Task Assignment Group Portfolio & Presentation (Entrepreneurial Skills)
You are required to complete the full coursework based on the selected business idea:
A digital platform (website/app) that connects tourists with local guides in Oman to organize trips such as camping, hiking, and wadi exploration, including booking, online payment, and user reviews.
The work must be completed professionally, covering both:
– Task 1: Portfolio (Report 75%)
– Task 2: Presentation & Viva (25%)
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# PART 1: PORTFOLIO (REPORT)
You must complete a full business portfolio including the following sections:
### 1. Executive Summary
– Mission and vision
– Business overview (platform in Oman)
– Services offered
– Target customers
– Competitive advantage
– Financial overview and funding needs
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### 2. Business Idea & Industry Overview
– Overview of tourism industry in Oman
– Problem identification
– Proposed solution (your platform)
– Competitor analysis
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### 3. Business Model / Action Plan
Explain the 9 components of the Business Model Canvas:
– Customer Segments
– Value Proposition
– Channels
– Customer Relationships
– Revenue Streams
– Key Resources
– Key Activities
– Key Partnerships
– Cost Structure
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### 4. Market Analysis
– Target market (tourists + locals)
– Market demand and size
– Competitor comparison
– Barriers to entry
– Use charts/tables or survey data
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### 5. Sales & Marketing Plan
– Pricing strategy
– Marketing channels (social media, influencers, ads)
– Sales strategy (app + website)
– Estimated marketing budget
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### 6. Operations Plan
– How the platform works
– Booking & payment system
– Required team
– Partnerships with guides
– Outsourcing if needed
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### 7. Prototype Development
– App or website design (mockups/screens)
– Show user journey and experience
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### 8. Website & Digital Presence
– Platform structure
– Features (search, booking, reviews)
– SEO and content strategy
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### 9. Branding Strategy
– Business name ( WadiXplore ) add images about wadis , natural, etc in Oman
– Logo and tagline
– Brand identity
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### 10. Legal & Taxation
– Business structure (LLC preferred)
– Licensing in Oman – USE OMR CURRENCY
– Legal compliance
– Tax considerations
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### 11. Financial Plan
– Startup costs
– Revenue model
– Profit expectations
– Funding sources
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### 12. Ownership & Management
– Team roles
– Organizational structure
– External advisors
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### 13. Global Expansion
– Future growth strategy
– Expansion beyond Oman
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### 14. References
– Minimum 30 academic sources
– Harvard referencing style
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# PART 2: PRESENTATION & VIVA
## Presentation Requirements
– Only ONE group member will present
– Duration: Maximum 5 minutes only
– Must be clear, concise, and impactful
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## Slides Must Cover:
– Start-up idea and value proposition
– Market analysis and target customers
– Production/operation strategy
– Prototype design
– Website and digital presence
– Branding & marketing
– Legal and taxation
– Financial plan
– Public relations strategy
– Global expansion
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## Design Guidelines:
– Clean, simple, and professional slides
– Font sizes:
– Headings 28
– Text: 1824
– Use clear fonts (Calibri / Arial / Times New Roman)
– Avoid clutter
– Use high-quality images, charts, and infographics
– Keep consistent colors and style
– Add a References slide
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## Viva (Q&A Session)
– Duration: 10 minutes
– Two examiners will ask questions
– ALL group members must be ready
### Questions may include:
– Details of the report
– Your understanding of the business
– Your individual contribution
– Design and content of presentation
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## Important Instructions:
– Ensure strong understanding (not memorization only)
– Be ready to justify your business idea
– Practice answering possible questions
– Maintain professional formatting and structure
– All sections must be logically connected
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Deliver a complete, professional portfolio and a concise, high-quality presentation