Apply IT Concepts to Business Decisions (15 Marks)

1. Qlik offers a complimentary e-book entitled Turn your Excel Reports into Stunning Dashboards. Download the e-book. Write a report about what you learned.
2. Visit the website of software provider Microstrategy at

• Click on Solutions.
• Click By Industry.
• Scroll down to choose an industry that interests you and click on that Industry.
• Choose a business application that interests you such as Distribution Center Operations, Digital Loyalty Card, Vendor Portal or Customer Analysis.
• Click Watch the Video.
• Write a report describing what you learned.

Your well-written report should be 4-5 pages in length, not including the title and reference pages. To make it easier to read and therefore grade, make sure you clearly delineate each section of your answer so it can be matched with the relevant question. Use Saudi Electronic University academic writing standards and APA style guidelines, citing at least two references as appropriate. Review the grading rubric to see how you will be graded for this assignment.

This is a mini project for the course Marketing Management

The mini project resembles simple research following a format

The sources as references be properly cited

The format: Font 12, Times New Roman double-spaced and justified.

Word count should be minimum of 3,500 words.

Turnitin software of similarity applies, at least 15%.

Exploring Contemporary Marketing Challenges in Bahrain & Saudi Arabia

Objective:

Individual student will research and analyze a current marketing issue or trend in Bahrain

or Saudi Arabia, applying marketing management concepts to propose insights and or

solutions.

1. Digital Marketing & social media: How local businesses use Instagram/TikTok for brand

building

2. Consumer Behavior: Shifts in shopping habits (online vs. offline).

3. Sustainability Marketing: How companies in Bahrain/Saudi promote eco-friendly products.

4. Brand Loyalty: Why consumers prefer global brands over local ones.

5. Retail Trends: The rise of e-commerce platforms in the Gulf.

6. Service Marketing: Customer experience in banks, airlines, or hospitality.

The format:

1: Introduction

State the chosen marketing issue/trend (e.g., social media marketing, sustainability,

consumer behavior).

Explain why this issue is relevant in Bahrain or Saudi Arabia today.

Section 2: Objectives

What do you want to learn or prove through this project?

Section 3: Methodology

How did you collect data? (Interviews, surveys, observations, articles, social media analysis).

Number of people surveyed/interviewed.

Citing sources of secondary data. (Either in-text referencing or Bibliographic entries at the end of

The Research)

Section 4: Findings

Present the data collected (summaries, charts, or tables if applicable ).

Highlight key insights.

Section 5: Application of Marketing Concepts

Link findings to theories from Marketing Management:

Segmentation, targeting, positioning (STP)

4Ps (Product, Price, Place, Promotion)

Consumer behavior

Digital marketing strategies

Section 6: Conclusion

Summarize the main lessons learned.

Reflect on the importance of research in solving marketing challenges.

Section 7 : Recommendations

Suggest practical steps businesses could take based on your findings.

References

List any articles, reports, or websites used.

Follow a simple citation style (APA or Harvard).

Course Name: Entrepreneurship and small business	Students Name:
Course Code: MGT402	Students ID Number:
Semester: First	CRN: 11377
Academic Year:2025-26-1st

For Instructors Use only

Instructors Name: Sumayya Almdni
Students Grade: X / 10	Level of Marks: High/Middle/Low

General Instructions PLEASE READ THEM CAREFULLY

• The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
• Students must mention question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
• Submissions without this cover page will NOT be accepted.

Learning Outcomes:

1. Describe the place of small business in history and explore the strengths and weaknesses of small business.

2. Design a solid projected financial plan and conduct a breakeven analysis for a small company.

3. Demonstrate the ability to deliver and communicate marketing massages in coherent and professional manner.

4. Illustrate the ability to think independently and systematically on developing a viable business model.

Assignment Workload:

This assignment is an individual assignment.

Start-up Business Plan

Assume yourself as an entrepreneur of a small startup business in Saudi Arabia.

Write brief notes on the following objectives:

• Owners, capital structure and company profile (2 Marks)
• Company Business Description (300 400 words)

a. Your Business Name, Address, EMail

b. Form of ownership: What is the legal structure? Sole proprietor, Partnership, Corporation.

C. Investment capital

A. Scope and type of business (4 Marks)

What business will you be in? What will you do? What market segment will you choose?