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You will be completing two written responses based on a macroeconomic simulation game. The simulation lasts seven simulated years, and the goal is to finish Year 7 with the highest possible overall approval rating.

You must carefully review the inputs (policy decisions) and the results for each year. Use the screenshots in the PDF titled Year 1/7 Inputs & Results. The answers must be based on the information shown in those screenshots, as it is the simulation results. This includes policy choices, economic outcomes, policy advisor feedback, and the tables from the Reports section.

To perform well, you must review annual results, consider policy advisor feedback, and analyze the tables on the Reports page as shown on PDF. The simulation tracks decisions over time, so your answers should reflect how policies changed across the seven years.

Writing Requirements

• Each answer should be approximately 350 words or more
• Use clear, simple language
• Do NOT use long or run-on sentences.
• Grammar should be correct but not overly formal or complex
• Use we instead of I when writing (e.g., we decided, not I decided)
• No AI-generated content or plagiarism may be used
• Provide a Turnitin AI and plagiarism report as proof of originality
• Answers must clearly relate to the data in the PDF screenshots
• Do not use outside research unless it directly supports what happened in the simulation

What to follow when answering questions:

• Introduce, re-state and answer the questions dont just jump into analysizing numbers.
• Write clearly and stay organized. Use a logical structure with smooth transitions between ideas.
• Show a strong understanding of economic concepts, especially fiscal policy (taxes and spending) and monetary policy (interest rates).
• Explain how policy decisions affected economic growth, unemployment, inflation, and stability over time.
• Support your points using evidence from the simulation results shown in the screenshots.
• Make connections between your decisions and the outcomes. Show cause and effect.
• Include thoughtful evaluation, not just description. Briefly consider whether different choices could have produced better results.

Question 1

In your simulation, how did the timing of fiscal and monetary policies affect long-term economic outcomes? Analyze a specific year where the timing of your decisions led to either substantial economic growth or a downturn. Would a different sequence of policy changes have resulted in better outcomes? Why or why not?

(350 words or more)

Question 2

Evaluate the long-term impact of your government spending and taxation decisions on public debt and economic stability. How did your decisions balance short-term economic stimulus with long-term debt sustainability? What alternative strategies could have mitigated negative effects while still promoting growth?

(350 words or more)

Again, Use only the information from the PDF titled Year 1/7 Inputs & Results. The responses should reflect the actual decisions and outcomes shown in the simulation. therefore you must look at and understand the PDF before you start the questions response. Make sure no AI or plagarism You must include a turnitin AI and plagarism report attached with the work. Please ensure writing is not overcomplex.

I will upload all the instructions for the assignment brief below. Read it carefully, and make sure to follow all the instructions, I need you to be as creative as possible please!

The company is Uniqlo, you should base everything on the brand and what they stand for!

Just focus on the slides for SWOT analysis, the marketing campaign, and the ROI!

Any questions you have ask me please! Working in groups, you will form your own marketing agency, with Uniqlo as your client. Using your collective

knowledge of marketing fundamentals, you are asked to respond to the following challenge:

A new marketing director has just arrived in the company and is looking to shake things up. They have

asked you to present your SWOT of UNIQLO as a brand and a pitch for a new marketing campaign strategy.

They want your marketing pitch to be rooted in detailed analysis of the brands situation, performance

and opportunities. Note that your project should not involve innovation of new products, nor a new pricing

strategy.

To achieve this, your marketing agency will deliver a comprehensive proposal that follows a structured and

strategic approach, outlined in the table under Indicative Structure. This structure will guide your response,

ensuring each section builds towards a final proposal that not only meets the brief but also provides a clear,

impactful, and innovative solution for Uniqlo. For this assessment, you are encouraged to practice using AI

to augment your group work (see Leveraging AI for further details). Your marketing agency will ultimately

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produce a <V-minute video-recorded presentation which you will be graded on. Please refer to the guidelines

below on the submission requirements and how to structure your work.