Bright Academic Experts

Category: Marketing

  • Check AI and decrees AI present

    I need to check the AI and similarity percentage using Turnitin, and please make any necessary modifications to decrease the AI percentage.

    Requirements:

  • What is Marketing, Core concept of Marketing and Marketing M…

    Marketing: Marketing is the process of planning and executing the conception, pricing, promotion and distribution of Ideas goods and services to create exchanges that satisfy individual and organizational objects.


    Also know that core concept of marketing is

    1.Needs, Wants and Demand 2, Product and Services, 3. Value Satisfaction, 4. Exchange Transactions and Relationship, 4. Market.

    Need: State of felt deprivation.
    Want    : The form taken by human needs as they are shaped by culture and individual personality. Demand: Wants baked by buying power.
    Value, Satisfaction:    Value is when it is valued and satisfaction is the customer’s feeling of pleasure or disappointment resulting from comparing a product’s actual performance against their expectations
    or (value is the perceived worth or benefits a product/service offers relative to its cost (price, time, effort).

    Exchange: The act of obtaining a desired object from someone by offering something in return.

    Transaction: A trade between two parties that involves agreement, and a place of agreement.

    Relationship: The process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders.

    Market: The set ofall actual and potential buyers of a product or service.

    Marketing Mix: 1. Product, 2, Price, 3. Place, 4. Promotion

    • Product: Variety, Quality, Features, Brand name, Packaging, Services.
    • Promotion: Advertising, Personal selling, Sales promotion, Public relationship
    • Price: List price, Discount, Allowances, Payment period, Credit Terms
    • Place: Channels, Coverage, Locations, Inventory, Transportation.

    Requirements:

  • Saudia (Oligopoly Market) 4,000+ Word Marketing Analysis &a…

    Hi,

    We have assignment for MKT 601 Marketing Management, and our selected company is Saudia (Saudi Arabian Airlines) operating in an oligopolistic market (airline industry).

    Please read the requirements carefully and follow them strictly.

    1) Required Deliverables

    A) Word Report (Full Version)

    • The report must be no less than 4,000 words (excluding references).
    • It must be a fully developed academic paper, not brief answers.
    • Clear structure, professional writing, and analytical depth are required.
    • The report must include proper academic citations and a complete reference list.

    B) PowerPoint Presentation (Executive Summary)

    In addition to the Word report, prepare a professional PowerPoint presentation (1015 slides maximum) that:

    • Summarizes the key findings of the report.
    • Is clean, modern, and executive-level in design.
    • Uses strong graphics, visual frameworks, competitor maps, STP diagrams, 4Ps visuals, and charts.
    • Is not text-heavy.
    • Is presentation-ready so I can speak confidently from it.
    • Includes brief speaker notes for explanation.

    The presentation must look highly professional and visually impressive.

    2) Assignment Structure (Must Follow Exactly)

    The report must answer the following four main areas in depth:

    1. Competitive Environment & Consumer Behavior

    • Analyze how Saudia operates in an oligopolistic airline market.
    • Explain how competitive pressures influence its strategies.
    • Examine how consumer behavior (loyalty, switching costs, preferences) affects its marketing decisions.

    2. Segmentation, Targeting & Positioning (STP)

    • Identify how Saudia segments the market.
    • Evaluate how effectively it targets its chosen segments.
    • Assess its positioning relative to key competitors.
    • Provide critical analysis, not just description.

    3. Branding & Marketing Mix (4Ps)

    • Critically evaluate Saudias branding strategy.
    • Analyze how the brand aligns with:
      • Product
      • Price
      • Place
      • Promotion
    • Identify which P contributes most to sustainable competitive advantage and justify your reasoning.

    4. Technology, Market Research & IMC

    • Explain how Saudia uses AI, data analytics, and market research in marketing decision-making.
    • Analyze how traditional and digital marketing channels are integrated.
    • Assess how brand consistency is maintained across platforms.

    3) Academic & Formatting Requirements

    • Font: Times New Roman
    • Body text: Size 12
    • Headings: Size 14
    • Clear academic formatting
    • Proper paragraph structure
    • Formal MBA-level writing style

    4) Referencing & Integrity Requirements

    • The work must be fully original.
    • Turnitin similarity must NOT exceed 10%.
    • AI-generated content must NOT exceed 10%.
    • No copy-paste from websites.
    • All data and arguments must be supported with properly cited sources.
    • Use a recognized referencing style (APA or Harvard).
    • Provide a complete reference list at the end.

