Category: Marketing

Instructions Assignment Directions: Objective: For this assignment, you will explore how brands implement Integrated Marketing Communications (IMC) by evaluating their ability to deliver a consistent message across various marketing channels. Start by selecting a brand that interests you; this can be a well-known company or a brand you are familiar with. Your task is to review the brands IMC program comprehensively. Begin your report with an introduction where you present the chosen brand and provide a brief overview of its IMC strategy. Follow this with a detailed analysis, addressing each key aspect of the brands IMC approach, and use specific examples to support your observations. Conclude your report by summarizing the effectiveness of the brands integration of marketing messages across different platforms and discuss the advantages of their approach. Instructions: 1. Select a Brand: Choose a brand that interests you. This can be a well-known company or a brand you are familiar with. 2. Review the Brands IMC Program: Your analysis should cover the following areas: Social Media Platforms: Review the brands social media accounts (e.g., Facebook, Instagram, YouTube). Are the messaging and ads consistent across these platforms? Does the brand use any influencers? If so, how are they integrated into the brands messaging? Website Review: Visit the brands official website. Evaluate how the websites design, content, and messaging align with what you observed on their social media platforms. Traditional Marketing: Check if the brand uses traditional marketing methods such as billboards, TV commercials, or print ads. Analyze whether these traditional marketing efforts are consistent with their online presence. 3. Evaluate Consistency Across Platforms: Consistency: Assess how well the brand maintains a consistent look, tone, and key message across all marketing platforms (social media, website, traditional marketing). Effectiveness: Consider how this consistency impacts the brands overall image and customer perception. Guidelines to help you write your paper: Introduction: Introduce the brand you have selected and briefly describe its IMC approach. Analysis: Address each of the areas mentioned above. Use specific examples to illustrate your observations. Use clear headings for each section. Conclusion: Summarize how effectively the brand integrates its marketing messages across different platforms and the benefits of this approach. Submission Instructions: Please use: APA formatting using a cover page, 1-2 content page(s) and Reference page. Word document. You must cite at least 2 references. Cover page Content page Content page Content page (optional) Content page (optional References Be sure to review the following prior to submitting your assignment: Academic Integrity Guidelines Assignment Rubric If you do not see the rubric, in the blue horizontal navigation bar select Course Tools, then Assignments. Select the appropriate assignment, and the rubric will be located near the bottom of the page. This assignment aligns with the following: Course Objective 5 Lesson Objective 5.2 Resources & Support Office 365 [webpage]: You have free access as an APUS student. Sign in with your MyCampus Email credentials. Submitting and Confirming a Submission : Watch this 3-minute video if you need guidance on submitting your assignment.

INTERNSHIP REPORT | 1 ECTS

After earning a Pass grade for the Internship, students must submit a final written report. The

Internship Report is a 10-page/2500-word academic essay in which students describe their

Internship and analyze it in depth according to the formal requirements specified below.

Report Structure

The Internship Report should be written in 12pt Times New Roman font with 1.5 line spacing and 2.54

cm margins.

The general structure of the Report should follow this order:

Introduction (approximately 250 words) Provide an overview of the Internship Provider for

which you completed your Internship, including its main functions, activities, and objectives.

Description of the Internship (approximately 500 words) Provide a detailed description of

the specific tasks and responsibilities you handled during the Internship and how they

contributed to the Internship Providers goals.

Academic Reflection (approximately 1250 words) Elaborate upon the key scientific

principles, theories, and concepts that you have learned through your coursework at Modul

University which were relevant to your Internship and explain how you applied this academic

knowledge in practice during your Internship. The use of scientific sources with APA

referencing style is required.

Personal Evaluation (approximately 250 words) Assess your overall experience, including

what you learned personally and professionally.

Conclusions and Recommendations (approximately 250 words) Summarize key

takeaways from the Internship experience and suggest any recommendations for

improvement, both for the Internship Provider and for future students.

Bibliography A minimum of five scientific references must be included. APA referencing

style is required.

I am attaching three files:

1. Internship Report Template this is the empty template that must be used to structure the final report.
2. Internship Report 2 this is the report that needs to be rewritten.
3. Internship Appraisal Form this document includes my official evaluation, responsibilities, and tasks performed during the internship.

The main objective is to rewrite Internship Report 2 so that:

• It clearly reflects my personal voice and perspective.
• The writing style is significantly different from the original version.
• Different academic sources are used.
• The structure follows the provided Internship Report Template.
• Additional responsibilities are included, specifically my work on developing and optimizing delivery services for the second restaurant in the network, Golden Rice, alongside Trattoria Maria.
• Some related but realistic tasks connected to my role as a Digital Marketing Assistant can be added to strengthen the report.

The final report must sound authentic, professionally written, and clearly reflect my individual experience and contributions within the company.

6 paragraphs

600-700 words

Based on the file contrast outline essay

Students will attend the Career Fair Success Employer Panel (3/4) and/or the All Majors Job and Internship Fair (3/5). Attending both events is strongly encouraged. Students will prepare for the event and participate by speaking with at least five recruiters.

Please provide a brief reflection (approx. 500 words) answering the following questions:

• First, include the professional introduction you created in class. Save this to include in your Career Portfolio.
• What event(s) did you attend, and who did you speak to?
• What is one thing you learned about employers and opportunities? What is one thing you learned about professional networking?
• What is one action step you will take following the event? (Examples: follow up with the recruiter, research an opportunity further, apply for a job or internship.)

Part A: brand purpose, Create a brand from scratch include brand name brand values mission statement.

Part B: brand positioning, include competitor analysis, USP why my brand is different. Target persona and positioning statement.

Part C: brand persona: brand personality, tone of voice , key brand messages and tagline.

Create a realistic brand, use brand theory properly, show strategy, justify decisions academically.