You are permitted to use AI as a coach for this assignment, but asking AI to analyze information or to create your completed assignment is in appropriate and will be viewed as a violation of academic integrity.
Submit your Project Portfolio document with the above information along with your complete conversation with AI (including all prompts and responses) on Canvas. It would be appropriate to have three (or more) separate documents: Memo, Criteria/Project Selection grids, AI Conversation. So make sure it isnt exactly like the AI chats. You can use ChatGPT, preferably, or any other AI site.
The first link are the instructions
And the rest of the information and links are the artifacts that accompany the assignment.
Below is the Lions Lager History & Mission
Lions Lager Overview
From college roommates passion to a global adventure, Lions Lager Brewery embodies the spirit
of sustainability, mountain recreation, and cold brew. Our journey began in a humble garage,
fueled by our love for craft beer and the great outdoors. Today, our 60,000-square-foot brewery
stands as a testament to our commitment to quality, community, and ecological stewardship.
Mission
As we raise our glasses to the future, we envision more than just beerits about sharing
experiences, connecting cultures, and exploring the world. Lions Lager isnt just a brewery; its an
international destination where every sip tells a story. Join us on this wild ride, from the peaks of
Georgia to the far corners of the globe.
History
While roommates Taylor and Travis were still in a small liberal arts university 10 years ago, they
found they had a knack for creating kick-ass beer. Immediately upon graduation, they opened their
small brewery in Taylors friends mothers uncles garage and within a year had moved to a more
permanent location. 5 years later, they purchased property close to their old Alma Mater and have
been growing their business since. Today, along with their 60,000 square foot production facility,
they have an event venue that can accommodate 500 seated dinner guests and a restaurant that
seats 60. They host many activities including a zipline, pickleball court, and beach volleyball, with
regular tournaments for corn hole, tug-of-war, and even PUBG. They have a small but thriving gift
store with unique items such as solar-powered frosty mugs and baby play-mats.
Below is the Lions Lager strategic goals
Lions Lager Strategic Goals
GOAL: CUSTOMER EXPERIENCE INNOVATION
OBJECTIVE: Outstanding service and memorable customer experience.
Enhance attendance and the customer experience throughout all seasons.
Leverage distinctive local and regional products to attain international recognition.
Actively seek and respond to customer feedback.
OBJECTIVE: Gain national recognition for excellence, creativity, and quality in environmentally
sustainable production.
Become a leader in environmental stewardship by enhancing energy efficiency and committing to
sustainable practices.
Expand recreational programs to promote health of our community
Implement quality control measures that support our natural world for present and future
generations.
Develop, implement, and share best practices and state-of-the-art operations for beverage
production, maintenance, management, and delivery.
Implement on-site water treatment facilities for quality control over ingredient inventory.
Right-size product line while allowing new introductions on a regular basis.
OBJECTIVE: Inspire recognition and customer loyalty with compelling promotion and communication.
Build public relations, communications and marketing capacity.
Enhance communications and marketing tools and materials by utilizing new media to connect to
communities within and outside the facilities.
Provide comprehensive, accurate and easily accessible information about the brewery in a variety of
media, with particular focus on online information.
Broadly communicate our accomplishments (and failures) in the arena of green initiatives.
Enhance communication strategies for staff and guests by upgrading website and taking advantage
of AI opportunities.
GOAL: A DYNAMIC ORGANIZATION DEDICATED TO PROFESSIONAL EXCELLENCE
OBJECTIVE: Employ best work practices that inspire excellence and improve operations.
Employ sustainable practices to the greatest extent possible.
Create policy guidelines and outreach materials for donor and corporate support.
Finalize and approve Disaster Preparedness Plan.
Create and approve Communications and Marketing Plan
Develop and implement a comprehensive Environmental Master Plan.
Accomplish these goals while adhering to the highest ethical standards.
Develop, operate and maintain a safe, secure, and healthy physical environment for the public and
workforce.
Below is the Lions Lager SWOT
Strengths:
– Passion of owners
– Loyalty of employees
– Great relationships with local
businesses
– Event venue booked 6 months in
advance
– Gifted chef in restaurant
– Introduction of PUBG well received
Weaknesses:
– Social media has unfocused message
and no direct owner
– Bacterial spoilage of inventory
– Inconsistency of beer, specifically
carbonation
– Stock-outs of some flavors on
weekends
– No online reservation system
Opportunities:
– Distillery in area is closing
– New upscale hotel opening 5 miles
away
– New exit off of 4-lane being planned in
next 5 years
Threats:
– Temporary workers difficulty to find
– Scarcity of hops because of
environmental issues
– Regulatory compliance while shipping
across state lines
– Risk of cyber attack on employee and
customer data
– Customer preference for spirits and
canned cocktail
Requirements: just meet criteria