Create an 810 slide PowerPoint presentation with speakers notes, or a 34 minute video, analyzing a new market segment for an existing product, identifying necessary adaptations, and developing a pricing strategy to attract new customers.

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Introduction

Consumer motivation is a fundamental aspect of nearly all areas of consumer behavior. It influences various stages of decision-making, such as need recognition and product evaluation. For instance, a family with young children might prioritize vacation options differently from a retired couple due to differing motivations. Additionally, purchasing decisions can be heavily influenced by the perceived prestige associated with a product, even if it doesn’t align with the consumer’s financial best interests.

Every consumer has ideals about their self-image and how they want to be perceived by others. These beliefs often extend to products and their role in fulfilling those aspirations. For example, someone might buy a sporty convertible because it reinforces their image of themselves as adventurous and stylish. Similarly, consumers may choose specific clothing brands to make a statement about their personal taste or economic status. However, predicting how these beliefs will translate into actual purchasing behavior can be challenging. A customer who believes that high-quality products always come with a high price tag might avoid a premium product if it is priced too low.

Understanding consumer motivation and behavior is crucial for companies aiming to attract new customers and create successful products. Marketers strive to develop offerings as ubiquitous as the iPhone or as recognizable as Oreo, but achieving this requires deep insights into what consumers need and want. By comprehending these dynamics, marketers can not only meet consumer demands but also generate profits effectively.

Preparation

This assessment involves choosing a product and developing a strategy to market the product to a new market segment. Before starting the assessment, watch the multimedia presentation for guidance on selecting a product.

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Overview

Every company should attract new customers to existing products as well as create entirely new products. To that end, marketers hope to create products as ubiquitous as the iPod, or as recognizable as an Oreo. By understanding consumer behavior, marketers can meet that challenge and provide answers to consumers’ needs and wants while also generating a profit.

Instructions

Determine a new market for an existing product and suggest the adaptations that would be necessary to the existing product to make it valuable to the new market.

Once you have selected a product, create a presentation or video that completes the following:

• Describe the product or service you selected.
• Examine and describe the market segmentation information. This includes the demographics and psychographics of the existing customers for this product.
• Assess ways the product would have to be adapted to meet the needs of the new customers.
• Describe the demographic profile of the new customers.
• Describe the new market segment you plan to reach.
• Develop a strategy for pricing this item to attract this new clientele.

Submission Requirements

Choose ONE of the following for your submission:

1. Record a 34 minute video, ideally (or other accessible technology). Submit your video script along with your references.
2. Create an 810 slide PowerPoint presentation with speaker’s notes.

Additional Requirements

Your presentation should comply with the following format and style requirements. If you need help with PowerPoint visit .

• Style: The text portion of the presentation must follow APA guidelines. These style guidelines do not necessarily apply to charts, diagrams, or tables.
• Writing and grammar: Make certain that all project components are professionally written and free of grammar and spelling errors.
• References: You must use proper APA style and formatting when citing and creating references for your sources. Include a complete list of references, including books, websites, articles, and other resources. Visit for help with APA.
• Submissions: Use Microsoft PowerPoint and Kaltura, or other video recording software.

Note: If you require the use of assistive technology or alternative communication methods to participate in this activity, please contact to request accommodations.

Competencies Measured

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria:

• Competency 1: Analyze market segmentation.
  • Describe a market segmentation and potential customers for the use of a product.
• Competency 2: Explain human motivation and the relationship to the consumer decision making process.
  • Assess a company’s strategy to market a product, based on customer behavior concepts.
• Competency 3: Evaluate cultural influences on consumer behavior.
  • Analyze strategies and concepts that influence consumer behavior.
• Competency 5: Communicate effectively using professional standards embracing diversity, equity, and inclusion.
  • Develop a strategy to market an existing product to a new market segment and customer.

Write a three-page paper analyzing how a company uses the Internet, including its website and social media, to educate customers about its products, build brand recognition, and influence consumer behavior.

