Category: Tourism

Assessment 1: Digital Marketing Audit – Individual coursework Word count: 1,500-2,000 words strictly (reference list excluded) Aim: You will conduct an individual digital marketing audit of a tourism, hospitality, or events organisation to critically evaluate its digital presence and user engagement strategies. Drawing on concepts and frameworks introduced in Weeks 1-5 of the module, you will analyse how the organisation uses digital channels, how users interact with a key digital asset, and how digital marketing activities create (or limit) value for consumers. This assessment is designed to develop your analytical and evaluative skills, which you will later apply to a different organisation in the group campaign project. This assessment aims to enable you to: Demonstrate a critical understanding of digital marketing in the visitor economy Apply consumer behaviour, UX, and content marketing concepts to a real organisation Evaluate digital marketing performance using appropriate analytical frameworks Develop evidence-based recommendations to improve user engagement and digital effectiveness Tasks: Organisation selection You must select one organisation operating in the tourism, hospitality, or events sector with an active digital presence. The organisation should have sufficient publicly available digital content (e.g. website, social media, video content) to support analysis. Digital marketing audit You will conduct a structured audit of the organisation’s digital marketing presence, focusing on: Key digital channels used (e.g. website, social media, video platforms, others) The role of these channels in the customer journey A digitally focused SWOT analysis A brief competitor comparison (1-2 competitors) limited to digital presence and engagement (e.g., channel use, content themes, engagement approach – not a full corporate strategy analysis) You must apply relevant theory from the module (e.g. digital consumer behaviour, value creation, engagement) to interpret your findings. 3. Persona and customer journey analysis You must develop: one target persona one customer journey map for that persona This analysis should be used analytically to explain how the organisation’s digital marketing supports (or fails to support) user needs, motivations, and decision-making. 4. UX interaction evaluation of a key digital asset You must select one primary digital asset (e.g. a webpage, booking) interface, social media video, email, or campaign landing page) and conduct a UX and interaction evaluation (based on your target persona). Drawing on UX and interaction design principles from the module, you should assess usability, clarity, trust, and engagement. Recommendations on your analysis, you must provide clear, evidence-based recommendations for improving user engagement and digital performance. Recommendations should be realistic, justified, and linked explicitly to your findings and to relevant theory. Structure and indicative word count: Part 1: Digital Marketing Audit (approx. 800-1,000 words) Organisation overview and digital presence Persona and customer journey analysis Digitally focused SWOT analysis Brief competitor comparison Theoretical interpretation Part 2: UX and Digital Asset Evaluation (approx. 700-1,000 words) Description and justification of selected digital asset UX and interaction evaluation using theory Evidence-based recommendations Specific Requirements: The reference list is not included in the word count This is a free report style aimed at an industry audience (your chosen organisation). You should include visuals where appropriate (e.g., at least one persona visual and one journey map, plus UX evidence such as annotated screenshots/wireframes, etc.). You must demonstrate critical analysis, not descriptive reporting. You may include figures, tables, and screenshots where appropriate; these must be clearly labelled and discussed in the text. All sources must be properly referenced using a referencing style. You are expected to consult the marking criteria before submission.

