Objective
You are preparing a pitch deck to present to a group of investors. Your goal is to convince them
of the viability of a market opportunity related to an innovative solution.
Components of the Pitch
Problem Identification:
Clearly define a specific problem or pain point that you have identified in any domain
(technology, healthcare, consumer goods, etc.).
Explain why this problem is significant and relevant in todays market.
Proposed Solution:
Present your innovative solution to address the identified problem.
Highlight its key features and how it stands out from existing solutions.
Marketing Research:
Conduct research interview potential customers with proper questions using learnings as
covered in the course.
Discuss market trends, consumer needs, and the competitive landscape related to your
solution.
Market Description:
Briefly describe the target market for your solution.
Explain the value proposition: how it meets customer needs and provides a unique
benefit.
Business Model
Complete a BMC to outline the business model ensure to identify revenue model(s)
(e.g., subscription-based service, one-time purchase).
Describe any key components required to make your business model successful (i.e.
secure a manufacturing relationship with a company who can etc.)
Opportunity Assessment:
Explain why this market opportunity is attractive for investors, considering growth
potential and consumer adoption.
Pitch Deck Outline:
Slide 1: Title Slide
– Your name/Company name
Slide 2: Problem Solved
– Clearly state the problem your solution addresses
– Highlight its significance in today’s market
Slide 3: The Idea/Solution
– Briefly describe your innovative solution
– Highlight key features and unique selling points
Slide 4: Why It’s a Good Idea
– Explain the benefits of your solution
– Discuss how it improves upon existing alternatives
Slide 5: Market Research
– Present key market trends and statistics
– Include info/data from both primary and secondary sources (min 5 required total). i.e.
Primary: customer discovery interviews (in person), a survey you conduct (online).
Secondary: data, stats or a quote etc., from research papers or other online source (3
annotations from these.)
Slide 6: Customer Validation Questions
– List 3-5 key questions to ask potential customers
– Explain how these questions validated your idea
Slide 7: Business Model
– Outline your proposed business model (BMC)
– Highlight key partnerships or resources needed
Slide 8: Pricing Model
– Present your pricing strategy
– Explain how it aligns with customer value and market positioning
Slide 9: Startup Costs
– Provide an estimate of initial funding required
– Break down major cost categories (e.g., Capital Expenses, Fixed Expenses, Working
Capital)
Slide 10: Opportunity Assessment
– Summarize why this is an attractive investment opportunity