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Introduction

Each consumer is distinct because of their unique composition of traits. However, groups of consumers can be identified based on the individual traits that they share. By studying a consumer’s age, gender, ethnicity, and income, marketers are better able to predict behavior.

Yet specific pieces of demographic information alone cannot be calculated or analyzed in the same way as financial sales figures. Behavioral predictions that are based on demographics are more likely to provide insight into what direction a company should take its products, rather than providing a specific answer.

For example, the age of a consumer might be seen as a determinant of whether she will purchase a motorcycle. You might predict that younger people would be more likely than older ones to buy a motorcycle. Harley-Davidson, however, knows that age is not the only key determinant. The median age for the purchaser of Harley-Davidson’s motorcycles has been rising over the past five years and is now approximately 47 years! However, the typical Harley owner does not just fit in that age category. The typical Harley owner also fits a certain income profile. The median income of a typical Harley customer is at least $80,000 per year. So for Harley-Davidson, the age of the consumer and the income together help paint a clearer picture of a typical customer.

Overview

Most organizations use the Internet to help customers better understand their products and to allow them to become more familiar with their brands.

Instructions

Select a company that has a website and social media presence. Write an analysis of how the company uses the Internet to better educate its current and potential customers about its products (that is, goods and services) in order to build greater brand recognition.

Complete the following:

• Select a firm that uses the Internet to offer consumers detailed and helpful information on its products.
• Describe the selected firm and its business.
• Locate the firm’s website. Analyze the website and how the firm uses it for brand recognition. Provide the website address in your analysis.
• Explain how the website is used to educate customers about the firm’s products. Provide examples.
• Analyze how the company uses social media to create a favorable impression of the firm with customers.
• Examine how the company uses its website or social media to show it is ethical and socially responsible.
• Describe how the strategies used may affect customer behavior toward the firm’s products.

Use proper APA style and formatting. The content of your assessment should determine its length. Visit for help with APA.

Additional Requirements

Your paper should also meet the following requirements:

• Written communication: Written communication is free from errors that detract from the overall message.
• Page length: Minimum of three pages.
• APA Format: Use appropriate APA format for a clear, concise presentation of information. Communicate information and ideas accurately, utilizing peer-reviewed sources, including proper APA reference citations.
• Number of resources: At least three APA-formatted in-text citations and accompanying congruent APA-formatted references.

Competencies Measured

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria:

• Competency 1: Analyze market segmentation.
  • Describe a firm that uses the Internet to provide brand recognition and information about its products to customers.
• Competency 2: Explain human motivation and the relationship to the consumer decision making process.
  • Analyze how a firm uses the Internet to educate customers on its products.
• Competency 4: Analyze ethical marketing approaches to consumer behavior.
  • Analyze how a company uses the Internet to relay ethical behaviors.
• Competency 5: Communicate effectively using professional standards embracing diversity, equity, and inclusion.
  • Describe how the strategies used by the firm may affect customer behavior.

Write a three-page paper that analyzes a product’s consumer usage patterns. Create a psychographic profile using activities, interests, and opinions (AIO) measures, and identify key behavioral traits that influence marketing strategies.

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Introduction

Purchasing decisions are influenced by various factors beyond price, such as payment methods and timing. Companies often offer incentives like cash back or discounts to encourage immediate purchases. Consumers have many choices when buying goods and services, with retail stores focusing on aspects like layout and training, while online platforms like eBay and Amazon dominate the digital market.

Understanding how consumers use products after purchase is crucial. For example, dryer sheets designed for clothing are often repurposed to deodorize shoes. Companies that recognize such innovative uses can expand their product’s appeal and sales.

Each consumer has unique personality traits, but demographic factors like age, gender, and income help marketers predict behavior. While specific demographics may not provide precise answers, they offer insights into marketing direction. Psychographics focuses on consumers’ activities, interests, and opinions (AIO). By analyzing these factors, businesses can create psychographic profiles to better understand customer motivations and tailor their strategies accordingly.

