Bright Academic Experts

Category: Marketing

  • Module Four Milestone Worksheet Promotion & Pricing

    In the Module Two milestone, you selected a product and developed a persona that reflects your target market. Your work on this milestone must be based on the same product selection. Review the feedback from your instructor on your persona and make any needed improvements before completing this assignment. Your work on this milestone must be based on that corrected persona.

    In this milestone, you will consider promotion, specifically marketing communication channels, and price.

    You will receive instructor feedback on this milestone, revise your work, and add it to your project submission.

    Directions

    Complete the Module Four Milestone Worksheet in your Soomo webtext linked in the What to Submit section below and submit it for instructor feedback. To navigate to the worksheet, click the Contents button on the upper right, then select the Milestone: Module Four Milestone tab from the Chapter Four drop-down menu. Use the persona from your Module Two Milestone, with revisions based on instructor feedback, as the basis for this milestone.

    Specifically, you must address the following rubric criteria:

    1. Promotion
    2. Marketing Communication Channels: Describe two marketing communication channels for your chosen product. Briefly describe each and explain why they are appropriate based on your persona.
    3. Price
    4. Approach to Pricing: Explain how one of the following factors is used to determine the approach to pricing for any offering.
    • Company profitability
    • Competitor pricing
    • Target market price sensitivity
    1. Pricing Strategy: Select which one of the four basic pricing strategies (skimming, premium, economy, or penetration) you feel is most appropriate for your chosen product and persona. Describe the general advantages and drawbacks of that pricing strategy.

    Attached Files (PDF/DOCX): MKT205_Module_Two_Milestone (3).docx

    Note: Content extraction from these files is restricted, please review them manually.

  • Module Four Milestone Worksheet Promotion & Pricing

    In the Module Two milestone, you selected a product and developed a persona that reflects your target market. Your work on this milestone must be based on the same product selection. Review the feedback from your instructor on your persona and make any needed improvements before completing this assignment. Your work on this milestone must be based on that corrected persona.

    In this milestone, you will consider promotion, specifically marketing communication channels, and price.

    You will receive instructor feedback on this milestone, revise your work, and add it to your project submission.

    Directions

    Complete the Module Four Milestone Worksheet in your Soomo webtext linked in the What to Submit section below and submit it for instructor feedback. To navigate to the worksheet, click the Contents button on the upper right, then select the Milestone: Module Four Milestone tab from the Chapter Four drop-down menu. Use the persona from your Module Two Milestone, with revisions based on instructor feedback, as the basis for this milestone.

    Specifically, you must address the following rubric criteria:

    1. Promotion
    2. Marketing Communication Channels: Describe two marketing communication channels for your chosen product. Briefly describe each and explain why they are appropriate based on your persona.
    3. Price
    4. Approach to Pricing: Explain how one of the following factors is used to determine the approach to pricing for any offering.
    • Company profitability
    • Competitor pricing
    • Target market price sensitivity
    1. Pricing Strategy: Select which one of the four basic pricing strategies (skimming, premium, economy, or penetration) you feel is most appropriate for your chosen product and persona. Describe the general advantages and drawbacks of that pricing strategy.

    Attached Files (PDF/DOCX): MKT205_Module_Two_Milestone (3).docx

    Note: Content extraction from these files is restricted, please review them manually.

  • Branding strategy, marketing strategy and plan

    Turn this ppt to a more professional branding and marketing strategy for the brand Rihla, include digital marketing customer experience, etc
    the required are in the excel sheet, I need reflected in the ppt.

    please note that not everything in the ppt and excel is correct, it’s not perfect and scattered, feel free to change, amend adjust, delete and add as you feel is appropriate

    Requirements:

  • Analysis of Consumer Behaviour/ Marketing Phenomenon

    Please read the requirement document carefully and ensure that you fully understand what is expected before generating any content.

    This is a long and detailed assignment, and I want to avoid any inaccuracies or misunderstandings in the output. Revising or redoing the work would involve a significant amount of additional effort. Therefore, accuracy and strict adherence to the requirements are critical.

    Before proceeding, please make sure that:

    1. You have carefully reviewed the entire requirement document in full.
    2. You clearly understand the task, scope, and expectations of the assignment.
    3. You prioritize correctness and alignment with the requirements over speed.
    4. You avoid generating any content that does not strictly follow the stated requirements.
    5. You proceed only after confirming that you know exactly what needs to be done.

    Attached Files (PDF/DOCX): Makerting Project Analysis of Consumer Behaviour.docx

    Note: Content extraction from these files is restricted, please review them manually.

  • Production Management

    The impact of Supply Chain Disruption AND productivity on the United States Economy in relation to your current standard of living.

  • Marketing strategy and marketing vehicles

    Week 4 Discussion – Marketing Strategy Context Why is this important? Identifying marketing vehicles and their costs is essential for a startup because it helps allocate limited resources effectively, ensuring the highest return on investment. This process allows startups to focus on the most impactful marketing channels, avoiding unnecessary expenses. Post a Response Provide a one sentence company description (company name and what you are selling) before each discussion response to remind everyone of your chosen startup. For this week’s discussion, you will complete the marketing vehicles table below. In addition, in the Company Financials Excel Template you will complete the following worksheets: company information, sales projections, and marketing expenses worksheets. You will include the marketing vehicles table in the discussion window and attach the Excel file. Part 1 Complete the Marketing Vehicles table. Identify the marketing vehicles you will use to reach your customers, and their cost per month, and record your answers in the Marketing Vehicles Table [DOCX].Download Marketing Vehicles Table [DOCX]. Think about how you can best promote what you are selling to your target market. Some items can have a one-time cost (e.g. website development cost) Copy the table from the Marketing Vehicles Table [DOCX] Download Marketing Vehicles Table [DOCX]and paste the content in the discussion window. Part 2 Complete the Company Financials Excel Template. Download the Company Financials Excel Template [XLS] Download Company Financials Excel Template [XLS]. Review the first worksheet “Instructions”: Guide to Complete the Company Financials Excel Template. Complete the following worksheets. “CompanyInfo” worksheet. “SalesProj” worksheet. Project sales for years one and two. “MarketingExp” worksheet. Enter the marketing costs from the marketing vehicles table into the appropriate areas of the Marketing Budget worksheet. Only the costs from the table should be reflected in the marketing budget worksheet in the Excel document. The information in the table and marketing budget worksheet must align. Attach the entire Company Financials Excel Template to the discussion thread before selecting Submit. Click on Insert/Document in the discussion menu to attach your document. Respond to a Peer Read a post by at least one of your peers and provide a substantive response. Make sure to extend the conversation by asking questions, offering rich ideas, or sharing personal connections. Notes All responses must follow the required formatting, using headings with indented paragraphs beneath each, and must not include bullet points. Use of artificial intelligence tools is encouraged to support the development of this portion of the business plan; however, all work must reflect ethical use, including original thought, proper attribution, and alignment with academic integrity standards. See the SWS Standards on Using Artificial Intelligence Ethically for more information ( ). Textbook Chapter 10, “Marketing Plan & Sales Strategy,” pages 163194, provides additional detail about this topic. You will use the marketing vehicles information from this post in your Week 5 assignment, Marketing Plan. You may also find Stephanie Morrow’s article on how to set up a marketing budget, Cost of Marketing: What Is the Average Budget?Links to an external site., helpful to complete this discussion and your Week 5 assignment.

    Attached Files (PDF/DOCX): cf_BUS599_Marketing Vehicles Table (1).docx

    Note: Content extraction from these files is restricted, please review them manually.

  • Human Cognition and Interface Design

    1-Instructions

    Respond to the Discussion Question posted by your instructor (by Thursday) and respond to at least two peer’s posts (by Sunday). Answer in at least 150 words.

    Understanding the process of how consumers set a goal (like buying a product), execute on that (the search/selection process), and evaluate(post sale) is very important as we study cognition and interface design. The chapter talked about purchasing Airline tickets, flowers etc.

    1. Explain a recent process of making a purchase with your classmates – what was your goal of the purchase (why?), the process of executing (where’d you search, what sites, what apps, what was good bad), and the end result evaluation (were you happy, did you return, did you need customer service etc.)
    2. How could this have been better? What was really good?

