Category: Communications and media

Write two separate letters :

Letter 1 – Write a FOIA request letter

Letter 2 – Write Georgia Open Records Request Letter

I’m going to upload examples of how to complete the letter , you can choose the topic you want to write the letters on. I will also provide the website to help give insight on how to complete the assignment.

Write two separate letters :

Letter 1 – Write a FOIA request letter

Letter 2 – Write Georgia Open Records Request Letter

I’m going to upload examples of how to complete the letter , you can choose the topic you want to write the letters on. I will also provide the website to help give insight on how to complete the assignment.

To apply the concepts of communications forms and models to real-world personal examples by monitoring and then explaining actual episodes of communications. Create a pie chart.

Reflection Essays (Two)

This essay may emerge from your brief discussion posts. You will write an essay giving

your reflections (you may call it personal analysis) on a theory, concept, or process in

Organizational Communication: Approaches and Processes that strongly interests you.

The essay needs to be at least three double-spaced pages long. You may do focused research about your topic. I encourage you to do so. You will need to cite the sources that you consult in writing the essays. Please use APA style. The reference list should be on the fourth page.

Once I accept a bid, I will send my previous discussion post that you can use to help type the essay.

Read the instructions and watch the video. Please do not write nothing above 200 words. No source citing required. Thank you.

Process

In the prior assignment, you did research on a specific streaming platform. After learning more about the company, what was a controversy that surprised you? Were there any ethical issues in streaming that arose for you? Knowing what you know, would you buy stock in any of the publicly traded music-related companies? Why or why not?

Craft a 200-300 word response and submit below

Submit in Word or pdf at the bottom of this page

Assignment Type: This is an Individual assignment.

Scoring: This assessment is worth 10 points.

Introduction

In this assignment, you will conduct a basic web and social media audit for your client using at least one online listening tool. You may select a listening tool discussed in class, or another that you have access to. You may also use multiple listening tools to conduct your audit.

Present your audit findings as a 3- to 5-page paper that includes all the sections noted below in the directions. Include 1-3 screenshots of data gleaned from your listening tool. Your paper must be uploaded to course site via the Assignments tool no later than 11:59 p.m. ET on Tuesday. Use APA Style for this and all assignments. Free online APA Style site:

Directions

Your paper should include the following sections. Use the bulleted suggestions and questions within each section to inform the content of that particular section:

1. Executive Summary

• Insert the key learnings from the audit and brief summary of your recommendation in this section. This is similar to the abstract for an academic or research paper. Limit this section to one paragraph.

2. Client Background

• Provide a brief explanation of your client, its audience(s), its organizational goals, its primary competitor(s), and its communication goals in this section. If it does not have any, note that, and explain why. Include a brief description of how it provides its key services/products to its audiences. Limit this section to no more than four paragraphs.

3. Audit Method

In this section, explain the following in no more than two paragraphs:

• What was the scope of the audit?
• What tools did you use?

4. Online Presence Analysis

This section should thoroughly answer the following questions in no more than four paragraphs. Provide up to two screenshots that illustrate any of the below:

• What does your clients overall digital presence look like? Provide as objective a review as possible.
• Evaluate your clients website (primary website, if it has several): is it up to date? What purpose does, or should, it? Is it fulfilling that purpose? Is it integrated with any microsites?
• How does your clients overall online presence stack up in comparison to its competitors?
• Review the organizations search engine results (using a major search engine, such as Google or Bing). Does the first page of results point to its website and social profiles? Does anything negative or inaccurate come up? What happens when you search for the category, rather than the organization by name? What are the results of reverse searches, if any?

5. Social Footprint Analysis

Following from the online presence analysis, now present an overview of the clients social media footprint. Detail the following as you draft this section, which should be no longer than six paragraphs.

What about the clients social media presence? Give an overview of its social media channels. Include the follower/fan count of each, and also evaluate post frequency, audience interaction with posts, etc.

Analyze the content that is posted to its primary social media channels: what is the cadence of posts? Do they seem to post too much or too little? How active/responsive are the fans? What sort of content seems to resonate?

Compare and contrast your clients social media presence to the same competitor(s) identified in the website evaluation, i.e. the previous section.

6. Conversation Analysis

In this section, present a deeper analysis of top-line findings from the previous section, which focuses specifically on relevant online conversation, if any. Use the following questions to respond to and inform this section, which should be limited to six paragraphs. Include up to two screenshots of conversations you have found.

• How much conversation is taking place online about your client?
• Where does it take place (e.g. blogs, forums, Facebook, Twitter, media coverage, etc.)?
• Is your client mentioned in any blogs? Are they relevant? Are the articles/posts favorable to your client or not?
• Is your client mentioned in news articles online? How do these articles and blog posts affect your clients reputation online? How/where are these articles being shared and among whom?
• What major themes have emerged about your client? Provide examples verbatim or as screenshots.
• Have any influencers emerged? (i.e. people who are talking about your brand and appear to have a large influence measured by the number of followers they have, the outlet they write for, etc.).
• Are you able to gauge sentiment (positive/negative/neutral) from evaluating the online conversation around your client?