2500 words essay select one sport tourism facility on Brighton and give seafront

Assessment 1: Digital Marketing Audit – Individual coursework Word count: 1,500-2,000 words strictly (reference list excluded) Aim: You will conduct an individual digital marketing audit of a tourism, hospitality, or events organisation to critically evaluate its digital presence and user engagement strategies. Drawing on concepts and frameworks introduced in Weeks 1-5 of the module, you will analyse how the organisation uses digital channels, how users interact with a key digital asset, and how digital marketing activities create (or limit) value for consumers. This assessment is designed to develop your analytical and evaluative skills, which you will later apply to a different organisation in the group campaign project. This assessment aims to enable you to: Demonstrate a critical understanding of digital marketing in the visitor economy Apply consumer behaviour, UX, and content marketing concepts to a real organisation Evaluate digital marketing performance using appropriate analytical frameworks Develop evidence-based recommendations to improve user engagement and digital effectiveness Tasks: Organisation selection You must select one organisation operating in the tourism, hospitality, or events sector with an active digital presence. The organisation should have sufficient publicly available digital content (e.g. website, social media, video content) to support analysis. Digital marketing audit You will conduct a structured audit of the organisation’s digital marketing presence, focusing on: Key digital channels used (e.g. website, social media, video platforms, others) The role of these channels in the customer journey A digitally focused SWOT analysis A brief competitor comparison (1-2 competitors) limited to digital presence and engagement (e.g., channel use, content themes, engagement approach – not a full corporate strategy analysis) You must apply relevant theory from the module (e.g. digital consumer behaviour, value creation, engagement) to interpret your findings. 3. Persona and customer journey analysis You must develop: one target persona one customer journey map for that persona This analysis should be used analytically to explain how the organisation’s digital marketing supports (or fails to support) user needs, motivations, and decision-making. 4. UX interaction evaluation of a key digital asset You must select one primary digital asset (e.g. a webpage, booking) interface, social media video, email, or campaign landing page) and conduct a UX and interaction evaluation (based on your target persona). Drawing on UX and interaction design principles from the module, you should assess usability, clarity, trust, and engagement. Recommendations on your analysis, you must provide clear, evidence-based recommendations for improving user engagement and digital performance. Recommendations should be realistic, justified, and linked explicitly to your findings and to relevant theory. Structure and indicative word count: Part 1: Digital Marketing Audit (approx. 800-1,000 words) Organisation overview and digital presence Persona and customer journey analysis Digitally focused SWOT analysis Brief competitor comparison Theoretical interpretation Part 2: UX and Digital Asset Evaluation (approx. 700-1,000 words) Description and justification of selected digital asset UX and interaction evaluation using theory Evidence-based recommendations Specific Requirements: The reference list is not included in the word count This is a free report style aimed at an industry audience (your chosen organisation). You should include visuals where appropriate (e.g., at least one persona visual and one journey map, plus UX evidence such as annotated screenshots/wireframes, etc.). You must demonstrate critical analysis, not descriptive reporting. You may include figures, tables, and screenshots where appropriate; these must be clearly labelled and discussed in the text. All sources must be properly referenced using a referencing style. You are expected to consult the marking criteria before submission.

please can this be uploaded in word too. many thanks and 2000 words speaker notes

SO this is an TOK essay and you should have an intro and then one AOK that is Natural sciences, where as your claim you shold have MMR denialism and for the counter claim AIDS denialism, and for the other AOK, you should do Human Sciences and come up with your own claim and counter claim.

Notes from teacher:

TOK essay outline

Essential here is to be focused on the question and be as clear as possible.

To do this you need to make claims and counterclaims and explain them.

The structure to help you out is:

Paste your chosen TOK essay prompt and remember the AOK you are discussing.

AOK 1

Claim + explanation

Counterclaim + explanation

If you put them this way, you will be sure that claims and counterclaims are connected with the prompt.

Remember that claims and counterclaim have to come out of your chosen prompt, and their explanations should reflect your idea how to deal with the prompt. Try to use one of the 12 key concepts in your claims and c-claims.

After you make your claim and c-claim, find appropriate real-life examples to support your claims and counterclaims (describe them by stating who, when, where BUT CONNECT THEM WITH YOUR CLAIMS AND COUNTERCLAIMS).

Finally, the third part is evaluation, where you tell us how do your claim and counterclaim contribute to understanding the question.

• In conclusion, answer the main prompt, give reasons for it, validate your thesis. If you didn’t have a thesis in the intro, discuss the implications of your conclusion. Aim for 160-200 words.
• Technical stuff: Times New Roman, 12 pts, double space, justify the text, page numbers. References can be links pasted in footnotes. A bibliography page is mandatory, any referencing style ( APA) No names, no cover page, only the full essay title at the top of the first page. Max 1600 words, without the title and references.
• Connect claims/counterclaims and their explanations to flow naturally.
• Explain chosen examples to reflect your claims/counterclaims.
• Think of implications as answers to your claim/counterclaim in the context of the prompt.

Three projects are required. Each student will complete one individual project while working collaboratively within the same group. Please refer to the assignment brief to understand what each project requires and how students are expected to work together as a team.

You should also review the coursework example to see how the examination board has structured and presented each project. Additionally, consult the Group Project Information document linked to this assignment, which contains all the necessary information regarding Japan and the project requirements.