OVERVIEW
Description
Our organization provides professional development, career exploration, and resource support for firstgeneration, lowincome (FGLI) students, both those enrolled in college and those pursuing nontraditional pathways. While our platform offers free highquality tools, workshops, and opportunities, many students are either unaware of these resources or do not engage with them consistently. This limits our ability to deliver impact at scale. How might we increase the number of FGLI students using our platform and deepen their engagement with the resources we provide?
Summary
Students will analyze our current platform, user behaviors, and outreach strategies to develop creative, researchbacked recommendations for increasing student signups and improving ongoing engagement. The goal is to help more FGLI students discover, use, and benefit from our professional development resources.
Parameters: what is in and out of scope? Are there things they should definitely consider and things that are not appropritate to deal with for this problem?
In Scope:
Understanding current user engagement patterns
Identifying barriers to awareness, access, or motivation
Researching best practices in student engagement, digital platforms, and community building
Proposing new features, communication strategies, incentives, or partnerships
Creating mockups, campaign ideas, or user journey improvements
Conducting surveys, interviews, or focus groups with students
Out of Scope:
Major technical rebuilds of the platform
Budgetheavy solutions requiring large staffing or infrastructure changes
Suggested research topics, resources and questions: the students can come up with some of this on their own, but your ideas and input will help. Are there specific things you want the students to research or specific resources they should use?
Suggested Research Topics:
Engagement strategies used by other studentfocused platforms
Behavioral motivators for firstgeneration and lowincome students
Effective communication channels for Gen Z learners
Incentive models (gamification, rewards, recognition)
Communitybuilding strategies
Ambassador programs in nonprofit organizations
Suggested Resources:
Case studies from nonprofits serving FGLI students
Reports from organizations like:
Pell Institute
Strada Education Network
User experience (UX) research frameworks
Social media engagement analytics
Interviews with current platform users and Ambassadors
Guiding Questions:
What prevents students from discovering or returning to the platform?
Which features or resources do students find most/least valuable?
What would lessen resistance to using the platform?
How can we make the platform feel more personalized and supportive?
What incentives or community elements would motivate consistent use?
If a survey is involved, approximately how many people would you like surveyed and what types of people should be targeted?
Target Sample Size: 100150 respondents
Target Audience: FGLI recent graduates and college students across all UH colleges
Additional: Include a few short interviews (510 students) for deeper qualitative insights.
What information should be in the students’ final report?
Summary of research findings (survey data, interviews, competitive analysis)
Key insights about student needs, motivations, and barriers
Proposed strategies to increase platform awareness and engagement
Prioritized recommendations with rationale
Potential impact and feasibility assessment
Optional prototypes (marketing materials, feature mockups, user journey maps)
What data do you want the team to give you, and to whom will they be giving this information?
Cleaned survey results and interview summaries
A list of key insights and themes
A final presentation deck summarizing recommendations
Any mockups, campaign ideas, or engagement models they create
Presentation Format
In Person
Preferred mode of contact? The key contact will be the point person for student questions and to check in with the students to ensure they are on track. This person will be contacted for the final grade of the project.
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