Discuss the state of the external environment of Huy Fong. You will not be able to cover all the dimensions, part of the assignment is for you to identify which parts of the external environment are the most relevant and how they affect the business of Huy Fong.

As a researcher, you will need a firm understanding of research methods to help you develop an appropriate research design.

Discuss the following with your classmates:

• Describe the key characteristics of qualitative and quantitative research methods outlined in Creswell and Creswell (2023). What is the primary purpose of each method, and how do these approaches align with their respective philosophical worldviews (e.g., postpositivist for quantitative, constructivist for qualitative)?
• Discuss at least two challenges associated with using each method, such as sampling, data collection, or analysis issues. Provide specific examples from the textbook to support your response.

Where to Find the Answers:

Creswell, J. W., & Creswell, J. D., (2023). Research design: Qualitative, quantitative, and mixed methods approaches (6th ed.). SAGE Publications.

Chapter 1: The Selection of a Research Approach

• Philosophical Worldviews (pages 512): Learn about the connections between philosophical worldviews and research methods.
• Qualitative, Quantitative, and Mixed Methods Approaches (pages 1217): Overview of the characteristics and purposes of each research method.

Chapter 8: Quantitative Methods

• Characteristics of Quantitative Research (pages 146149): Discusses structured data collection, hypothesis testing, and objectivity.
• Survey and Experimental Designs (pages 149165): Explains how quantitative designs align with their purposes.
• Challenges in Quantitative Methods (pages 172175): Provides examples of difficulties in sampling, bias, and data analysis.

Chapter 9: Qualitative Methods

• Characteristics of Qualitative Research (pages 188194): Outlines subjective meanings, natural settings, and emergent designs.
• Design Approaches in Qualitative Research (pages 195202): Highlights ethnography, narrative, and phenomenology.
• Challenges in Qualitative Methods (pages 219221): Addresses reflexivity, trustworthiness, and validity.

Assignment 3: (Group Assignment)

Before you start working on the assignment – read the following

Reading: Warby Parker (the Unit Four opening case serves as a basis for this assignment). Please read it carefully. Your understanding of this assignment is based on your reading of the various chapters and related readings

Explore CH 13: Disruptive vs sustaining technologies & CH 14: E-Business

Good read:(Dec. 2018) 5 must-have e-commerce strategies that will shape 2019 Retrieved from

Also, read the many articles posted in the syllabus on the topic.

Brief:

Detail 3-4 strategies and initiatives that your company has

Discuss and detail if the company has used (or plans to in the future) any kind of disruptive and/or Innovative technologies. Be careful to differentiate between the two (you could go back 5-7 years)

o Amazon example using disruptive technologies

o John Furth (May 2018) Why Amazon and Jeff Bezos are so successful at Disruption Retrieved from

FOCUS ON MY PART:

Could there be any possibilities (going forward)? Elaborate (as it applies) on what challenges there are (or could be) doing E-business. Look at it from both B2B and B2C business models.

Present a brief perspective on how the company manages its E-business strategy

Present your conclusion on your perspective on how the above detailed analytical pieces contribute to the achievement of strategic initiatives of the company

o Read all my comments from your previously submitted work.

o Present detail, logically, ensuring that your perspective is supported by learned concepts. Make it a point to create a framework for your argument

o You decide the depth and detail (Max of 8-10 pages).

o The paper must be formatted well, spell-checked, and written well. I will take away points for poorly written work

o Make sure (as I have said many times) that you have in-text citations and use quotation marks for all borrowed material

Cite all your sources APA format

Make points stronger in the attached document. They are 4 categories. please make each point a bit stronger keep in 4 presentation slide format with taking points.

