Instructions

Purpose

The purpose of this assignment is to explain value proposition for a product or service. This connects to course learning outcomes of helping you identify the role of marketing in creating, communicating, and delivering value for customers, and applying the concepts of value proposition and positioning to a product or service. This course is focused on consumer marketing and as such, your selection should focus on the business to consumer aspect of marketing rather than business to business or government organizations (which can be addressed in later marketing courses).

Assignment Task Overview

As a marketing consultant, you have been asked by one of the following streaming service companies to provide a one-page memo, casually known in marketing as a Back of the Napkin concept. This memo will explain the value proposition from an outsiders perspective. Consider the internal and external environment as well as the companys competition to demonstrate your unique selling position.

You will use 150 words or less to create a short memo to management and images to communicate your value proposition. At the bottom of your memo, you will include a back of the napkin image to illustrate your value proposition. This original illustration you create can be added as a picture within your document or using the Word document tools to create a visual aid. Your memo and illustration will display how your product or service solves a problem for the consumer. You do not have to be an artist. You will need an idea and the ability to summarize. You will submit a single page Word document with the memo and image along with a second reference page. The illustration must go inside the memo document so that only one file is submitted. Be sure that your proposition is clear and concise. Follow the instructions below.

You will be using this value proposition to develop a message campaign later in the course.

Instructions

Step 1:

Choose one of the following products or services in consumer markets. There are three category options from which you can choose. Choose just one from any category that interests you the most.

Streaming Services Category

1. tubi
2. Disney+
3. Paramount+
4. Sling
5. Max (formerly HBO Max)

B Corporation Category (Legally acknowledged as having a higher standard of purpose or “greater benefit.”)

1. allbirds
2. Stonyfield Farm
3. Patagonia
4. Thrive Market
5. Avocado Green Mattress

Energy & Resource Companies (*Apply in B2C framework)

1. Hess
2. Chevron
3. Green Mountain Energy

Step 2:

Determine the value proposition for your chosen product or service. Create a memo and images to communicate the .

• What is the value proposition for your product or service? Focus on offerings for customers in the U.S. market only.
• What makes a good value prop?

• Present your value proposition ideas using 150 words or less and appropriate images of your choice.

Step 3:

Format your submission to comply with these technical requirements.

One page is the maximum length of the value proposition. If you are nearing the length maximum, but have more to convey, work on editing your submission for writing effectiveness.

Your ideas and work must be original. You may not copy a value proposition from any source even if you cite that source. You may not reuse an assignment or example from this course, a prior course, or any other session of this course if you are retaking the course.

Your submission must also include a reference list. The reference list is not part of the 150 words, and the reference list can be placed on a second page of the document.

Cite to the product/service website and the sources for any images used on the reference list.

This assignment does not require a cover page.

See the rubric for grading guidelines.

Questions?

Questions about this assignment are welcome in the area of the classroom.

It is your responsibility to check your document and make sure you have submitted the correct one for this assignment. The last document you submit prior to the deadline is the one that will be graded.

References

Roam, D. (2008). The back of the napkin: Solving problems and selling ideas with pictures.

Please review the list of assignments and complete each by the due dates

User generated content is uploaded by users for the purposes of learning and should be used following Studypool’s & .

Weekly Discussion 2 – How Do You Make Decisions?

Good managers strive to make structured, well thought-decisions. In our readings this week, we learn about the Rational Decision Making Process, and its limitations. Be sure you have completed the Decision Making Style Assessment (in Connect) to help you understand how you tend to make decisions. You will use the information here to help you complete this week’s discussion.

Instructions:

1. In your initial post (by Wednesday), respond to the following:
   1. Self-awareness – tell us what you learned about your decision-making style from the assessment.
   2. Do you agree with the results? Share a specific example of a time you made a decision that fits your style. (Work, on a team, academic, personal life.)
   3. Decision Making – think of a time whan you made a difficult decision. Which of the four stages felt the hardest for you to do well? Why? What would you do differently now that you have knowledge about this four-stage process? Be specific here.
2. For your replies ( by Sunday), find at least two people to interact with. You might compare their decision style (or a challenge) with yours. Or, you could suggest a strategy or habit that could help them improve their decison making. Keep in mind the course requirements on meaningful discussion.

Pro-Tips: Be sure to review the requirements for participation in the syllabus. Management classes have different requirements than other classes. You are required to be in this (and all weekly discussions) on two different days. I like to underline and italicize words/phrases that are important to the assignment. They are the relevant Management concepts to the assignment. You will see throughout the course. Make it a point to familiarize yourself with these concepts by reviewing the relevant module and professor discussion information. You’ll need to apply the concept in your response. If you would like more information on how to do this, see the page in the Getting Started Module.

Posts and replies should be complete thoughts, add value, and be written using College English. They should also contain examples and/or reference to the text/lecture where appropriate. Be sure to check back regularly and answer any questions posed to you. See the course syllabus for the quantity requirements and for more details. You won’t have access to others’ posts until you post in the forum.

AI Use: Not permitted. I expect thoughts and writing to be solely yours. Content and format of a post/reply that resembles AI will result in a zero-pause in grading, and require a meeting with me.

The course and college academic integrity policies apply to all submissions. I expect the work submitted here to be your own, and not that of other sources such as the text, internet, homework sites, artificial intelligence, or other individuals. When you adhere to the academic integrity policies, you ensure that your achievements are a true representation of your skills and abilities. Hard work now helps ensure your future success. I look forward to reviewing your work and providing helpful feedback!

Instructions

Week 8 Final Research Project: Appraisal Methods

Assignment Directions:

Objective: Investigate and compare the efficacy of traditional and modern performance management appraisal methods, analyzing their impact on employee performance, satisfaction, and organizational success.

Be sure to include a title page, and a short abstract. Also include a reference page.
Structure:

1. Introduction (1 page):

1. • Provide a brief overview of the significance of performance management.
   • Clearly state the research question: “How do traditional and modern performance management appraisal methods differ in effectiveness?”
2. Traditional Methods Analysis (2 pages):

• • Examine classic approaches like annual reviews, ranking systems, and periodic evaluations.
  • Evaluate the strengths and weaknesses of each method.
  • Share personal experiences or observations related to traditional methods.

3. Modern Approaches Exploration (2 pages):

• • Investigate contemporary methods such as continuous feedback, 360-degree assessments, and technology-driven tools.
  • Discuss how these approaches address the limitations of traditional methods.
  • Integrate personal insights or anecdotes to make the content relatable.

4. Comparative Analysis (1 page):

• • Draw a comprehensive comparison between traditional and modern methods.
  • Discuss how each approach impacts employee engagement, development, and overall organizational performance.

5. Personal Perspective and Recommendations (1 page):

• • Share your opinion on which approach you find more effective and why.
  • Provide recommendations for organizations seeking a balanced performance management strategy.

6. Conclusion (1 page):

• • Summarize key findings.
  • Conclude with insights into the evolving landscape of performance management.

Submission Instructions: