Category: Marketing

due tonight @11:59

There needs to be 0% AI and I am stuck and don’t know what to write for my full marketing plan for the company Jacquie Aiche. Attached below are the instructions and what I have so far using Chat GPT, but I am not sure how to make it 0% AI and rewrite it myself.

Company Challenge/Opportunity Analysis

THE COMPANY I HAVE SELECTED IS APPLE!! YOU MUST DO APPLE!

Description :

1. Identify one company currently facing a challenge or opportunity in the marketplace (there is no shortage of ideas here).
2. Describe the company, its competitors and customers along with a brief discussion of the broader industry.
3. Clearly describe/define the challenge or opportunity as you see it and do your best to explain why the challenge/opportunity is present or occurring.
4. Provide recommendations explaining how the you believe the company may best address the challenge or capitalize on the opportunity.

Note: You may work alone or with one other student to complete this assignment.

Written Assignment Format:

• Think “Executive Summary”. Be brief and concise with your writing.
• Guideline: Approximately 4 to 6 pages excluding references, appendices, figures, and tables (if any)
• Double spaced, Times New Roman 12 pt Font
• Please use headers to separate the sections of your write up. Guide the reader through the content.
• 1 margins on all sides

Submission:

• Please submit both your final write-up through the assignment link.
• Note that all papers will need to pass a plagiarism check in Canvas. If there are any issues with this, I’ll contact you.
• If more than one person is working on the assignment, both authors will need to submit the document through Canvas.

A good story can transport you.

The study of consumer behavior is really just about understanding a story: the story of the buyer. Who are they? Why are they spending their money, time and resources on a purchase. How do they come to a decision, and what influenced that decision?

You are going to write a (very) short story, consisting of no more than four paragraphs. Every story has characters, conflict, and resolution. The characters are the people involved. For today, you will have two characters. Conflict is when the characters desires are thwarted in some way, either together or separately. It need not be conflict between the two characters, though it can be. Resolution is how the characters solve the conflict and how they change on the way.

Before you begin writing, answer these questions:

1. What are your two characters names?
2. What is their relationship to each other?
3. Do they have families?
4. What are their occupations?
5. What are their favorite sports?

Start your story with the following: [Character 1] and [character 2] stood outside, their breath steaming in the bitter cold and their stomachs growling, trying to decide where to eat.

You can take your story in any direction you wish, but the characters are very hungry and cold, so let them find a place to eat!

When you finish your story, answer the following questions:

1. What influenced their restaurant decision?
2. How long did they take to make their decision?
3. Did they immediately agree on a place, or did they have to discuss?

See attached

See attached

In developing and executing a promotional strategy, how does cognition, affect and behavior (ABC) impact the purchase decision-making process? Discuss how ABC can be used in a social media strategy.

Company Challenge/Opportunity Analysis

THE COMPANY I HAVE SELECTED IS APPLE!! YOU MUST DO APPLE!

Description :

1. Identify one company currently facing a challenge or opportunity in the marketplace (there is no shortage of ideas here).
2. Describe the company, its competitors and customers along with a brief discussion of the broader industry.
3. Clearly describe/define the challenge or opportunity as you see it and do your best to explain why the challenge/opportunity is present or occurring.
4. Provide recommendations explaining how the you believe the company may best address the challenge or capitalize on the opportunity.

Note: You may work alone or with one other student to complete this assignment.

Written Assignment Format:

• Think “Executive Summary”. Be brief and concise with your writing.
• Guideline: Approximately 4 to 6 pages excluding references, appendices, figures, and tables (if any)
• Double spaced, Times New Roman 12 pt Font
• Please use headers to separate the sections of your write up. Guide the reader through the content.
• 1 margins on all sides

Submission:

• Please submit both your final write-up through the assignment link.
• Note that all papers will need to pass a plagiarism check in Canvas. If there are any issues with this, I’ll contact you.
• If more than one person is working on the assignment, both authors will need to submit the document through Canvas.

Attached Files (PDF/DOCX): W5BB.pdf, W3BB.pdf, W2BB.pdf, W4BB.pdf, Brief.pdf, Individual Report Guide.pdf

Note: Content extraction from these files is restricted, please review them manually.