Category: Marketing

Individual Internet Assignment Due Date Refer to Syllabus Submit into Canvas Assignment Dropbox For this assignment you will need to search the internet for information that would help an entrepreneur and/or small business owner to understand the importance of evaluating their organizations marketing strategy along with their customer and product portfolios. You would then create a simple, yet very effective step by step instruction manual in a double-sided bi-fold or tri-fold brochure format describing how these entrepreneurs and/or small business owners can implement the various business models into their organizations strategy. You can use MS Word, Publisher or any other software program to complete this assignment. However, your final document must be in either an MS Word or PDF file. Refer to the syllabus for the due date. Your brochure must include the following 3 concepts SWOT Analysis Porters 5 Forces of Competition Breakeven Analysis Then, you can choose 2 additional concepts from the list below to complete your brochure. Customer Lifetime Value PESTLE Analysis Unique Selling Proposition Product Life Cycle Analysis SWOT Analysis Sustainable Competitive Advantage Environmental Scan Creativity and professionalism of the assignment presentation will also be counted toward the students grade so be sure to submit a creatively and professionally designed brochure. See the syllabus schedule for the due date. Be sure to list the website links and other sources used in your report and submit in Canvas by the due date.

Assignment for Class: Professional Marketing and Sales Management. Assignment details are attached. For my specific assignment, company and product offerings are explained below. Remember that not only a report (in MS Word doc format), but also a PowerPoint presentation MUST also be made. Examples are outlined in the document I attached. Disregard the direction on making an audio presentation, I will take care of that. Chosen company: CVS Pharmacy Chosen product offering: CVS RapidCareTM Health Stations Core idea: CVS RapidCareTM is a self-service in-store health assessment and telehealth station that allows customers to quickly check key health metrics and connect with licensed healthcare providers without scheduling a traditional appointment. Think of it as: ATM for healthcare. MinuteClinic + Telehealth + Preventive Screening combined. Fast, affordable care inside a retail pharmacy.

Assignment for Class: Professional Marketing and Sales Management. Assignment details are attached. For my specific assignment, company and product offerings are explained below. Remember that not only a report (in MS Word doc format), but also a PowerPoint presentation MUST also be made. Examples are outlined in the document I attached. Disregard the direction on making an audio presentation, I will take care of that. Chosen company: CVS Pharmacy Chosen product offering: CVS RapidCareTM Health Stations Core idea: CVS RapidCareTM is a self-service in-store health assessment and telehealth station that allows customers to quickly check key health metrics and connect with licensed healthcare providers without scheduling a traditional appointment. Think of it as: ATM for healthcare. MinuteClinic + Telehealth + Preventive Screening combined. Fast, affordable care inside a retail pharmacy.

CompleteProject Prep Assignment (Part II)

Testing the Utah 2034 Olympics Logo

For this project prep assignment (done in two parts), you will test different color variations of the current Utah 2034 Winter Olympics logo.

In this Part II, you analyze the Qualitative data and report your findings.

Files

You will need to following files to complete this quiz:

Survey File:

Qualtrics Data:

AI Data:

Question at position 1

1

Numeric

2 points

Question at position 1

0:00 – 9:54

Code each survey response as positive, negative, or neutral within Qualtrics.

Once finished, create a bar chart for these “topics” and breakout the chart by Ad. Then upload the bar chart below.

Answer

0:00 – 9:54

Code each survey response as positive, negative, or neutral within Qualtrics.

Once finished, create a bar chart for these “topics” and breakout the chart by Ad. Then upload the bar chart below.

Question at position 2

2

Fill in the Blank

2 points

Question at position 2

Answer the following based on the chart you created.

The Current logo had approximately

Question Blank 1 of 6

negative comments and Question Blank 2 of 6

positive comments.

The Dark logo had approximately

Question Blank 3 of 6

negative comments and Question Blank 4 of 6

positive comments.

The Orange logo had approximately

Question Blank 5 of 6

negative comments and Question Blank 6 of 6

positive comments.

Question at position 3

3

Fill in the Blank

2 points

Question at position 3

9:54 – END

Give AI the data (

) and the following prompt:

“Imagine you are a marketing researcher and are asked to analyze the Open Thoughts from this dataset. Participants from this study were show either the “Current,” Dark,” or “Orange” logo and asked to share their impressions. Analyze the sentiment and themes from their responses and report the results for each logo. Then, provided recommendations based on the results.”

After reviewing the findings, what insights and recommendations would you give for the Current Logo?

Type/paste completion code here.

Question Blank 1 of 1

Question at position 4

4

Fill in the Blank

2 points

Question at position 4

Continuing, what insights and recommendations would you give for the Dark Logo?

Type/paste completion code here.

Question Blank 1 of 1

Question at position 5

5

Fill in the Blank

2 points

Question at position 5

Finally, what insights and recommendations would you give for the Orange Logo?

Type/paste completion code here.

