Instruction:
1. You will add additional pages to your website that will be optimized for SEO, GEO and AEO.
2. Your website should include a blog page (two blog posts) and a minimum of two additional optimized pages. Page categories can be your choice, below are suggestions:
- Skills focus on digital marketing, social media badges.
- Certifications – add value by describing what skills each certification provides).
- Projects/Work samples
- Resume Page or Work experience (do not publish personal details, phone # or address)
- Videos
- Blog/Stories
- Testimonials
3. Each webpage should:
- Minimum of 300 words.
- One page on your website must be 1,000 words (blog page is recommended)
- Apply best practices to all webpages
- Apply and principles.
Submit to Brightspace:
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1. Link to website |
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2. SEO Keyword Strategy for additional pages |
56 keyword phrases used to target across your site. Base your choices on your niche, location, or interests. |
Original keyword phrases + links to additional pages where the keyword phrases are used. |
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3. Meta Titles & Descriptions |
Create a sample title tag (correct # of characters) and meta description (correct # of characters) for your homepage. |
Add screenshots for each additional page created. |
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4. Wix Analytics |
Analytics for website performance and webpage details and overview of performance to date. |
Screenshots of analytics + analysis of performance |
Grading Rubric (25 points)
The following rubric is used to assess the final published version of your professional website. This phase builds on your initial strategy and early build, emphasizing optimization for SEO, GEO, and AEO in Part B. All criteria must be met using free tools and a free Wix.com account.
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Criteria |
What to Look For |
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Home Page + Branding (3 points) |
Clear message, value proposition, personal branding, and a call-to-action. Minimum 300 words. |
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Additional Pages (6 points) |
Two or more pages (e.g. Portfolio, Resume, Testimonials) showcasing work, experience, or volunteer projects. |
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Blog Page (4 points) |
At least one blog post (750-1000 words) that is relevant, well-written, and optimized. |
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On-page SEO (4 points) |
Each page includes unique meta titles/descriptions, relevant keyword use, image alt text, and internal links. |
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AEO + GEO Elements (3 points) |
Uses brief, structured summaries (12 sentences) on key pages to help answer common search queries. Includes geo-context where relevant (e.g. ‘Digital Marketer based in Halifax, NS’). Designed for scannability. |
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Writing Quality (3 points) |
Content is clear, engaging, and organized. Minimal grammar/spelling issues. Matches brand, tone and consistency throughout website. |
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Performance Evidence (2 points) |
Includes screenshots of Wix analytics and PageSpeed Insights (desktop or mobile). No premium tools required. |
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25 points |
Total Grade |
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