Preparation

Before you begin, consider the following.

While the process consumers go through to determine what products to buy is fascinating, the ways in which consumers actually use the products they have purchased is equally as interesting. Some products are associated with certain types of events or behaviors, but often consumers branch out on their own and use products in new and innovative ways. Consumers typically use dryer sheets to soften and add scent to clothing in a dryer, but some customers also use dryer sheets to deodorize their shoes. Companies that pay attention to such behaviors can expand the uses for their products and thereby increase the sales of their products. In fact, one brand of fabric softener now promotes the use of dryer sheets in shoes by placing a picture of that use on the side of the package.

Overview

Each consumer is distinct because of their unique composition of personality traits. However, groups of consumers can be identified based on the individual traits that they share. By studying a consumer’s age, gender, ethnicity, and income, marketers are better able to predict behavior.

Yet, specific pieces of demographic information alone cannot be calculated or analyzed in the same way as financial sales figures. Behavioral predictions that are based on demographics are more likely to provide insight into what direction a company should take its products rather than providing a specific answer. In many cases, psychographic variables, such as the activities, interests, and opinions (AIO) of consumers provide much needed direction on what goods and services are sold.

Instructions

Psychographics is an area of market research concerned with measures of consumer activities, interests, and opinions (AIO). Utilize AIO measures to create a psychographic profile for a product of your choice.

Complete the following:

• Select a product that is readily available and describe what it is and how it is used by consumers.
• Using the concept of AIO measures (determining how well a particular consumer fits AIO statements), create a psychographic profile for a typical consumer of the chosen product. Note that the profile you outline may be one of many different profiles that are appropriate for the product.
• Identify at least two probable items within each of the areas (activity, interest, and opinion) for the profile that you create. As an example, an activity might be I frequently listen to country music, an interest might be I am interested in the latest consumer electronics, and an opinion might be International travel is educational for my children.

Additional Requirements

Your paper should also meet the following requirements:

• Written communication: Written communication is free from errors that detract from the overall message.
• Page length: Minimum of three pages.
• APA format: Use appropriate APA format for a clear, concise presentation of information. Communicate information and ideas accurately, utilizing peer-reviewed sources, including proper APA reference citations.
• Number of resources: At least three APA-formatted in-text citations and accompanying congruent APA-formatted references.

Competencies Measured

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria:

• Competency 1: Analyze market segmentation.
  • Create a psychographic profile of a customer who uses the product, using AIO measures.
• Competency 2: Explain human motivation and the relationship to the consumer decision making process.
  • Describe a product for which to create a psychographic profile.
  • Identify probable items aligned with AIO categories that describe the consumer’s behavior.

Write a three-page paper that analyzes a government policy or action related to acquiring, consuming, or disposing of a product in your local community. Assess the consumers role in this process, and evaluate whether the government should take a more or less active role.

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Introduction

Analyzing how consumers recognize their needs for products and evaluate their alternatives allows companies to determine how many types of products they should offer and how to advertise them. In recent years, when consumers showed a strong interest in healthier living and eating, fast food restaurants began offering alternative menu items. In some cases, such restaurants had difficulty predicting the particular ways that healthy living could be translated into their product offerings. Hamburgers without buns became a short-lived offering at some fast-food restaurants. In contrast, healthy alternatives to French fries and soft drinks in kids’ meals are still offered by many establishments.

Preparation

To prepare for your assessment, the following readings could be helpful.

• .

Overview

From the national level to the local level, the government plays an important role in how products are acquired, consumed, and disposed of. Your textbook touches on how the government makes use of consumer behavior, as well as the role of public policy-making organizations. For this assessment, think about the policies of the government on the acquisition, consumption, and disposal of products.

Instructions

Select an aspect of your local community that you believe the government, whether local or national, should act upon or does act upon in acquiring, consuming, or disposing of a product.

