Bright Academic Experts

Category: Marketing

  • 6-2 Blog MKT265

    Overview

    The blog activities in this course are designed to be public for all students in this course, as well as your instructor. You should develop your blog using or . You should paste the link to your blog post in the discussion topic associated with each task.

    As needed, review the resource listed below before developing your blog.

    Blogs are a great tool for marketing. They allow the brand to create content that informs and educates the consumers. The goal of this assignment is for you to practice blogging and see what it takes to create a blog while researching important social media topics.

    Directions

    Write a blog post discussing influencers that you follow. Then address the following:

    • What do you notice about this type of marketing?
    • What strategies are they employing?
    • What role do these influencers play in marketing?
    • How does the use of marketing perspective impact the relationship between the company and consumer?

    What to Submit

    You should create your blog in WordPress or Blogger and submit a link to your blog in the discussion topic in the Blog Post Links discussion topic. Your blog should be written in a professional voice and appropriately formatted for a blog. Cite any sources using APA format. Blog entries must be between 400 and 800 words in length.

  • Marketing Mix

    See attached

    Requirements: See attached

  • The Accra Beach Hotel Case

    Hi i need to do a case study on this please. This case will be evaluated using the Normative Method. This case should should issues in the case, analyze problems the organization in the case is experiencing, and make suggestions for addressing the current problems and avoiding similar problems in the future. IT CAN BE 5 PAGES AND I NEED 2 EXHIBITS I GAVE U AN EXAMPLE BELOW OF A CASE I DID BEFORE DO MAKE IT LIKE THAT BUT OBVIOUSLY TAILORED TO THIS CASE. JUST A GOOD EXAMPLE TO LOOK OFF OF AND WHAT MY PROF IS LOOKING FOR.

    A high-quality paper would apply the concepts from the class readings/discussions to the case under consideration. This should be done explicitly, citing specific readings. The paper should offer a clear, direct response to the questions assigned to be answered in the paper and include a concise and compelling justification of the writers position(s)

    Memo (4points total):

    • appropriate date (1/2) and addressee (1/2);
    • problem statement (1);
    • content (2); deductions for formatting errors (maximum 2 point deduction)

    Executive summary (6 points total):

    • Introduction (2) with a deduction if problem statement, at its end, does not match the memos;
    • Content (4) must give additional of action step detail not seen in the memo: with deductions of (1 max) each if, a control and feedback, and/or contingency plan are missing or poorly designed. So a maximum of 2 could be lost if these two elements are missing.

  • Marketing Question

    APA format, 34 pages in length (excluding cover page, abstract ON THE DIFFERENT PAGE , and reference list) in Microsoft WORD

    Requirements: edit

  • Final Marketing Plan

    1-2 page executive summary (Word document) which will lay the strategic grounding for defining and defending your marketing plan.

    I have a final marketing plan, both a report and a presentation. The brand this marketing plan is for is Jacquesmus, and it needs to be detailed and thorough. about 4-5 pages with sources included to support the report and PowerPoint. I will provide the rubric and the expectations for the final report and the PowerPoint presentationI had proposed a final abstract, and these were the comments from my professor, so if you can take that into consideration when you do the report and PowerPoint, it would be appreciated. Please let me know if you have any questions or concerns. Here is her response to my abstract:

    Jacquemus is back w/ a vengence. Never really went out of style for the discerning luxury fashion consumer but they’ve hired an amazing design team and they’ve really pushed the envelope. I see them all across the EU worn by women who also embrace high/low fashion. The Spa Idea is inspired. Creative way of building on the SDGs and building on the gently-used yet vintage collectable ethos. Love this. I almost bought one I saw in Dec in Athens but I’m too old and have no need. It was such an original and beautiful bag. My youngest bought one when she was 16 w/ her part-time job money. That was a decade ago. I dry cleaned that little bag for her when we moved to Greece and it’s so chic. She looks so chic and knowing she was an early adopter makes it better.

    That’s the Spa key value proposition. Fashion isn’t an investment piece. Never was. But one has to seriously invest in good fashion. And care for the product = care for the soul. Inside and out. Be bold w/ this. Marketing Plan and Client Pitch (50% total): Through the lens of the United Nations Sustainable Development Goals, your team will develop a marketing plan for a large multinational corporation (the client) including marketing strategies to engage their target audience. Your analysis will be informed by the UN SDGs, the concepts discussed in class, the secondary and primary research you collect. There will be three separate deliverables.

    Deliverables:

    – 1-2 page executive summary, which will lay the strategic grounding for defining and defending your marketing plan.Then follow with a comprehensive marketing plan for submission and final grade, summarizing your key insights, your big idea, and execution (worth 25%).

  • Create a PowerPoint presentation (or comparable) with detailed notes in the notes section (worth 25%) about your marketing plan. Notes should be written in full sentences, in a clear and concise manner, follow the fatal error policy, and provide the reader an understanding of the main points. Presentation slides should contain strong visuals. Presentations will be given in class the final session of class and should be approximately 10-12 minutes inclusive of class/instructor Q&A. TIMING IS VITAL!
  • 1-2 page executive summary, which will lay the strategic grounding for defining and defending your marketing plan.Then follow with a comprehensive marketing plan for submission and final grade, summarizing your key insights, your big idea, and execution (worth 25%).

