Retail Location & Marketing Strategy Worksheet

Name: Anniyah Williams

PART 1: BASIC INFORMATION

Retail Category Selected: Athletic/Activewear (ALO)

Competitor 1: Lululemon

Competitor 2: Foot Locker

PART 2: COMPETITOR 1 RESEARCH LULULEMON

Location Factors

Store Location (address/neighborhood): 3393 Peachtree Rd NE, Atlanta, GA 30326 (Lenox Square / Buckhead)

Area Demographics:

Income level: Average household income ~ $113,611 (Lenox area). Buckhead average household income ~ $144,864.

Neighborhood type: Retail-focused, upscale shopping district (Lenox Square, Phipps Plaza).

Population characteristics (age, family status, lifestyle): Average age ~34 (many ages 2544). Household size is small (~1 person per household). Strong white-collar/professional employment base; wellness and fashion-forward lifestyle.

Competitor Density (within 12 miles):

Number of competing stores nearby: ~68+ (Nike, Adidas, Foot Locker, Champs Sports, Athleta, etc.).

Are they clustered or spread out? Clustered (many competitors located inside/around Lenox Square).

Marketing Elements (for ALO Yoga category brand)

Digital/Social Media Presence:

Website quality/content: Very professional and premium content; cohesive aesthetic; clean design; luxury wellness look. ALOs pieces blend athletic wear with wellness, exclusivity, and trend-driven fashion.

Social media platform #1: @aloyoga (Instagram)

Social media platform #2: @aloyoga (TikTok)

Social media platform #1 (recent posts? engagement?):

ALO is fairly active on Instagram and posts consistently. Content includes trendy athleisure outfit videos, yoga/wellness posts, celebrity and influencer collaborations, new drops, and promotions. Engagement is strong because ALO mixes fashion + lifestyle, which attracts Gen Z and young millennials.

Social media platform #2 (recent posts? engagement?):

ALO uses TikTok to reach younger audiences. Content includes outfit videos, styling tips, product features, and yoga clips. ALO uses influencer collaborations, fashion-forward looks, and aspirational visuals. TikTok engagement is boosted through trending hashtags and community-driven content.

Overall tone/brand voice:

Clean, minimalistic, confident, wellness-focused, and trendy (luxury wellness + fashion-forward lifestyle).

Promotional Tactics (current deals/offers):

Current promotions: ALO consistently runs seasonal sales, promotes free shipping thresholds, offers exclusive email offers, and uses occasional limited-edition drops. Promotions are communicated through website banners, email marketing, and social media.

Target audience for these promotions: Primarily Gen Z and young millennialsshoppers who like premium athleisure but still respond to deals, exclusivity, and social media trends.

Loyalty programs or recurring deals: ALO does not have a traditional points-based loyalty program. Instead, it relies on recurring online sales, email perks, and limited drops to encourage repeat purchasing.

Brand Positioning:

How do they want customers to see them? (premium, value, health-conscious, convenient, etc.): A premium/luxury activewear and wellness lifestyle brandaspirational, fashionable, and elevated (not value-focused).

Visual identity/tone: Minimal, sleek, neutral color palette, polished photography, influencer-driven aesthetic, and a calm but confident luxury wellness vibe.

PART 3: COMPETITOR 2 RESEARCH FOOT LOCKER

Location Factors

Store Location (address/neighborhood): 3393 Peachtree Rd NE, Atlanta, GA 30326 (Lenox Square Mall / Buckhead)

Area Demographics:

Income level: Upper-middle to high income area (Buckhead/Lenox retail district), with strong disposable income and heavy shopping traffic.

Neighborhood type: Major retail hub; upscale mall environment with regional draw (Lenox Square + Phipps Plaza).

Population characteristics (age, family status, lifestyle): Mix of teens, college students, young adults, and families. Trend-driven lifestyle; strong sneaker/streetwear culture; high mall foot traffic from locals and visitors.

Competitor Density (within 12 miles):

Number of competing stores nearby: ~812+ athletic/sneaker competitors nearby (Nike, Adidas, Champs, Finish Line-type retailers, department stores with athletic sections, plus other athleisure brands).

Are they clustered or spread out? Clustered (concentrated inside the mall and nearby retail centers).

Marketing Elements

Digital/Social Media Presence:

Website quality/content: Strong, product-driven e-commerce site focused on sneakers, launches, athletic apparel, and brand collaborations. Emphasizes convenience, availability, and new releases.

