Category: Marketing

  • 5 slides

    On college sports college eligibility similar situation to Trinidad chambliss can be example Diego Pavia Vanderbilt can also be a example

    Requirements: 5 slides

  • Marketing Proposal

    Touchstone 4: Create a Marketing Proposal SCENARIO: Somethins Brewin Cafe has made it through its first year… and it has been incredibly successful! The owner has decided to expand the business by opening a second location in town in the busy downtown area. A downtown sandwich shop recently closed so the owners could retire, but the location is perfect to meet the needs of busy professionals, students from the local university, and families who take time to visit the shops, museums, and ongoing events downtown. Now, Somethins Brewin Cafe has taken over this spot as its second location. The owner realizes that they need to take a more strategic approach to marketing to ensure that the community knows that the quality of service and fresh, organic offerings at the original uptown location will be duplicated in the downtown location. In other words, they need a marketing plan. The owner realizes that they need to remain very focused so that they dont spend too much of their funds on promotions that will not grow the business, so they have hired you to help implement a marketing plan. ASSIGNMENT: Your task is to prepare a detailed proposal that synthesizes and applies principles of marketing to help the owner achieve their goals. Your proposal will be 6-8 pages and it must include the following content areas: Campaign Objective Target Audience Content Strategy Digital Marketing Budget Approach A. Directions Refer to the lists below throughout the writing process. Do not submit your Touchstone until it meets these guidelines. Step 1. Consider the Proposal Objectives The owner has made some decisions about advertising for the second location. She wants to encourage downtown consumers to come in and try a free specialty item with a purchase. Another goal is to convince consumers to download the new Somethins Brewin app to earn points on every purchase and get free delivery within five miles of the downtown location. It will be important to get in front of as many consumers as possible to incentivize them to come into the cafe for the coffee, baked goods, soups, and sandwiches that have made Somethins Brewin a local favorite. Step 2. Create Proposal Document Use a Microsoft Word or Google Document to outline and organize your proposal by considering the information below and responding to the prompts in each section. Creation of a Campaign Objective The campaign objective will serve as the foundation for the campaign strategy, tactics, and metrics as you continue to develop your proposal. Respond to the following prompts: Which objective would be appropriate for the new locations advertising? Choose from: informative, persuasive, comparative, or reminder advertising. Write out the campaign objective. Provide rationale for your recommended advertising objective. Your rationale should explain why your choice of the campaign objective supports the goals of the owner of Somethins Brewin. Analysis of Target Audience The owner has stated that the target audience for the downtown location is based on their proximity to the new Somethins Brewin Cafe. Respond to the following prompts: Describe why it would be important for the owner to develop a customer profile that characterizes consumers in terms of: their proximity to the downtown location their reason for visiting the caf what experiences they might be having before their visit what factors might motivate them to use the app to learn about and order from Somethins Brewin How could the target audience be described based on demographics? How could the target audience be described based on psychographics? Do you recommend using a push or pull strategy to meet the campaign objectives? What reasons would you have for choosing a specific strategy? Design of Content Strategy Considering your recommended campaign objective, it is time to design the message content. Respond to the following prompts: Discuss how you will design a campaign that will do each of the following from the 5A framework: create awareness of the new location appeal to those in the downtown location ask consumers to try Somethins Brewin create a desire in consumers to act on their interest in the caf convince consumers to advocate or recommend that others try the new location How would you pretest the content to ensure that it resonates with consumers? In other words, how will you put the content in front of the target customers to ensure that the messaging is clear, compelling, and likely to advance the business toward improved outcomes? Consider the objective you have established for the advertising, as well as what the owner would like to achieve from their new location. How would the owner measure the effectiveness of digital marketing using post-testing approaches such as aided recall, unaided recall, attitude tests, or sales tests? Digital Marketing Recommendations Respond to the following prompts: Pick three digital marketing tools and recommend how the owner should use each of these in a campaign: content marketing online video marketing email marketing social media marketing website marketing blogs and online forums mobile marketing Describe how each of the three tools you chose will accomplish one or more of the following outcomes: spreading of information stimulation of demand customer satisfaction stabilization of sales volume managing cost of customer acquisition Budget Approach Recommendations Consider the digital marketing tools you recommended for the campaign. Now you need to recommend a budget approach for the new Somethins Brewin location. Respond to the following prompts: Recommend which budget approach the owner should use: percent of sales all you can afford return on investment (ROI) competitive parity objective and task Describe how the budget approach you recommend supports the reach and frequency needed for the first six months. Step 3. Submit Your Touchstone Review the Rubric and Requirements (below) to confirm your Touchstone is ready to submit. When you’re ready, submit your completed Touchstone using the blue button at the top of this page. B. Rubric Advanced (100%) Proficient (85%) Acceptable (75%) Needs Improvement (50%) Non-performance (0%) Creation of a Campaign Objective Proposal effectively develops a campaign objective. (20%) A comprehensive campaign objective that clearly supports the goals of the owner is described. A clear choice and rationale for the advertising objective is provided. A comprehensive campaign objective that supports the goals of the owner is developed. A rationale for the advertising objective is provided. A campaign objective that supports the goals of the owner is developed. A rationale for the advertising objective is provided but limited. A campaign objective is developed but may not support the goals of the owner. The rationale for the advertising objective is unclear. A campaign objective is missing, or so little work has been done that no credit may be given. Analysis of Target Audience Proposal effectively analyzes the target audience. (20%) A comprehensive analysis of the target audience clearly discusses components of the customer profile, including demographics and psychographics. A clear choice of a push or pull strategy is identified and supported. A comprehensive analysis of the target audience clearly discusses components of the customer profile, including demographics and psychographics. A push or pull strategy is identified and supported. An analysis of the target audience identifies some components of the customer profile, including demographics and psychographics. The choice of a push or pull strategy is identified with limited rationale. An analysis of the target audience identifies demographics or psychographics. The choice of a push or pull strategy is unclear. An analysis of the target audience is missing, or so little work has been done that no credit may be given. Design of Content Strategy Proposal effectively designs a content strategy. (20%) A comprehensive design of the content strategy addresses the 5A framework components. Pretesting and post-testing in content strategy are clearly identified and supported. A comprehensive design of the content strategy addresses the 5A framework components. Pretesting and post-testing in content strategy are identified and supported. The design of the content strategy addresses the 5A framework components. Pretesting and post-testing in content strategy are identified with limited rationale. The design of the content strategy addresses some of the 5A framework components. Pretesting and post-testing in content strategy are unclear. The design of the content strategy is missing, or so little work has been done that no credit may be given. Digital Marketing Recommendations Proposal recommends appropriate digital marketing tools. (20%) Comprehensive digital marketing recommendations linked to three tools that support the owners goals are clearly described. More than one outcome is linked to each of the digital marketing tools. Comprehensive digital marketing recommendations linked to three tools that support the owners goals are clearly described. More than one outcome is linked to digital marketing tools. Digital marketing recommendations linked to three tools that support the owners goals are described. One outcome is linked to each of the digital marketing tools. Digital marketing recommendations linked to tools are identified but do not clearly support the owners goals. Outcomes are not clearly connected to the digital marketing tools. Digital marketing recommendations are missing, or so little work has been done that no credit may be given. Budget Approach Recommendations Proposal recommends an appropriate budget approach. (10%) Comprehensive budget approach recommendations are clearly described and appropriate for the reach and frequency needed to accomplish the owners goals. Rationale for the selected budget recommendations is clearly provided. Comprehensive budget approach recommendations are clearly described and appropriate for the reach and frequency needed to accomplish the owners goals. A rationale for the selected budget recommendations is provided. Budget approach recommendations are described and appropriate for the reach and frequency needed to accomplish the owners goals. Limited rationale for the selected budget recommendations is provided. Budget approach recommendations are described but unclear in terms of how they will support the reach and frequency needed to accomplish the owners goals. Rationale is not clearly provided. Budget approach recommendations are missing, or so little work has been done that no credit may be given. Conventions Submission follows conventions for standard written English and meets requirements. (10%) There are almost no errors in grammar, punctuation, spelling, and capitalization; all length and formatting requirements are met. Paper is at least a full 6 pages (not including title and reference pages). There are minor errors in grammar, punctuation, spelling, and capitalization that do not impede readability; length and formatting requirements are nearly met. Paper is at least 5 full pages (not including title and reference pages). There are frequent errors in grammar, punctuation, spelling, and capitalization that somewhat impede readability; length and formatting requirements are nearly met. Paper is a full 4 pages (not including title and reference pages). There are consistent errors in grammar, punctuation, spelling, and capitalization that significantly impede readability; length and formatting requirements are not met. Paper is a full 3 pages (not including title and reference pages). Submission does not meet the minimum threshold for points to be awarded. Paper is less than 3 full pages in length (not including title and reference pages). C. Requirements The following requirements must be met for your submission to be graded: Composition must be at least six pages (approximately 1,500 words), double-spaced, with one-inch margins. Use a readable 11- or 12-point font. Composition must be original and written for this assignment and all writing must be appropriate for an academic context. Plagiarism of any kind is strictly prohibited. Submission must include your name, the date, and the title of your composition. Include all assignment components in a single .doc or .docx file.
  • Business Analysis Homework