Strengthen each point without changing the intent

Keep 4 clear categories

Rewrite it into a clean, impressive slide-ready format

Tighten language into strong, executive-style talking points (great for presentations)

Before you begin your assignment for this unit, review the previous activities you completed in this course: In Unit I you selected and discussed a firm with global operations (MICROSOFT). You provided a corporate profile and perceptions of the firm and examined its global strategy. In Unit III you conducted an environmental scan of that same global firm. You applied a SWOT, PESTEL, or Five Forces Model to analyze that firm. (SEE ATTACHED) In Unit IV you reviewed innovation and the role of leadership as it relates to innovation. You may have used your global firms strategy as an example of innovation. (SEE ATTACHED) For this assignment, you will refer to that same organization you have been examining during this entire course (MICROSOFT). Compile a strategic case analysis that addresses the following items. You may reuse prior submitted material from previous units. Be sure to use headings and subheadings to organize your paper: 1. Background: Write a background of the firm, including its public perceptions. What are its products or services? Who is its customer base? Explain the purpose of the firm and key factors of its global operations. How is it unique? What is its mission? How has it set ethical parameters internally or externally? 2. Environment: Describe the internal and external elements of the firm. What is the internal structure of the firm? Who is the competition? What are the current external trends? 3. Partnerships: Discuss any partnerships, mergers, or acquisitions. How have these entities contributed to the companys market share of revenue? 4. SWOT analysis: Discuss the strengths, weaknesses, opportunities, and threats of the firm. What opportunities are there for growth? How might it impact the companys market share and revenue? What might the risks be from a global perspective? Who are its competitors? 5. Global strategies: Give two examples of global strategies used by this firm. Discuss how technology may have or may not have changed its global strategies. 6. Sustainability: Explain how the global firm incorporates sustainability into its operations and business strategy. 7. Structure: Discuss the structure of the firm. Discuss the role of leaders as it relates to establishing an organizational culture. How does the structure impact the organizational culture? How may culture serve as part of the competitive advantage? Evaluate different types of corporate diversification. 8. Leadership: Discuss examples from press releases, news articles, and/or research of how leaders support innovation. Discuss its transparency and continuous improvement initiatives. What are its leaders values and goals? What ethical parameters are mentioned? 9. Recommendations and conclusion: Conclude with at least two recommended actions to increase revenue for this firm with scholarly support. Explain the rationale for your recommendations. Your paper should be 7 pages in length, not counting the title or reference pages. Use at least five sources to support your assignment. You may use the organizations annual report as a reference. Use APA Style for this assignment.

Competency 2 Assessment Instructions

Upper management at East Chestnut Regional Health System has come to you for another consultation. This time, they are interested in the relationship between their marketing strategies and consumer choice (including the role of consumer bargaining power).

Review .

Prepare a 1,050-word summary in 2 parts.

Part I: Branding Strategy Impact

Analyze the impact of the current ECRHS brand on consumer choice of its products and services. Consider the following:

• What is the current branding strategy of ECRHS?
• How are the organization and its brand(s) perceived in the market?
• Are there any negative impacts of legal cases against the organization within the community or its consumers? How might this affect consumer choice of a health care provider?
• How have ECRH’s acquisitions of other health care facilities impacted the brand image and consumer choice?
• How do ECRHs branding strategies affect consumer choice and bargaining power?

Part II: Competitive Strategies Impact

Analyze the impact current ECRH’s competitors have on the consumer choice of its products and services. Consider the following:

• Who are the 3 largest competitors, and how do their offerings differ from those of ECRHS?
• What share of the market do competitors hold?
• What is the threat of new entrants to the market?
• What is the threat of competitive/substitute products/services to the organization?
• What is the bargaining power of customers in the market?
• How does this bargaining power impact consumer choice in the market and for ECRHS?

Consult at least 3 reputable references to support your assignment (examples: trade or industry publications, government or agency sites, scholarly works, or other sources of similar quality).

Cite your sources.

• Make sure to give credit to any sources you use by including both in-text citations and a list of references. You can see how to do this in the APA 7 manual or in the . Here’s a quick example:
• In-text citation example: According to Hubbart (2023), resistance to change is . . .
• Reference example: Hubbart, J. A. (2023). Organizational change: The challenge of change aversion. Administrative Sciences, 13(7), 162. https://doi.org/10.3390/admsci13070162
• You don’t have to follow this citation style perfectly, but it’s important to show which ideas are yours and which come from other places when you’re doing your assignments.

Additional Resources

Download and review the .

Submit your assessment.

Note: To pass a Competency Assessment, you must receive at least a Meets Expectations (ME). You can resubmit your Competency Assessment a maximum of 2 times. You will receive feedback for your Competency Assessment. Use that feedback to make improvements before revising and resubmitting. This is an opportunity to learn and to build mastery.

• Introduce your Company who they are what they do; products and services; location of HQ, subsidiaries, countries, number of employees, revenue, net income, stock price, typical customer base & geographical reach etc. This is the first section from your Integrated paper brief. Every ‘imported information’ needs citation support
• Read: Chapters 10, 11 & 12 critical to your paper analysis
• This is an assignment on system integration to allow for smooth operations within the firm.
• Detail, discuss and analyze how your selected company uses an ERP system (Refer to Figures in Chapter 12), its subsystems SCM (suppliers & distributors Figures in Chapter 10) & CRM (customers Figures in Chapter 11)
• How do these systems support their strategic initiatives while providing value processes that create a competitive advantage?
• See the following news article: How FedEx uses ERP
• Cnet (2002) FedEx sees a Corporate Future Retrieved from
• FedEx (Nov 2017) Eight Strategies for Better Managing Returns Retrieved from
• Marc Songini (Nov 2000) FedEx Expects CRM to deliver Retrieved from
• Elaborate on possible challenges and risks associated with using integrated software.
• Present detail logically, ensuring that your perspective is supported by learned concepts e.g. before you get into ERP discussion, present your own perspective on what you believe is the concept.
• I will need to see each section authored
• 6-8 pages maximum, formatted well, spell-checked, and written well.
• Always include a TOC page and have a cover page with your names and company etc.
• Cite your sources APA format- in text and references at the end of the paper.
• Remember that your assignment will be submitted through Turnitin, so be very careful about external source similarity levels and citations. I will check all matches.

Strategic Expansion of a Multinational Firm into a New Global Market This assignment will help you develop strategic decision-making skills crucial for global business management and the successful expansion of multinational enterprises into new markets. It will also assess your ability to analyze and recommend strategic decisions for a multinational enterprise (MNE) considering expansion into a new global market outside of the United States. You will create a visual graphic to explore global competition opportunities and challenges, market entry strategies, and the cost-responsive framework. Instructions: 1. Select a Multinational Firm a. Choose a well-known multinational enterprise (e.g., Tesla). b. Identify a specific global market outside of the United States that the firm is considering entering (e.g., Tesla entering the Indian market). 2. Create a Visual Graphic 3. Develop a visual that integrates the following: a. Recognize opportunities and problems of competing globally. b. Compare and contrast options that multinational enterprises have for entering foreign markets. c. Apply the cost-responsive framework to evaluate strategies MNEs can pursue when competing globally. 4. Graphic Requirements a. Your creation should visually map the specific opportunities and challenges your chosen enterprise might face in the selected market. It should also depict the different market entry strategies the enterprise could consider (e.g., joint ventures, direct investment, partnerships) and analyze these options within the context of the cost-responsive framework. b. Use appropriate software (e.g., Microsoft 365 Tools) to create a clear and coherent chart. 5. Strategic Recommendation a. Based on your analysis, provide a strategic recommendation on whether your chosen enterprise should pursue expansion into the selected market. Support your recommendation with practical considerations. Clearly state and justify your recommendation. Create a one-page visual graphic using a digital tool (e.g., Canva, Piktochart, or Visme). Use elements available in the digital tool you choose to visually represent the information above. Ensure that your infographic is clear, concise, and visually engaging. Utilize creativity to design your visual, but ensure it is well organized and readable. Keep the text succinct and use images in a size and manner that do not distract from the message. There are many free resources that can help you create your infographic. Adobe Express, Canva, Miro, and even PowerPoint all offer infographic templates you can customize. Once you have developed your visual, save it as an image and insert it into a Word document. All sources used to develop your infographic should have in-text citations; references should be properly formatted in APA Style on a separate page. Upload the infographic and references page as a single document in Blackboard for grading. You must use at least two resources to support your graphic.

In a one-page journal, address the following questions: How is innovation a key concept in strategy for any global firm? Provide an example using the Microsoft firm What are at least two types of innovation? How are they different? What is the role of leadership in innovation?