Social media platform #1: Instagram (@footlocker)

Social media platform #2: TikTok (@footlocker)

Social media platform #1 (recent posts? engagement?):

Foot Locker posts frequently on Instagram with sneaker releases, athlete/brand partnerships, styling content, and whats new drops. Engagement is strong due to sneaker culture and release hype.

Social media platform #2 (recent posts? engagement?):

Foot Locker uses TikTok for trend-based sneaker content, unboxings, collaborations, and short-form videos designed for virality. Content appeals to Gen Z and sneaker collectors who follow trending releases.

Overall tone/brand voice:

Youthful, energetic, hype-driven, and streetwear/sneaker-culture focused.

Promotional Tactics (current deals/offers):

Current promotions: Regular percentage-off sales, seasonal promotions, coupon-style deals, free shipping offers, and exclusive sneaker releases/limited drops that create urgency.

Target audience for these promotions: Teens, Gen Z, sneaker collectors, and value-conscious shoppers who want popular athletic brands, deals, and exclusive releases.

Loyalty programs or recurring deals: Foot Locker has a structured loyalty program (FLX Rewards) offering points, perks, and member benefits. Recurring promotions and member access to launches are key tactics.

Brand Positioning:

How do they want customers to see them? (premium, value, health-conscious, convenient, etc.): A mainstream athletic sneaker and streetwear destination offering both value and exclusivity (especially for new releases).

Visual identity/tone: Bold, sporty, and streetwear-based. Marketing uses high-energy visuals, strong branding, athletes, and sneaker culture imagery.

PART 4: ALIGNMENT ANALYSIS

Competitor 1 (Lululemon): Do location strategy and marketing strategy align?

Yes. Lululemons Buckhead/Lenox location aligns with its premium brand positioning and the areas high-income, wellness-focused customer base.

Why or why not?

Because Buckhead attracts affluent shoppers who can afford premium athleisure. The Lenox/Phipps area also has strong foot traffic and a lifestyle-oriented retail environment that fits Lululemons community + wellness branding.

Competitor 2 (Foot Locker): Do location strategy and marketing strategy align?

Yes. Foot Lockers mall-based strategy aligns with its youth-focused, sneaker culture positioning and its reliance on high foot traffic and trend-driven shoppers.

Why or why not?

Lenox Square provides consistent traffic from teens, young adults, and tourists. Foot Lockers promotions, exclusive sneaker drops, and energetic social media presence match the mall shopping environment where customers compare brands and buy on impulse.

Which competitor has better alignment, and why?

Lululemon has slightly stronger alignment because the Buckhead demographics directly match its premium pricing and wellness lifestyle positioning. However, Foot Locker is also highly aligned because the Lenox mall environment supports sneaker culture, high traffic, and frequent promotions.

Module 6: Discussion — SCM

Discussion – Module 6: Discussion — SCM

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Instructions for Initial Post:

Choose a real-world example of a company whose supply chain demonstrated either exceptional resilience or intelligence through the use of strategy, technology, or adaptability. Alternatively, select a company whose supply chain failure exposed key vulnerabilities. How did the supply chain either enhance or undermine the firms competitive position, and what lessons can be drawn from the outcome?

You may not use the same company as another student. Examples must be unique across the class.

Clearly identify:

• What made the supply chain resilient or intelligent, or
• What caused the failure and what was the impact?

Highlight specific strategies, technologies, or practices used.

Link your analysis to at least two concepts from course readings

Module 6: Assignment — Apple Case

• Due Sunday by 11:59pm
• Points 75
• Submitting a file upload
• File Types docx and pdf

Assignment – Module 6: Assignment — Apple Case

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Introduction:

Apple Inc., one of the worlds most iconic technology companies, has announced its intention to relocate all iPhone manufacturing from China to India by 2026. This major strategic shift marks a significant turning point in Apples global supply chain strategy and has implications for operational efficiency, risk diversification, geopolitical stability, and long-term competitiveness.

Apple has long relied on China for its advanced manufacturing ecosystem, extensive supplier networks, and highly skilled labor force. The decision to transition to Indiathough still emerging as a manufacturing hubsignals Apple’s intent to adapt to new geopolitical realities, reduce concentration risk, and tap into Indias growing potential as both a production and consumer market.

Completion Instructions:

Guiding Questions: Use any resources (news articles, analyst reports, course readings, etc.) to answer the following questions:

1. Strategic Rationale
   • Why is Apple shifting its iPhone manufacturing from China to India by 2026?
   • What global trends (e.g., geopolitics, costs, regulations, risk) are influencing this decision?
2. Advantages of Moving to India
   • What are the potential benefits of relocating to India?
   • How might Indias growing market, labor pool, and government incentives support Apples strategy?
3. Supply Chain & Operational Challenges
   • What challenges might Apple face in replicating Chinas manufacturing ecosystem in India?
   • How could this shift affect Apples relationships with suppliers, quality control, and logistics?
4. Manufacturing Ecosystem Comparison
   • How does Indias manufacturing infrastructure compare to Chinas in terms of supplier density, scale, skills, and reliability?
5. Future Outlook
   • Based on your analysis, what should Apple prioritize to ensure a successful transition to India?
   • Could this shift be a blueprint for other companies looking to diversify their supply chains?

Submission Instructions:

Submit a coherent write up in a docx or pdf format on Canvas. While there are no specific guidelines for font size, line spacing, font colors etc., consider this as a report that you would submit to the top management team (TMT) – as such make it an official looking document! Your write should be between 1000-1200 words / 2 pages single spaced / 4 pages double spaced (soft limit). Provide relevant citations.

Module 6: Discussion Assignment (DA) 6 – Building and Analyzing the Financial Statements

Discussion – Building and Analyzing the Financial Statements

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DUE Dates: Initial post due by 23:59 CT Friday February 20, 2026. Post additional comments by 23:59 CT Monday February 23, 2026.

Instructions (please read carefully):

1. See the questions under the Section Questions below. Do not address the same issue as another student. The initial post is due as noted above. You should comment on at least two other posts. These follow-up posts should be posted as noted above. You may also pick any other issue related to the material this week and make a post on the topic.
2. To make the initial post, go to the discussion forum under this weeks module and create a reply. Please copy, or summarize, the question or issue at the top of the reply. It is preferable that students create their own question or topic to address, though addressing one of the prompt questions listed below is acceptable. Only one student should address the same question in the initial post unless otherwise instructed below.
3. You should make at least three posts. One initial post on a question of your choosing from the Questions below and at least two follow up posts on other students initial posts.
4. General instructions with examples are found in the DA FAQ file.

Grading Rubric

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	Grading Matrix for Discussion Assignments*
Characteristic	Full Credit	80% Credit	60% Credit	40% Credit	20% Credit
Postings	Information clearly relates to the topic. It includes several specific supporting details or examples.	Information clearly relates to the topic. It includes some specific supporting details or examples	Information clearly relates to the topic. Posting attempts to provide supporting details or examples	Information clearly relates to the topic. It includes almost no specific supporting details or examples	Information has little or nothing to do with the topic and includes no specific supporting details or examples.
Quality*	Applications of economic principles are very accurate and clear.	Applications of economic principles are accurate and clear	Applications of economic principles are generally accurate and clear	Applications of economic principles are mostly inaccurate or unclear.	Applications of economic principles are rarely or never accurate and not clear.
Interaction	Posts at least two thoughtful responses to others ideas	Posts at least one thoughtful response to others ideas.	Posts responses (with little thought) to others ideas.	Does not participate by posting thoughtful responses.	Does not participate by posting poorly thought out responses.
Time Management	Participates fully and often in thoughtful discussion throughout the	Participates often in thoughtful discussion throughout the module.	Procrastination with at least two posting in thoughtful discussion throughout the module	Procrastination with at least one posting in thoughtful discussion throughout the module	Never or rarely gets entries posted by deadline and rarely participates in thoughtful discussion throughout the module.

respond to the two pictures that are attached. these are answers from classmate discussions. each response should be 250 words

NEED 2 RESPONSES TOTAL

Guidance – Start writing your paper with these enumerated requirements in mind:

A) Include a title page but no Table of Contents and divide your paper into six heading sections per item C. Formatting and choice of font are at the discretion of the student as long as the presentation is well done, but single spacing or double spacing and a minimum of an 11-pitch font are recommended. Note in the list below that titled heading sections are required. The target length for each paper is between 4,000 and 6,000 words (there is a potential grading penalty for undershooting lower boundary but no penalty for exceeding upper boundary) in a way that effectively discusses each books contributions to PM and interesting similarities and differences between books. B) No use of outside sources is allowed, so no outside citations are allowed. Few quotations should be used. The focus is on paraphrasing from books. Citations may be handled using any well-established citation method such as APA. For all content, its understood you either quoted/paraphrased from a course book or the ideas are your own. Any use of undocumented, unallowed secondary resources may result in FSU Honor Code violation and lowering of the grade. Turnitin will be used by the instructor to monitor potentially improper use of non-allowed content. C) In your paper, be sure to use the following six titled sections followed by targeted content in each section:

