Bright Academic Experts

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  • policy brief small part

    2.4. Policy recommendations (250 words)

  • Make policy recommendations based on earlier described cross-state and cross-country examples do not introduce new research results/ideas.
  • Explain (justify) your choice of policy recommendation. Somebody reading your paper should be able to make a clear case for or against your alternative and current policy. A reader should be able to read and understand your paper with no prior background to the project

  • Touchstone 4 Create a Marketing Proposal

    Touchstone 4: Create a Marketing Proposal

    SCENARIO: Somethins Brewin Cafe has made it through its first year and it has been incredibly successful! The owner has decided to expand the business by opening a second location in town in the busy downtown area. A downtown sandwich shop recently closed so the owners could retire, but the location is perfect to meet the needs of busy professionals, students from the local university, and families who take time to visit the shops, museums, and ongoing events downtown. Now, Somethins Brewin Cafe has taken over this spot as its second location.

    The owner realizes that they need to take a more strategic approach to marketing to ensure that the community knows that the quality of service and fresh, organic offerings at the original uptown location will be duplicated in the downtown location. In other words, they need a marketing plan. The owner realizes that they need to remain very focused so that they dont spend too much of their funds on promotions that will not grow the business, so they have hired you to help implement a marketing plan.

    ASSIGNMENT: Your task is to prepare a detailed proposal that synthesizes and applies principles of marketing to help the owner achieve their goals. Your proposal will be 6-8 pages and it must include the following content areas:

    • Campaign Objective
    • Target Audience
    • Content Strategy
    • Digital Marketing
    • Budget Approach

    Helpful Links:

    A. Directions

    Refer to the lists below throughout the writing process. Do not submit your Touchstone until it meets these guidelines.

    Step 1. Consider the Proposal Objectives

    The owner has made some decisions about advertising for the second location. She wants to encourage downtown consumers to come in and try a free specialty item with a purchase. Another goal is to convince consumers to download the new Somethins Brewin app to earn points on every purchase and get free delivery within five miles of the downtown location. It will be important to get in front of as many consumers as possible to incentivize them to come into the cafe for the coffee, baked goods, soups, and sandwiches that have made Somethins Brewin a local favorite.

    Step 2. Create Proposal Document

    Use a Microsoft Word or Google Document to outline and organize your proposal by considering the information below and responding to the prompts in each section.

    Creation of a Campaign Objective

    The campaign objective will serve as the foundation for the campaign strategy, tactics, and metrics as you continue to develop your proposal. Respond to the following prompts:

    • Which objective would be appropriate for the new locations advertising? Choose from: informative, persuasive, comparative, or reminder advertising. Write out the campaign objective.
    • Provide rationale for your recommended advertising objective. Your rationale should explain why your choice of the campaign objective supports the goals of the owner of Somethins Brewin.

    Analysis of Target Audience

    The owner has stated that the target audience for the downtown location is based on their proximity to the new Somethins Brewin Cafe. Respond to the following prompts:

    • Describe why it would be important for the owner to develop a customer profile that characterizes consumers in terms of:
      • their proximity to the downtown location
      • their reason for visiting the caf
      • what experiences they might be having before their visit
      • what factors might motivate them to use the app to learn about and order from Somethins Brewin
    • How could the target audience be described based on demographics?
    • How could the target audience be described based on psychographics?
    • Do you recommend using a push or pull strategy to meet the campaign objectives? What reasons would you have for choosing a specific strategy?

    Design of Content Strategy

    Considering your recommended campaign objective, it is time to design the message content. Respond to the following prompts:

    • Discuss how you will design a campaign that will do each of the following from the 5A framework:
      • create awareness of the new location
      • appeal to those in the downtown location
      • ask consumers to try Somethins Brewin
      • create a desire in consumers to act on their interest in the caf
      • convince consumers to advocate or recommend that others try the new location
    • How would you pretest the content to ensure that it resonates with consumers? In other words, how will you put the content in front of the target customers to ensure that the messaging is clear, compelling, and likely to advance the business toward improved outcomes?
    • Consider the objective you have established for the advertising, as well as what the owner would like to achieve from their new location. How would the owner measure the effectiveness of digital marketing using post-testing approaches such as aided recall, unaided recall, attitude tests, or sales tests?

