ISOM class

Chapter 15

Chapter 9

Assignment 1 : Klein (2000), Sidibe (2020) and Levitt (see Marketing Myopia video) provide very different perspectives on the marketing function. Based on this material and Dyer, Chapter 7, write a brief (1 page max!) persuasive essay defending your views on the role of marketing in modern business practice; overall, do you believe marketing has a positive or negative effect on society at large?

Readings :

Klein, N. (2000). No logo: Taking aim at the brand bullies. New York: Picador. (Chapter 1: New branded world) (also available online)

Sidibe, M. (2020). Marketing Meets Mission. Harvard Business Review, 98(3), 134144.

watch :

Assignment 2 :

For this final writing assignment, we want you to reflect on your learning in this course and how it relates to contemporary business issues. First, briefly describe some major trends shaping the future of business and the business environment that you will be working in after you graduate. What role to you see for yourself in that business future? Where and how do you hope to contribute? Identify your top three takeaways from this course that will help you better navigate your path through this program and beyond.

CLASS 12 BST CHAPTER NATURE AND SIGNIFICANCE OF MANAGEMENT OF MCQ

To review the assignment information, click on the document name to view or download the document. Scroll to view or download the embedded rubric.

INTEGRATION OF FAITH AND LEARNING: CHARACTER ASSIGNMENT

INSTRUCTIONS my name is Brittany Martin

OVERVIEW

MBA programs around the country are starting to require their students to become more effective

writers. This is in response to industrys urging for grad schools to improve the writing skills of

graduate students. Writing at the MBA level should be informative, colorful, and nuanced, and

the writing should include simple words vs. complicated (especially if used out of context). This

assignment requires the integration of a directly quoted Bible verse with the selected marketing

management topic. Be sure this applies specifically to marketing management, not management

or business in general.

INSTRUCTIONS

Aristotle defined character as the decisions a person makes when the choice is not obvious.

Another well-known definition of character is the way people act when no one is looking. Firms

that have character tend to perform better over time.

1. Find at least 1 Scripture verse that is related to character and to a firm that has character.

You must quote (not merely cite) an actual scripture verse, and do so early in the

document.

2. In a 500-word (12 point, double-spaced) document that is in current APA format, discuss

your Scripture verse within the context of marketing management.

3. Relate this to a specific for-profit brand or business organization of your choosing.

4. Use two scholarly sources (ex. Journal of Marketing) or practitioner sources (ex. Wall

Street Journal) in addition to the course textbook.

5. Submit the assignment as a Microsoft Word document.

6. The following organizations are not approved for use: Chick-fil-A, Hobby Lobby, In-N-

Out Burger. Students who select them will need to re-write their paper using another

example.

Discuss how Christian faith impacts marketing management decisions in the selected

organization, including how faith was the source of its marketing management decisions, and

how many company founders have demonstrated such faith.

Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.

Integration of Faith and Learning Resource

Note: Your assignment will be checked for originality via the Turnitin plagiarism tool. For more information about Turnitin, click .

Evaluate data-driven healthcare transformation using guidance, integrating Christian stewardship in ethical data management. Analyze impacts of poor data, misused epidemiology, mixed methods alignment, and cultural-spiritual considerations, emphasizing accurate population definition and appropriate research tools for valid, reliable outcomes.

APA format please include abstact and reference from page from scholarly articles

Explain why each KEY CONCEPT is true in a separate and thorough short paragraph form. Submit your key concept and paragraph by file uploads. If you don’t have a textbook read your home page

After opening the files below go up top to ZOOM to make it larger

Link to the video: Everything else is included in the picture I uploaded!

Unit 2 Discussion: External Market Analysis

Purpose

Throughout this course, you will be creating and evaluating a business plan for your own new venture. In each unit, you will be addressing various aspects of your new entrepreneurial venture.

To get the best responses to the assignments, you will have help from your classmates. They can help with brainstorming ideas, elaborating on your plans, giving constructive feedback based on the class material, and making analyses. This units analytical session is designed to help you have the best idea of the business ventures actual market as possible. It is essential that you involve yourself in this process to help others as they help you. The faculty member will act as resource and facilitator to the discussion, but the work is about you communicating with your classmates and pooling information to create the best business plan possible. You may just find by the end of the class that you are inspired to go into business for yourself!

Entrepreneurship, at its heart, is creating something new that solves an existing problem. In order to facilitate a successful business, a well-researched business plan is a great tool.

Participating in this discussion will allow you to demonstrate Critical Thinking, Marketing, Innovation, New Product Development, Entrepreneurship, and Strategic Planning skills.

Task

For this discussion board, you will continue to work with ideas generated in Unit 1, with the goal of each of you having a unique problem and solution to work toward in his/her business plan. You will need to choose one idea as an entrepreneurial, new business venture and use it going forward through the rest of this course. For this dialogue, you will use Porters Five Forces model to compare entrepreneurial opportunities with the business environment. This is an actual market analysis, so you will need to use outside sources. Be sure to address all elements of Porters Five Forces to consider the market that the product/service will address.

Remember that at this point you still do not need to create an action plan; you need to evaluate the present market conditions, including the possible market for the business venture chosen. Different from Unit 1, this is an analytical assignmentthe purpose of this unit is not to brainstorm or generate ideas but to evaluate the environment and the possibilities it provides.

As you choose your idea that you will use for the rest of this course, you may also opt for some sort of ecommerce venture. Keep in mind that a new idea that was not discussed in Unit 1 will not have the benefit of the feedback given in Unit 1. Remember when making your choice to pay close attention to whether you have an idea that people will benefit from and therefore buy what you are selling. NO business is too small as long as it makes money.

In 350500 words, by Saturday at 11:59 p.m., address the following prompts:

Describe the problem/solution that you have chosen to pursue with your business venture.

Conduct a Porters five forces analysis for the entrepreneurial venture. Discuss negative and positive conditions. You must use outside sources to support your analysis.

What are some possible solutions?

What negative results can be strategically countered? How can the business plan compensate for market issues?

By Tuesday at 11:59 p.m., respond to at least 2 of your classmates. In your response, offer other possible solutions or different perspectives on the problem/opportunity itself. As the focus is creativity and brainstorming, the point is not to analyze but to deepen the ideation of elements of the problem and of possible solutions.

Submission

Your initial post (due Saturday at 11:59 p.m. ET), should include:

Your chosen entrepreneurial venture idea from the prompts above

An analysis of the entrepreneurial opportunities within your chosen business environment using Porters Five Forces, addressing all elements of the framework

Possible solutions

Properly formatted in-text citations and a list of full-text citations for all sources used

Unit 2 Discussion: ESG Case Study (e.g., Le Roy Torres anti-discrimination)

Purpose

To analyze and discuss the implications of the case involving Le Roy Torres and the Texas Department of Public Safety, considering various perspectives and broader legal and ethical responsibilities.

Task