I.Introduction- Introduction of the 4 books and the focus of the paper as comparing and contrasting each books relevance to project management

II.Key PM Concepts in Book 1/5 Note: You will include the italicized book title (section content will be a discussion of the books key concepts relating to PM);

III.Key PM Concepts in Book 2/6 Note: You will include the italicized book title (section content will be a discussion of the books key concepts relating to PM);

V.Key PM Concepts in Book 4/8 Note: You will include the italicized book title (section content will be a discussion of the books key concepts relating to PM);

VI.+ Conclusions- Key similarities/differences of these four books with concluding evaluations of which of the four books is most significantly relevant to project management and what are this books primary contributions.

Books to cover in the paper:

1. Brue, Greg. (2002) Six Sigma for Managers. McGraw-Hill. ISBN: 0-07-138755-2

2. Covey, Stephen R. (September 1990) Seven Habits of Highly Effective People. Simon & Schuster.ISBN: 0-67170-863-5

3. Crosby, Philip B. (1992) Quality is Free: The Art ofMaking Quality Certain.Mentor Books. ISBN: 0-45162-585-4 (This book is out of print, but can be purchased cheaply onlineorderit early, since itwill take about 2 weeks to arrive)

4. Deming, Edwards W. (August 2000) Out of the Crisis. MIT Press. ISBN: 0-26254-115-7

please at least 5 references.APA format

Do this for me

Week 5 – International/Global Corporation Informational Report (Graded)

This week, we will learn about informational reports. An Informational report provides objective, non-biased facts and data without analysis or recommendations. Examples include background reports on a company’s structure, employee count, or basic performance data. Check out the link below for an in-depth explanation.

Instructions:
For this discussion, you will research and analyze a well-known international or global corporation of your choice. The goal is to demonstrate your understanding of global business operations and to practice effective professional communication.

Part 1 Select a Global Corporation

Choose one internationally recognized corporation. Examples include (but are not limited to):

• Samsung
• Toyota
• Apple
• Nestl
• Unilever
• Microsoft
• Amazon
• Coca-Cola

Your selected corporation must operate in multiple countries and have an established global presence.

Part 2 Create an Informational Report (Video With Voice Narration)

Record a short informational report video (35 minutes) that includes your voice narration. Your video should clearly and professionally explain:

Required Content

1. Company Overview
   • Name of the company
   • Country of origin
   • Year founded
   • Brief history
   • Mission or purpose
2. Global Presence
   • Countries/regions where the company operates
   • Major international markets
   • Examples of global products or services
3. Business Operations & Strategies
   • How the company adapts to international markets (culture, pricing, marketing, etc.)
   • Any notable global partnerships, supply chain strategies, or innovations
4. Business Challenges or Controversies (if applicable)
   • Labor issues, environmental concerns, or legal matters
   • Competitive challenges
5. Your Insight
   • Why you selected this corporation
   • What you learned from your research

Video Requirements

• Must include your voice narration
• You may appear on camera or narrate over slides/screens
• Aim for 35 minutes
• Upload directly to Canvas or through a shareable link (per instructor preference)

Research & Citation Requirements

You must include:

At least two credible sources, such as:

• Company annual reports
• Official corporate websites
• News outlets
• Business journals
• Academic articles

AI Tool Disclosure

If you used any AI tools (Microsoft Copilot, ChatGPT, Bard, etc.) for research, scripting, or idea generation, include a short statement such as:
I used Microsoft Copilot to assist with organizing my research and drafting parts of my report.

References Section

Provide your citations at the end of your written post accompanying your video.
Use APA format unless your instructor specifies otherwise.

Part 3 Respond to Classmates

After posting your video, respond thoughtfully to at least two classmates. Consider discussing:

• What you found interesting or surprising about their corporation
• Any similarities to your chosen company
• Strengths or weaknesses in global business strategy

Your replies should show engagement and professionalism.

Worth 48 points.

Entrepreneur Spotlight Visual Presentation – (Graded)

For this weeks assignment, you will research a wellrecognized entrepreneur whom you genuinely admire and create a visual presentation that highlights their journey, achievements, and influence.