    Digital Marketing Recommendations

    Respond to the following prompts:

    • Pick three digital marketing tools and recommend how the owner should use each of these in a campaign:
      • content marketing
      • online video marketing
      • email marketing
      • social media marketing
      • website marketing
      • blogs and online forums
      • mobile marketing
    • Describe how each of the three tools you chose will accomplish one or more of the following outcomes:
      • spreading of information
      • stimulation of demand
      • customer satisfaction
      • stabilization of sales volume
      • managing cost of customer acquisition

    Budget Approach Recommendations

    Consider the digital marketing tools you recommended for the campaign. Now you need to recommend a budget approach for the new Somethins Brewin location. Respond to the following prompts:

    • Recommend which budget approach the owner should use:
      • percent of sales
      • all you can afford
      • return on investment (ROI)
      • competitive parity
      • objective and task
    • Describe how the budget approach you recommend supports the reach and frequency needed for the first six months.

    Step 3. Submit Your Touchstone

    Review the Rubric and Requirements (below) to confirm your Touchstone is ready to submit. When you’re ready, submit your completed Touchstone using the blue button at the top of this page.

    B. Rubric

    Advanced (100%) Proficient (85%) Acceptable (75%) Needs Improvement (50%) Non-performance (0%)

    Creation of a Campaign Objective

    Proposal effectively develops a campaign objective. (20%)

    		 A comprehensive campaign objective that clearly supports the goals of the owner is described. A clear choice and rationale for the advertising objective is provided. A comprehensive campaign objective that supports the goals of the owner is developed. A rationale for the advertising objective is provided. A campaign objective that supports the goals of the owner is developed. A rationale for the advertising objective is provided but limited. A campaign objective is developed but may not support the goals of the owner. The rationale for the advertising objective is unclear. A campaign objective is missing, or so little work has been done that no credit may be given.

    Analysis of Target Audience

    Proposal effectively analyzes the target audience. (20%)

    		 A comprehensive analysis of the target audience clearly discusses components of the customer profile, including demographics and psychographics. A clear choice of a push or pull strategy is identified and supported. A comprehensive analysis of the target audience clearly discusses components of the customer profile, including demographics and psychographics. A push or pull strategy is identified and supported. An analysis of the target audience identifies some components of the customer profile, including demographics and psychographics. The choice of a push or pull strategy is identified with limited rationale. An analysis of the target audience identifies demographics or psychographics. The choice of a push or pull strategy is unclear. An analysis of the target audience is missing, or so little work has been done that no credit may be given.

    Design of Content Strategy

    Proposal effectively designs a content strategy. (20%)

    		 A comprehensive design of the content strategy addresses the 5A framework components. Pretesting and post-testing in content strategy are clearly identified and supported. A comprehensive design of the content strategy addresses the 5A framework components. Pretesting and post-testing in content strategy are identified and supported. The design of the content strategy addresses the 5A framework components. Pretesting and post-testing in content strategy are identified with limited rationale. The design of the content strategy addresses some of the 5A framework components. Pretesting and post-testing in content strategy are unclear. The design of the content strategy is missing, or so little work has been done that no credit may be given.

    Digital Marketing Recommendations

    Proposal recommends appropriate digital marketing tools. (20%)

    		 Comprehensive digital marketing recommendations linked to three tools that support the owners goals are clearly described. More than one outcome is linked to each of the digital marketing tools. Comprehensive digital marketing recommendations linked to three tools that support the owners goals are clearly described. More than one outcome is linked to digital marketing tools. Digital marketing recommendations linked to three tools that support the owners goals are described. One outcome is linked to each of the digital marketing tools. Digital marketing recommendations linked to tools are identified but do not clearly support the owners goals. Outcomes are not clearly connected to the digital marketing tools. Digital marketing recommendations are missing, or so little work has been done that no credit may be given.

