To introduce you to the world of marketing metrics and demonstrate how they connect to real human experiences people have throughout their customer journey.

Format & Helpful Materials:

Be succinct, yet precise. Quality matters more than length. Use bullet points and short, to the point paragraphs. Write business style.

Helpful Materials:

• The ultimate guide to marketing metrics and Marketing metrics additional materials (posted in Canvas). These resources provide exhaustive list of various metrics that marketers use.
• Your own research (if you need additional metrics or clarification)

Evaluation Criteria:

This assignment will be used in place of your Professionalism & Engagement points.

You will be graded on a full credit / partial credit / no credit basis.

Full credit will be awarded if the assignment demonstrates thoughtful effort and is mostly precise and accurate.
Partial credit will be given if the submission shows minimal effort, there are some errors, unclear reasoning, or statements that do not clearly make sense.
No credit will be assigned if the submission shows no effort, is largely incomplete, or contains pervasive errors

Task:

In todays marketing environment, we are surrounded by an overwhelming number of metrics claiming to measure success. However, not all metrics are equally meaningful. The goal of this assignment is to move beyond the noise and identify how key metrics capture human experiences. You will use your own journey as a BSU student to examine moments of frictioncommonly called pain pointsand translate them into metrics that marketers could use to detect and address problems at scale.

1. Identify 4 Pain Points

Reflect on your journey as a BSU studentfrom the first time you heard about BSU to your current position as a marketing student approaching graduation. Identify four specific moments (pain points) where you experienced friction, frustration, or confusion. Pain points may relate to areas such as:

• Marketing communications (social media, website, flyers, catalogs)
• Campus visits or onboarding
• Housing
• Financial aid
• E-mail communication
• Student organizations or advising etc.

Make sure that your pain points touch on different areas of your journey and experience.

1. Match Each Pain Point with a Metric:

For each pain point, identify one unique marketing metric that would best measure failure or friction in that area of student experience. Use canvas materials and your own research to help you answer this question.

Make sure that no metrics repeat. Feel free to be creative. If no existing metric fits, create one!

1. Explain the “Why”

For each metric, describe what that metric measures in your own words. Then explain how and why it captures the pain point you identified. In other words, how can it be used to signal a problem that may need to be addressed by a marketer?

Example:

Please see hypothetical example below:

Pain point: As a prospective student, I found it difficult to understand the true cost of attending BSU because information about tuition and fees was hard to locate.

Metric: Total users to BSUs tuition and fees page.

Definition: Total users measures the number of unique individuals who visited the tuition and fees webpage during a specific time period.

Explanation: This metric indicates how easily prospective students are able to locate BSUs tuition and fees information. If students struggle to find this page, the total number of users will be low relative to overall website traffic. Tracking this metric over time allows marketers to assess the accessibility and visibility of cost information and to evaluate whether changes to website navigation, labeling, or linking improve the visibility of this page.

But don’t use Ai for this please!

Formative 1:

When an organization is going through a cultural transformation, there will always be hiccups along the way.

It is important to always keep in mind your stakeholders (internal and external stakeholders) and how all the steps and goals of the transformation are affecting them.

Through the past activities in this assessment, you tackled the topics of management practices and performance models, group conflict, decision-making and problem-solving, organizational communication process, and communicating organizational culture to stakeholders. Use this information to complete this Formative Assessment to prepare for your Summative Assessment 4.

1. Conduct a Threat Analysis, which is part of a larger SWOT analysis, on your department/division and determine an issue that could (or has) occurred.
2. Now conduct a Stakeholder Analysis for your team, division/department, and organization.
3. How does this issue impact these stakeholders?

***Remember to keep to the same organization throughout this course.

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Document Type/Template:

• Word Document

Formative 2: Case Study Comparative Analysis

Create a chart or diagram describing the current communication strategies and methods used by your team or within your organization. Identify the method or strategy, the regularity of it, the intended audience for it, and the effectiveness of it. What new methods or strategies can be used or implemented?

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Document Type/Template:

• Word Document or PDF

Summative:

You will write a letter to your key stakeholders, as determined through your Stakeholder Analysis, regarding the issue you determined from your Threat Analysis.

Specific Assignment Details

Your letter will include:

1. Explanation of issue
2. Expresses organizational culture when conveying the information discuss how the organizational culture is impacted with the identified issue.
3. Provide steps the organization will take to remedy the issue. Explain how the steps support the organizations mission.

Document Type/Template:

• Word Document
• Sources required

make a PowerPoint presentation, that includes the poster at first, and the other slides answer the questions shortly + mention every thing in a the poster in each slide. (The logo, the audience, the strategies, ..)