    • Requirements: 4-5 pages

  • Project 5

    White Oak Mountain Coffee Roasters has worked hard in its local market area. It is now a premium coffee brand for its region of the southeastern part of the United States. Based on its target market of high-end coffee lovers who brew at home and have an annual household income of $100,000, the brand is ready to develop a digital presence and start to sell online for shipment across the country.

    Respond to the following:

    • Develop a buyer persona that includes the following:
    • Background and demographics: What is their career path and lifestyle?
    • Goals and challenges: What problem does your product or service solve?
    • Technology and social media: What are your device preferences, social media platforms, and communication preferences?
    • Marketing message: How can you describe your solution to have the biggest impact on your persona?
    • Using the buyer persona, answer the following questions:
    • What information would be included in a media plan?
    • What steps would be taken to manage the customer relationship (include how to develop lead generation, sales, and follow-up, as well as connections through social media)?

    Attached Files (PDF/DOCX): MKTG629_U5_IP_Template.docx

    Note: Content extraction from these files is restricted, please review them manually.

  • Market Research Assignment

    Objective: Use the market research process from Chapter 5 to analyze the job market related to your career goals and create a strategic plan for your job search. If youre interested in an entrepreneurial career path, use this assignment to research investors and mentors to help grow your business. You may use AI tools for research.

    Instructions:

    1. Define Your Goals: Start by pinpointing the industry or role you’re targeting. Write a paragraph explaining your choice and what you hope to achieve in your career path.
    2. Develop Your Research Plan: Whether you’re seeking a job in your chosen field or exploring opportunities to start your own business, it’s crucial to understand the landscape of the industry. Research the skills/needs currently in demand and identify growth opportunities within the market. Outline how you found this information, whether through online research, networking, or industry reports.
    3. Gather and Analyze the Data: Based on your research, summarize 2 details you discovered that directly impact your personal career goals and how you will address them. For example, if you are interested in pursuing a Diversity, Equity, and Inclusion role at Google but discovered Google recently cut this program in 2024, how would you pivot?
    4. Develop Your Outreach Strategy With your research and analysis, map out a strategy for outreach. Decide which companies or investors youll target, identify potential roles, and plan how you’ll customize your applications or business pitch.

    Compile your work into a comprehensive presentation that clearly articulates your full strategy based on the market research you’ve conducted. The final presentation must be submitted in slide format, using tools such as Canva, PowerPoint, Google Slides, or similar platforms.

  • marketing case

    attached

    Requirements: 000

  • Explain the benefits of digital economy for small businesses…

    Please explain in detail what digital economy is and its benefits for small businesses (UMKM). Give clear examples from daily life in Indonesia.

    Requirements:

  • Individual Assignment 1

    Situation Analysis (Secondary Data) Guidelines

    Individual Assignment 1

    Spring 2026

    This is an individual assignment please do not work with other students. This assignment

    is designed to teach you to find, summarize, and interpret quantitative data from secondary data

    sources.

    For this individual assignment, you will be researching the following publicly traded

    company: Live Nation (LYV)

    Your assignment is to conduct a situation analysis to help this client understand the marketing

    environment and thus make better decisions. Though both internal and external elements of the

    environment are important, the focus should be on the external environment. DO NOT

    copy/paste (plagiarize) text that you find online; you need to paraphrase and summarize

    findings using your own words. This assignment must be primarily in outline, very small

    paragraph form, with bullet points, subheadings, and tables/figures permitted if they help you

    summarize the information more clearly. It should be between 2-3 single-spaced pages with 12-

    point font (Times New Roman). Need to provide a minimum of 10 different references. Utilize

    the CSUSB libraries’ databases and Google Scholar.

    Make sure that you use the APA reference format for citations. For more information about

    APA, please check out the link:

    https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/ref

    erence_list_electronic_sources.html.

    You should address each point below, but you may choose where to put the focus of your assignment

    (Some points may be more important than others.

    Part 1: Internal Environment (support with data where appropriate)

    o Company financials

    Basic revenue, cost, and profit figures for the past 4-5 years (graph)

    o First half of SWOT

    Strengths (SWOT)

    What does your client do better than its competitors? (e.g.,

    customer service, logistics, etc.)

    What unique resources (e.g., human, natural, financial, equipment,

    brand image, etc.) does your client possess that others dont?

    Weaknesses (SWOT)

    What do competitors do better than your client?

    What unique resources do competitors have that your client

    doesnt?

    What are some unique negative attributes of your client?

    Part 2: External Environment (support with data where appropriate)

    o Describe the industry and the companys market share

    o Identify main competitors

    o Identify macro-environmental factors (explain how each affects your company)

    Political/legal factors (PEST)

    Laws, regulations, public policies, etc.

    o E.g., consider quality inspections, regulatory bodies (e.g.,

    FDA, USDA, EPA), age restrictions, safety tests,

    packaging/labeling requirements, etc.

    Economic factors (PEST)

    Changes in the economic conditions

    o E.g., consider median income, purchasing power, inflation

    rate, interest rates, unemployment rate, etc.

    Socio-Cultural factors (PEST)

    E.g., Trends in population, lifestyle, attitudes toward

    environmental protection, religion, etc.

    Technological factors (PEST)

    E.g., Innovations for business and consumers, the impact of the internet on

    shopping behavior, innovations in packaging, innovations in

    shipping/logistics, infrastructure, and transportation trends, etc.

    o Second half of SWOT

    Opportunities (SWOT)

    Given what you found in the PEST analysis, what opportunities

    exist for your company?

    Threats (SWOT)

    Which factors from the above PEST analysis are most likely to

    cause major problems for your company?