    Budget Approach Recommendations

    Proposal recommends an appropriate budget approach. (10%)

    		 Comprehensive budget approach recommendations are clearly described and appropriate for the reach and frequency needed to accomplish the owners goals. Rationale for the selected budget recommendations is clearly provided. Comprehensive budget approach recommendations are clearly described and appropriate for the reach and frequency needed to accomplish the owners goals. A rationale for the selected budget recommendations is provided. Budget approach recommendations are described and appropriate for the reach and frequency needed to accomplish the owners goals. Limited rationale for the selected budget recommendations is provided. Budget approach recommendations are described but unclear in terms of how they will support the reach and frequency needed to accomplish the owners goals. Rationale is not clearly provided. Budget approach recommendations are missing, or so little work has been done that no credit may be given.

    Conventions

    Submission follows conventions for standard written English and meets requirements. (10%)

    		 There are almost no errors in grammar, punctuation, spelling, and capitalization; all length and formatting requirements are met. Paper is at least a full 6 pages (not including title and reference pages). There are minor errors in grammar, punctuation, spelling, and capitalization that do not impede readability; length and formatting requirements are nearly met. Paper is at least 5 full pages (not including title and reference pages). There are frequent errors in grammar, punctuation, spelling, and capitalization that somewhat impede readability; length and formatting requirements are nearly met. Paper is a full 4 pages (not including title and reference pages). There are consistent errors in grammar, punctuation, spelling, and capitalization that significantly impede readability; length and formatting requirements are not met. Paper is a full 3 pages (not including title and reference pages). Submission does not meet the minimum threshold for points to be awarded. Paper is less than 3 full pages in length (not including title and reference pages).

    C. Requirements

    The following requirements must be met for your submission to be graded:

    • Composition must be at least six pages (approximately 1,500 words), double-spaced, with one-inch margins.
    • Use a readable 11- or 12-point font.
    • Composition must be original and written for this assignment and all writing must be appropriate for an academic context.
    • Plagiarism of any kind is strictly prohibited.
    • Submission must include your name, the date, and the title of your composition.
    • Include all assignment components in a single .doc or .docx file.

  • emergency coding now

    we have thees project author one give us that file , but we want websit like fegma like we can see it online , we don’t want coding — I send it to them 1.

    What I need from you now is to create a simple website using code. When the user first opens it, it should display the project title. After that, there should be a section that shows a list of colleges.

    The colleges should be: Computer Science, Engineering, and Business Administration.

    Inside each college, there should be two courses, and inside each course there should be students grades (A+, B, C, D).

    We want to use these grades as coursework grades during the semester, and then build a prediction feature that estimates what the students might get in the final exam based on their current performance.

    I have already attached the data source in the Proposal and Sprint 1, which you should use for the project.

    We want the website to be built using a low-code platform, so that we can easily use it and make changes or updates ourselves later.

    Please keep everything simple, user-friendly, and easy to modify.

  • 2 SUMMARIES ON 2 READINGS

    Since you’ll be missing class, it would be helpful if you could complete a short make-up assignmenta brief summary (350 words) of one course reading of your choice each week. Specifically, please write one summary about an article from the Early Childhood week (4/2) and another summary about an article from the Middle Childhood week (4/9). The assignments should be submitted as double-spaced Word documents following APA style. You may submit them whenever you’re able, considering your observance of Passover. If you have any questions, feel free to ask.

  • Complete the following asssignment for a $175 tip

    1 pg Reentry

    Identify 3-4 key details from this video. Basically highlight the important topics.

