Category: Marketing

hort Plan:

The assignment requires creating a 1012 minute individual video presentation, presenting a digital marketing strategy for the new brand Novissimus. Please create the slides in Canva for a creative and professional presentation, covering the product overview, customer persona, brand messaging with sample content, and recommended digital platforms, supported by relevant theory and referencing. I would appreciate the work being guided toward a 65-70%+ grade. Just to confirm, please prepare the slides and speaker notes, and I will record the final video myself with my own voice and camera so it meets the presentation requirements. Thanks you!

The assignment requires the creation of a strategic analysis poster on BMW, critically evaluating the companys external and internal environments and its current competitive strategy using relevant strategic frameworks. I would prefer for the poster to be designed with Canva to allow for a creative and professional visual presentation. Also between PESTEL and Porters Five Forces I would prefer Five Forces. The poster must include critical thinking, in-text citations, and follow Cite Them Right Harvard referencing, with a total word count not exceeding 900 words. I would appreciate the work being guided and prepared toward a 70%+ grade. I will be including the brief and other necessary screenshots. Thank you.

the analysis report is regarding (Costco)should be professional documents, including a title page executive summary introductions relevant section headings, strong recommendations, and a conclusion. references should also include. the report is expected to be 11 pages double spaced. additional pages for references, appendices, charts, are acceptable.

• Need you give me two parts”

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• 1. Reflection Presentation
• Length: 300-word script + 3-page slides + 1-page reference list.

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• 2. Reflection Written submission
• Length: max 300-word essay.

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• I am in Group A, so you need to reflect topic 4: Marketing Environment.(lecture 1 content)
• You need to reflect the course lecture 1 content (attached in “2-Week 1 Lecture” file) from a company’s advertisement.
• Can’t use the case from the assessment instruction or from textbook.
• You need choose a case by yourself.
• You must analyse your personal experiences from cultural of demographic perspectives.
• You need to reflect on week 1 lecture content and related your personal experiences to the marketing concepts and frameworks discussed.
• You need to apply marketing techniques and frameworks to the reflection scenario and offer solutions.
• There are some samples for the assessment .(attached in “3-Assessment 1 exemplar”)

I need marketing analysis for Zara fashion company. The analysis report should be a professional document, including a title page, executive summary, introduction, relevant section headings, strong recommendations and a conclusion. references should also be included. report needs to be expected to be 11 pages double spaced. please see attached documents. please let me n ow if you need additional information.

Media Buying Budget Allocation Objective: Your task is to create an Excel spreadsheet to allocate the $100,000 budget across these three advertising channels based on the provided data. You will calculate the expected ROI for each channel and justify your budget allocation decisions. Then, create a client-facing document to present you with media buying budget allocation. Scenario You are the digital marketing manager for InnovateTech, tasked with launching the company’s latest product, the SmartGadget X. InnovateTech has allocated a budget of $100,000 for the product launch, and your objective is to strategically allocate this budget across three digital advertising channels: Facebook Ads, Google Ads, and Twitter Ads. Your team has decided to allocate: 50% of the budget to the channel with the highest expected ROI. 30% of the budget to the channel with the second-highest expected ROI. The remaining 20% of the budget will go to the third channel Background Information The SmartGadget X is a cutting-edge device targeting tech enthusiasts and early adopters. It combines advanced technology with user-friendly features, aiming to disrupt the market and establish InnovateTech as an industry leader. The client has given you their KPI goals for their media buying campaigns. Advertising Channels KPI Goals: Facebook Ads: CPC: $1.50 CTR: 2% Conversion Rate: 5% Google Ads: CPC: $2.00 CTR: 1.5% Conversion Rate: 6% Twitter Ads: CPC: $1.80 CTR: 2.2% Conversion Rate: 4.5% Instructions Imagine you are a digital marketing manager for a fictional company with a $100,000 advertising budget for a new product launch. Create an Excel spreadsheet to allocate the budget across these channels based on your research and analysis. Consider factors such as audience reach, cost-per-click (CPC), click-through rate (CTR), and conversion rate to determine the allocation. Calculate the expected ROI for each channel and justify your budget allocation decisions. Present your findings in a report format that is client-facing, including a summary of your rationale. Executive Summary: An executive summary is a condensed version of a longer document, report, or proposal. It serves as an overview, highlighting the main points, key findings, and recommendations without delving into the detailed content. Introduction: Provides context and background information about the document’s topic and purpose. It sets the stage for the reader by explaining why the document was created and what it aims to achieve. Excel Spreadsheet: Create an Excel spreadsheet to allocate the $100,000 budget across these three advertising channels. Your spreadsheet should include columns for each channel’s budget allocation, CPC, CTR, conversion rate, and calculated ROI. Use formulas to calculate the ROI based on your research. Expected ROI Calculation: Calculate the expected ROI for each advertising channel based on the allocated budget and the respective performance metrics (CPC, CTR, conversion rate). Use each channel’s provided performance metrics (CPC, CTR, conversion rate) to calculate the expected ROI. Use the following formula: ROI = [(Revenue – Cost) / Cost] * 100. When doing the equations, convert CTR and conversion rate into a decimal point; don’t use a % when calculating. Actual Twitter Ads ROI Calculation: Twitter Ads: CPC: $1.80 CTR: 2.2% Conversion Rate: 4.5% Using the formula: ROI(Twitter) = [((0.045 * 100) – 1.80) / 1.80] * 100 [4.5 – 1.80) / 1.80] * 100 (2.7 / 1.80) * 100 150% Budget Allocation Rationale: In your report, justify your budget allocation decisions based on the research findings for each channel. Explain why you chose to allocate a specific percentage of the budget to each channel, taking into account factors such as audience reach, engagement rates, and conversion potential. Consider the objectives and unique features of each platform. Report Format: Present your findings in a well-structured report format that should include: Executive summary (always write your executive summary late when writing a report) Introduction to the product and campaign goals Description of the selected advertising channels Budget allocation breakdown Justification for budget allocation decisions Expected ROI calculations Conclusion Recommendations with Next Steps Required Report Subheader (See the Template below this assignment in the Canvas module) Executive Summary Introduction Advertising Channels Budget Allocation Rationale Expected ROI Calculation Conclusion Recommendations ****Please note that this is a simplified example of a real-world scenario. You would need to consider more complex factors, gather accurate data, and conduct a thorough analysis to make informed budget allocation decisions. ___________ Writing Instructions This is an individual project, NOT a group project. At least 2+ pages full of writing, one additional page to list references. 900+ Words of Writing Use the required subheaders provided in the report template. Audience: Client-facing. Written and formatted to be presented to a company, employ professional formatting and tone. APA Style citations, cite your sources. Arial or Times New Roman, font size of 11-point & single-spaced. Use the file-naming format of LastnameFirstnameAssignmentname.doc Save as a Microsoft Word Doc. All writing should be in your own words; don’t plagiarize. Citations: No more than a combined total of 25% of the submission and no more than a 10% match to any one individual source can be directly quoted or closely paraphrased from sources, even if cited correctly.

Touchstone 4: Create a Marketing Proposal

SCENARIO:Somethins Brewin Cafe has made it through its first year… and it has been incredibly successful! The owner has decided to expand the business by opening a second location in town in the busy downtown area. A downtown sandwich shop recently closed so the owners could retire, but the location is perfect to meet the needs of busy professionals, students from the local university, and families who take time to visit the shops, museums, and ongoing events downtown. Now, Somethins Brewin Cafe has taken over this spot as its second location.

The owner realizes that they need to take a more strategic approach to marketing to ensure that the community knows that the quality of service and fresh, organic offerings at the original uptown location will be duplicated in the downtown location. In other words, they need a marketing plan. The owner realizes that they need to remain very focused so that they dont spend too much of their funds on promotions that will not grow the business, so they have hired you to help implement a marketing plan.

ASSIGNMENT:Your task is to prepare a detailed proposal that synthesizes and applies principles of marketing to help the owner achieve their goals. Your proposal will be 6-8 pages and it must include the following content areas:

• Campaign Objective
• Target Audience
• Content Strategy
• Digital Marketing
• Budget Approach

Helpful Links:

A. Directions

Refer to the lists below throughout the writing process. Do not submit your Touchstone until it meets these guidelines.

Step 1. Consider the Proposal Objectives

The owner has made some decisions about advertising for the second location. She wants to encourage downtown consumers to come in and try a free specialty item with a purchase. Another goal is to convince consumers to download the new Somethins Brewin app to earn points on every purchase and get free delivery within five miles of the downtown location. It will be important to get in front of as many consumers as possible to incentivize them to come into the cafe for the coffee, baked goods, soups, and sandwiches that have made Somethins Brewin a local favorite.

Step 2. Create Proposal Document

Use a Microsoft Word or Google Document to outline and organize your proposal by considering the information below and responding to the prompts in each section.

Creation of a Campaign Objective

The campaign objective will serve as the foundation for the campaign strategy, tactics, and metrics as you continue to develop your proposal. Respond to the following prompts:

• Which objective would be appropriate for the new locations advertising? Choose from: informative, persuasive, comparative, or reminder advertising. Write out the campaign objective.
• Provide rationale for your recommended advertising objective. Your rationale should explain why your choice of the campaign objective supports the goals of the owner of Somethins Brewin.