    Each student will be responsible for a 2-3 page summary (double spaced) plus one representative PowerPoint slide on two of the ten business analysis sections comprising the final group presentation. Each team member must take a distinct set of topics from their colleagues. This business analysis is on Uniqlo. here are the two of the ten sections im in charge of

    1. Brand & Strategy Alignment – Assess how each adjacency option aligns with the companys brand positioning, long-term strategy, and customer value proposition
    2. Risks, Tradeoffs & Implementation Plan – Outline key risks, mitigation strategies, and tradeoffs associated with the recommended action.

    Requirements: medium

  • Social Listening

    After studying Module 6: Lecture Materials & Resources, discuss the following:

    1. Describe how social listening is being effectively used by an organization. Bring examples of best practices and some failures.
    2. Do ratings and reviews provide value for consumers and marketers? Is it actual value, or just inaccurate and imaginary?

    Submission Instructions:

    • Your initial post should be at least 415 words per answer (830 words total), formatted and cited in current APA style with support from at least 3 academic sources per answer (6 sources total; cited in-text)
    • You must define things you talk about. Example-if you talk about marketing-define it. How do professionals define it? Define it and reference it to validate definition.
    • when you define things, you need to use the best available sources. For example, if you define marketing, it should come from American Marketing Association or our book, or both. (Two of the most regarded marketing professors in the field authored our book.

    Module 6: Lecture Materials & Resource

    Tuten, T. L., & Solomon, M. R. (2018).

    Chapter 9

    Passikoff, R. (2014, October 14). McDonald’s hopes new social media question-and-answer will modify food image. Forbes. https://www.forbes.com/sites/robertpassikoff/2014/10/14/mcdonalds-hopes-new-social-media-qa-will-modify-food-image/#70bf235f3f6d

    Cheng, Y., & Jiang, H. (2021). Customerbrand relationship in the era of artificial intelligence: Understanding the role of chatbot marketing efforts. Journal of Product & Brand Management. Advance online publication. https://doi.org/10.1108/JPBM-05-2020-2907

  • Marketing Question

    Fenton, Inc., has established a new strategic plan that calls for new capital investment. The company has a 9.8% required rate of return and an 8.3% cost of capital. Fenton currently has a return of 10% on its other investments. The proposed new investments have equal annual cash inflows expected. Management used a screening procedure of calculating a payback period for potential investments and annual cash flows, and the IRR for the 7 possible investments are shown. Each investment has a 6-year expected useful life and no salvage value.

    Payback Period, IRR, Investment Cost (respectively): Project A1, 4.2, 10.5%, $130,000; Project B2, 5.9, 5.1%, $67,000; Project C3, 5.0, 13.4%, $83,000; Project D4, 4.8, 7.4%, $61,000; Project E5, 3.2, 12.1%, $115,000; Project F6, 4.0, 9.9%, $65,000; Project G7, 6.3, 9.8%, $76,000.

