Category: Sports Management

1? Idea clear karo

Sabse pehle decide karo:

Kya bechna ya service deni hai?

Problem kya solve ho rahi hai?

Example: food business, online store, tuition, digital services, manufacturing, etc.

Tip: Jo kaam aata ho ya jisme interest ho, wahi choose karo.

2? Market research karo

Ye check karo:

Logon ko us cheez ki zarurat hai ya nahi

Competitors ka price, quality, offers

Customer kaun hoga (age, income, location)

Simple tareeka: doston se poochho, local market dekho, Google/Instagram search karo.

3? Chhota start karo

Shuru me:

Zyada paisa mat lagao

Home se ya online start karo

MVP (minimum product) banao

Example:

Restaurant pehle cloud kitchen

Clothing Instagram/WhatsApp se selling

4? Paisa aur planning

Initial investment kitna hoga

Monthly kharcha (rent, raw material, ads)

Profit margin kitna hai

Chaaho to ek simple business plan bana lo (12 page ka kaafi hai).

5? Legal kaam

Small business ke liye:

GST (agar required ho)

Shop Act / Udyam Registration

Bank account (business ke naam se better)

Ye sab online ho jaata hai.

6? Marketing shuru karo

Aajkal best tareeke:

WhatsApp status & groups

Instagram / Facebook page

Referral (pehle customers se aur customers)

Yaad rakho: Product se zyada marketing bikti hai

7? Seekhte raho & improve karo

Customer feedback lo

Galtiyon se ghabrao mat

Dheere-dheere scale karo

Resource Management Leadership Interview Project

---

Purpose

Effective sport administrators must make complex decisions related to budgets, staffing, facilities, and organizational priorities. Learning directly from experienced professionals provides valuable insight into how leadership principles are applied in real-world sport organizations.

This assignment requires you to conduct a professional interview with a sport administrator and analyze how leadership influences resource management decisions.

---

What You Will Submit

You will complete two components:

1. Interview Summary Report (2 pages)
2. Leadership Reflection Video (2 minutes)

---

Part 1 Professional Interview

You will conduct an interview with a sport administrative leader who has experience managing organizational resources.

Who You May Interview

Appropriate professionals include:

• Athletic Director or Associate Athletic Director
• Sport Operations or Finance Administrator
• Facility or Event Manager
• Professional Team Administrator
• Sport Organization Executive

The interview may be conducted:

• In person
• By phone
• By Zoom or similar platform

---

Required Interview Questions

You must ask at least four of the following questions (you may ask additional relevant questions):

1. What is the most challenging resource allocation decision you have faced in your career?
2. How do leadership values influence how you manage limited resources?
3. What trade-offs do sport administrators most often underestimate?
4. How do you communicate unpopular resource decisions to staff or coaches?
5. How do you balance competitive success with financial responsibility?
6. What advice would you give graduate students preparing for leadership roles in sport administration?

---

Part 2 Interview Summary Report (Written)

Submit a 2-page professional summary that includes:

• Interviewees name, title, and organization
• Description of key resource management challenges discussed
• Leadership strategies used by the interviewee
• Two important insights from the interview
• One connection to your own leadership development

---

Format Requirements

• 2 pages
• Double-spaced
• 12-point font
• Professional academic writing
• Submit as Word or PDF

---

Part 3 Leadership Reflection Video (2 Minutes)

Record a 2-minute professional reflection video summarizing what you learned about leadership and resource management.

What to Address in Your Video

In approximately two minutes, discuss:

• One major lesson from the interview
• One leadership strategy you want to apply in your career
• One challenge you anticipate facing as a future sport administrator

Speak as if you are addressing a professional mentor or supervisor.

Instructions

The three parts of the overall marketing plan that will be completed this week are Marketing Strategies, Timeline for Completion, and Measuring Results. Please thoroughly address the following components and support them with sources you locate during your research for the assignment.

• What are some of the specific strategies you will use to promote the team? Please list and explain a minimum of five (5) marketing strategies based on what you’ve learned about the Lynchburg area. While contemplating marketing options, please be sure to consider how each strategy could be measured for success. In other words, there must be a minimum of one measurement tool for each marketing strategy. For example, since most marketing plans have expanded past the use of a simple website presence, lets use an organization’s website as an example. If creating a new website was your marketing strategy, it could be measured in several ways. This includes total number of hits, the number of times keys words show up in web searches, etc. Since the use of websites was used as an example here, it may not be one of the five marketing strategies incorporated into your assignment.
• Please provide a proposed timeline, in a list format, for the implementation of your recommendations. What are the sequence of things that must happen with proposed dates?
• How will the results of implementing the marketing plan and strategies be measured for success? Please provide a measurement tool for each of the five marketing strategies you proposed.

Please create a PowerPoint presentation covering the areas listed above for the new team owners. Please be sure to review the “PowerPoint Presentation Do’s and Don’ts” document that’s attached.

Remember, the PowerPoint must be in bullet format and also include a separate word or PDF file with notes on each slide explaining the bullet points, so that if you were unable to make the presentation, someone else could make the presentation for you by reviewing what you’ve written in the Word or PDF file. Be sure to carefully proof your work. You may, but do not need to include slides from previous assignments in this section of your marketing plan.

Please include a title slide that includes your name and the assignment topic, as well as a reference slide at the end of your PowerPoint presentation which includes a minimum of three (3) scholarly sources. However, since your goal is to have a minimum of ten (10) overall sources for your final marketing plan, sources utilized for this week should be different than those in previous assignments. Don’t forget that every source should be correctly cited throughout your presentation on the appropriate slide.

Length of this section of your marketing plan: This assignment should be approximately 10-12 PowerPoint Slides (not including title page and references).

Length of this section of your marketing plan: This assignment should be approximately 10-12 PowerPoint Slides (not including title page and references).