Your goal is to showcase not only what this entrepreneur accomplished, but also why they inspire you as a developing business professional.

Assignment Requirements

Select an Entrepreneur

Choose a wellknown entrepreneur who has made a significant impact in their industry. Examples include:

• Daymond John
• Oprah Winfrey
• Steve Jobs
• Mackenzie Scott
• Melissa Butler
• Mark Cuban

(You may choose anyone reputablejust ensure the individual is widely recognized and has reliable sources available.)

Create a Visual Presentation

You may use PowerPoint, Canva, Adobe Express, or any preferred presentation tool other than Google products.

Your presentation must include:

Images

• Photos of the entrepreneur
• Images of their products, branding, companies, or notable accomplishments

Inspirational Quotes

Include at least one verified quote from the entrepreneur.
(Example: Failure is simply the opportunity to begin again, this time more intelligently. Henry Ford)

Entrepreneurial Journey (Detailed)

Explain their path, including:

• Early life and background
• Key challenges or failures
• Major breakthroughs or successes
• Companies founded
• Impact on the industry or world

Educational Background

Share:

• Formal education (high school, college, degrees if applicable)
• Certifications or special training
• Notable mentors or learning experiences

Social Media Summary

Provide an overview of their current online presence:

• Official website
• LinkedIn
• Instagram
• Twitter/X
• YouTube, podcasts, or public interviews

Summarize how they use social platforms to communicate, influence, or build their brand.

Additional Elements (Choose at least ONE)

• Awards or recognitions
• Leadership style
• Philanthropic or social impact
• Lessons you personally learned from them

Voice Narration or Video

You must provide either:

• A voicenarrated slideshow, or
• A video presentation where you speak through the material

Narration should be:

• Clear and professional
• 25 minutes in length
• Connected to your slides rather than read wordforword

Post Your Work to This Discussion Board

Upload one of the following:

• A link to your narrated slideshow
• A link to your video
• An attached presentation file with embedded audio

After posting, view your classmates presentations and respond to at least two peers with thoughtful feedback.

Cite Your Sources

At the end of your presentation, include a slide listing:

• Articles, books, interviews, websites, academic sources
• Links to official profiles
• Any AI tools used (e.g., Assistance provided by M365 Copilot for organization and formatting.)

Use APA or MLA, whichever you prefer.

Evaluation Criteria

You will be assessed on:

• Completeness of required elements
• Accuracy of information and proper citations
• Creativity and visual design
• Quality of narration
• Professionalism and depth of analysis

Respond to at least 4 classmates with a meaningful comment addressing:

• What you learned about the entrepreneur and more.
• A reply such as Nice video! does not meet the requirement.

Worth 60 points.

IT Concepts to Business Decisions (15 Marks)

Case 4.2 Business Case: Carnival Seeks to Keep Passengers Happier at Sea with IoT, NFC and Edge Computing

A case study is a puzzle to be solved, so before reading and discussing the specific case questions below, develop your proposed solution by following these five steps:

Read the case study to identify the key issues and underlying issues. These issues are the principles and concepts of the course module which apply to the situation described in the case study.

Record the facts from the case study which are relevant to the principles and concepts of the module. The case may have extraneous information not relevant to the current course module. Your ability to differentiate between relevant and irrelevant information is an important aspect of case analysis, as it will inform the focus of your answers.

Describe in some detail the actions that would address or correct the situation.

Complete this initial analysis and then read the case study questions that follow here. Typically, you will already have the answers to the questions but with a broader consideration. At this point, you can add the details and/or analytical tools required to solve the case.

___________________________________________________________________

Case Study Questions:

• Why did Carnival Cruise Line think the OceanMedallion would help increase their cruise sales?
• What is the services component of the OceanMedallion called and what technologies does it use?
• On how many Carnival cruise ships is the OceanMedallion used?
• What services does the OceanMedallion Class offer to passengers?
• What benefits do passengers enjoy from using an OceanMedallion?

Your well-written report should be 4-5 pages in length, not including the title and reference pages. To make it easier to read and therefore grade, make sure you clearly delineate each section of your answer so it can be matched with the relevant question. Use Saudi Electronic University academic writing standards and APA style guidelines, citing at least two references as appropriate. Review the grading rubric to see how you will be graded for this assignment.

no restriction of how to calcultae but it is better to show steps