    Write a business letter to the Board of Directors objectively weighing out the pros and cons of this project and make your recommendation(s). Review the video in the Weekly Review section for a tutorial video on How to Write a Business Letter.

    1. which project(s) is/are unacceptable and briefly state the conceptual justification as to why each of your choices is unacceptable.
    2. Assume Fenton has $330,000 available to spend. Which remaining projects should Fenton invest in and in what order?
    3. If Fenton was not limited to a spending amount, should they invest in all of the projects given the company is evaluated using return on investment?Due Date for Assignment: By 11:55 PM ET on Sunday Total Point Value: 100 pointsWeekly Learning Goals:5. Evaluate and Determine Whether to Sell or Process Further (Course Learning Outcomes: #4/Program Learning Outcomes: #6 & #2)

    Rubric Name: MBA603 Week 6 Business Letter

    Criteria Level 5

    20 points

    Level 4

    15 points

    Level 3

    10 points

    Level 2

    5 points

    Level 1

    0 points

    Criterion Score

    Grammatical Correctness

    No Grammatical Errors

    1 to 2 Grammatical Errors

    3 to 4 Grammatical Errors

    5 or more Grammatical Errors

    No Submission

    Score of Grammatical Correctness,

    / 20

    Clarity of Letter

    Excellent Clarity

    Good Clarity

    Fair Clarity

    Poor Clarity

    No Submission

    Score of Clarity of Letter,

    / 20

    Organization of Letter

    Excellent Organization

    Good Organization

    Fair Organization

    Poor Organization

    No Submission

    Score of Organization of Letter,

    / 20

    Identification of the 3 Requirements

    Excellent Identification of the 3 Requirements

    Good Identification of the 3 Requirements

    Fair Identification of the 3 Requirements

    Poor Identification of the 3 Requirements

    No Submission

    Score of Identification of the 3 Requirements,

    / 20

    Recommendation Made

    Excellent on Recommendation Made

    Good Recommendation Made

    Fair Recommendation Made

    Poor Recommendation Made

    No Submission

    Score of Recommendation Made,

    / 20

    TotalScore of MBA603 Week 6 Business Letter,

    / 100

    Overall Score

    Level 4

    11 points minimum

    Level 3

    8 points minimum

    Level 2

    5 points minimum

    Level 1

    0 points minimum

    Requirements:

  • Networking

    read the module 3 and answer

    Requirements: 6 7 lines

  • Marketing Question

    • the people who came to the networking event —
    • Blue Grace Samantha Downing
    • Vector Solutions Ingo Dhandayudham; Thomas Andrews
    • Tom James Jenny Monser
    • Fisher Investments Erik Rojas

    for this assessment we have a networling event were we had to test our networking skills.

    we learned our networking skills from our teacher in class, its a long ppt. please read it. most of them kept talking about them self. but we cant write in this assessment . please write what you read in the module 3 i am sharing with you . make it look real and please submit me a AI report, that you didnt use AI. Thank you read the instruction.

    Requirements: 6 to 7 lines

  • MK7044 Marketing and Communications Assignment #2 Academic A…

    please see the attached instructions for the assignment. the exact instructions on the first 4 pages. please follow it exactly… the goals to be at top of the paper and the end must tie back to it. thanks in advance.
  • Assignment on sustainable marketing strategy

    This task brings together the main themes of the module and requires you to develop a report in 4,000 words. The report will demonstrate your knowledge on the practical application of the core theories and concepts of strategic marketing management.

    Based on any real-life brand from any industry, in your report, you will provide a brief evaluation of theories and concepts of strategic marketing, culminating in a concise marketing strategy proposal for the brand. In terms of selecting your brand, please, make sure that your chosen brand has (1) a public website, (2) been operating for minimum two years, (3) and you have identified a brand-specific problem (challenge or concern) to address the problem in your assignment. In terms of evaluating theories, you should focus on one or more marketing or cognate theories and concepts that will be discussed in this semester. The purpose of this evaluation should be exploring the potential of such theories or concepts, in order to plan and implement strategies to address a particular brand-specific strategic.