    5) Research Sources (Recommended)

    Use credible and reliable sources such as:

    • Saudia official website and reports
    • General Authority of Civil Aviation (GACA) reports
    • Saudi General Authority for Statistics (GASTAT) aviation data
    • Vision 2030 reports
    • Industry and academic marketing sources

    Use a mix of academic and industry references.

    6) Quality Expectations

    The paper must demonstrate:

    • Strong analytical depth
    • Application of marketing theory
    • Evidence-based arguments
    • Clear structure
    • Professional academic tone

    The PowerPoint must be:

    • Visually strong
    • Strategically summarized
    • Consultant-level in quality
    • Suitable for MBA presentation

    I have also attached the relevant files for your review and further clarification.

    Requirements: Academic

  • Consumer Behaviour Case Study

    Here are the details of the case study.

    Answer all 5 question in a presenattion format

    10 APA references backed by in-text citations

    Requirements: As long as needed

  • Consumer Behavior in Marketing

    This will be an ongoing project until completed.

    I will attach the project brief and grading scheme. Please make sure to follow the grading scheme exactly to ensure the maximum performance.The assignment is

    AI and CONSUMER BUYING PROCESS

    The industry is Ecommerce.

    We are asking “What factors influences Customer Decision making in E-commerce and how AI influences CDM”

    Present one or more cases of AI influencing each stage of the buying process, preferably cases of success and failure at each of the buy stage: Need, Search, Evaluation, Purchase and Post Purchase.

    You need to develop a questioner and send it so I can create it on my gmail account target respondent with responses to the questioner averaged out as part of the answer.

    Please tabulate your data in Excel sheet that I can move to mine

    Present report of your analysis. Submit printable and electronic versions of the report and Power Point slides. References: Minimum 25 APA. Double spaced, 12 font Times New Roman, about 20 pages.

    Requirements: 20 pages

  • GTB Tiktok Campaign

    This is a group project this is currently what we have done. please follow the theme and vibe of the presentation and add slides that needs to be complete as i still need to complete my end of the project. feel free to add on to any slides that are needed but do not edit any of the current words also add onto the reference list .

    Attached Files (PDF/DOCX): M30953 First Assessment Brief.docx, GTB Tiktok Campaign.pdf

    Note: Content extraction from these files is restricted, please review them manually.

  • Marketing Question

    How network marketing.Try this wonderful Book and started network marketing.


    Requirements:

  • Marketing Analytics Framework & KPI Development for Qatar Ai…

    IMPORTANT: Please complete ONLY Workshop 1 Business Analysis & Objectives Identification. Do NOT complete Workshops 2, 3, or 4 at this time. The company to be analysed is Qatar Airways. please follow the instructions carefully, as well as the rubric.

    Attached Files (PDF/DOCX): NEW Digital Marketing Analytics Assessment 3 – NEW VERSION.docx

    Note: Content extraction from these files is restricted, please review them manually.

  • Marketing Analytics Framework & KPI Development for Qatar Ai…

    IMPORTANT: Please complete ONLY Workshop 1 Business Analysis & Objectives Identification. Do NOT complete Workshops 2, 3, or 4 at this time. The company to be analysed is Qatar Airways. please follow the instructions carefully, as well as the rubric.

    Attached Files (PDF/DOCX): NEW Digital Marketing Analytics Assessment 3 – NEW VERSION.docx

    Note: Content extraction from these files is restricted, please review them manually.

