the EU including the relevant data protection laws and the practical steps for the organization to ensure compliance. Your report should cover the following subject areas: Provide an overview of the legal requirements related to privacy and data protection that the organisation should consider and how it might address these requirements in practice. In your response, identify the most significant legal provisions that it would need to address. Indicate clearly what are the responsibilities of the organisation in relation to the collection of personal data of customers and employees. Explain what measures the organisation should introduce to demonstrate that it is meeting its obligations to protect the integrity and security of personal data that it holds. The organisation is considering the need to engage the data processor in order to deliver its cloud-based services. Set out the relationship, and the roles and responsibilities of a data controller and a data processor relevant in this event. The organisation needs to transfer data to the United States and UK as part of its business model. Describe what aspects the company needs to consider for a data transferring agreement and what the implications would be for the company. 3.3 Report Submission Format As well as the relevance and robustness of the content, the report will be assessed in terms of its structure, presentation and referencing: Format and Filename: The report is to be submitted as a word document (NB: not a pdf). Students should use the following format for the file name [DGE_CA_2025S2_StudentNumber]. Cover page/template: On a cover page at the start of the report, the student must indicate their names, student numbers, programme and module title at the beginning of the assignment itself, along with the project title. Students should use any templates provided for cover pages including headings for a word count, plagiarism declaration, AI declaration and bibliography. Structure: The assignment should use an essay style. The report should be well-structured with clear headings and subheadings for each section and subheading. Sources and referencing: Use academic and professional or industry sources to support the analysis and recommendations. The submission should be fully referenced, identifying all sources of information used in a bibliography. Use Harvard referencing style for all citations and include a bibliography at the end of the report. Bibliographies must be presented in full detail, in alphabetical order, and should only contain works referenced in the text. Please refer to the library handouts and handbooks (e.g., 1st Cite Guide) for details on the Harvard referencing method 4. INDICATIVE MARKING SCHEME Assignments will be assessed and graded out of 100 using the marking scheme below. Criteria Marks Section 1 Data Governance and Management 35 Section 2 Privacy and Data Protection 35 Total for CA1 70 Marks will be awarded for the accuracy of content and the comprehensiveness of answer. Presentation of the content is important, and marks are allocated for overall clarity and accuracy of writing. Marks will not be awarded for material above the indicated word count.

Continue the Project Schedule created in Week 4; the next step is to allocate resources to the project. Consider schedules and make any adjustments to the schedule, assuming resources may be on vacation, etc.