7. Opportunities/Recommendations

This is the final section of your paper, and should be limited to eight paragraphs. Respond to the following questions to inform this section and wrap up your paper:

• What are some key insights and takeaways from the audit?
• Based on the audit, what opportunities exist for your client? What challenges do they need to be aware of and surmount?
• What is your social media recommendation for your client based on the key insights and takeaways from the audit?

Scoring

The following is the grading rubric for your web and social media audit paper. Ensure you have addressed each of the items noted when structuring your paper.

Grading Rubric for the Web and Social Media Audit (Maximum 10 points)

CriteriaPoints PossiblePaper presentation: Does it include all the pieces detailed in the assignment outline? Does it consist of thorough analysis without redundancy? Is it well organized and spell-checked? 0 1.00 Online presence analysis: Is it a thorough evaluation of the companys owned digital properties? Does it fully examine its online presence, including how easy the company is to find in search and in comparison to competitors? 0 1.00 Social footprint analysis: Does the audit provide an evaluation that goes beyond audience size to consider posting cadence, effectiveness of assets, and engagement? Does it consider all the clients social media platforms? Does it examine competitors for purpose of benchmarking?0 3.00 Conversation analysis: Does the audit detail the various themes evident in online discussion? Does it break them out further with supporting evidence, and explain the nuances of conversation themes? Does it evaluate what/who is driving the conversation?0 3.00 Opportunities/recommendations: Are the findings of the audit used to inform gaps/opportunities in strategy? Does the student propose how the company might address such gaps?0 2.00 TOTAL

Purpose

To explore and engage with four major types of music business research and data by visiting professional sources listed in Chapter 14 (289-291). You will identify insights, services, or reports offered by each source and reflect on how they are used in the industry.

Process

1. Review Chapter 14:
2. Look over the four tables in Chapter 14 of your textbook.(Music Business Handbook and Career Guide -13th edition written by David Baskerville and Tim Baskerville Each table lists companies or organizations that provide music industry data or research within particular areas.
3. Select One Source From Each Table:
4. Choose one company or service from each of the four categories (4 total). Visit their website and explore what they offer.
5. Complete the Following for Each Source (4 Total):
6. Write a short response (approx. 1 paragraph per source, with heading for each section below) that includes:

• A brief description of the company/service
• One specific tool, report, or feature they provide
• Who in the industry might use this source (e.g., labels, managers, marketers, artists)

1. (Use your own wordsdo not copy/paste directly from the website.)
2. Format:

• Submit a clean, typed document (PDF or Word)
• Use headings to separate your four responses & each question within each response
• Include a Works Cited page listing the websites you visited

Respond to following discussion post

After learning more about Apple Music, the controversy that surprised me the most was not as much one particular scandal, but the overall structural issue of unmatched mechanical royalties and how long songwriters can wait to be paid for work that is already generating revenue. Even though Apple Music is often shown as more “artist-friendly” than competitors, the fact that large sums of money can sit in limbo due to metadata errors highlighted how fragile songwriter compensation still is in the streaming ecosystem. This raised ethical concerns for me around transparency and accountability, especially for creators who lack publishing representation or the administrative knowledge to ensure their works are properly registered.

More broadly, streaming services raise ethical questions about value and sustainability. While platforms emphasize access, convenience, and discovery, the pro-rata payout model inherently favors dominant catalogs and high-volume hits. This creates a system where niche, independent, or emerging artists contribute cultural value but often receive disproportionately low financial returns. Even when a platform like Apple Music pays relatively higher average rates, the system still relies heavily on intermediaries (labels, publishers, and distributors) who ultimately shape what artists and songwriters earn.

Knowing what I know now, I would be cautious about buying stock in publicly traded music-related companies such as Spotify or even Apple pecifically for their music divisions. While streaming is clearly entrenched in consumer behavior, ongoing ethical debates, regulatory scrutiny, and creator dissatisfaction suggest long-term instability. From an ethical standpoint, I would be more inclined to support companies actively experimenting with fairer payout models or improved transparency rather than those benefiting primarily from scale and volume.

Respond to this discussion post

The controversy surrounding the pro rata model surprised me. My understanding is that under the pro-rata model, all streaming revenue from both streaming and ads is accumulated together. From there, the revenue is split based on the share of streams. The controversy comes from several things. One is that individual user subscription fees are not specifically allocated to the artists that they listen to. Another concern is that major label artists receive the most revenue. My interpretation is that this means even if you only listen to indie artists, your subscription fees are paid out mostly to major label artists because they generate the most volume of streaming, thus giving them a larger share of total streams. The controversy surrounding the pro rata model is not necessarily about the numbers but about who has control. This is where I think the ethical issues arise. Subscribers are not necessarily being deceived, but they are not explicitly informed about who their time and money support. This is unethical in regard to consumer transparency. Another ethical issue I see is that the model does not reward actual artist engagement or artist contribution, but strengthens the already wide gap between major label and indie income. Knowing what I know now, I do think I would still buy stock in publicly traded music-related companies because the business of making music is a relatively stable one. I would additionally be more drawn to companies or labels with long-standing, stable catalogs, and I would lean toward those under a user-centric model.