This criterion is linked to a learning outcomeDefinition of Consumer Culture

20 to >18.0 PtsExcellentClearly defines consumer culture and explains its rise.18 to >16.0 PtsProficientGood definition; minor gaps.

16 to >14.0 PtsDevelopingSurface-level explanation.14 to >0 PtsNeeds ImprovementMissing or inaccurate definition.

20 pts

This criterion is linked to a learning outcomeRole of Advertising & Media

20 to >18.0 PtsExcellentStrong explanation of how advertising shaped the American Dream.18 to >16.0 PtsProficientCovers main ideas with some detail lacking.

16 to >14.0 PtsDevelopingMinimal explanation.14 to >0 PtsNeeds ImprovementIncorrect or missing information.

20 pts

This criterion is linked to a learning outcomeOpportunity vs. Inequality Analysis

20 to >18.0 PtsExcellentInsightful argument supported with examples.18 to >16.0 PtsProficientGood argument; mildly underdeveloped.

16 to >14.0 PtsDevelopingWeak or unclear argument.14 to >0 PtsNeeds ImprovementMissing analysis.

20 pts

This criterion is linked to a learning outcomeHistorical Example

20 to >18.0 PtsExcellentUses at least one strong historical example (e.g., suburbs, postwar boom, TV ads).18 to >16.0 PtsProficientExample used but not fully connected.

16 to >14.0 PtsDevelopingVague or inaccurate example.14 to >0 PtsNeeds ImprovementNo example.

20 pts

This criterion is linked to a learning outcomeWriting Quality & Organization

15 to >13.5 PtsExcellentClear, structured, polished 2-page essay.13.5 to >12.0 PtsProficientMostly organized; minor issues.

12 to >10.5 PtsDevelopingSome disorder or grammar issues.10.5 to >0 PtsNeeds ImprovementHard to follow.

15 pts

This criterion is linked to a learning outcomeFormatting & Requirements

5 to >4.5 PtsExcellentMeets 2-page requirement; follows instructions.4.5 to >4.0 PtsProficientSlight issues.

4 to >3.5 PtsDevelopingSeveral issues.3.5 to >0 PtsNeeds ImprovementRequirements not met.

5 pts