Category: Marketing

Hi, I need help writing a reflection paper based on a journal article.

Requirements:

• At least 1 full page, double-spaced, 1-inch margins
• APA style
• Start with a short summary of the authors research purpose
• Describe the main findings
• Include my personal reaction (what I liked, what surprised me, and critiques)
• Explain how the insights can be applied in a real sport marketing department (strategy, research, day-to-day decisions)

Article: Lee & Heere (2018) Emotional vs rational vs combination advertising appeals in sport.

Also, I must submit an AI Process Report.

Please write the reflection in a clear and professional academic style.

Attached Files (PDF/DOCX): MKTG 310 how to stop customers from fixating on price.pdf

Note: Content extraction from these files is restricted, please review them manually.

Write a summary of the case and how it applies to Healthcare Marketing?

Answer these questions in addition to the summary:

Read the case in the content section and answer the following questions:

1. From a planning perspective, how was this heart center planned? If the donor gets his wish, what are the related issues for the hospital?
2. What would be a good outcome and what would be a bad outcome?
3. Is this a wise move competitively? Why or why not?
4. How could the hospital convince the donor to give to a project that is part of the strategic plan, instead of a heart center?

What is Marketing?

Marketing is the process of planning and executing activities to identify, create, and deliver value through products or services to customers, while building mutually beneficial relationships. Its goal is not just to sell, but also to understand market needs and build brand loyalty.

First Step in Marketing for Beginners

The very first step you should take is conducting market analysis and getting a deep understanding of your target audience.

At this stage, you need to gather information such as:

1.The needs and problems faced by potential customers

2.Their characteristics (age, location, lifestyle, purchasing power)

3.Their behavior when searching for and using similar products

4. Existing competitors and what makes them different

With a clear understanding of the market and your target audience, you can create appropriate strategies and avoid wasting resources on irrelevant activities.

Are you planning marketing for a specific business, or would you like to know how to conduct this market analysis in practice?

Your task is to create a reflection regarding the assigned journal article reading for the topic (found in Canvas under the topic week). You are to begin with a concise summary of the authors’ research purpose, followed by a description of the main findings. Following that, describe your personal reaction (what you liked, what you found surprising, and critiques or initial impressions you might have). Finally, discuss how the article’s insights could be practically applied within a real sport marketing department, for example, in shaping strategy, informing research initiatives, or guiding day-to-day decision making.

The reflection should be at least one full page, double-spaced, with 1-inch margins throughout, written in APA style. Course information should be on the title page and not the document with your response.

If using AI for editing, etc., ensure that you include an AI process Report. Omission of the document when using AI can result in a zero for the assignment.

I need to have a discussion on the following questions for 7 social media platforms and 1 of my choice: Twitter, Facebook / Instagram, LinkedIn, YouTube, TikTok, Snapchat, Reddit, and one of the options in the description that I will provide. I need two short paragraphs for each, please. I will provide the questions that will need to be answered, and please let me know if you have any questions or concerns.

Twitter / X:

1. Share an example of brand storytelling you’ve seen on Twitter/X (include the link/screenshots). Why did you select it? How would you do it differently, or how would you present it to stakeholders to show value?

2. Answer any of the below prompts:

• How do you think X is being used at a macro (not personal) level?
• How do you think storytelling works on X differently than other social platforms?
• How do you think brands can stay relevant across demographics on X?
• Which types of brands do you think should stay on X

3. Any other thoughts, either on your personal or professional experience with Twitter/X!

Facebook / Instagram:

1. Share an example of brand storytelling you’ve seen on Facebook or Instagram (include the link/screenshots). Why did you select it? How would you do it differently, or how would you present it to stakeholders to show value?

2. Choose any of the following three examples and read/watch the linked content, and answer how you think Facebook/Instagram have changed or contributed to our culture.

• Instagram is not immune from misinformation. In fact, the same aesthetics brands use to share brand stories and on Instagram are foundational to how through the platform.
• Instagram has changed for consumers — the penultimate example being , meant for consumers to take photos.
• The use of influencers on Instagram mirror deeply flawed biases in our culture, such as and .

3. Answer any of the below prompts:

• How do you think Facebook and Instagram are being used at a macro (not personal) level?
• How do you think storytelling works on Facebook and Instagram differently than other social platforms?
• How do you think brands can stay relevant across demographics on these platforms?

