Category: Marketing

  • MRKG Businesses Plan project

    I only want small part of this assignments right now becuase it is a draft submition

    .For the semester project, you will be completing some of the most important sections of a marketing plan. Rather than submitting an entire marketing plan, you will be submitting separate sections in assignments provided in the Marketing Plan module of Canvas. You will submit a 1st Draft of each section and will then revise and resubmit a Final section using the instructor feedback from the draft. You must use IBIS World as one of your sources.

    How to Access IBIS World from the Library website.

    You will be creating the marketing plan sections based on a company that you would like to start yourself. If you did a business plan in the Entrepreneurship & Small Business Management class it is fine to use that same company. This will be much more detailed than that plan but the same company, product or service can be used. Be creative and interesting. If you select a restaurant, you will need to be very unique to point out why it will be successful with your marketing strategy. You have the liberty of making assumptions on the scope of your company- its size, number of employees, location etc.

    These are the sections that you will be creating:

    1. Business mission statement (and full description) AND Situation Analysis (SWOT) and General Environmental Analysis must be included. Be VERY detailed in your SWOT analysis and General Environmental Analysis.
    2. Target Market. Who are your customers going to be? Make sure this is again fully discussed in detail.
    3. Marketing Mix “4 P’s” (Product/Service, Placement/distribution strategy, Promotion, Price)
    4. Implementation, evaluation, and control What is your timetable for implementation, how are you going to evaluate success, what methods will you use to make sure that quality and policies are implemented.
    5. This is your first draft of section 1. You will have an opportunity to update this section for the Final Project semester and implement the feedback given by the instructor for this assignment. See the sample provided in the Marketing Plan module for an example of the level of detail required for this section.This section will include the following:Company Description: Give a clear description of the business for which you are completing the marketing plan. This should be part of what the sample shows as the Executive SummaryMission Statement – xtate the mission of the company (What is the purpose of your business? See the samples for exactly what a mission statement is.)Situation Analysis / SWOT – provide a very thorough SWOT analysis. See the text and samples to assist. I expect a detailed analysis of the Strengths & Weaknesses the company will have in the environment. Also, include the Opportunities and Threats the company will face from the industry competition.The last part of this section should match Strengths to Opportunities and discuss how to convert Weakness and Threats. Reference the sample plan in this section for a detailed example.General Environment Analysis (Environmental Scanning) – Do a detailed analysis of the external general environment for the industry the business you are doing the marketing plan for is in. For example: McDonald is in the fast food industry. Analyze IN DETAIL the trends which could affect the marketing efforts for your business. Include detailed information for each of the six areas of the General External Environment. There should be multiple trends affecting each area for every industry. BE VERY DETAILED. Set each apart using subheadings for clarity.Use APA Citation style for all quoted and paraphrased material. Proper grammar, punctuation, paragraphs, and spelling are required. Use subheadings to clarify section material.

    Requirements: as it supposed to be

  • case study

    APA format, 34 pages in length (excluding cover page, abstract, and reference list)

    Mini-Case Where Should We Place Our Ad?

    A software company that is fairly well regarded for two large product lines has TurboTax in its sights. Theyve developed a tax package that they think their current customers will like, and they think this software will give them a chance to bring new customers to their other products.

    The company has developed an informative, yet succinct, and even somewhat humorous ad. One of the top managers is saying the company ought to ship out the ad in brochure form, along with a DVD with a demo file on it, as a form of direct mail. A new manager is thinking that sounds retro but doesnt say that; instead, the manager argues that because the product is high-tech, they should reach out to customers through an email campaign. The email content would contain several embedded links to online demos on the website.

    The boss is indifferent (doesnt know much about marketing, history, biology, or what a slide rule is for), but they care about costs. So a third manager called up some media providers and compiled the following price estimates.

    New Customers

    Current Customers

    Direct mail (list rental)

    Email (list rental)

    Direct mail (in CRM system)

    Email (list in CRM system)

    Cost per 1000 (CPM)

    $1750

    $500

    $750

    $250

    Click-thru rate

    10%

    20%

    Rate of purchase

    2%

    3%

    4%

    5%

    For every 1000 reached, yield:

    20

    30

    40

    50

    Say software price is $100, income:

    $2,000

    $3,000

    $4,000

    $5,000

    Net income (sale cost)

    $250

    $2,500

    $3,250

    $4,750

    1. What do we learn from the cost assessment manager?
    2. Which of the first two managers directions (direct mail or email) would you support?
    3. What is the strategy? If the company wants to emphasize customer acquisition, what would you recommend? If the company wants to emphasize customer retention, what would you recommend?
    4. What else would you like to know for a more thorough assessment?