The Thematic Literature Review is due in week 4. This assignment must be a minimum of 8 pages (not including the title page, abstract, and references) and adhere to current 7^th Edition APA standards. A minimum of 10 scholarly references must be incorporated in the assignment. The Thematic Literature Review consists of three components: (1) Introduction, (2) Body, and (3) Conclusions/Recommendations.

• Introduction/Background: Gives a quick idea of the topic of the literature review, such as the central theme or organizational pattern.
• Body: Contains your discussion of sources and is organized thematically.
• Conclusions/Recommendations: Discuss what you have drawn from reviewing literature so far. Where might the discussion proceed? (Literature Reviews, 2020, para. 13)

A literature review is usually organized around ideas, not the sources themselves, as an annotated bibliography would be. This means that you will not just simply list your sources and go into detail about each one of them, one at a time. As you read widely but selectively in your topic area, consider instead what themes or issues connect your sources together. Do they present a single or multiple solutions? Is there an aspect of the field that is missing? How well do they present the material and do they portray it according to an appropriate theory? Do they reveal a trend in the field? A raging debate? (Literature Reviews, 2020, para. 11) (CLO 1, 2, 3, 4, 5, 6).

Your topic of employee engagement practices and turnover is approved. Do not use UPS as an example; rather, the literature on this topic should inform the reader. I also recommend selecting only one of the following and not all three: frontline leadership, training/cross-training, and employee engagement practices. I also recommend using only turnover or performance. Please be sure to include in-text citations and sources for all claims/information.

My Thematic Literature Review topic will focus on how frontline leadership, training/cross-training, and employee engagement practices influence turnover and performance in high-volume parcel operations, using UPS as an example. In these fast-paced settings, employees work under tight deadlines, physical demands, and constant pressure; conditions that can lead to burnout, inconsistent performance, and high attrition if the workforce is not effectively supported. The review will present research on themes such as supervisor behaviors and communication, structured onboarding and continuous training, recognition and motivation, and how job demands and resources shape engagement, safety, and retention in warehouse and logistics operations.

This topic directly relates to human resources because HR systems and decisions largely shape the drivers of turnover and performance in frontline operations. HR influences staffing stability through selection and onboarding, reduces errors and injuries through training design and safety culture, and strengthens retention through supervisor development, performance management, scheduling practices, and engagement programs.

DO NOT USE AI, OR I WILL REFUND. YOU NEED TO PASS GPT ZERO.

Hello I attached a screenshot of the assingment and I also attached a PowerPoint slide show just for reference if needed. Thank You very much for your help!!

Module 4: Discussion — AI in Marketing

Discussion – Module 4: Discussion — AI in Marketing

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Instructions for Initial Post:

How do AI and big data influence consumer decision-making, and how do these changes shape the marketing strategies of firms?

• Consider how AI-driven recommendations, predictive analytics, and personalized marketing impact consumer choices.
• Discuss how firms adjust their strategies in response to AI-powered insights and big data trends.
• Provide examples of companies successfully leveraging AI and big data to refine their marketing approaches.

Instructions for Responses:

Be sure to engage with your peers by responding thoughtfully to at least two classmates. Soft Word Limit: 500 words.

Module 4: Assignment — Pepsi Case Study

• Due Sunday by 11:59pm
• Points 75
• Submitting a file upload
• File Types docx and pdf

Assignment – Module 4: Assignment — Pepsi Case Study

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Completion Instructions:

Read: Case Study: Applying the BCG Matrix to PepsiCos Product Portfolio. Watch the video on BCG Matrix [].

Answer the following questions:

• How should PepsiCo balance the need to invest in high-growth Question Marks like Bubly against the security provided by Cash Cows like Pepsi and Lays?
• What strategies could PepsiCo adopt to turn a Dog like Tropicana into a more profitable part of the portfolio?

Feel free to use additional resources.

Submission Instructions:

Submit a coherent write up in a docx or pdf format on Canvas. While there are no specific guidelines for font size, line spacing, font colors etc., consider this as a report that you would submit to the top management team (TMT) – as such make it an official looking document! Your write should be between 1000-1200 words / 2 pages single spaced / 4 pages double spaced (soft limit). Provide relevant citations.

Complete and submit the assignment by 23:59 CST Sunday.

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Grading Rubric

Your assignment will be graded according to the grading rubric.