• Assess and explain the consumer’s role in this aspect as it relates to acquiring, consuming, or disposing of the product.
• Does the government have any control or role in this aspect, currently? Explain the current level of control or role.
• Should the government take a more or a less active role in this aspect? Assess the government’s role and influence.

Refer to the Government Role in Consumer Behavior scoring guide to ensure you have met the requirements of the assessment prior to submitting.

Additional Requirements

Your paper should also meet the following requirements:

• Written communication: Written communication is free from errors that detract from the overall message.
• Page length: Minimum of three pages.
• APA format: Use appropriate APA format for a clear, concise presentation of information. Communicate information and ideas accurately, utilizing peer-reviewed sources, including proper APA reference citations.
• Number of resources: Use at least three APA-formatted in-text citations and accompanying congruent APA-formatted references.

Competencies Measured

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria:

• Competency 2: Explain human motivation and the relationship to the consumer decision making process.
  • Assess the role that consumers play in the acquisition, consumption, and disposal of the product.
• Competency 3: Evaluate cultural influences on consumer behavior.
  • Describe an aspect in which the government has some influence as it relates to the acquisition, consumption, and disposal of a product.
• Competency 4: Analyze ethical marketing approaches to consumer behavior.
  • Assess the role and influence the government has in the acquisition, consumption, and disposal of the product.

PowerPoint / Portfolio Assignment The Entrepreneur’s Playbook [Managing the Business Lifecycle]

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Instructions
Assignment Instruction: Portfolio Assignment: Visit the Course Tools / Portfolio tab of the classroom and view the following video about the use of Portfolio: . The Entrepreneur’s Playbook [Managing the Business Lifecycle] In this assignment, you will take on the role of a Founder/CEO of a new company. Your task is to create an 8-10 slide “Entrepreneur’s Playbook” (in PowerPoint with speaker notes) that navigates your company through the five stages of the business lifecycle. The Goal: Instead of just defining the stages, you will be making key decisions for your company. For each stage, you will: 1. Identify the #1 challenge your company faces (on the slide). 2. Propose a key decision to solve it (in the speaker notes). 3. Justify that decision using one credible research source (in the speaker notes). How to Start: Download the BUSN100 Entrepreneurs Playbook Template file attached to these instructions. All detailed, step-by-step instructions are provided directly in the speaker notes of the template. This file is your guide and your submission. Choose a simple product or service. Here are some examples, get creative, it is your business: A specialty food truck A local dog-walking/pet-sitting service A niche e-commerce store (e.g., selling custom-designed-t-shirts or niche subscription box) A mobile app for college students (e.g., a textbook exchange app or study spot finder app) Your business must be original for this assignment. All your decisions in the playbook must be specific to this company. Format: A PowerPoint (PPT) file. Content: A minimum of 8 content-rich slides (Title/Reference slides do not count toward this minimum). Speaker Notes: This is critical. Your slides should be clear and concise. The detailed explanation, justification, and analysis must be written in the Speaker Notes section for each slide. (You may optionally record audio/video narration for your slides instead of writing speaker notes, but you must do one or the other.) Use Speaker Notes for explanations and details (How to create a and . Please support your presentation with three (3) credible references. Please note: Wikipedia and similar websites are not credible academic references. The best place to look is the Online Trefrey Library. A Note on Application: You will be graded on your ability to apply the concepts, not just define them. A successful assignment will have clear, logical, and well-justified decisions that are directly tied to the unique company you created. Generic descriptions of the stages will not receive full credit. Using Portfolio, submit your PPT artifact to your Portfolio account. Additionally, be sure to upload this assignment to your Classroom Assignment as well. Grading Rubric: A rubric is provided for your convenience that details how this assignment will be graded. Please review it carefully prior to submitting your assignment. If the grading rubric does not auto-populate here, please see it by visiting the Assignment details under Course Tools.

This question discusses how modern policing affects society and what changes may happen in the future.

The entire vignette should be 10 pages total plus additional title and reference page. APA format. double-spaced with 6 references from 2023.

Each vignette should be 2 -pages per vignette or 750 words each with 3 references apa 7 th.