    Requirements: 3 pqg3w

  • Human Cognition and Interface Design

    1-Instructions

    Answer in at least 150 words with at least 50 words for replies. Respond to the Discussion Question posted by your instructor (by Thursday) and respond to at least two peers’ posts (by Sunday).

    1. Give an example of a screen, interface or system, which seems a good example of Fitt’s Law. Or a screen that is a poor example.
    2. Describe it, and say how it helps, or hinders, the user access needed data.
    3. List the guidelines interactive software must follow in order to be perceived by users as responsive.
    4. What is an example of an app/site/software you have used that is very responsive? Discuss why achieving responsiveness is important.

    Be sure to discuss the theories, studies, opposing theories that explain/support your argument
    Include at least 2 references to support your argumen

    2-Instructions

    Answer in at least 150 words and 50 words per classmate. Respond to the Discussion Question posted by your instructor (by Thursday) and respond to at least two peer’s posts (by Sunday).

    1. How can responsiveness drive higher conversion rates?
    2. How can responsiveness drive better SEO and performance?
    3. How do brands use research to help them determine the most important aspects of making their digital product responsive?
    4. Give an example of an ecommerce site with great responosiveness

    Be sure to discuss the theories, studies, opposing theories that explain/support your argument
    Include at least 2 references to support your argument

    3-Instructions

    Answer in at least 250 words.

    Apply to the business you chose to focus on

    Now that you have completed developing your product/service digital experiences, eplain how you will utilize RESEARCH and ANALYTICS to determine if your app / site /software continues to perform well.

    1. What kind of research will you utilize to collect feedback and valuable input from your users?
    2. What specifics concepts did we learn around human cognition that you think will be most important to make sure your experience is delivering for your target customer?
    3. How will you monitor new technology that may allow new features you can use to improve your app
    4. How will you maximize responsiveness? Why is this important to your app/site/software specifically?
    5. What analytics are most important for you to monitor?

    Remember to apply this specifically to your site/app/software, not just give general answers

    Instructions

    Answer in at least 250 words:

    1. Summarize 3-5 of the key learnings from this class and why they stood out to you

    2. If you were to start a job as a User Experience design tomorrow, how would you get started?

    3. Explain some of the key specific things you learned when applying to your business you focused on in this class, what what surprised you mos

    Requirements: 1000

  • market research

    Imagine you are the marketing manager for a new healthy snack brand entering the market. Your company plans to launch a plant-based protein bar targeting college students and young professionals. However, leadership is unsure about:

    • Which flavor to launch first
    • What price point customers will accept
    • Which marketing channels will be most effective

    Your job is to recommend how marketing research should be used before launch.

    Initial Post (Minimum 300 words)

    In your response, address the following:

    1? Define Marketing Research (LO 5-1)

    • In your own words, define marketing research.
    • Explain why marketing research is important for decision makers in this scenario.
    • What risks might occur if research is not conducted?

    2? Exploratory vs. Conclusive Research (LO 5-2)

    • Explain the difference between exploratory and conclusive research.
    • Provide one example of exploratory research the company could conduct.
    • Provide one example of conclusive research the company could conduct.
    • At what stage should each type be used?

    3? The Marketing Research Process (LO 5-3)

    Briefly describe the five basic steps in the marketing research process and apply them to this scenario:

    1. Defining the problem
    2. Developing the research plan
    3. Collecting relevant information
    4. Analyzing data
    5. Taking marketing action

    Be specific in how each step would apply to the protein bar launch. Be specific in how each step would apply to the protein bar launch.

  • technology and policing

    bagaimana pengguna predictive policing (algoritma untuk memprediksi lokasi kejahatan) mempengaruhi prinsip keadilan? apakah ini membantu mencegah kejahatan atau justru memperkuat bias terhadap kelompok masyarakat tertentu??

    Requirements:

  • Consumer Buying Behavior

    Marketing is a multifaceted discipline that revolves around understanding consumer behavior, creating value, and building relationships between businesses and their target audiences. At its core, marketing aims to communicate messages effectively, evoke emotions, and ultimately drive action. One powerful tool in the marketer’s arsenal is visual storytelling through advertising images. These images can captivate viewers, convey narratives, and influence consumer perceptions and behaviors. In this assignment, we will explore the art of visual storytelling in marketing by analyzing three to four advertising images carefully selected from the internet. Each image has been chosen for its ability to convey a compelling story or message, engaging viewers and eliciting emotional responses. Through concise descriptions and analysis, we will explain the narratives depicted in these images and examine their appeal to consumers. Objectives MLO 4.5: Choose three to four advertising images from the internet that effectively convey a story or message. Ensure the selected images are visually appealing and contain elements that capture attention and engage viewers. The images may be of different products or companies. MLO 4.6: Describe the narrative depicted in each advertising image. MLO 4.7: Create a concise PowerPoint presentation comprising 5-6 slides, excluding the title and reference slides. MLO 4.8: Use brief sentences or bullet points to describe the story behind each advertising image and articulate its appeal to consumers. Tasks Begin assignment Instructions: Use PowerPoint and explain influential marketing with a 5- to 6-slide minimum presentation. After reading and reviewing your “Instructional Material,” read the questions below. Your assignment should be composed using PowerPoint. Introduction: Open up a new PowerPoint and pick a template that you like. Create a title slide with your name, the title of the presentation, the school, the course, the instructor, and the date. Proceed to create the rest of the presentation. Create a PowerPoint presentation consisting of about 3-4 slides, excluding the title and reference slides There should be a total of 5-6 slides in the presentation. The images may be of different products or companies. Choose 3-4 advertising images from the internet that tell a story; they may have text on them as well. Describe in your words using brief sentences or bullet points what the story is and why the advertised image would appeal to consumers. Because this is a marketing course, remain creative, select a theme, colors, and fonts, and show off your advertising skills. Follow this Basic Presentation linkLinks to an external site. for an example. Conclusion: Conclude with a “Thank You” and “Reference Slide.” Your presentation should be about 5-6 slides. Then, submit your presentation. Review your Module 4 Instructional Materials. Submission Guidelines A title slide includes this information: Title of Presentation: Consumer Buying Behavior School: Palo Alto College Course: Principles of Marketing MRKG 1311 Instructor: Christopher Sosa Presented by: (Your Name) Date: (The Date) The presentation should consist of at least 5-6 slides. Review the Due Date Use the “Assignment Submission” button to submit your assignment. Grading Information Read the rubric prior to submitting this assignment to ensure you have included everything required for this assignment. A rubric is a scoring tool used in education to evaluate the quality of students’ work based on predefined criteria. It typically consists of a set of guidelines or criteria that outline the expectations for a particular assignment or project. Please ensure you have read the rubric before submitting. Submit on a PowerPoint document when ready. Your detailed response must be clear, concise, and meet the minimum requirements criteria. Please upload your presentation for grading when completed. Read and review! Read and review the “The 6 Principles of Influencing Consumer Decisions” article by Sean Peek. The Six Principles of influencing Consumer DecisionsDownload The Six Principles of influencing Consumer Decisions Read your online book “Principles of Marketing,” Chapter 5, pages 156-185, by clicking the button below. Principles Marketing Book Kotler Armstrong Link &utm_campaign=designshare&utm_medium=link&utm_source=editor

    Attached Files (PDF/DOCX): The 6 Principles of Influencing Consumer Decisions.pdf

    Note: Content extraction from these files is restricted, please review them manually.

  • Marketing Week 6

    A. Answer the following questions for this assignment:

    Wholesome Snacks, Inc., the maker of a variety of cookies and crackers, has just created a new vitamin-packed cookie. The new cookie has the potential to combat many of the health problems caused by malnutrition in children throughout poverty-stricken areas of the world.

    To date, however, many of the larger developing markets have resisted opening distribution channels to Wholesomes products. Wholesome realizes that its new cookie could also help open the door for the company to sell its less nutritious products in these markets.

    Therefore, the company is offering the new cookie at a low cost to government relief programs in exchange for the long-sought distribution channels. The company feels the deal is good for business, but the countries feel it is corporate bullying.

    Questions

    1. What do you think about Wholesomes idea for opening a new distribution channel?

    2. Does the AMA Statement of Ethics address this issue?

    Go to and review the statement. Then, write a brief paragraph on what the AMA Statement of Ethics contains that relates to distribution channels in developing nations.

    B. Marketing research is important before introducing new products and/or services.

    Online marketing research seems to be the current trend and will continue to be the wave of the future.

    Have you ever completed an online survey before or after purchasing a product?

    What drawbacks do you see associated with conducting surveys online?

    Are privacy issues greater with online surveys than with other forms of administering surveys, such as phone, face-to-face, or mail?

    Be specific and write 150 words or more

  • SMART

    ***USE THE ATTACHED TEMPLATE***

    Goal setting is a common practice in marketing. It is important to set goals in the marketing strategy so that the marketing practices are aligned with the overall goals of the business. SMART goals are specific, measurable, attainable, relevant, and time-bound. These goals are applicable in business as well as for yourself.

    For this assignment, you are an entrepreneur. You have a new product or service that you have created, and you are getting ready to launch your new brand. While putting together your marketing strategy, you should consider your marketing goals.

    This assignment will help you connect core marketing conceptsspecifically the 4Ps (Product, Price, Place, Promotion)to your digital strategy, while also incorporating goal-setting through SMART goals. Youll explore how the marketing mix has evolved in todays digital world and apply these concepts to your own business idea.

