Category: International Business Management

PUBLIC RELATIONS, CRM, AND ETHICS

Assignment Overview

Customer Relationship Management Strategy

(CRM) guides how a business interacts with its customers. CRM is about managing current and prospective customers for strong and long customer relationships. The internet is filled with expert advice, best practices, and tools to develop a strategy that will work for your small business.

SLP 3 Resources

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SLP Assignment

Business CRM Strategy

You will develop a comprehensive CRM for your business.

Company Overview

Begin with a brief company overview. Add company goals to this section.

The Strategy

Using the resources and your research, learn about CRM and apply it to your business.

• Establish and describe two processes to support in-store customer experience. Provide rationale by linking them to company goals. (Research Required) (1 12 pages in length).
• Develop a process for remote interaction with customers. (1/2 page) (Research Required)
• Find free CRM tools that help companies identify pertinent information about their customer segments. (Research Required) (1 page in length).

No quotations are permitted in this paper. Since you are engaging in research, be sure to and . NOTE: failure to use research with accompanying to support content will result in reduced scoring Level 2-Developing across the grading rubric. This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like I, we, and you are not appropriate.

SLP Assignment Expectations

Use the attached APA-formatted template () to create your submission.

• The template is set up in APA 7: double-spacing, font, margins, headings, page breaks, APA help links.

Your submission will include:

• Trident University Internationals cover page
• A paper with APA citations (company introduction, 3-page body, 2- to 3-sentence conclusion)
• The reference list page in APA format

CROSS-CULTURAL COMMUNICATIONS

The SLP for this module involves taking a look at the stereotypes we have of our own culture to that of another culture. Begin by assessing your stereotypes by filling out the following self-assessment: . Then, in your SLP Assignment, write a 2 full-page paper (excluding title and references pages) reflect on the following questions:

1. What was the score for your own group? For the other group?
2. What did the Assessing Your Stereotypes self-assessment reveal about the stereotypes you hold about your own and the other culture?
3. How can the concept of social identity be used to explain your scores?
4. What other insights have you gained about stereotypes from this questionnaire, the readings, and other aspects of the course so far that will be valuable to you in leading across different cultures?

Use the following reading on Social Identity Theory to help you address questions 3 and 4 above:

McLeod, S. (2008). . Retrieved from http://www.simplypsychology.org/social-identity-theory.html

SLP Assignment Expectations

• The format for this SLP is less formal than academic papers (e.g., you can use the first person), but you should include headings to organize your thoughts and guide the reader. Cite all sources where you are using information, data, or text from an outside source (including assessments).
• The SLP should be thoughtful and insightful, integrating results and learnings from the assessment with other activities in the module and course.
• Your SLP paper must be at least 2 full pages (Excluding Title and References Pages) in length.
• Your SLP should be edited and error-free.
• Be sure that you incorporate 2 scholarly sources found in the Assignment, Materials and Bibliography, Required and Optional reading list, and from the Background page into your written analysis.
• Be sure that you properly cite all sources used in your paper (APA Style) in-text and in your end referencing.
• Upload your Module 3 SLP to the Dropbox before or on the assignment due date.