    Editplease NO PLAGIARISM OR AI TO COMPLETE PLEASE PROVODE PROOF NO AI WHEN DONE


  • entr3312 discussion

    Reflect on a time when you were part of a team where individual commitment and active participation played a role in the team’s success (or failure) to innovate.

  • psy-260- Introduction to Psychological Research and Ethics

    The purpose of this assignment is to summarize empirical research and apply the four validities to ensure the ability to support claims.

    For this assignment, you will choose one empirical article that make an association claim. You will summarize and interrogate the article using the three claims, four validities framework discussed in class.

    No review or meta-analyses can be used for this assignment.

    Review the attached “Article Interrogation Guide” to ensure you are investigating the appropriate material for each section when completing your template.

    This assignment uses a template. You must use the attached “Article Interrogation Template” to receive full credit for this assignment.

    Be very careful not to plagiarize at this stage. Please reread the course resources on academic integrity (plagiarism) and the APA guide on paraphrasing.

    Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center.

    This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

    You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.

  • 6050 wk 8 discussion

    Word cloud generators have become popular tools for meetings and team-building events. Groups or teams are asked to use these applications to input words they feel best describe their team or their role. A word cloud is generated by the application that makes prominent the most-used terms, offering an image of the common thinking among participants of that role.

    What types of words would you use to build a nursing word cloud? Empathetic, organized, hard-working, or advocate would all certainly apply. Would you add policy-maker to your list? Do you think it would be a very prominent component of the word cloud?

    Nursing has become one of the largest professions in the world, and as such, nurses have the potential to influence policy and politics on a global scale. When nurses influence the politics that improve the delivery of healthcare, they are ultimately advocating for their patients. Hence, policy-making has become an increasingly popular term among nurses as they recognize a moral and professional obligation to be engaged in healthcare legislation.

    Resources

    Be sure to review the Learning Resources before completing this activity.
    Click the weekly resources link to access the resources.

    To Prepare:

    • Revisit the Congress.gov website provided in the Resources and consider the role of RNs and APRNs in policy-making.
    • Reflect on potential opportunities that may exist for RNs and APRNs to participate in the policy-making process.

    Post an explanation of at least two opportunities that exist for RNs and APRNs to actively participate in policy-making. Explain some of the challenges that these opportunities may present and describe how you might overcome these challenges. Finally, recommend two strategies you might make to better advocate for or communicate the existence of these opportunities to participate in policy-making. Be specific and provide examples

    .

    • Short, N. M. (2022). Milstead’s health policy and politics: A nurse’s guide (7th ed.). Jones & Bartlett Learning.
      • Chapter 4, Policy Analysis and Design (pp. 7793)
      • Chapter 9, The Influence of Patient Health Data on Health Policy (pp. 197217)
      • Chapter 10, Financing Health Care (pp. 247257 only)
    • American Nurses Association (ANA). (n.d.). . Retrieved September 20, 2018, from
    • . (n.d.). Retrieved September 20, 2018, from
    • Klein, K. J., & Sorra, J. S. (1996). . Academy of Management Review, 21 (4), 10551080.
    • Office of Policy, Performance, and Evaluation. (2019). . Centers for Disease Control and Prevention.
    • Sacristn, J., & Dilla, T. D. (2015). . Journal of Evaluation in Clinical Practice, 21 (6), 10141017.
    • Tummers, L., & Bekkers, V. (2014). . Public Management Review, 16 (4), 527547.

  • How are bioceramics used in bone grafting and bone regenerat…

    This question is asking how special materials called bioceramics are used to repair bones and help them grow again after injury or damage.

  • URGENT ASSISTANCE IN REVISION

    hello, hav ereviewed the revision and so many things were not addressed

    1.I noticed that several references were not consistent throughout the text. Some references cited in the text did not appear in the table of contents, and some references in the table of contents did not appear in the main text. You need to check and make corrections

    ‘m now sending this document with my latest revisions. Please follow the instructions in this document to make the changes. Thank you for your hard work.