  • Excel Writing Assignment

    Media Buying Budget Allocation Objective: Your task is to create an Excel spreadsheet to allocate the $100,000 budget across these three advertising channels based on the provided data. You will calculate the expected ROI for each channel and justify your budget allocation decisions. Then, create a client-facing document to present you with media buying budget allocation. Scenario You are the digital marketing manager for InnovateTech, tasked with launching the company’s latest product, the SmartGadget X. InnovateTech has allocated a budget of $100,000 for the product launch, and your objective is to strategically allocate this budget across three digital advertising channels: Facebook Ads, Google Ads, and Twitter Ads. Your team has decided to allocate: 50% of the budget to the channel with the highest expected ROI. 30% of the budget to the channel with the second-highest expected ROI. The remaining 20% of the budget will go to the third channel Background Information The SmartGadget X is a cutting-edge device targeting tech enthusiasts and early adopters. It combines advanced technology with user-friendly features, aiming to disrupt the market and establish InnovateTech as an industry leader. The client has given you their KPI goals for their media buying campaigns. Advertising Channels KPI Goals: Facebook Ads: CPC: $1.50 CTR: 2% Conversion Rate: 5% Google Ads: CPC: $2.00 CTR: 1.5% Conversion Rate: 6% Twitter Ads: CPC: $1.80 CTR: 2.2% Conversion Rate: 4.5% Instructions Imagine you are a digital marketing manager for a fictional company with a $100,000 advertising budget for a new product launch. Create an Excel spreadsheet to allocate the budget across these channels based on your research and analysis. Consider factors such as audience reach, cost-per-click (CPC), click-through rate (CTR), and conversion rate to determine the allocation. Calculate the expected ROI for each channel and justify your budget allocation decisions. Present your findings in a report format that is client-facing, including a summary of your rationale. Executive Summary: An executive summary is a condensed version of a longer document, report, or proposal. It serves as an overview, highlighting the main points, key findings, and recommendations without delving into the detailed content. Introduction: Provides context and background information about the document’s topic and purpose. It sets the stage for the reader by explaining why the document was created and what it aims to achieve. Excel Spreadsheet: Create an Excel spreadsheet to allocate the $100,000 budget across these three advertising channels. Your spreadsheet should include columns for each channel’s budget allocation, CPC, CTR, conversion rate, and calculated ROI. Use formulas to calculate the ROI based on your research. Expected ROI Calculation: Calculate the expected ROI for each advertising channel based on the allocated budget and the respective performance metrics (CPC, CTR, conversion rate). Use each channel’s provided performance metrics (CPC, CTR, conversion rate) to calculate the expected ROI. Use the following formula: ROI = [(Revenue – Cost) / Cost] * 100. When doing the equations, convert CTR and conversion rate into a decimal point; don’t use a % when calculating. Actual Twitter Ads ROI Calculation: Twitter Ads: CPC: $1.80 CTR: 2.2% Conversion Rate: 4.5% Using the formula: ROI(Twitter) = [((0.045 * 100) – 1.80) / 1.80] * 100 [4.5 – 1.80) / 1.80] * 100 (2.7 / 1.80) * 100 150% Budget Allocation Rationale: In your report, justify your budget allocation decisions based on the research findings for each channel. Explain why you chose to allocate a specific percentage of the budget to each channel, taking into account factors such as audience reach, engagement rates, and conversion potential. Consider the objectives and unique features of each platform. Report Format: Present your findings in a well-structured report format that should include: Executive summary (always write your executive summary late when writing a report) Introduction to the product and campaign goals Description of the selected advertising channels Budget allocation breakdown Justification for budget allocation decisions Expected ROI calculations Conclusion Recommendations with Next Steps Required Report Subheader (See the Template below this assignment in the Canvas module) Executive Summary Introduction Advertising Channels Budget Allocation Rationale Expected ROI Calculation Conclusion Recommendations ****Please note that this is a simplified example of a real-world scenario. You would need to consider more complex factors, gather accurate data, and conduct a thorough analysis to make informed budget allocation decisions. ___________ Writing Instructions This is an individual project, NOT a group project. At least 2+ pages full of writing, one additional page to list references. 900+ Words of Writing Use the required subheaders provided in the report template. Audience: Client-facing. Written and formatted to be presented to a company, employ professional formatting and tone. APA Style citations, cite your sources. Arial or Times New Roman, font size of 11-point & single-spaced. Use the file-naming format of LastnameFirstnameAssignmentname.doc Save as a Microsoft Word Doc. All writing should be in your own words; don’t plagiarize. Citations: No more than a combined total of 25% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly.

    Attached Files (PDF/DOCX): MediaBuyingBudgetAllocation_ExcelAssignmentTemplate.docx

    Note: Content extraction from these files is restricted, please review them manually.