Category: Entrepreneurship

You need to write an individual academic report (1,0001,500 words, excluding figures and appendix) for the BMM117 Purpose-driven Entrepreneurship module called Empathy Interview and User Journey Report. The report must focus on one clearly defined persona and one specific task (a Job-to-be-Done) that this person knows deeply. First, introduce the persona using information from 12 empathy interviews, including age range, gender, education, location, profession, goals, and why they are relevant. Clearly explain one concrete task they regularly perform, describe the desired outcome, and include a short problem statement explaining why it is challenging. Then create and refer to a user journey map that breaks the task into stages, highlights key steps and critical moments, and shows the emotions they experience at each stage. In the second part, analyse the task by explaining its emotional costs (stress, frustration, anxiety), economic costs (money, time, opportunity costs), and the structural or systemic factors that make it harder than necessary. Also discuss other outcomes the persona wants (e.g., stability, growth), where this task is common (regions/industries), whether similar tasks elsewhere achieve better outcomes, and how this task connects to wider social or environmental issues. The writing must be analytical (not just descriptive), use evidence from the interview, follow academic standards, and include a full transcript or detailed notes in the appendix.

BAA1045 2026 Semester 2: Assignment (40%)

Word count: 1,500 words

Submission date: Thursday 19th February (4pm)

Submission format: please submit a Word file via the upload link on the BAA1045 Loop

page. This upload link can be found in the final tile of the BAA1045 Loop page, entitled

Section 3: Critical thinking in Academic Research.

Student name and student number must be included on all submitted work.

This assignment is worth 40% of the overall BAA1045 module grade.

PART1: Design a qualitative interview-based research paper [60 marks]

You are required in this part of the assignment to design your own qualitative interview-based research

paper. Your area of research can be within business or society or, indeed, any area that you think is

worthy of research.

Please complete the following steps:

(i) (ii) (iii) (iv) Research question: briefly set out the general area in which your research resides. Briefly

explain why this area warrants further research. Within this research area, state your

specific research question or research issue.

Existing literature: identify three academic readings or reports that are relevant to your

specific research question. Briefly explain how they relate to your general research area

(1-2 sentences per paper is sufficient).

Note: Full reference details for these three readings must be provided. You can place

these in a short bibliography at the end of your assignment if you wish. No other

references are required for the purposes of this reflective academic assignment. You are

free to choose the referencing format for your bibliography (e.g. Harvard referencing style

etc). Online news items, online blog posts, or online explainers (e.g. Wikipedia;

Investopedia etc.) are not acceptable readings for the purposes of this assignment.

Readings must be published academic readings or reports. Reading material can be

accessed via DCU Library.

Data collection via interview: briefly state what selection criteria you would follow in

order to ensure that your interviewees are relevant for the purposes of your research.

Interview questions: Set out a minimum of four key interview questions that you would

put to these interviewees.

Note: These questions should not merely pertain to general interviewee characteristics

(e.g. what age are you?). These questions should engage with your specific research

issue.

(v) Data analysis: briefly outline how you would analyse the qualitative data collected via your

interview methodology. [hint: see, for example, BAA1045 Semester 2 Lecture 3]PART 2: Testing the wording of our interview questions

[20 marks]

In this section, we would like to check how the wording of our interview questions might be

interpreted. For the purposes of this assignment, well see if GEN AI tool Gemini interprets

our interview questions as we had intended.

Via prompt, tell Gemini what type of interview respondent they are meant to be. Then ask

each of your four questions to Gemini. Specify that each answer should be 40 words. Then

paste your prompt(s) and the 40 word answers into your assignment document. Note: these

AI-generated answers wont be counted as part of the assignment word count.

Now set out a brief reflection on Geminis interpretation of your interview questions.

[in your answer you might consider the following: do you feel that Gemini interpreted the

wording of your interview questions as you had intended? Are there aspects of your interview

questions that you now feel could be further refined in order to ensure that they are

interpreted as you has intended?]PART 3: Reflection [20 marks]

In our BAA1045 workshops, we used a three-question reflective framework (How? – Why? – What

next?). In this part of the assignment, we adopt a similar approach. Please answer the following

questions:

(i) (ii) (iii) How might you ensure that the interview process is well organised and well undertaken?