Address the four vignettes presented below:

1. What are the ethical issues in the case? Identify the issue in the ethics code.

2. Did the professional act in a manner consistent with current standards and principles? If not, what other courses of action would be more ethical? Support your decision by identifying the standards and principles relevant to this case.

3. Are there any indications of bias, stereotyping or marginalization present?

4. If relevant did the professional advocate for the client?

5. How can colleagues and supervisors help the professional to act ethically in this situation? Please be specific.

Vignette 1. 2 pages

Madne is a certified school counselor and licensed clinical counselor specializing in a faith-based approach to healing. She has spent twenty years working with adolescents in a variety of school and clinical settings and has developed extensive competency in spiritual counseling of adolescents with developmental, educational, and mental health issues. She is known in her high school as the counselor “kids can trust”. In the last year there have been numerous reports in the media about teenage girls who have hidden their pregnancies from their families, delivered babies alone, and had babies who died soon after birth, either because of the girl’s actions or independent of them. In fact, one of the more notorious of these cases occurred in the town next to Madne’s school. As a result, the school principal has mandated that all personnel who know of or suspect a student pregnancy should immediately notify parents and the school principal. Madne is disturbed by this edict and fears it will jeopardize her open-door policy with students. Therefore, she decides to ignore it.

Vignette 2. 2 pages

Loa is a psychologist who works in the counseling center of a prestigious college with a large number of international students. She says that she could never really learn enough about the varied cultures from which many of her clients come, so she relies on the clients to teach her about their cultural background. When, for example, she had a client from Indonesia, she asked that young man directly about the ways in which he thought his culture affected his thoughts, feelings, and behavior. Loa says that because her clients are all gifted students, they have good insight into their culture and she relies heavily on their interpretation of the role of culture in their lives. She is content that she needs no other knowledge base.

Vignette 3. 2 pages

Pia is a 27-year-old woman who is a recent immigrant from Iraq. She lost three brothers during the war there. She lives in the U.S. with her parents and she works as a meter-reader. Over the last 6 months Pia has become increasingly depressed. Her work performance has suffered and the employee assistance program at work has referred her to Jonathan for therapy. Jonathan is an experienced mental health professional who also conducts research on the effectiveness of psychotherapy for depression. He has never worked with a recent immigrant, and he has little knowledge of the war in Iraq. Jonathan decides to refer Pia to another clinician who is from Eastern Europe, but whose knowledge and experience in treating depression is not as extensive as his.

Vignette 4. 2 pages

Mann, is 28-year-old war veteran. He was diagnosed with posttraumatic stress disorder (PTSD) after he returned from military combat. In addition to PTSD, Mann suffers from occasional bouts of serious depression. Mann enters graduate school in counseling, hoping to provide therapy to other young veterans who have been traumatized. Although his academic performance in graduate school is satisfactory, he has been unable to provide competent therapy to his clients in internship. He cannot separate his own experiences and emotions from those of his clients and as a result, he sometimes misdiagnoses their problems and misinterprets their thoughts and feelings. Repeated efforts to help Mann develop better skills and insight are unsuccessful. Consequently, he fails internship and is dismissed from the program. Mann is frustrated and calls the actions of his supervisors unethical even though he does not disagree substantially with the facultys assessment of his clinical skills. He asserts that his compassion for clients and empathy for their pain should compensate for his deficiencies in other areas. Eventually, Mann finds an unaccredited degree program from which he successfully graduates after which he opens a private practice. In this practice, he offers professional services to survivors of childhood sexual abuse.

1 page(s) per question. (500 words each with 1 references each apa 7th)

8 pages in total and include a title and reference page.

APA format, double spaced, references must be within 3 years. No grammatical errors.

1. The text authors state that although sharing a cultural value may lead to a therapeutic working relationship between two different individuals of color, its expression may potentially cause misunderstandings in counseling as well. Provide an example of a shared cultural value and how its expression might lead to misunderstanding in counseling.

2. In the case study of Daryl in Chapter 4, if Ms. Jones decided to act on Daryls behalf and intervene from a preventive, MCT and social justice perspective, in what specific ways would her traditional school counselor role and activities be altered? Also discuss who/whom would be targeted for intervention and the types of interventions that would be considered for each identified target.

3. Many people view the concept of white supremacy, as being primarily historical, in nature, or as only currently related to certain extremist groups who live in particular regions of the United States. What is your definition of white supremacy? What is your comfort level in examining this concept and its relationship to your own worldview, biases, and experiences?

4. Toward which specific marginalized groups are you at greatest risk to commit a microaggression? Discuss your answer from the perspective of your social conditioning, critical experiences, and current worldview. What could you do to minimize the likelihood of this happening?

5. The text authors recommend that mental health professionals develop community liaisons and/or partnerships with indigenous healers. Under what circumstances and for what types of problems would you consider making a referral to, obtaining a professional consultation from, conducting group counseling with, or seeking services from a shaman or other indigenous healer, on behalf of a client, yourself or someone with whom you are personally close?

6. The text authors state that white racism is a sickness in society and white people are also victims who are in need of help. What do they mean by this? Do you agree? Explain. How does their statement relate to White Identity Development? What are the types of help available to White counselors and counseling students as they reflect upon and proceed through their own process of racial identity development?

Submit an evaluation of at least four leadership theories in the form of a properly formatted, APA-compliant taxonomy table. For each of the theories you select, include the following:

• The name of the theory
• The year the theory was introduced
• The theorist/author
• Key components of the theory

For each theory presented, include peer-reviewed, scholarly references, as well as appropriate in-text citations.

Note: Use the Leadership Theory Taxonomy Template to complete the Week 4 Assignment

SCENARIO: Select an organization you are familiar with or have worked for (currently or in the past). You are tasked with analyzing the organization both internally and externally using some of the tools and frameworks you have learned in this course. You are also tasked with recommending changes to the organizations strategy and structure, in addition to considering associated ethical implications. This assignment requires you to apply SWOT analysis, PESTEL analysis, Porters Five Forces of Industry Analysis, Porters Generic Strategies, and organization design concepts related to strategy-structure fit. You will prepare a slide deck containing your analysis and recommendations that could be presented to the organizations Board.

ASSIGNMENT: Your presentation will be 11-14 slides long, not including the title and references slides. It must include the following slides:

• Title
• Executive Summary
• Organization Background
• Internal Strengths
• Internal Weaknesses
• External Opportunities
• External Threats
• Macro Environment Analysis: PESTEL
• Micro Industry Analysis: Porters Five Forces
• Generic Strategy Recommendations
• Organization Design Recommendations
• Ethical Considerations
• References

If youve never used a presentation tool like PowerPoint or Google Slides before, dont worry! The assignment template below will help you create slides for a basic slide presentation. Then youll be able to practice using the presentation technology as you put the finishing touches on your presentation.

Before you get started, lets look at how youll be building the presentation, step by step.

Helpful Links:

A. Directions

Step 1: Choose an Organization

Select an organization that you are familiar with.

The most successful learners select an organization that is a public company with readily available information to meet the analysis requirements of the rubric. These successful learners do not rely solely on their personal knowledge but instead use evidence from references to support points in the touchstone.

Learners that struggle with this touchstone are those who select an organization that is small, hyper-local, non-profit, or governmental; this includes municipalities or the company they work for. We suggest you avoid organizations in these categories.

Organizations that should NOT be used include:

• Amazon
• Amnesty International
• US Bank
• Walmart
• Tesla

• C. Requirements

  The following requirements must be met for your submission:

  • All content must be appropriate for an academic context.
  • Composition must be original and written for this assignment.
  • Reference slide must include at least four sources.
  • Presentation must include speaker notes for every slide.
  • Plagiarism of any kind is strictly prohibited.
  • Submission must include your name and the date.
  • File format must be .pptx.