Question Blank 1 of 1

CompleteProject Prep Assignment (Part I)

Testing the Utah 2034 Olympics Logo

For this project prep assignment (done in two parts), you will test different color variations of the current Utah 2034 Winter Olympics logo.

In Part I, you build the survey and then, in Part II, you will analyze the Qualitative data and report your findings.

Question at position 1

1

Fill in the Blank

2 points

Question at position 1

0:00 – 10:03

Complete the following steps

1. Create a new survey project through
3. Name the first block “Intro”
4. Use a Text/Graphic for the first question and name the question “Consent.”
5. Paste the text below for the question.

Question Text

Introduction

Thank you for taking this survey regarding specific aspects of consumer motivation. This study is expected to take 1 minute to complete. Please consider each decision carefully and answer the questions thoughtfully.

Procedures

You will be asked questions regarding a given purchasing scenario.

Confidentiality

All information provided will remain confidential and will only be reported as group data with no identifying information.

Participation

Participation in this research study is voluntary. Participants must be at least 18 years or older to participate in the research study. You have the right to withdraw at anytime or refuse to participate.

Risks and Benefits

This study poses minimal risk but has potential to benefit the fields of marketing and organization behavior.

Questions about the Research

If you have questions regarding this study, you may contact Dustin Harding, by sending an e-mail to dharding@uvu.edu.

By clicking on the arrow below, you acknowledge that you have read and understood the above consent and desire of your own free will to participate in this study.

When completed, your first block should look exactly as shown below

Do this next step after building the rest of the survey

After exporting the completed survey to a word file, paste the full first block into the box below to receive your completion code.

Type/paste completion code here.

Question Blank 1 of 1

Question at position 2

2

Fill in the Blank

3 points

Question at position 2

10:03 – 15:56

Complete the following steps

1. Create a new block and name it “Questions.”
2. Add the questions shown below.
3. Make sure the question name and label are exactly as shown below.
4. Make sure the content type for Q3 is set to “Number”

Question Text

Q1

Imagine that the image above is the logo design for the Utah 2034 Winter Olympics.

In a few words, what would you think or feel about the olympic games based solely on the logo?

Q2

Imagine that the image above is the logo for the Utah 2034 Winter Olympics.

If you could purchase a t-shirt with the logo printed on the front, would you?

Q3

How much would you pay for that t-shirt?

List dollar amount

When completed, your “Questions” block should look exactly as shown belowDo this next step after building the rest of the survey

After exporting the completed survey to a word file, paste the full 2nd block into the box below to receive your completion code.

Type/paste completion code here.

Question Blank 1 of 1

Question at position 3

3

Fill in the Blank

3 points

Question at position 3

15:56 – 24:12

Complete the following steps

1. Save the three logo’s from the top of this assignment
2. Create a Text/Graphic question for each logo and upload one logo to each graphic at the top of the “Questions” block.
3. Make sure the questions are titled “Current,” “Dark,” and “Orange.”
4. In the Survey flow, set up a randomizer as shown below (make sure the embedded data is set to “Text Set”).
5. Set the display logic for each question as shown below.

When completed, your survey flow should look like thisWhen completed, the top of your “Questions” block should look exactly as shown belowDo this next step after building the rest of the survey

After exporting the completed survey to a word file, paste the full 2nd block into the box below to receive your completion code.

Type/paste completion code here.

Question Blank 1 of 1

Question at position 4

4

Fill in the Blank

2 points

Question at position 4

24:12 – END

Complete the following steps

1. Create a new block and name it “Demographics.”
2. Add Q4 and Q5 exactly ad show below.
3. Make sure the question names and labels are exact.

When completed, your demographics block should look exactly as shown belowDo this next step after building the rest of the survey

After exporting the completed survey to a word file, paste the full 2nd block into the box below to receive your completion code.

Type/paste completion code here.

Question Blank 1 of 1

Assignment Overview

For this assignment, you will select ONE of the objectives listed below and demonstrate your understanding using real-world examples. You may choose to cover more than one objective for additional depth.

Choose From the Following Objectives:

Option A Objective 6-1

Explain how markets are generally classified.

Your paper should:

• Define what a market is.
• Explain at least three types of markets (consumer, business, government, institutional).
• Provide real-world examples of each.
• Explain how buying behavior differs across these markets.

Length: 12 pages

Option B Objective 6-2

Discuss three targeting strategies.

Your paper should:

• Define target marketing.
• Explain:
• Undifferentiated (mass) marketing
• Differentiated (multi-segment) marketing
• Concentrated (niche) marketing
• Provide one real company example for each strategy.
• Discuss advantages and disadvantages of each strategy.

Length: 12 pages

Option C Objective 6-3

Identify the major segmentation variables.

Your paper should:

• Define market segmentation.
• Explain the four major segmentation variables:
• Geographic
• Demographic
• Psychographic
• Behavioral
• Provide a real-world product example and describe how it uses at least two of these variables.

Length: 12 pages

Formatting Requirements

• Typed, double-spaced
• 12-point Times New Roman or Arial
• 1-inch margins
• Include your name and course information
• Use complete sentences and professional writing