    Assessment Brief

    marketing problem of your selected brand. Such strategic marketing problems would include but not limited to (for example) declining sales or increased customer complaints in last six months. Your analysis and synthesis here should demonstrate your knowledge and aptitude to clarify how different discussed marketing or cognate theories and concepts would be useful to propose a strategic marketing plan for your selected brand to address the brand- specific problem.

    Assignment contents and assessment criteria

    Your report should include the following sections:

    Section 1: Brief introduction to the chosen brand:

    When the brand was launched;

    What is the product/service;

    What is the brands core target markets;

    What is the brands current position (e.g. market share, reputation etc.) in the market?

    A very brief summary of your assignment purpose (brand-specific problem), theoretical area, key findings from secondary research, and major recommendations to address the brand- specific problem.

    Section 2: Assignment purpose (brand-specific problem):

    Addressing the brand-specific declining sales or increased customer complaints or any other operational issues that adversely impact on business sustainability of the brand.

    Or exploring any unserved market opportunity, e.g. if you could justify that your chosen brand does not serve a particular market segment (e.g. disabled customer segment) at the moment, and serving that unserved market segment would be valuable to underpin the business sustainability of your brand.

    Please, cite relevant references to verify such brand-specific issues/problems or unserved market opportunity that you may want to address in your assignment.

    Section 3: Theoretical area:

    Brief literature review to justify the significance of your theoretical focus to address the brand-specific problem (e.g. declining sales or increased customer complaints, or to explore any other market opportunities (e.g. unserved market segment) that adversely impact on business sustainability. Here you will discuss the relevance of a theoretical area that you are adopting to address this specific brand-related problem or explore the market opportunity for your brand (e.g. why your selected theoretical context is important to address the brand-specific problem or explore the unserved market opportunity).

    Section 4: Secondary data and application of your theoretical area:

    Based on analysing secondary data, how you apply your selected theoretical area to address the brand- specific problem (e.g. declining sales or increased customer complaints) or explore any unserved market opportunity, in order to underpin the competitive advantage and business sustainability of your selected brand.

    Here you should demonstrate the application of your theoretical area based on the interpretation of secondary data for inform decision making to pursue the purpose of your assignment (e.g. addressing the declining sales or serving a new or unserved market segment). For example, on the one hand, you have adopted the new product development theory to propose a new product, in order to address the declining sales of your brand. On the other hand, you have found on a publicly available customer

    forum website that customers are complaining about some specific features of a product or service. Such customer forum website would be those websites, where customers share their views e.g. whether or not they are happy or unhappy after receiving a product/service that they ordered online. In this context, focusing on the product features that making the customers unhappy, you could apply the new product development theory to propose a new product for your selected brand that would reflect on the customers comments, which you have found on that customer forum website (a secondary data source), so that the brand would be able to turn those unhappy customers into happy customers based on your proposed new product.

    Secondary data sources could include the brands website, other industry-specific websites (e.g. customers forum, chamber of commerce etc.), news articles, brands social media sites, different databases linking from the University library etc.

    Section 5: Practical implications for your chosen brand:

    Recommendations and discussion of how your selected brand would be able to apply your proposed strategy that you have discussed in section 4 (e.g. your proposed new product) to underpin the brands business sustainability.

    Section 6: Conclusion

    Please ensure to include graphs and charts and tables as the example

    Please note, in text citations [e.g. (Smith, 2011)] and direct secondary quotations [e.g. dib-dab

    nonsense analysis (Smith, 2011 p.123)] are INCLUDED in the word count.

    If this word count is falsified, students are reminded that under ARNA page 30 Section 3.4 this will be

    regarded as academic misconduct.

    If the word limit of the full assignment exceeds the +10% limit, 10% of the mark provisionally awarded

    to the assignment will be deducted. For example: if the assignment is worth 70 marks but is above the

    word limit by more than 10%, a penalty of 7 marks will be imposed, giving a final mark of 63

    Attached Files (PDF/DOCX): Past Example_Assignment 3.pdf

    Note: Content extraction from these files is restricted, please review them manually.

  • MRKG discussion reply

    I need to reply to two people

    Requirements: as it suppoused to be