Category: Communications and media

Explain the notion of the ‘democratic deficit’ in the context of Wales and discuss how the devolution of broadcasting powers to Wales might address this.

Brief:

For this project, you will conduct an in-depth analysis of a recent multiplatform media campaign.

You will examine how the campaign adapts its message across different platforms, analyze the

production techniques used, and evaluate the role of technology in the campaign’s creation and

distribution. This analysis will demonstrate your ability to apply digital literacy skills to various

forms of media and analyze the interrelationship between technology and production processes

in formulating media messages.

Steps:

1. Introduction (100-150 words)

Briefly describe the chosen multiplatform media campaign

o Include screenshots of the campaign from different platforms (with proper citations)

State the purpose of the analysis

2. Campaign Overview (150-200 words)

Describe the campaign’s objectives and target audience

Identify the platforms used (e.g., social media, TV, print, websites, etc.)

Discuss the overall message and branding strategy.

3. Platform-Specific Analysis (300-350 words)

Analyze how the campaign adapts its message for at least three different platforms.

Examine the production techniques used in each platform

Discuss how each platform’s unique features are utilized

Consider how different platforms might appeal to various audience segments

4. Technology’s Role in Production and Distribution (250-300 words)

Identify key technologies used in creating the campaigns content

Discuss how technology facilitates cross-platform integration

Analyze the use of any emerging technologies (e.g., AR, AI) in the campaign

Examine how technology enables targeting specific audience demographics

5. Three Building Blocks of Media Literacy (250-300 words)

Analyze the campaign using the technical, cultural, and aesthetic building blocks

Discuss how these elements contribute to the campaign’s effectiveness

Consider how different audience groups might interpret these elements

6. Comparative Analysis: Traditional vs. Digital Elements (200-250 words)

Compare and contrast traditional and digital aspects of the campaign

Analyze how digital technologies have transformed the campaign strategy

Discuss the balance between traditional and digital media in reaching diverse audiences

7. Distribution Impact (150-200 words)

Analyze how the campaign leverages different distribution channels

Discuss the role of audience engagement and sharing in distribution

Examine how distribution strategies vary for different target audiences

8. Ethical Considerations (100-150 words)

Examine any ethical issues related to the campaign’s production or distribution

Discuss any privacy concerns, data usage, or controversial content (if applicable)

Course: DMD 1213 Digital Literacy Consider potential ethical implications for different audience groups

9. Effectiveness Evaluation (150-200 words)

Assess the campaign’s effectiveness in reaching its target audience

Discuss the campaign’s viral potential and actual reach

Consider how well the campaign likely resonates with different audience segments

10. Conclusion (150-200 words)

Summarize key findings

Reflect on the importance of understanding multiplatform production in the digital age

Predict future developments in multiplatform campaigns based on this analysis

11. References

List of references in APA style

Specifications:

Word count: 1,800 – 2,000 words

Instructor approval of your chosen campaign is required before starting your analysis.

Use APA in-text citations and references

Include relevant images, charts, or screenshots where appropriate

o Explain all visual elements included and use APA citations

No use of AI is permitted for any part of this project

Formatting:

12 pt Times New Roman (Titles should be a different font)

Double spacing

Word count for each piece of writing

Submission:

File: ONE pdf

Naming Convention: First Name Second Name Last Name HCT ID #

Sequence:

Signed cover sheet

Follow the order listed in the steps above for the order of your paper

Grading (refer to rubric for criterion descriptions):

Research 5 points

Analysis 10 points

Supporting Data 5 points

Structure/Organization 5 points

Quality of Writing 5 points

Course: DMD 1213 Digital Literacy

Process Work (BB Journal CHECKPOINTS)

• 5 possible points (16.67%)
• Band 1
• GRADE 0: No process work completed. GRADE 1: Process work is incomplete, with few or no revisions made, demonstrating minimal effort and significant gaps in completion and improvement.
• 0 – 1
• Band 2
• GRADE 2: Process work completed, with minimal revisions, showing limited effort and minimal improvement. One submission made to the online journal.
• 2 – 2
• Band 3
• GRADE 3: Process work completed, with revisions that show some effort and basic attention to feedback, though improvement may be inconsistent. One submission made to the online journal.
• 3 – 3
• Band 4
• GRADE 4: Process work completed, with effective revisions, reflecting good attention to feedback and noticeable improvement. More than one submission made to the online journal.
• 4 – 4
• Band 5
• GRADE 5: Process work completed, with detailed and effective revisions, demonstrating substantial improvement and careful attention to feedback. More than one submission made to the online journal.
• 5 – 5