Rubric

Module 4 Pepsi Case Grading Rubric

Module 4 Pepsi Case Grading Rubric

Criteria	Ratings	Pts
This criterion is linked to a Learning OutcomeApplication of BCG Matrix to PepsiCo’s Portfolio	15 to >13.0 ptsExcellentThorough and insightful application of the BCG Matrix to Bubly, Pepsi, Lays, and Tropicana with strong reasoning and real-world examples.13 to >10.0 ptsGoodClear application with relevant points, but lacks depth or detailed reasoning. 10 to >6.0 ptsNeeds ImprovementBasic understanding shown, but lacks clear examples or depth in applying the framework.6 to >0 ptsDoes Not Meet ExpectationsIncorrect or minimal application of the BCG Matrix; lacks relevance to PepsiCo.	15 pts
This criterion is linked to a Learning OutcomeInvestment and Strategic Balancing for Growth and Security	15 to >13.0 ptsExcellentProvides a well-supported argument on how PepsiCo should balance investment in Question Marks vs. Cash Cows, with strong strategic insights.13 to >10.0 ptsGoodGood discussion on investment balance but lacks strong supporting examples or depth. 10 to >6.0 ptsNeeds ImprovementGeneral discussion with limited analysis of trade-offs between growth and security.6 to >0 ptsDoes Not Meet ExpectationsWeak or missing discussion on balancing investments; lacks strategic insight.	15 pts
This criterion is linked to a Learning OutcomeStrategies for Revitalizing Tropicana (Dogs to Stars/Question Marks)	15 to >13.0 ptsExcellentProposes innovative and feasible strategies backed by strong reasoning and industry examples.13 to >10.0 ptsGoodOffers good strategic ideas but lacks depth or real-world examples. 10 to >6.0 ptsNeeds ImprovementSome strategies mentioned, but lacks strong connection to profitability improvement.6 to >0 ptsDoes Not Meet ExpectationsWeak or unrealistic strategies with little to no supporting evidence.	15 pts
This criterion is linked to a Learning OutcomeUse of Supporting Evidence & Case Study Integration	15 to >13.0 ptsExcellentEffectively integrates case study details, market trends, and financial data to support arguments.13 to >10.0 ptsGoodUses some relevant case study details, but could be more comprehensive. 10 to >6.0 ptsNeeds ImprovementLimited use of case study material; mostly general statements.6 to >0 ptsDoes Not Meet ExpectationsLittle to no integration of case study or external evidence.	15 pts
This criterion is linked to a Learning OutcomeOrganization, Clarity, and Grammar	15 to >13.0 ptsExcellentWell-structured, logically organized response with minimal grammatical errors.13 to >10.0 ptsGoodMostly well-organized with minor clarity or grammar issues. 10 to >6.0 ptsNeeds ImprovementSome structural issues or moderate grammar errors.6 to >0 ptsDoes Not Meet ExpectationsPoorly organized, unclear writing with frequent errors.	15 pts

Total Points: 75

This is the project prompt. my group assigned me this section. Create slides for it

Analysis of the case (8 points)

• Here, you are providing the ethical analysis of the case. Be sure to include the following steps in your analysis:
  • The reasoning and/or decisions of the persons involved in the case.
  • The mistakes, impact, and/or last consequences of the case.
  • Evaluate the above from two different ethical perspectives weve examined in class.
    • Dont stop short at just defining concepts. Also, explain the relevance of each ethical perspective (for example, do the two perspectives lead to different conclusions about the case; if so, is one better than the otherwhy?

This is our topic: Weiss Memorial Hospital Emergency Care Failures

here are some sources to use:

Here are the ethical perspectives discussed in class:

• Stakeholder Theory (Freeman, Donaldson & Preston)
• Shareholder Theory (Friedman)
• Utilitarianism / Consequentialism (Singer, Gustafson)
• Deontological / Kantian Ethics (Bowie)
• Human Rights Approach (UN Declaration, Arnold)
• Global Justice / Political Responsibility (Iris Marion Young)

  Maybe we can use kantian and utilitarianism???

There are two problem sets on introductory finance. Solutions are available as well. You are to understand the questions, the given info, and the solutions, and form similar solutions to the two problem sets. Since answers are already given, this should be an easier task. Many questions require equations/graphs, so some solutions are to be done neatly by hand. The solution content should be restricted to the shared text and not from elsewhere/advanced knowledge. 2 word docs are needed in response.

Chapter 3 Problem Set – Problems 12-18

Chapter 4 Problem Set – Problems 5, 7, 12-14

There are two problem sets on introductory finance. Solutions are available as well. You are to understand the questions, the given info, and the solutions, and form similar solutions to the two problem sets. Since answers are already given, this should be an easier task. Many questions require equations/graphs, so some solutions are to be done neatly by hand. The solution content should be restricted to the shared text and not from elsewhere/advanced knowledge. 2 word docs are needed in response.

Chapter 3 Problem Set – Problems 12-18

Chapter 4 Problem Set – Problems 5, 7, 12-14