4. Any other thoughts, either on your personal or professional experience with Facebook or Instagram!

Linkedin:

LinkedIn is a unique platform that hasn’t had any competitors in its “professional” platform. But, how professional is it really? Over the years, it’s become more saturated with entrepreneurs telling long-form stories via short-form media posts, but it’s also a haven for paid social.

Whether you’re a B2B or B2C marketer, this platform can be valuable for understanding various layers of connections and networking. It can be a soapbox and a source for employer branding, but it can also be a place for high-value impressions.

on bridging the generational gap, and consider: how might a story campaign reject some audiences but target others? IKYK… but what if you don’t know? How do you not offend others when targeting your specific audience?

View , and especially note that it’s the most effective channel for generating leads. Explore the that can be created on LinkedIn.

Check out the and consider how this will encourage other platforms to leverage GenAI.

And lastly, watch this video on .

In the Discussions forum, you can share your thoughts on:

• Any of the above!
• How do you think brand storytelling works on LinkedIn differently than other social platforms?
• How do you think brands can stay relevant across demographics on these platforms?

Youtube:

YouTube was one of the earliest pioneered in social media marketing. The platform launched in May 2005. Today, more than 2.7 billion users turn to YouTube for how-to videos, vlogs, discovering new music, watching old TV shows, getting up to date on the news, and more. YouTube launched the careers of some of the most famous (and often controversial) content creators in the world like PewDiePie, Michelle Phan, Dude Perfect, Smosh, Mr. Beast, Liza Koshy, James Charles, Like Nastya, David Dobrik, Ryan’s World (Ryan Kaji), Logan Paul, and Jenna Marbles. Jumpcuts and scrappy video editing became synonymous with YouTube. The ‘YouTube video style’ has evolved a lot. (Optional: – about 30 mins – or read a timeline of its history on Business Insider, .) YouTube (now owned by Google) is a great platform for long-form educational content but is it still a relevant platform for brand storytelling? Why might brands even bother having a presence on YouTube?

You can this article with some real-world examples of brand storytelling on YouTube (“”) – you’ll notice many companies use YouTube to spotlight their corporate culture or mission-oriented initiative.

Regardless of how often you use YouTube, I encourage you to click around on YouTube as a marketing professional. Pay close attention to all of the features skippable ads, comments, sharing, captioning, video suggestions (algorithm), playlists, YouTube Live, etc.

Check out YouTube’s advertising website to explore its different media offerings:

Then, read through the Google BrandLab’s recommendations for storytelling on YouTube: “”

Lastly, YouTube videos have undoubtedly shaped our culture with its own unique style of storytelling. Take a look at this article which identifies 10 trends in the culture of video storytelling on YouTube: “”

OPTIONAL EXAMPLES of advertising on YouTube:

In the Discussions forum, share your thoughts on:

• Any of the above!
• How do you think brand storytelling works on YouTube differently than other social platforms?
• How do you think brands can stay relevant across demographics on YouTube?

TikTok:

TikTok excels in short-form video, and it’s very public — you don’t have to follow anyone to enjoy the platform.

One of the things that makes TikTok so unique is the sound-driven features of the platform. TikTok merged with a lip-syncing app called Musical.ly, in 2018, which helped explain its sudden rise to fame and the role of music/sounds. For an early history of TikTok, (optional). A unique feature of TikTok is its discoverability. Anyone has the potential to go viral on the app thanks to (optional reading via VICE). TikTok is also unique for its very distinct subcultures: there’s frogtok, furrytok, planttok, farmtok, fashiontok, conspiracy theory-tok, and more. These communities are largely determined by the algorithm as TikTok learns user preferences. TikTok has MANY features — filters, video editing features, photo features, a huge sound library, collaborative videos, direct responses to comments, overlaid text (although, early on, users just wrote on a piece of paper), and more. And of course, TikTok is perhaps most famous for almost getting banned in the United States. TikTok’s similar competitors include Dubsmash, Triller, Byte, and, of course, Reels.

Take a look at some examples of TikTok marketing here:

If you have TikTok, click around on the social media platform to get a feel for it. Pay close attention to all of the features.

Then, check out TikTok’s advertising website to explore its different media offerings:

In the Discussions forum, share your thoughts on:

• Any of the above!
• How do you think brand storytelling works on TikTok differently than other social platforms?
• How do you think brands can stay relevant across demographics on TikTok?