Research proficiency and citation accuracy

• 5 possible points (16.67%)
• Band 1
• GRADE 0: No research submitted. GRADE 1: Research is inadequate or missing, with incorrect or absent referencing. Citations are mostly incorrect or missing.
• 0 – 1
• Band 2
• GRADE 2: Research is limited with frequent referencing errors. Citations are often incorrect or inconsistent.
• 2 – 2
• Band 3
• GRADE 3: Research is adequate with some referencing errors. Citations are mostly correct but with some inconsistencies.
• 3 – 3
• Band 4
• GRADE 4: Research is well-conducted with minor referencing errors. Citations are mostly correct and consistent.
• 4 – 4
• Band 5
• GRADE 5: Research is thorough with correct and consistent referencing throughout. Citations are flawless.
• 5 – 5

Critical analysis and insight

• 5 possible points (16.67%)
• Band 1
• GRADE 0: The analysis is missing entirely, showing no understanding of digital literacy concepts. GRADE 1: The analysis is very limited, demonstrating minimal understanding of digital literacy concepts.
• 0 – 1
• Band 2
• GRADE 2: The analysis is basic, with a limited application of digital literacy concepts.
• 2 – 2
• Band 3
• GRADE 3: The analysis is sufficient, demonstrating a basic understanding of digital literacy concepts.
• 3 – 3
• Band 4
• GRADE 4: The analysis is clear and well-structured, demonstrating a solid understanding of digital literacy concepts.
• 4 – 4
• Band 5
• GRADE 5: The analysis is highly detailed and insightful, demonstrating a deep understanding of digital literacy concepts.
• 5 – 5

Analysis and evaluation of supporting data

• 5 possible points (16.67%)
• Band 1
• GRADE 0: No analysis and/or evaluation submitted. GRADE 1: The analysis is inadequate or missing, failing to address production techniques or concepts.
• 0 – 1
• Band 2
• GRADE 2: The analysis is limited, with minimal application of digital literacy techniques and concepts.
• 2 – 2
• Band 3
• GRADE 3: The analysis is adequate, addressing digital literacy techniques and some digital literacy concepts.
• 3 – 3
• Band 4
• GRADE 4: The analysis is well-developed, with clear insights into digital literacy techniques and concepts.
• 4 – 4
• Band 5
• GRADE 5: The campaign analysis is exceptional, providing detailed examination of digital literacy techniques and concepts.
• 5 – 5

Structure and organization of the content

• 5 possible points (16.67%)
• Band 1
• GRADE 0: No discernable structure. GRADE 1: Structure is disorganized and unclear, with minimal or missing required sections.
• 0 – 1
• Band 2
• GRADE 2: Structure is weak with significant issues in organization and presentation of sections.
• 2 – 2
• Band 3
• GRADE 3: Structure is basic with some issues in organization and presentation of sections.
• 3 – 3
• Band 4
• GRADE 4: Structure is mostly clear and organized with minor issues in the presentation of sections.
• 4 – 4
• Band 5
• GRADE 5: Structure is clear and well-organized with all required sections effectively presented.
• 5 – 5

Quality of writing – accuracy, formatting, and submission

• 5 possible points (16.67%)
• Band 1
• GRADE 0: Writing is very confusing. GRADE 1: Numerous errors in grammar, punctuation, and spelling. Multiple formatting or submission requirements are missing.
• 0 – 1
• Band 2
• GRADE 2: Frequent errors in grammar, punctuation, and spelling. Some formatting or submission requirements are incomplete.
• 2 – 2
• Band 3
• GRADE 3: Some minor errors in grammar, punctuation, and spelling. Most formatting and submission requirements are met.
• 3 – 3
• Band 4
• GRADE 4: Minor errors in grammar, punctuation, and spelling. Nearly all formatting and submission requirements are met.
• 4 – 4
• Band 5
• GRADE 5: No errors in grammar, punctuation, and spelling. All formatting and submission requirements are fully met.

Background

This course has taken an experiential approach, with the goal of not just learning about interpersonal communication, but also improving relationships and improving communication habits. In this last journal, you will be reflecting on your communication habits, identifying areas for growth, and creating a personal action plan for improving your interpersonal communication style.