    These resources will give you a deeper understanding of how digital tools have changed the way businesses approach marketing and why clear, measurable goals are critical to success:

    https://www.indeed.com/career-advice/career-development/smart-goals-marketing

    Section 1: Marketing Mix and USP in the Digital Age

    1. What is the name of your brand and the product or service you are launching? Provide a brief overview.
    2. According to the Ali (2023) article, companies should “understand the consumer demand first and then design your product around that need.”
    • What is your products Unique Selling Point (USP), and how does it relate to the ‘Product’ element of the marketing mix?
    • How does your USP help shape your digital marketing strategy and stand out in the competitive landscape
    1. In terms of ‘Place’, how will you distribute your product in a digital environment?
    • What are the major differences between your digital distribution plan and traditional marketing channels (e.g., selling in a store)?
    • Provide at least one example of how your business will leverage digital platforms to reach your audience.

    Section 2: SMART Goals for Your Product Launch

    1. Based on the video and reading about SMART goals:
    • Write one SMART goal (Specific, Measurable, Achievable, Relevant, and Time-bound) that supports the launch of your product. All of the SMART elements should be present in the one clear goal. For example: Increase sales 10% by Quarter 2.
    • Explain why this goal is important to your business and how you plan to achieve it.
    1. Why is it essential to use SMART criteria when setting goals for your business, especially in a digital marketing context?

    Attached Files (PDF/DOCX): MKTG TEMPLATE.docx

    Note: Content extraction from these files is restricted, please review them manually.

  • Advisory report: you are in the position of junior cx manage…

    Assessment One Advisory Report

    The advisory report is an individual assignment and counts a weight of 60%, deadline end

    week 5 (please consult specific in block communication for the exact details).

    Assignment Brief:

    9

    You are in the position of junior CX manager in the hotel company. As you just finalised

    your Master CX Transformation your manager asks for feedback on the Customer Insights

    and CX Measure and Feedback management system they are currently revising.

    Are the current Insights KPIs and other information valid and reliable? How does the

    Insights and Feedback Management system look like? Is it up to date related to the

    academical discussion? Can you show us which best practices (from inside the hotel

    industry and other industry) could help redesigning the management information system?

    What is the state of the art? It would even be great to receive a draft design of a

    dashboard or action board.

    Due to GDPR legislation the internal discussion about data-privacy is in full stake. Your input

    to the ethical discussion is important.

    Students write an advisory report for decision making about (data-driven) customer

    insights, understanding and measurement management in stake (including academic

    discussion and practical application and a draft of a dashboard design):

    Requirements (not limited to):

    Dedicated to the commissioner (hospitality company); commissioner-centric writing

    Max 3000 words (free format, remember innovative and appealing presentation and

    writing style are suggested)

    Management summary included

    Emphasis on visualizations (especially the Dashboard)

    I can offer insight info I have now and more during this period until the delivery day, I have a specific hotel as comissioner. INNOVATIVE AND APPEALING as the format is free. I want the advisory creative.

  • Thesis chapter

    I am writing my master’s thesis. I have already done the introduction, but it might need some refinements. I need the theoretical chapter written because the practical part I am planning on conducting later this year. The title of the thesis is “The Relationship Between Direct Cultural Immersion and Korean Brand Affinity, Ethnocentrism, and Purchase Intentions among International Students in the Post-Covid Era (2023-2025)”.

    This chapter has to contain an Integrated Theoretical Model of Cultural Immersion and Consumer Behavior which develops a comprehensive integrated model explaining how cultural immersion affects consumer affinity, ethnocentrism, and purchase intentions. Unlike a traditional theory chapter that separately reviews constructs, this chapter needs to synthesize affinity theory, ethnocentrism theory, contact hypothesis, and acculturation frameworks into a unified model specific to the international student immersion context. The chapter also needs to articulate six interconnected components: the cultural immersion context (distinguishing direct immersion from remote acculturation), the affinity development pathway, the ethnocentrism transformation pathway, product category as a fundamental moderator, prior Hallyu exposure as an expectation framework, and the complete integrated model showing how these elements interact. This chapter will serve as the theoretical foundation for interpreting the empirical findings.

    I will attach the introduction I have done for you to refine if needed (it contains parts written by AI) and to avoid repetition in the main part. And also the methodological recommendations from the university that you need to follow.

    The requirements are:

    • AI contribution no more than 3%
    • Plagiarism (similarity score) no more than 5%
    • Word count no less than 5,500 words
    • Citations in-text (with the reference or link in the footer)

    Attached Files (PDF/DOCX): Thesis Introduction.docx, Methodology.pdf

    Note: Content extraction from these files is restricted, please review them manually.