Week 3: Discussion Post 2 Consumer Behavior (10 points)
Discussion Post 2 Consumer Behavior (10 points)
Please watch video 2 and 3 before answering the below questions:
Q1. Based on Video 2, why did New Coke fail? (3 points)
Q2. Based on Video 2, what is neuro-marketing? (3 points)
Q3. In the video 2, Dr. Wu talk about how companies like google and amazon are using emotions and neuro-marketing to help understand consumer behavior. Using video 2 and video 3, give two examples how marketers are using neuro-marketing to influence consumer behavior (4 points)
The discussion post is due by April 5, 11.59 PM CST. No late submissions will be accepted.
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