Your action plan be organized into five sections. You will share portions the first, third, and fourth sections with a partner, friend, or co-worker and integrate their feedback into your plan, because involving others in our personal improvement plans helps ensure commitment and success. Ensure that both of you can schedule 15-25 minutes for a conversation space that facilitates a safe, honest, and thorough discussion. Also, make sure you start working on this journal early enough in the week to allow time to collect this valuable feedback.

Instructions

Reflection on Delivery and Messaging (1-2 pages)

Using insight from the course and textbook, analyze your communication delivery style and messaging.

• What are your communication strengths?
• Ask a friend, family member, or co-worker about your strengths as a communicator, and about areas for improvement. Explain who this person is in your life and why their opinion matters. Did you agree with their assessment? Did any feedback about your communication style surprise you?
• Which areas of your communication style could use improvement (e.g., listening, expressing vulnerability, nonverbal communication, emotional expression, conflict resolution, better eye contact, tone, body language, appropriateness of voice, pacing, delivery, messaging, countering negativity, posture, staying present, eliminating overly reactive responses, creating boundaries, etc.)? The aforementioned is a small part of what makes up communication. You may have more to add to the mix. Use personal examples to demonstrate why you need a makeover in specific areas.
• Reflect on how your communication impacts your relationships. Is the messaging engaging, authentic, and relational? Are you speaking with the person rather than at them? Are you a good listener? Use terminology from our textbook and cite them, and provide specific, real-life examples to support your conclusions.

Practicing New Skills: Understand Your Audience (1 page)

In this section of your plan, you will consider the audience with whom you will practice and improve your communication style (e.g. partner, friend, or coworker). Remember, it is important to understand who your audience is, so consider the following factors: relevancy, receptivity, setting, adaptability, cultural norms, etc.

• Identify your chosen audience. Who are they, and why does your communication performance matter enough to focus on improving communication with them?
• Describe the setting of your conversation.
• How might these strategies improve your relationship moving forward? Provide specific examples.
• Relay a past awkward conversation with your chosen audience and how you might have handled the situation differently with your newfound knowledge.
• What could you change in terms of messaging and potential setting (e.g., a private space with fewer distractions or time of day) to ensure what you are saying is understood? Why would these changes matter to your audience?

Setting Goals (1-2 paragraphs)

Identify 2-3 specific goals to improve your communication with your chosen audience. Cite where in the textbook, resource videos, or this course, you found these strategic remedies. Ask a friend, family member, or co-worker if your goals are doable. Include their commentary.

Goal examples:

• I will practice active listening in all my conversations for one week by paraphrasing key points to ensure understanding.
• I will use I statements instead of You statements in my next three conflicts to express my feelings without blaming.
• I will pause for 3 seconds before responding in conversations to improve thoughtfulness.
• I will practice summarizing others’ points during disagreements to ensure I understand their perspective.

The Makeover Toolkit (1 page)

Develop a communication makeover toolkit that includes small actionable changes that will help you achieve your goals. Ask a friend, family member, or co-worker how these changes could be applied to promote long-term results.

Toolkit examples:

• Listening: Commit to not interrupting for 48 hours and journal your experience.
• Conflict Resolution: Role-play tough conversations with a friend or family member beforehand and ask for their thoughts.
• Confidence in Speaking: Record yourself giving a short talk and critique your tone, pace, and body language.
• For assertiveness: Practice delivering clear I statements in a mirror or recording app.
• For nonverbal communication: Track posture and facial expressions during the day and situations that caused your body language to shift.
• At a family gathering, explore how conversations could be a carryover from your childhood. Perhaps your makeover is to focus on stopping yourself from using a reactive style with certain family members and explain how easy it is to go there.

Final Reflection (1 paragraph)

What are some of your favorite concepts you have discovered in this course? This reflection will be useful in the future development of this course.

Submission Guidelines

Length: This assignment must be 4-5 pages (excluding the title and reference page). Include a heading for each section.

References: Use APA formatting for in-text citations and a References page for documenting the textbook and any other course resources you use.

File: Submit your journal in Microsoft Word (.docx) file format.

Grading

This assignment is worth 15% of your course grade and is due by Saturday at 11:59 PM PT. Refer to the rubric for more specifics on how this will be graded.

For this assessment, reflect on a time you were in a recorded meeting, conversation, lesson, or some other type of communication situation. Analyze your own communication patternswere you comfortable in silence? Did you exhibit any skills that made the other person more engaged? Were you fully present? What was your body language? Did you portray yourself the way you thought? How was your tone? Use these questions to guide you but expand your reflection to include points from the lesson.

PowerPoint on social media does more harm than good for teenage mental health. We require a minimum of 7-10 PowerPoint slides that include MLA citations.

Identify the various media and it’s economic impact in Enugu state

Monroes Motivated Sequence Persuasive Speech Assignment

Assignment: This speech is designed to persuade the audience of a proposition, fact, value or policy. This assignment requires considerable research and skillful handling of methods of persuasion. Choose an issue of significance or problem in which you believe. You may pick any topic, but the instructor must approve it. Please consider your audience and setting when picking your persuasive topic. You will be using Monroes motivated sequence organizational patterns in order to reach your persuasive goal. Please pick a topic that you feel is important but can move/persuade your audience in the time limit provided. This speech gives you an opportunity to affect the attitudes and/or behaviors of your audience. Remember your topic must be something that your audience will view as relative!!!!!

Guidelines:

-5-6 minutes

-Sources: minimum of 5 sources (3 of which can be Internet) You must have a variety of types of sources

-typed, double spaced, and in complete sentences outline

-complete bibliography in APA format

-audience of 5 adults

Evaluation criteria: see evaluation form on BB

Must be persuasive in your reasons

Variety of research

Cite sources correctly in outline and oral speech

Reasons support persuasive appeal

Must connect with audience

Use emotional appeal

Transitions are clear

Thesis is stated clearly

Persuasive organizational pattern is clear

Counter arguments are presented if necessary

Introduction and Conclusion are strong

The objective of this paper assignment is to demonstrate your capacity to use communication theory related to identity and technology. Use the film “Ex Machina (2014). Advance a thesis which makes an argument about identity in relationship to technology (An argument is a set of statements that you use in order to try to convince your reader that your opinion about something is correct). Your argument should utilize course material and be about human identity, or the philosophy of identity more generally (I am using philosophy here to refer to the fundamental nature of knowledge about identity, its reality, or existence). Use ONE concept, principle, or idea from course readings or lectures. Please italicize, bold, or underline the concept. Please define your conceptexplain meaning. Please cite your material using MLA formatboth in-text and works cited. Submit a two-page double spaced, 12-point font, standard margin essay. Works cited page must be on separate page.

Specific Instructions:

1. Film Choice

• You are using: Ex Machina (2014), directed by Alex Garland.
• Focus: Look at how technology (Ava, AI, digital mediums) affects identity.

2. Course Concept

• Concept: The Medium is the Message by Marshall McLuhan.
• Requirement: Use one course concept and italicize, bold, or underline it in your essay. (I will provide two texts for you to cite/reference and use) One is a lecture (pptx) and one is an excerpt (2 pages, 93 & 99).

1. Define the concept clearly in your own words.

• Example definition:
• McLuhans The Medium is the Message argues that the form of a medium itselfnot the content it carriesshapes society and human experience.

1. Apply it to the film: Show how the medium (Avas AI body, her digital interactions) shapes how identity is perceived and constructed.

3. Thesis

• Requirement: Advance a clear argument about identity and technology.
• Your thesis should:
• Make a claim about how technology shapes human or artificial identity.
• Use your concept (The Medium is the Message) to support your argument.
• Be specific, narrow, and arguable.

Example thesis for your essay:

In Ex Machina, technology transforms human identity, illustrating McLuhans The Medium is the Message; Avas digital and physical embodiment alters how humans perceive consciousness, intelligence, and identity itself.

4. Evidence / Film Analysis

• Requirement: Use specific examples or scenes from the film to support your argument.
• Suggested scenes for your essay:

1. Caleb interacting with Ava shows how the medium (Avas humanoid AI form) affects perception of consciousness.
2. Turing Test sequences shows identity being judged through technological interaction.
3. Avas escape demonstrates autonomy and forces humans to rethink identity boundaries.

• Action: For each scene:

1. Describe briefly.
2. Analyze how technology (the medium) impacts identity.
3. Connect it back to your thesis and concept.

5. Structure of the Essay

• Length: 2 pages, double-spaced, 12-point font, standard margins.
• Works Cited: Separate page, MLA format.

6. Citation Requirements

• Use MLA format for all sources.
• Include in-text citations whenever referencing a reading, lecture, or the film.

The essay requirements are as shown in the attachment.

Before you begin writing, please send me:

1. The text you choose
2. The specific passage / scene / detail you want to analyze
3. The quotations you plan to use

Once you tell me what you want to cite, I will send you the relevant content.

Chapter 1:

Media and Modern China

W 1/21

Introduction: Beijing in the 1860s A Picture Story

F 1/23

Colonial Photography

reading: Susan Sontag, On Photography, 3-26

John Thomson, Introduction to Illustrations of China and its People

M 1/26

Projections inside the Iron House

reading: Lu Xun, Preface to the Outcry

W 1/28

Seeing Double: Lu Xun Goes to the Movies

reading: Lu Xun, On Photography and Related Matters

Lessons from the Movies

Chapter 2:

Media and Modernity

F 1/30

His Masters Voice: Colonial Phonography

reading: A.F. Jones, The Gramophone in China

listening: Anonymous Cantonese Orchestra, “Open the Doors; Laughing

Foreigners; Mei Lanfang, “Spring in the Jade Palace; Li Minghui,

Drizzle

M 2/2

Modern Soundscapes

reading: R. Murray Schafer, The Soundscape, 3-28; 43-99; 271-275.

W 2/4

Affective Media and the Dispensation of the Senses

reading: Zhou Shoujuan, The Phonograph Record

F 2/6

Cinema, Modernity, Media

reading: Ben Singer, Melodrama and Modernity, 17-35

Walter Benjamin, The Work of Art in the Age of Mechanical Reproduction

M 2/9

Machinic Modernity

film viewing: Laborers Love

reading: Henri Bergson, Laughter, ch.1

Christopher Rea, Laborers LoveChapter 3: Cinema and Popular Music in Colonial Shanghai

W 2/11

The Chinese Dream Factory

reading: Yale Film Analysis On-line Tutorial: https://filmanalysis.yale.edu/

Miriam Hansen, Fallen Women, Rising Stars, New Horizons: Shanghai Silent

Film as Vernacular Modernism

F 2/13

Street Angel: Politics and Popular Culture in the 1930s

film viewing: Street Angel

reading: Christopher Rea, Street Angels

listening: Wang Meiyu, Weepy; Zhou Xuan, Song of the Seasons and Sing

song Girl at the Ends of the Earth; Nie Er, The Sing-song Girl under the Iron

Hoof, The Song of the Great Road, and March of the Volunteers

M 2/16

Holiday: No Class

W 2/18

The Chinese Jazz Age

reading: Mu Shiying, Five in a Nightclub

A.F. Jones Black Internationale: Notes on the Chinese Jazz Age

listening: Wang Renmei, Express Train; Zhou Xuan, Express Train; Duke

Ellington and his Orchestra, Daybreak Express; Su Mada with the Tang Qiaosi

Orchestra, San Francisco

F 2/20

Wartime Soundscapes

reading: Eileen Chang, Bugle Music from the Night Barracks, On Music

listening: Yao Lee, Were Separated by Myriad Mountains, Rose, Rose, I Love

You; Gong Qiuxia, Roses Blooming Everywhere; Zhou Xuan, When Will You

Return?; Li Xianglan, Night Blossoms; Bai Guang, Im Waiting for You to

Come Back; Zhou Xuan, Shanghai at Night

M 2/23

The War After the War: Spring in a Small Town

film: Spring in a Small Town

reading: C. Fitzgerald, Spring in a Small Town: Gazing at the Ruins

listening: Yao Lee and Yao Min, Congratulations; Yao Lee, I Dont Want You

Watch one of the following films:

The Post (2017)

Trumbo (2015)

Discuss the communication theme you observe in your chosen movie. Begin with a thesis statement that clearly identifies a single communication-related theme from the film. Then, identify and analyze facts and brief quotations from the film that demonstrate the chosen theme. Finally, discuss the relevance of the chosen theme to todays media environment, drawing on current events in the media industry or its practices. Essentially, this should explain how the films theme remains relevant today. Such connections should be concrete and specific; sources should be cited. The paper should be 4-5 pages long.

General Instructions:

All papers must follow APA formatting and style guide (7th edition). The paper should have 1-inch margins on all sides, Times New Roman, 12-point font, and be double-spaced. Abstract is not required. All papers should be submitted on Canvas as a .doc or .docx file. DO NOT USE ANY AI OR CHATGPT AT ALL, MY PROFESSOR CHECKS THIS. DO NOT USE EXTREMELY COMPLEX WORDS THAT DEPICT AI.