Snapchat:

Snapchat is very private, and the app’s value lies in connecting with close friends. And, it paved the way for short-form videos like IG Reels and TikTok. Snapchat was founded in 2011 by students at Stanford. It was called “Picaboo” at the time (hence: the ghost!). The app’s unique selling proposition, relative to other platforms, was its disappearing content. Ephemeral photos and videos that could be temporarily sent and shared were appealing to a younger audience, who wanted to live their lives without the risk of social media coming back to haunt them. Features like ” (optional reading) and (optional reading) like puppy ears and flower crowns kept users coming back. In 2015, Snapchat’s ‘Discover’ section was launched, making a space for companies like National Geographic, Comedy Central, and CNN to share content. Branded filters became widely popular among companies, particularly given Snapchat’s expertise in geolocation — so at festivals like Lollapalooza, brands could pay for a custom filter exclusive to use in the downtown Chicago area. Snapchat’s growth has slowed in recent years, largely because companies like Instagram, Facebook, and now Twitter have all launched disappearing content (e.g., stories), but the company is banking on its cutting-edge AR technology and repositioning itself as a camera company to keep it sustainable.

Take a look at some examples of how brands have used Snapchat to tell their stories:

If you have Snapchat, click around on the social media platform to get a feel for it. Pay close attention to all of the features.

Then, check out Snapchat’s advertising website to explore its different media offerings:

In the Discussions forum, share your thoughts on:

• Any of the below!
• How do you think brand storytelling works on Snapchat differently than other social platforms?
• How do you think brands can stay relevant across demographics on Snapchat?

Reddit:

When we think of social media, perhaps Reddit is not the first platform to come to mind. But it is an important site for building community. In 2022, Reddit had over 50 million daily active users and over 430 million monthly active users.

The Reddit tagline is “Dive into anything” and that’s exactly what consumers can do. You might know Reddit from their or from stock market news like the or from Serena Williams’ husband who happens to be the co-founder (pop culture new nugget for you!).

Reddit is organized around “subreddits” — which are essentially message forums. Posts can be upvoted and downvoted. People can comment and reply. Reddit-founder-slash-Serena-Williams’-husband put together a great explainer on Reddit culture is unique and what some of the key features are. We will start there with this week’s deep dive.

To learn more about Reddit:

1) Click through (you do not need to read every page, just get a feel for the basics) — then visit to click around yourself.

2) Read about marketing and advertising on Reddit:

3) Learn more about some best practices, strategies and success stories:

In the Discussions forum, share your thoughts on:

• Any of the below!
• How do you think brand storytelling works on Reddit differently than other social platforms?
• How do you think brands can stay relevant across demographics on Reddit?

Question 1: Marketing Challenge – ( 8 pages with conclusion – APA 7th format with 5 references with DOI & incitation)

Choose a company that is facing a significant marketing challenge, such as declining sales,

negative brand reputation, or strong competition. develop a comprehensive marketing strategy that addresses this challenge and helps the company achieve its goals. written report should include the following sections:

Executive Summary: A brief summary of the company’s current situation, the marketing challenge it is facing, and the key recommendations for your marketing strategy.

Situation Analysis: A brief analysis of the company’s current situation, including its strengths, weaknesses, opportunities, and threats. Use relevant marketing frameworks and theories covered in this course and in our class time together to support your analysis, and be sure to focus on the factors that are driving the marketing challenge.

Target Market: A clear description of the company’s target market, including their demographics, psychographics, and behavioral characteristics. Use relevant consumer behavior theories and frameworks to support your analysis, and explain how the target markets needs and preferences are influencing the marketing challenge.

Objectives and Strategies: Clear and measurable marketing objectives that address the marketing challenge and align with the company’s overall goals. Use relevant marketing frameworks and theories to support your objectives, and explain how your marketing

strategies will help the company achieve its objectives.

Conclusion: A summary of the key points of your marketing strategy, and a reflection on the challenges and opportunities that you faced in developing it.

Craft a well-organized and Showcase your dedication to ongoing development as a thriving business professional throughout.

Question 2: Consumer Behavior – ( 8 pages with conclusion – APA 7th format with 5 references with DOI & incitation)

explore consumer behavior with a real-world lens. Choose an industry close to your interests and conduct comprehensive analysis. The goal is to not just regurgitate facts but to apply the principles.