Why do you think that an interview-based methodology would be well suited to your

specific research question?

What next?: briefly suggest a follow-on piece of research that you could undertake which

would be of relevance to the general research area you have focused on in Part 1 above

This assignment is a critical article review where I analyze, evaluate, and reflect on one article (i will attach as 9) using entrepreneurial leadership theories. You must summarize the article, critique its arguments and methodology, and present own insights in a structured academic report. i have to provide a deeper critical analysis. You will find the rubric attached, please follow everything

you can use the below references with the attached Personality traits. (but don’t focus on it) focus on 9 this is the artical i have to analyze

Week 8 Discussion Board

NOTE: Discussion board assignments are an online/virtual class participation activity. Discussion board grades cannot be made up but your lowest 2 scores this term will be dropped from your final grade. Thus, if something comes up that causes you to miss up to two classes this term, they will not influence your final course grade. Any absence beyond the two scores that are dropped will count against your grade.

Discussion board points are awarded on an all or nothing basis at the discretion of your instructor.

Make sure you have read chapter 1 in your book, Peak: Secrets from the New Science of Expertise BEFORE you start this discussion board response.

Please respond to the following prompts:

Please include the quote: Q. Andres Ericcson once described the study of expertise as a fools errand.

1. What differentiates purposeful practice from the kind of practice most people engage in when they want to learn something new?
2. What is something you have worked to excel at? How did you practice to get better?
3. What is the most important lesson you took away from the discussion of purposeful practice?

After you respond to these prompts, please write thoughtful, interesting responses to the posts of at least 3 different classmates.

Hello,

I need a case study completed by tomorrow at 5:00 p.m., based strictly on Units 13 of my course Business Strategy and Policy. I will attach the course units for reference.

The work must be written entirely by a human writer (no AI usage) and meet a high academic standard. Please ensure:

Accurate application of concepts from Units 13

Strong analysis and clear structure

Proper in-text citations and references

Scholarly, peer-reviewed sources only

Please confirm you can meet the deadline and these requirements.

This Assignment Should be Written in APA Format: See link for guidance: &t=32s The Impact of Entrepreneurs on Business and the Economy Objective: In this assignment, you will analyze how entrepreneurs such as Sam Walton, Bill Gates, Jeff Bezos, and Sara Blakely have influenced business, employment, and the economy. You will also connect their impact to key business concepts from Chapters 1 and 2 of Understanding Business by Nickels, including profit, revenue, loss, stakeholders, supply and demand, and macroeconomics vs. microeconomics. Instructions: Prepare a 2-3 page Word document that addresses the following: 1. Entrepreneurial Success & Business Concepts Choose two of the entrepreneurs listed (Sam Walton, Bill Gates, Jeff Bezos, Sara Blakely). Describe their entrepreneurial journey and how they built their businesses. Explain how their success relates to key business concepts: Profit and Loss: How do their companies generate revenue and manage losses? Entrepreneurship: What risks did they take? How did they innovate? Stakeholders: Who benefits from their business (customers, employees, investors, suppliers, etc.)? 2. Macroeconomics vs. Microeconomics Explain how the entrepreneurs business impacts the macroeconomy (e.g., job creation, industry growth, GDP contribution). Discuss how the business influences microeconomics (e.g., pricing strategies, competition, consumer choices). 3. Supply and Demand Identify how supply and demand played a role in their business success. Provide an example of how changes in supply and demand affected their companys growth or challenges. Formatting Requirements: Submit as a Word document (.doc or .docx) Double-spaced, 12-point Times New Roman font Cite any sources in APA format Use real-world examples to support your points 2 Pages Submission Instructions: Submit your completed assignment via Blackboard or email by the due date. If submitting via email, use the subject line: “Entrepreneurship Assignment [Your Name]” Grading Criteria (100 points total): Explanation of business concepts (40 points) Analysis of macro and microeconomics (20 points) Discussion of supply and demand (20 points) Organization, clarity, and formatting (20 points)