Bright Academic Experts

Category: Marketing

  • digital marketing analytics–Case report:ESSEC EMBA

    • For Question 1, focus on justifying your choice for the number of segments. To provide a more comprehensive response, briefly discuss how the results might differ if the solution included between 2 and 5 segments. In particular, explain what would change if you selected one more (+1) or one fewer (1) segment than your chosen solution.
    • Format: Double-spaced, 12-point font, no page limit.

    Requirements: at least 4 pages

  • digital marketing analytics–Case report: Positioning_Infini…

    Instructions: Answer Questions 1 to 4 in the case.

    • It is an idea to “get” and enjoy the idea of perceptual and preference maps.
    • Format: Double-spaced, 12-point font, no page limit. (include the visualization).
    • I’ve included the case study and my completed positioning analysis files below. You’ll need a written report to answer the questions, providing as much detail as possible for each one.

    Requirements: at least 4 pages

  • Marketing Question

    The purpose of this journal is to use the knowledge you have gained about the basic principles of marketing to review a commercial for a product or service. Please view the following commercial: . A transcript and closed captioning are available once you access the video. In an essay response, you will include the following information concerning the commercial you just viewed:

    • What is the product or service offered in the commercial?
    • How would you describe the target market for the company that created this commercial?
    • How would you describe the specific market segment that the commercial is designed to reach?
    • What is the connection between the commercials message and the specific market segment?

    Your journal should consist of a minimum of four well-constructed paragraphs. Sources used, if any, should be listed and formatted in APA. Right click blue hyper link to open video in a new window

    Requirements: 4 paragraphs

  • Value Proposition

    Please see attached.

    Requirements: Please see attached

  • Assignment Briefing

    With a firm of your choice

    Include in your document screenshots of some of the following which you see as most relevant/important in presenting your ideas. I would expect 10-20 such screenshots.

    Relevant ads (e.g. search, programmatic, social media ads, affiliate links etc)

    Relevant graphs from Google Trends

    Screenshots of their owned media, e.g. website, social media, app etc.

    Calls to actions on their product pages

    Screenshots from Statista, IBISWorld, or equivalent.

    Screenshots of customer reviews

    Any other relevant material, e.g. SimilarWeb (only free content)

    Do not pay for any content. Use material available through Kent or free online content.

    20% on attracting and retaining customers [Individual Work]

    Making use of your portfolio, your task is to analyse how a well-known retailer, dot com or multi-channel attracts and retains customers. You need to clearly draw on the portfolio when answering the question. You can also use other exhibits as well as the usual academic references.

    On the first page the standard KBS cover page plus a word count [not counted in word count]

    On the next page the Table of Contents [TOC] page which includes all headings and page numbers after the TOC [not counted in word count]

    1. Introduction: Introduce your work, explain your choice of firm and give key background on the firm [150 words].

    2. Attracting users: Analyse the key methods the firm you have looked at use to attract users. Categorise the methods into owned, paid and earned media as covered in the lectures (Stephen and Galak, 2012) [700 words].

    3. Retention: Using the model outlined by Anderson and Swaminathan (2011), which will be covered in lectures and seminars, analyse how the firm drives customer satisfaction, which in turn influences loyalty [500 words].

    4. Conclusion: Briefly conclude your work, summarizing your findings and areas you think you could be looked at in more detail [150 words].

    5. Reference list: All references with full details provided. [not counted in word count]

    Essay guidelines will be available on Moodle which will be explained in the module.

    Deadline: See Moodle

    Word Limit: 1,500 words with a 10% allowance (1,650 max). The Academic Regulations state what is included in the word limit.

    In short, all text from to the final word in

    The word allocation above is a guide to help you. You can vary a bit but this is roughly what is expected.

    Attached Files (PDF/DOCX): Assignment Briefing Portfolio.pdf

    Note: Content extraction from these files is restricted, please review them manually.

  • Marketing Question

    Kindly complete this assignment on prority, its basic but just make sure to follow all necessary instructions. If you have any doubts feel free to reach out.

    Requirements: 4 Pages

  • MRKG HOMEWORK DISCUSSION

    Products in Foreign Markets

    There are a few basics in marketing when it comes to growth. You can try and sell more products to the same people or sell the same products to more people. Selling to more people often requires locating new markets, and in an ever-shrinking world, that opens up global options in specific or numerous new countries.

    Product adaptation requires a brand to explore the essentials its product must comply with to meet regional markets regulations and cultural differences.

    Through various research procedures, suppliers observe whats needed to become an ideal fit in a new foreign market. That means considering cultural factors, customer behaviors, preferences and practices, purchasing power, costs, restrictions, climate, and quality and safety standards.

    There are two main ways a producer can create global products: the first is adaptation, and the second is standardization.

