A business plan is a structured document that explains how a business will operate, earn profit, and grow
A business plan is a structured document that explains how a business will operate, earn profit, and grow
Traditional Business Plan: Detailed, long-form document (typically 15-25 pages) containing deep market analytics and financial modeling used primarily for strict investor due diligence.
Professional Layout
The course you are on is a recognised professional qualification. Because of this, your assessments should be presented in a professional manner, following the assessment method guidance.
Top Tip: Always review your work and ask the question Would I be happy sending this to my CEO?
Meeting the academic standard
During your qualification, youll need to demonstrate the relevant academic level within your assessments. This could include referencing models, theories and frameworks, or evidencing your responses with citations and quotes.
Using headings effectively
When used properly, headings are a great tool for keeping track of your progress and ensuring you have included all the required elements. They also provide an excellent signpost for the marker/reader to check you have addressed all requirements. Try to utilise headings throughout your assessment. For example, have your tasks as main headings and then use subheadings for assessment criteria or specific questions.
Font and format
Your assessment should always be clear and easy to read. Always select a readable font some of our favourites are Arial, Calibri and Century Gothic. Use size 12 font along with 1.5 line spacing so that it can be read online more easily.Appendices how and when?
An appendix should only be used for supportive information, unless a particular assessment says otherwise.
Top Tip: If the information is required to satisfy the requirements of the assessment criteria, it must be in the main body of the submission.
Proof reading
Always ensure you read through your completed work prior to submission. You can use the assessment guidance as a checklist to make sure you have covered everything. Be sure to use a grammar and spell-checker too.
Top Tip: If you have a willing family member or friend, ask them to read through your work. It is always helpful to have someone else cast their eyes over your work and highlight things that need improvement or dont make sense.Referencing
Any models, theories or citations from external sources that are used within your work MUST be referenced, as you are acknowledging that these are not your original ideas.
Use Harvard referencing, as this is the preferred referencing method of CIPD. You can find further guidance and information on Harvard referencing in your Get Started area.
Top Tip: Remember, referencing is a method of underpinning or evidencing your narrative, it should never be used to replace your own words but just as a support tool. You need to demonstrate YOUR knowledge and understanding within your responses.
Making the grade
Ensure you have read through the marking descriptors in your assessment brief and are comfortable with the instructions associated with each grade; Fail, Low Pass, Pass, High Pass. These are the descriptors the assessor will apply when marking your work.
Top Tip: Always initially concentrate on covering the required content and meeting the assessment criteria. Once you have done this you can then review your work and add some further detail to meet the higher grades.
Word count
Many learners find sticking to the word count for assessments quite a challenge. However, looking at the word count is an excellent way to gauge the amount of detail required for the different parts of your assessment. Make sure to stick to the stated word counts on the assessment brief to achieve the required grade for your work.
Top tip: Take a quick note of the word count but work through the assessment with a focus on covering the required content. Once you have completed your first draft, review your work to tweak and remove words if needed. It’s also a good idea to ask someone else to have a read through your work to ensure you haven’t repeated yourself.
DETAILS OF THE REPORT
Students will be asked to develop a business plan for an existing
company or a new one. The plan demonstrates the possibilities and
requirements a business may need to undertake when introducing a
new product/service in the market. Students will thoroughly
evaluate the role of each business function while developing this
business plan, Choose from UAE markets.
Aligned CLO (s)
CLO2: Describe the role and functions of a manager for a
successful business.
Total Marks 30 marks
Rubric (, embedded
document) Written and oral (BUS102)
Report Format
Word Count 2500 3000 words
Font Times New Roman, 12pts
Spacing 1.5
Cover page Title, Course name, Course Code, Student Names,
Student IDs, Semester/Year, Date of Submission
Pages should be numbered
Citation Format APA.
I NEED 0% AI AND. NO PLAGARISM IN THE REPORT !!!!!
i am doing a group report my parts will be:
market analysis 300 word (include things like target market, market segmentation)
marketing plan 300 word
competitive analysis 250 word (can make up any competitors if none)
growth plan 250 word
industry analysis 250
references are important (GCC or Oman especially) because its based in Oman.
uploaded my classmates parts for more understanding on the topic read it, then do the parts i mentioned.
if you have any other questions please ask.
if can be finished in one day would be better in case any modification is needed.
deadline is on Wednesday.
1. Management
This involves planning, organizing, leading, and controlling business activities. Managers ensure that resources are used efficiently and that the company meets its objectives.
2. Marketing
Marketing focuses on understanding customer needs, promoting products or services, and building strong relationships with customers to increase sales and brand loyalty.