Analysis of Target Audience

The owner has stated that the target audience for the downtown location is based on their proximity to the new Somethins Brewin Cafe. Respond to the following prompts:

• Describe why it would be important for the owner to develop a customer profile that characterizes consumers in terms of:
• their proximity to the downtown location
• their reason for visiting the caf
• what experiences they might be having before their visit
• what factors might motivate them to use the app to learn about and order from Somethins Brewin
• How could the target audience be described based on demographics?
• How could the target audience be described based on psychographics?
• Do you recommend using a push or pull strategy to meet the campaign objectives? What reasons would you have for choosing a specific strategy?

Design of Content Strategy

Considering your recommended campaign objective, it is time to design the message content. Respond to the following prompts:

• Discuss how you will design a campaign that will do each of the following from the 5A framework:
• create awareness of the new location
• appeal to those in the downtown location
• ask consumers to try Somethins Brewin
• create a desire in consumers to act on their interest in the caf
• convince consumers to advocate or recommend that others try the new location
• How would you pretest the content to ensure that it resonates with consumers? In other words, how will you put the content in front of the target customers to ensure that the messaging is clear, compelling, and likely to advance the business toward improved outcomes?
• Consider the objective you have established for the advertising, as well as what the owner would like to achieve from their new location. How would the owner measure the effectiveness of digital marketing using post-testing approaches such as aided recall, unaided recall, attitude tests, or sales tests?

Digital Marketing Recommendations

Respond to the following prompts:

• Pick three digital marketing tools and recommend how the owner should use each of these in a campaign:
• content marketing
• online video marketing
• email marketing
• social media marketing
• website marketing
• blogs and online forums
• mobile marketing
• Describe how each of the three tools you chose will accomplish one or more of the following outcomes:
• spreading of information
• stimulation of demand
• customer satisfaction
• stabilization of sales volume
• managing cost of customer acquisition

Budget Approach Recommendations

Consider the digital marketing tools you recommended for the campaign. Now you need to recommend a budget approach for the new Somethins Brewin location. Respond to the following prompts:

• Recommend which budget approach the owner should use:
• percent of sales
• all you can afford
• return on investment (ROI)
• competitive parity
• objective and task
• Describe how the budget approach you recommend supports the reach and frequency needed for the first six months.

Step 3. Submit Your Touchstone

Review the Rubric and Requirements (below) to confirm your Touchstone is ready to submit. When you’re ready, submit your completed Touchstone using the blue button at the top of this page.

C. Requirements

The following requirements must be met for your submission to be graded:

• Composition must be at least six pages (approximately 1,500 words), double-spaced, with one-inch margins.
• Use a readable 11- or 12-point font.
• Composition must be original and written for this assignment and all writing must be appropriate for an academic context.
• Plagiarism of any kind is strictly prohibited.
• Submission must include your name, the date, and the title of your composition.
• Include all assignment components in a single .doc or .docx file.

All material must be typed, double-spaced. Each “study” should be done independently. Material must have clear sense of organization (Introduction/Body/Conclusion) and all appropriate support material must be cited. This assignment is to be completed individually – NOT AS A GROUP.

1. (Summary) Each student reviews the marketing material assigned and provide a detailed summary of what was presented. The summary should highlight the major aspects of the campaign including its problem (purpose), focus and target market (audience), as well as any additional information about timing or layout as discussed for the week/previous week(s). (Each “summary” – using the material below should be one-two-pages in length with citation material support when necessary.)

a. Problem: Be sure to connect the problem/purpose with the larger concepts of Public Health discussed so far this semester. This means, each campaign will need support to justify “why” the problem exists. Support the “why” will credible evidence. When appropriate, cite credible material.

b. Focus: Make sure your focus addresses the direction of the campaign. This might be more in depth than just what is seen in the clip. Again, when applicable, add justified support.

c. TM: Attempt to identify as specific of an audience as you can based on information from the campaign. If it is deemed appropriate, justify a “primary” and “secondary” audience. This may require the use of additional analysis.

2. (Evaluation) Each student should evaluate the material, identifying the most pressing STRENGTH and WEAKNESS of the material and justify why these elements are so. If impactful, given an idea of “how” the weaknesses could be improved upon/addressed.

Select two of the campaigns below to perform a quick “Case Study” on. Please complete each “Case Study” independently, but submit both studies in one document (PDF is fine).

these are the two campaigns: