Business administrators must evaluate how organizations operate within their historical development, industry context, and global environment. Effective administration requires analyzing organizational needs across areas such as structure, leadership, operations, and change management. In todays business landscape, this also includes understanding how AI can be leveraged to optimize decision-making, enhance efficiency, and maintain competitiveness. This assessment will help you develop research skills and apply AI-driven insights to strategize effectively for your chosen organizations future needs, structure, leadership, and change management. Additionally, this assessment emphasizes the ever-expanding capabilities of AI and its role in shaping business strategies.
Assessment Preparation
Read the following scenario: Imagine youre on a team of analysts that has been hired by a global organization (the business you selected in your Week 1 assignment) to consult on how they can improve their efficiency. However, before you can dive into recommendations, you need to analyze the needs of the business and present your findings to your team leader. Your team will rely on this information for the background information for future reports and presentations.
Conduct further research for the following information about your selected organization:
- Organizations strengths, weaknesses, opportunities, and threats (SWOT)
- Other companies in the same industry
- AI tools in the industry, including AI uses from other companies in the industry
- Key management functions for developing business opportunities in the industry
Assessment Deliverable
Create a 525- to 700-word detailed needs analysis outline for your team lead that provides information on the organization, its industry, and its AI business opportunities. Use the information you collected in the Wk 1 Outline: Organization Research assignment, where applicable. Include the following headings and information in your outline:
- Organization Overview
- Summarize the organizations mission, vision, and significant milestones previously identified. Explain the importance of this information when analyzing the needs of the organization in a global environment.
- Analyze the SWOT findings. Explain how the weaknesses and threats can be turned into opportunities. Consider how the organization currently uses AI.
- Industry Context and AI Opportunities
- Identify 2 other public companies in the same industry that are using AI.
- Explain how these companies are using AI to gain competitive advantages.
- AI-Driven Business Opportunity
- Propose 1 AI-driven business opportunity that your organization could pursue to improve its competitive position, based on the SWOT analysis.
- Explain how this opportunity addresses current market trends or unmet customer needs.
- Describe how AI will play a critical role in the development and success of the opportunity. Be specific about the AI technologies (tools or platforms) or methods involved and why they are essential. If helpful, provide examples to illustrate your idea.
- For example: If your organization is a cruise line, you could propose an AI-powered “Personalized Cruise Concierge” app. This app would use machine learning to recommend activities, dining options, and excursions based on guest preferences, past travel history, and real-time data like weather or crowd levels. This idea promotes the demand for personalized travel experiences and helps guests feel less overwhelmed by onboard options. AI would be critical for analyzing guest data, providing real-time recommendations, and improving the overall customer experience.
- Identify 1 key management function (planning, organizing, leading, or controlling) that is critical for developing and implementing the proposed AI-driven business opportunity.
- Discuss how this function enables the organization to use AI ethically and strategically, addressing potential risks and aligning with the organizations goals. Use evidence from your SWOT analysis or examples to support your argument.
Note: Use the organizations website and other reputable outside sources to build knowledge of the organization. This information may not be stated specifically in available documents. You will have to use what you learn to infer what the information is likely to be.
Formatting Requirements
The outline should be clearly formatted with headings for each section. Use concise language while providing enough detail to demonstrate your understanding of the organization, its strategic opportunities, and the role of AI in its future trajectory.