    Be sure to discuss the theories, studies, opposing theories that explain/support your argument
    Include at least 2 references to support your argument

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    2-Instructions

    Respond to the Discussion Question posted by your instructor (by Thursday) and respond to at least two peer’s posts (by Sunday). Answer in at least 150 words.

    Do this test in you head and then answer the prompt!!!

    1. When designing digital experiences, why is it important to show users and allow them to choose (as we learned in our chapter) vs. having them recognize and recall what to do? Be specific
    2. How does Amazon or other big retailers use pictures to convey function
    3. Why is it important to make authentication easy?
    4. Explain an app that does a good job guiding users toward a specific goal – be specific

    Be sure to discuss the theories, studies, opposing theories that explain/support your argument
    Include at least 2 references to support your argument

    • 3-Instructions

      Answer in at least 250 words. Cite your sources.For the company you are focusing on in the class, explain how you will work to help your users work toward their goal.

      1. What are the key goals of your target customer using your app / website etc.? What are the specific ways they will execute on that, and evaluate if it was a successful experience?
      2. Explain some of the ways you will help them with features of your app/site along the way and simplify the process
      3. What images or videos / content will you use? Why?
      4. How will you test and research if the above approach works well

    • 4-Instructions

      Answer in at least 250 words. Cite your sources.For the company you are focused on, answer the following:

      1. What are some of the ways you can help your customer track their progress on your app / site? What are some of the specific things they may do. Be creative – for example, a company that sells fitness equipment can help a customer simplify their search for their new home fitness equipment. But they could also create a portion of their app that allows them to set a workout plan for free, track how successful they are at their goal, and then try to sell them equipment along the way…
      2. What is advertising recall? How could you work to drive recall for your business, and ensure your website/app etc suport this?
      3. Explain the emotional mind and rational mind and why these are important to keep in mind for your business.

    Requirements: 1000 words

  • MRKG HOMEWORK

    Pizza Puzzle Case Study

    Download and read the Pizza Puzzle case study below. Apply the concepts from the chapter and the Supplemental Resource Lecture materials to this Marketing Ethics Case Study in a 2-3 page essay.

    Assignment Question Prompts:

    • Write a brief summary of the case study (1-2 paragraphs)
    • What Are the Relevant Facts?
    • What Are the Ethical Issues?
    • Who Are the Primary Stakeholders? (People who are mainly affected)
    • What Are the Possible Alternatives? (List at least three (3) alternatives).
    • What Are the Ethical implications of each of the Alternatives?
    • What Are the Practical Constraints?
    • Recommend an alternative or combination of alternatives from the ones you listed.
    • Explain how the discussion of the AMA Code of Ethics and the right of free consent has affected their identification and analysis of alternatives.

    Make sure to use proper grammar, punctuation, spelling, paragraphs and complete sentences in this case study write up. Upload your completed WORD document before Midnight on Sunday.

    Requirements: as it supposed to be

  • apa hal baru yang kamu bisa lakukan akhir akhir ini?

    di jam olahraga,kamu main permainan apa saja sama teman-teman? Siapa yang cepat lari di kelompok kamu?

    Requirements:

  • I want a solution that is completely correct, exactly as req…

    INDIVIDUAL ASSIGNMENT (SYNTHESIZE)

    This assignment is an individual assignment, and you are required to SYNTHESIZE two designated academic studies. This synthesize assignment will provide you with a solid understanding of the marketing mix element under discussion. To synthesize, you are required to read and understand the two studies, then write three pages on what you regard as their most important points. We will also discuss these studies in class.

    In Week 2 and Week 4, you are required to submit your synthesize assignment on Canvas by 5.00 PM. No late assignments will be accepted, and no excuses, please.

    The student is responsible for preparing a written response of 3 typewritten pages. All written work must use Times New Roman, font size 12, and a minimum of 1-inch margins.

    Please:

    • Do not violate the page limit. The text must be 1.5-spaced.
    • The students name should be written exactly as it appears on his/her student ID.
    • Ensure pages are numbered in the correct sequential order.
    • Do not use bullet points. Use complete thoughts and sentences.
    • Keep a backup copy of all work and print draft copies ready at least one week before any work is due.
    • Be reminded that no handwritten work will be accepted

    Requirements: