Business Question

Unit 5 Assignment Directions: Business Plan

Purpose

Throughout this course, you are creating and evaluating a business plan for your own new venture. In each unit, you will be addressing various aspects of your new entrepreneurial venture. This units session is designed to bring together previous work with financial analysis in creating the business plan.

Entrepreneurship, at its heart, is creating something new that solves an existing problem. For this course, each of you will be creating a unique business plan that responds to such a problem. For this unit, you will focus on integrating previous work and creating the actual new venture business plan.

Participating in this assignment will allow you to demonstrate Critical Thinking, Business Planning, Entrepreneurship, Writing, Planning (Functions), Sustainable Business, Forecasting, Detail Oriented, Business Requirements, Innovation, New Product Development, and Strategic Planning skills.

Task

For this assignment, while continuing to use the venture that you chose in Unit 2 and integrating the work you have done up to this unit, add financial analysis to create a detailed business plan. In addition to the readings from Units 24, use this unit’s readings and videos that detail how to create a business plan to integrate past units work with new financial data and create a comprehensive business plan. In a 10- to 15-page Word document, address the following questions:

  • Describe the problem/solution that you have chosen to pursue as a business venture.
  • What are common marketing strategies for new business ventures?
  • Present multiple marketing strategies to promote your new venture.
  • Briefly critique the marketing strategies present.
  • Discuss TAM, SAM, and SOM relative to your chosen venture.
  • Use in-text citations and a list of full-text citations for all sources used.

Submission

For this assignment, you will be submitting a Microsoft Word document.

Setting up the paper (Word document):

  1. Use the attached to set up this paper properly. Replace highlighted fields with your own information.
  2. In the introduction, introduce the venture chosen in previous units.
  3. Business Description: Briefly describe your new venture.
  4. Market Analysis: This section describes the new ventures market utilizing PESTLE analysis. This must be well documented and researched.
  5. Competitor Assessment: Use Porters five forces from Unit 2 here. Do NOT copy and paste it; it must be adapted and should improve on your initial work. This must also be well documented and researched.
  6. Marketing Plan: Define the goals and objectives. Take advantage of SMART goals. Use the information you gleaned from the assignment in Unit 3 regarding non-traditional marketing strategies.
  7. Operating Plan: Detail your business operations here. Explain all processes and logistics as needed.
  8. Financial Plan: Create a financial plan. Develop a simple budget outlining startup costs, operational expenses, and potential sources of funding. This should include revenue forecasts, expense estimates, and cash flow estimates. (This is expected to be general). Conduct a break-even analysis.
  9. Write a brief summary as a conclusion.

WRITE MY PAPER

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