Are You Buying This? A Rhetorical Analysis Essay

This assignment challenges you to move beyond what a Public Service Announcement (PSA) or

multimodal advertisement says to analyze how it attempts to persuade its audience. You will

write an 800- to 1,000-word evaluation argument judging the effectiveness of the persuasive

techniques in one of the approved multimodal texts.

Electronic Cigarettes and Vaping”

A video produced by David Geffen School of Medicine UCLA, Published

While you watch the advertisement, you can be taking notes, so you do not miss important points that you might want to comment on. You will likely continue to annotate on your second viewing and third and then review. And you will likely have to review the advertisement a few times to write a rhetorical analysis.