    Go to this website learn more about product adaptation / standardization: . Pick a global product and research it’s foreign marketing strategy. Some possibilities are McDonald, Starbucks, Domino’s Pizza, Coke, Pepsi, Nike, AirBnB, Dunkin Donuts, Red Bull.

    Before midnight on Wednesday, make your initial post. Discuss the company / product you researched and how they market their products in foreign markets. Do they have a standardized or adaptive approach? And what components of the marketing mix are affected? Then, respond to two (2) classmate’s initial post before midnight on Friday. Lastly, reply to at least two people who responded to your initial post or if less than two responded to you, reply to additional classmates as needed to make a total of 4 posts before midnight on Sunday.

    Requirements: as it supposed to be

  • Twist, lick and dunk

    Unit 5 is a comprehensive APA Analysis Paper utilizing all the knowledge you have gained in OL4300 including chapters over which you have not been previously evaluated. Incorporate the following topics into an essay in the order depicted below meeting the word count requirements for the final essay and demonstrating an understanding of both the READ and ATTEND sections. Use the APA Essay Template for formatting. Please refer to the grading rubric for the Unit 5 essay for guidance. Your completed essay will be submitted by uploading it to the Week 5 Dropbox.

    Read the case Twist, Lick, and Dunk! Does it Make Oreos Taste Better? in Chapter 14.

    • Discuss and describe age cohorts as they relate to marketing. What do you presume to be the interaction between each cohort with Oreos? Provide an Oreo cookie analysis for each cohort.
    • Discuss rituals and ritual artifacts. Describe another food category or brand not already described in the book that has a ritual associated with it. Do you agree with the study referenced in the case that this ritual increases enjoyment of the product? Why or why not?
    • Discuss the brand personality and brand storytelling Nabisco has established for the Oreo brand.

    Requirements: 1300

  • How Does Ulta Beauty Protect Customer Data Through Security…

    his assignment focuses on analyzing security and privacy governance at Ulta Beauty. It examines how Ulta protects customer data, prevents fraud, and maintains trust. Key measures include PCI compliance for secure payment processing, network security such as firewalls and access controls, GDPR compliance for European customers privacy rights, and SSL certificates to encrypt online data. The paper also discusses remedial measures Ulta uses in case of a data breach, such as customer notifications, system upgrades, and password resets.

    The project is part of a larger business analysis, with each student responsible for researching one topic in detail. The assignment requires a 2-3 page summary explaining Ultas approach to security and privacy, along with a PowerPoint slide highlighting the key points. The paper emphasizes how Ultas governance practices protect sensitive information, reduce risk, and build customer confidence and trust in the brand.

    Requirements:

  • MKGT201

    Assignment Directions: Objective: The goal of this assignment is to help you understand and apply the concept of market segmentation by analyzing the target market characteristics of a brand of your choice. When creating a target market profile, a common mistake is making it too broadtrying to include everyone instead of focusing on a specific group. Yes, big brands like Nike or Apple serve multiple audiences, but for this assignment, thats not what were asking you to do. We want you to create one clear, highly detailed profile of a single target audiencejust like a real marketer would when crafting a campaign. Think about who they are, what they care about, and why they buy. The more specific, the better. A well-defined target market doesnt exclude anyone else from buying your product; it just sharpens the focus on who youre trying to reach for specific campaigns. In reality, big companies have multiple target audience profiles, but for this assignment, were asking you to develop just one potential market segment. This is important because professional marketers need to identify advertising and promotional outlets that align with a specific target audienceand if the profile is too broad, that becomes nearly impossible. Use at least 2 market research resources to help you gather information and fill out the chart below. Instructions: Select a Brand: Choose a brand from one of the following categories: Food brand Clothing company Technology company Automobile company Airline company Describe the Brand: Write a 12 paragraph description of your chosen brand. Highlight its products or services, key history or milestones, and any unique qualities that make it stand out in the market. Complete the Chart: Create a chart in Word or Excel similar to the one below to identify and describe the market segmentation characteristics of the chosen brand. Fill in each section with relevant information based on your analysis of the brands target market. Use market research. Segmentation Type Enter Your Brand Name Here Demographics Psychographics Geographics Behavioral Characteristics Conduct a Brief Analysis: Write a brief analysis explaining how the identified characteristics of the target market can influence the brands marketing strategy. Submission Instructions: Please use: APA formatting using a cover page, 1-2 content page(s) and reference page. Word document. Include the above chart for your chosen brand in your paper. Cover page Content page Content page References Academic Integrity Assignment Rubric If you do not see the rubric, in the blue horizontal navigation bar select Course Tools, then Assignments. Select the appropriate assignment, and the rubric will be located near the bottom of the page. This assignment aligns with the following: Course Objectives: 3, 6 Learning Objectives: 3.1, 6.1 Resources & Support Office 365: You have free access as an APUS student. Sign in with your MyCampus Email credentials. Submitting and Confirming a Submission: Watch this 3-minute video if you need guidance on submitting your assignment.