3. Finance
The finance function manages moneybudgeting, investing, and tracking income and expenses. It ensures the business remains profitable and financially stable.
4. Operations (Production)
This function is responsible for producing goods or delivering services efficiently while maintaining quality standards.
5. Human Resources (HR)
HR manages employees by recruiting, training, and supporting staff. It also ensures a positive work environment and compliance with labor laws.
6. Research and Development (R&D)
R&D focuses on innovationdeveloping new products or improving existing ones to stay competitive in the market.
Entrepreneurs are consistently challenged to transform an idea into a viable business concept. While creativity and innovation are essential, successful ventures also require structured planning, realistic financial projections, and a clear understanding of the target market. Business planning software has become a central tool for entrepreneurs, educators, and small business owners seeking to reduce uncertainty and improve decisionmaking during early venture development.
LivePlan, developed by Palo Alto Software, is a cloudbased business planning and financial forecasting platform designed to guide users stepbystep through the creation of investorready business plans. It is widely used by startup founders, small business owners, advisors, and universities to support entrepreneurship education and realworld planning efforts.
This case study explores how LivePlan can be used by student entrepreneurs to validate ideas, build financial projections, and communicate a professional business strategy.
LivePlan is not accounting software; instead, it sits above accounting systems and focuses on planning, forecasting, and performance tracking. Users are guided through major business plan components including the executive summary, problem and solution, market opportunity, competitive analysis, marketing strategy, operations, milestones, and financials.
Key features of LivePlan include:
For students, LivePlan removes the technical complexity of spreadsheets and formatting so they can focus on entrepreneurial thinking rather than software mechanics.
Imagine a student startup team called GreenBite Bowls, a Houstonbased healthy fastcasual food concept targeting college students and young professionals. The founders believe there is demand for affordable, customizable grain bowls made with locally sourced ingredients. However, the team has limited experience in financial modeling and market analysis.
Using LivePlan, the team begins by drafting a lean version of their business plan. The software prompts them to clearly define:
As the team progresses, LivePlans financial forecasting tool requires them to make explicit assumptions. They must estimate average ticket price, daily customer volume, food costs, labor expenses, marketing costs, and startup funding needs. Instead of manually building formulas, LivePlan automatically calculates projected income statements, cash flow forecasts, and breakeven timelines as assumptions change.
One of the most valuable aspects of LivePlan is its scenario planning capability. GreenBite Bowls creates three scenarios:
By comparing scenarios, the team realizes that aggressive hiring too early would create negative cash flow during the first six months. The software visually highlights cash shortages, helping the team revise their hiring plan and delay expansion until revenue stabilizes.
This process demonstrates how LivePlan supports evidencebased decisionmaking rather than purely optimistic assumptions. Students learn that small changes in pricing, demand, or expenses can dramatically affect financial outcomes.
LivePlan is widely adopted in entrepreneurship courses and business plan competitions because it standardizes output while still allowing creativity. Instructors can view student progress, leave comments directly in the plan, and assess both qualitative strategy and quantitative assumptions. The software aligns well with Lean Startup, Design Thinking, and traditional business plan frameworks.
For students, using a professional tool builds confidence and produces realistic, presentationready deliverables that resemble what lenders, investors, and accelerators expect in the real world.
Despite its strengths, LivePlan has limitations. It uses structured models that may restrict highly customized financial structures. Advanced financial users may find the forecasts less flexible than fully customized spreadsheets. Additionally, while LivePlan provides market research and benchmarks, students must still validate assumptions through interviews and external research.
Recognizing these limitations helps students understand that software is a decisionsupport tool, not a substitute for entrepreneurial judgment.
1. How did LivePlans financial forecasting or scenario analysis change at least one strategic decision made by the startup team in the case?
2. What risks might student entrepreneurs face if they rely too heavily on softwaregenerated forecasts without validating assumptions through realworld research?
Course: Entrepreneurship
Assignment Title: LivePlan Business Planning Case Study
Points Possible: 50
Assignment Type: Written Analysis
Submission: Canvas (PDF or Word document)
In this assignment, you will analyze the provided LivePlan case study and demonstrate your understanding of how business planning software supports entrepreneurial decisionmaking. You will connect the case to your own venture idea or a hypothetical startup and reflect on the strengths and limitations of using LivePlan in earlystage entrepreneurship.
Your submission must include four sections, clearly labeled:
| Criteria | Points |
|---|---|
| Case Understanding | 10 |
| ShortAnswer Responses (Quality & Depth) | 20 |
| Application to Student Venture | 10 |
| Critical Reflection & Insight | 10 |
| Total | 50 |