Objectives:
LO1. Learn the 3 elements of business strategy
LO2. Become familiar with factors related to developing a business strategy
LO2. Identify levels of market entry strategies
Prompt:
Visit 3-4 company websites and review their business strategy. Compare the key elements such as product, competition, market, marketing strategies and digital strategy. A highlighted strategy will be on the companys website. More detailed information can be found in the latest Annual Statement or Report to Shareholders.
For example:
Ford Motor Company URL for high level review:
Annual Report:
Note: A publicly traded corporation is an ideal selection due to the transparency of information.
Instructions: In a paper of 500-600 words, select one public organization to be the focus of a course project paper. Submit a brief outline of the industry, company, product line, and online digital presence (website, app, storefront).
- Prepare this assignment according to the APA7 guidelines, including a title page, an introduction, and a conclusion. An abstract is not required. Cite in text and include a References section. A template is included here.
- In your paper, make certain that you include at least two outside references from search engines or scholarly sources from the APUS Online Library.
- Turnitin is required.
- In the Assignment dropbox, please attach your paper as a file, do not copy & paste.
Submit your assignment by 11:59 pm ET, Day 7 (Sunday).
Grading Rubric
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