Category: Marketing

Target Consumers/Customers (appx. 400 words)

o Describe your target consumers/customers.

o Discuss its viability and suitability with supporting evidence (through primary or

secondary research).

Students will be required to identify a company of their choice. Students will need to visit the company’s website to determine the company’s vision and mission statements. If a company does not publish their vision and mission statement, the student can not use the company for their analysis (& paper.)

The key elements of the assignment is for each student to review and analyze in depth the company’s vision and mission statement. What do the statements refer to? Do the statements make sense? Are the statements consistent with the discussions and understanding of vision & mission statements discussed in class?

Students must discuss in breadth & depth the value & importance of each vision & mission statement of the company selected. It will be helpful for the student to cite examples (from the company’s website) on how the company executes their vision & mission statements.

Requirement: a 2-3 page word doc; a minimum of 500 words. (1 inch margins)

Could you write this in simple, natural language like a college student would? Please avoid AI. Thank you!

I have 7 years of experience in trading, with strong knowledge of market analysis, risk management, and trading strategies. Over the years, I have developed skills in identifying market trends, making informed decisions, and managing investments effectively. My experience has helped me build discipline, analytical thinking, and a deep understanding of financial markets.

Assignment 1

Develop a comprehensive strategic plan using this template for your new business

venture in three (3) to five (5) pages, including the following:

Vision statement

Mission statement

Key strategic initiatives

SWOT analysis

Strategic objectives

Implementation plan

Cite five (5) peer-reviewed articles not including your textbook.

Assignment 2

Develop a business model and financial goals using this template for your new business

venture in three (3) to five (5) pages. Include the following:

Business model canvas

Five-year revenue projection with justification

Five-year pro forma P&L statement with assumptions

Five-year pro forma cash flow statement with assumptions

Five-year pro forma balance sheet with an explanation of how it relates to the

other financial statements

Below i have attached the business idea i have been working on for my previous Assignment you can take the same business and and work on the above 2 assignment and they are 2 separate assignment but same business . Make sure you Make it in a APA format.

Conduct a market analysis using this template for a proposed new venture for a

non-existing company. Your three (3) to five (5) page market analysis should include the

following:

The name of your new business venture

Summary of your new business venture

Distinguishing characteristics

Industry description and outlook

Target markets

Customer profile

Customer needs

Trends

Potential competitors

Cite five (5) peer-reviewed articles not including your textbook.

Also attaching a template for your reference

Earn money online by answering questions, solving doubts, or completing simple task-based jobs.

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*1. Target audience *

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– *Educational*: , how-to . .

– *Entertaining*: , share . Reach .

– *Sales*: post. 20% .

*3. Organic vs Paid ads*

organic focus . Reels, Shorts reach . Rs.500-1000 post boost . audience .

*4. Engagement tricks*

Poll , , ” comment ” . interact algorithm post .

: phone short video , audience . Ads

— I am sharing the details and required data for our Graduation Project Dashboard representation. Since the AI-generated version we tried earlier was blurry and not suitable for printing, we need you to redesign it professionally using either Adobe Photoshop or Canva, following the official university design guidelines and styling.

Please carefully implement the following requirements:

1. Accurate Data Transfer: Kindly rewrite and transfer all the student names and textual data from the attached file accurately without any typos.
2. Recreate Charts & Visuals: Recreate the temporal analysis charts, tables, and rankings cleanly so they are sharp and high-resolution for printing.
3. Editable Source Files (Crucial): Once completed, please share the original source file/link (the Canva editable link, or the Photoshop .PSD file/link). This is very important so I can easily hop in and make any quick text or data updates myself if needed.

All the necessary details and the source image are attached below. Looking forward to your high-quality design!

MKT101: Principles of Marketing & Consumer Behavior

Course Code: MKT101

Subject: Marketing

Introduction

Marketing is more than just advertising or selling products it is the process of understanding what people need, creating value, and building relationships with customers. Principles of Marketing covers the core concepts, strategies, and tools businesses use to reach their goals. Consumer Behavior explains why and how people buy, use, or choose products and services. Together, these two topics form the foundation of all successful marketing activities.

Part 1: Core Principles of Marketing

1. Definition of Marketing

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Key Goal: To satisfy customer needs profitably and build long-term loyalty.

2. The Marketing Concept

There are 5 key philosophies that guide how companies market:

– Production Concept: Focus on efficiency and low cost; assumes customers prefer affordable, widely available products.

– Product Concept: Focus on quality, features, and performance; assumes customers want the best product regardless of price.

– Selling Concept: Focus on promotion and sales; assumes customers wont buy enough unless pushed.

– Marketing Concept: Focus on customer needs first deliver value better than competitors.

– Societal Marketing Concept: Balance company profit, customer needs, and social well-being (ethical and sustainable practices).

Best Approach Today: Societal Marketing Concept because consumers now care about ethics, environment, and social responsibility.

3. The Marketing Mix (4Ps)

This is the core framework every marketer uses:

– Product: What you sell goods, services, ideas, or experiences. Includes design, quality, features, branding, packaging, and warranties.

Example: Smartphone with unique features, brand name, and warranty.

– Price: The amount customers pay. Includes list price, discounts, payment terms, and credit options. Must match the value perceived by the customer.

Example: Premium pricing for luxury brands; budget pricing for mass-market items.

– Place (Distribution): How and where customers can access your product. Includes channels, locations, logistics, inventory, and delivery.

Example: Selling online, in retail stores, or through distributors.

– Promotion: How you communicate value. Includes advertising, sales promotions, public relations, personal selling, and digital marketing.

Example: Social media ads, TV commercials, or discounts.

Modern Update: Sometimes extended to 7Ps adding People, Process, and Physical Evidence especially for services.

4. Segmentation, Targeting, and Positioning (STP)

– Segmentation: Divide the total market into smaller groups with similar needs (by age, location, income, lifestyle, etc.).

– Targeting: Choose which segment(s) to serve based on potential profit and fit.

– Positioning: Shape how your product is seen in the customers mind compared to competitors.

Example: The most affordable phone vs. The most advanced camera phone.

Part 2: Consumer Behavior

1. What is Consumer Behavior?

It is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.

Why it matters: If you know why people buy, you can design better products, set the right price, and create messages that connect.

2. Factors Influencing Buying Decisions

Cultural Factors (Most Fundamental)

How u feel like bussnes marketing